{"id":57688,"date":"2024-06-27T12:00:00","date_gmt":"2024-06-27T12:00:00","guid":{"rendered":"https:\/\/sinchbogdanimport.local\/blog\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\/"},"modified":"2025-12-18T15:47:27","modified_gmt":"2025-12-18T15:47:27","slug":"but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\/","title":{"rendered":"Comment booster ses ventes de t\u00e9l\u00e9viseurs 4k gr\u00e2ce au Rich SMS lors d\u2019\u00e9v\u00e8nements sportifs majeurs\u202f?"},"content":{"rendered":"\n<p>\u00c0 l&rsquo;occasion d\u2019un \u00e9v\u00e9nement sportif majeur cet \u00e9t\u00e9, BUT a souhait\u00e9 dynamiser ses ventes de t\u00e9l\u00e9viseurs 4k. Avec une concurrence f\u00e9roce sur le march\u00e9 et une demande accrue pour des \u00e9crans de haute qualit\u00e9, il \u00e9tait crucial de trouver une strat\u00e9gie innovante pour capter l&rsquo;attention des consommateurs et les inciter \u00e0 d\u00e9couvrir la s\u00e9lection de t\u00e9l\u00e9viseurs disponibles.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>OBJECTIFS<\/strong>&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Booster les ventes de t\u00e9l\u00e9viseurs 4k en capitalisant sur un \u00e9v\u00e9nement majeur sportif afin de vivre le football comme en tribune\u202f!<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe src=\"https:\/\/player.vimeo.com\/video\/969903365?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION<\/strong>&nbsp;&nbsp;<\/h2>\n\n\n\n<p>BUT a collabor\u00e9 avec\u202fSinch\u202fpour r\u00e9aliser un Rich SMS avec de la gamification. Afin de rendre l\u2019offre encore plus attrayante, BUT a mis en place un jeu de tir au but dans son Rich SMS pour cr\u00e9er du lien avec la comp\u00e9tition de football du moment. Ce jeu interactif permettait aux utilisateurs marquer le plus de BUTs (sans mauvais jeu de mot\u202f!).\u202fLes clients \u00e9taient ensuite redirig\u00e9s vers une s\u00e9lection de produits \u00e0 jusqu\u2019\u00e0 -30%.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-57689\" width=\"1400\" height=\"328\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_BUT_FOOT.png\" alt=\"Taux de redirection\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_BUT_FOOT.png 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_BUT_FOOT-300x70.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_BUT_FOOT-768x180.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_BUT_FOOT-1024x240.png 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<p>Les clients BUT sont tr\u00e8s friands de m\u00e9caniques ludiques et interactives\u202f! L\u2019op\u00e9ration a g\u00e9n\u00e9r\u00e9 un excellent taux de redirection de 48% vers le site but.fr\u202f!&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u00ab En combinant le canal Rich SMS et jeu interactif, nous avons pu engager nos clients de mani\u00e8re ludique tout en stimulant l\u2019engagement de nos clients avec notre offre de t\u00e9l\u00e9viseurs pour cet \u00e9t\u00e9 qui s\u2019annonce sportif\u202f\u00bb explique Sonia DAHECH, Directrice Omnicanal, Trafic et Data chez BUT.\u202f&nbsp;<\/em><\/p>\n<\/blockquote>\n","protected":false},"author":39,"featured_media":57691,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[336],"class_list":["post-57688","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-insights-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ventes de TV 4K : Boostez gr\u00e2ce au Rich SMS | Sinch<\/title>\n<meta name=\"description\" content=\"Booster les ventes de t\u00e9l\u00e9viseurs 4k en capitalisant sur un \u00e9v\u00e9nement majeur sportif afin de vivre le football comme en tribune\u202f!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/blog\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ventes de TV 4K : Boostez gr\u00e2ce au Rich SMS | Sinch\" \/>\n<meta property=\"og:description\" content=\"Booster les ventes de t\u00e9l\u00e9viseurs 4k en capitalisant sur un \u00e9v\u00e9nement majeur sportif afin de vivre le football comme en tribune\u202f!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/blog\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T15:47:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/BUT_featured_FOOT_JUIN24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\\\/\",\"name\":\"Ventes de TV 4K : Boostez gr\u00e2ce au Rich SMS | Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/BUT_featured_FOOT_JUIN24.jpg\",\"datePublished\":\"2024-06-27T12:00:00+00:00\",\"dateModified\":\"2025-12-18T15:47:27+00:00\",\"description\":\"Booster les ventes de t\u00e9l\u00e9viseurs 4k en capitalisant sur un \u00e9v\u00e9nement majeur sportif afin de vivre le football comme en tribune\u202f!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/BUT_featured_FOOT_JUIN24.jpg\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/BUT_featured_FOOT_JUIN24.jpg\",\"width\":1366,\"height\":810},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Comment booster ses ventes de t\u00e9l\u00e9viseurs 4k gr\u00e2ce au Rich SMS lors d\u2019\u00e9v\u00e8nements sportifs majeurs\u202f?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ventes de TV 4K : Boostez gr\u00e2ce au Rich SMS | Sinch","description":"Booster les ventes de t\u00e9l\u00e9viseurs 4k en capitalisant sur un \u00e9v\u00e9nement majeur sportif afin de vivre le football comme en tribune\u202f!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/fr\/blog\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\/","og_locale":"fr_FR","og_type":"article","og_title":"Ventes de TV 4K : Boostez gr\u00e2ce au Rich SMS | Sinch","og_description":"Booster les ventes de t\u00e9l\u00e9viseurs 4k en capitalisant sur un \u00e9v\u00e9nement majeur sportif afin de vivre le football comme en tribune\u202f!","og_url":"https:\/\/sinch.com\/fr\/blog\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2025-12-18T15:47:27+00:00","og_image":[{"width":1366,"height":810,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/BUT_featured_FOOT_JUIN24.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/fr\/blog\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\/","url":"https:\/\/sinch.com\/fr\/blog\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\/","name":"Ventes de TV 4K : Boostez gr\u00e2ce au Rich SMS | Sinch","isPartOf":{"@id":"https:\/\/sinch.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/fr\/blog\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/fr\/blog\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/BUT_featured_FOOT_JUIN24.jpg","datePublished":"2024-06-27T12:00:00+00:00","dateModified":"2025-12-18T15:47:27+00:00","description":"Booster les ventes de t\u00e9l\u00e9viseurs 4k en capitalisant sur un \u00e9v\u00e9nement majeur sportif afin de vivre le football comme en tribune\u202f!","breadcrumb":{"@id":"https:\/\/sinch.com\/fr\/blog\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/fr\/blog\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/blog\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/BUT_featured_FOOT_JUIN24.jpg","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/BUT_featured_FOOT_JUIN24.jpg","width":1366,"height":810},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/fr\/blog\/but-comment-booster-ses-ventes-de-televiseurs-4k-grace-au-rich-sms-lors-devenements-sportifs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/sinch.com\/fr\/blog\/"},{"@type":"ListItem","position":3,"name":"Comment booster ses ventes de t\u00e9l\u00e9viseurs 4k gr\u00e2ce au Rich SMS lors d\u2019\u00e9v\u00e8nements sportifs majeurs\u202f?"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/fr\/#website","url":"https:\/\/sinch.com\/fr\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sinch.com\/fr\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog\/57688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/users\/39"}],"version-history":[{"count":0,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog\/57688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media\/57691"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media?parent=57688"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/tags?post=57688"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog_category?post=57688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}