{"id":57684,"date":"2024-06-27T12:00:00","date_gmt":"2024-06-27T12:00:00","guid":{"rendered":"https:\/\/sinchbogdanimport.local\/blog\/picard-quelle-strategie-pour-engager-ses-clients-lors-de-lanniversaire-de-sa-marque\/"},"modified":"2025-12-18T15:47:25","modified_gmt":"2025-12-18T15:47:25","slug":"picard-quelle-strategie-pour-engager-ses-clients-lors-de-lanniversaire-de-sa-marque","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/picard-quelle-strategie-pour-engager-ses-clients-lors-de-lanniversaire-de-sa-marque\/","title":{"rendered":"Quelle strat\u00e9gie pour engager ses clients lors de l\u2019anniversaire de sa marque\u202f?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>CONTEXTE<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Cette ann\u00e9e, Picard f\u00eate ses 50 ans. 50 ans d\u2019exigence et d\u2019innovation pour sourcer des ingr\u00e9dients de qualit\u00e9 et imaginer des recettes toujours plus gourmandes. 50 ans de collaboration avec des partenaires passionn\u00e9s par leur m\u00e9tier et d\u00e9sireux de faire toujours mieux.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Pour c\u00e9l\u00e9brer et marquer cet anniversaire, Picard, l&rsquo;une des marques pr\u00e9f\u00e9r\u00e9es des Fran\u00e7ais, a lanc\u00e9 une campagne d&rsquo;activation omnicanale visant \u00e0 r\u00e9compenser ses clients fid\u00e8les le jour de leur anniversaire le&nbsp;15 mai 2024. Lors de leur passage en caisse, en magasin ou sur picard.fr, chaque client b\u00e9n\u00e9ficiait de 50 points de fid\u00e9lit\u00e9 bonus et une chance de gagner l\u2019un des 50 000 cadeaux Picard !&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>OBJECTIF<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Pour cette c\u00e9l\u00e9bration marquante, Picard avait plusieurs objectifs :&nbsp;<\/p>\n\n\n\n<p>1. Stimuler les ventes en magasin et en ligne.&nbsp;<\/p>\n\n\n\n<p>2. Renforcer la fid\u00e9lisation des clients existants.&nbsp;<\/p>\n\n\n\n<p>3. Attirer de nouveaux clients tout en augmentant les conversions.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe src=\"https:\/\/player.vimeo.com\/video\/969962701?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION<\/strong>&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Proposer une exp\u00e9rience immersive via Rich SMS pour r\u00e9v\u00e9ler la surprise.<\/p>\n\n\n\n<p>Afin de maximiser l&rsquo;impact de cette campagne anniversaire, Picard a d\u00e9ploy\u00e9 une strat\u00e9gie 360\u00b0 int\u00e9grant plusieurs canaux dont le Rich SMS.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Les \u00e9quipes Sinch ont accompagn\u00e9 Picard dans la conception d\u2019une m\u00e9canique Rich SMS ludique et interactive permettant \u00e0 leurs clients fid\u00e8les de d\u00e9couvrir les surprises \u00e0 l\u2019occasion 50 ans Picard en soufflant les bougies sur l\u2019animation Rich SMS.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un excellent de clics de 15,6%\u202fpour cette campagne\u202f! (x4 vs moyenne march\u00e9)<\/li>\n\n\n\n<li>Excellents r\u00e9sultats d\u2019engagement avec un taux de r\u00e9activit\u00e9 de 93,13% et un taux de redirection de 47% pour pr\u00e9parer son panier.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-57685\" width=\"1400\" height=\"328\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_picard_JUIN24.png\" alt=\"Taux de clics, de r\u00e9activit\u00e9, de redirection\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_picard_JUIN24.png 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_picard_JUIN24-300x70.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_picard_JUIN24-1024x240.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_picard_JUIN24-768x180.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<p>Cette initiative s\u2019est parfaitement int\u00e9gr\u00e9e dans la strat\u00e9gie continue de Picard, qui place l&rsquo;innovation et l&rsquo;engagement client au c\u0153ur de ses actions.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Picard Surgel\u00e9s, laur\u00e9at du prix RCS Campaign aux Sinch Awards 2024\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/F6jx0XNUgCI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"author":39,"featured_media":57687,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[336],"class_list":["post-57684","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-insights-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gies pour Engager vos Clients lors de l\u2019Anniversaire | Sinch<\/title>\n<meta name=\"description\" content=\"Pour cette c\u00e9l\u00e9bration marquante, Picard avait plusieurs objectifs, stimuler les ventes en magasin et en ligne, renforcer la fid\u00e9lisation des clients existants et attirer de nouveaux clients tout en augmentant les conversions.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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