{"id":57680,"date":"2024-05-07T12:00:00","date_gmt":"2024-05-07T12:00:00","guid":{"rendered":"https:\/\/sinchbogdanimport.local\/blog\/rcs-le-conversationnel-un-atout-pour-maitriser-votre-retention-client\/"},"modified":"2025-12-18T15:49:28","modified_gmt":"2025-12-18T15:49:28","slug":"rcs-le-conversationnel-un-atout-pour-maitriser-votre-retention-client","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/rcs-le-conversationnel-un-atout-pour-maitriser-votre-retention-client\/","title":{"rendered":"RCS : Le conversationnel, un atout pour ma\u00eetriser votre r\u00e9tention client"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>CHALLENGE<\/strong><\/h2>\n\n\n\n<p>La Macif souhaitait r\u00e9duire ses communications g\u00e9n\u00e9riques au profit de communications personnalis\u00e9es afin d&rsquo;optimiser ses revenus de vente incitative et de vente crois\u00e9e.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe src=\"https:\/\/player.vimeo.com\/video\/943716533?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION<\/strong><\/h2>\n\n\n\n<p>Macif &amp; Sinch ont d\u00e9cid\u00e9 de travailler sur un format conversationnel afin de comprendre&nbsp; en quelques questions les besoins, nouveaux\/futurs projets des clients. La Macif peut ainsi leur proposer une offre personnalis\u00e9e<\/p>\n\n\n<div class=\"wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-57681\" width=\"1400\" height=\"361\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/MACIF_chiffres_retention.png\" alt=\"Taux de clic multipli\u00e9s par rapport au SMS et \u00e0 la newsletter\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/MACIF_chiffres_retention.png 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/MACIF_chiffres_retention-300x77.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/MACIF_chiffres_retention-1024x264.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/MACIF_chiffres_retention-768x198.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00c9SULTAT<\/strong><\/h2>\n\n\n\n<p>Pour la marque : enrichissement des donn\u00e9es clients, personnalisation de l&rsquo;offre, augmentation des nouveaux abonnements.<\/p>\n\n\n\n<p>Pour le client : contenu personnalis\u00e9, pertinence des offres propos\u00e9es, diminution de la pression marketing.<\/p>\n","protected":false},"author":39,"featured_media":38135,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[336],"class_list":["post-57680","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-insights-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RCS et Conversationnel : Ma\u00eetrisez la R\u00e9tention Client | Sinch<\/title>\n<meta name=\"description\" content=\"La Macif souhaitait r\u00e9duire ses communications g\u00e9n\u00e9riques au profit de communications personnalis\u00e9es afin d&#039;optimiser ses revenus de vente incitative et de vente crois\u00e9e.\" \/>\n<meta name=\"robots\" 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