{"id":43346,"date":"2023-06-13T09:15:00","date_gmt":"2023-06-13T09:15:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/micromania-double-la-visibilite-de-ses-communications-avec-le-rcs\/"},"modified":"2025-12-18T16:05:16","modified_gmt":"2025-12-18T16:05:16","slug":"micromania-double-la-visibilite-de-ses-communications-avec-le-rcs","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/micromania-double-la-visibilite-de-ses-communications-avec-le-rcs\/","title":{"rendered":"Micromania : Double la visibilit\u00e9 de ses communications avec le RCS"},"content":{"rendered":"\n

Op\u00e9ration Crazy Christmas<\/h2>\n\n\n\n
\"Chiffres<\/figure>\n\n\n\n

Afin d\u2019accompagner au mieux ses clients dans leurs achats de No\u00ebl, Micromania-Zing a d\u00e9cid\u00e9 de mettre en place une strat\u00e9gie omnicanale m\u00ealant newsletters, Rich SMS & RCS.<\/p>\n\n\n\n

\"Use<\/figure>\n\n\n\n

Le RCS a \u00e9t\u00e9 d\u00e9ploy\u00e9 \u00e0 quelques jours de No\u00ebl pour cibler des clients n\u2019ayant pas encore achet\u00e9 de cadeaux. L\u2019objectif \u00e9tait \u00e0 la fois de gagner en visibilit\u00e9 et de booster le trafic en boutique et sur leur site e-commerce.<\/p>\n\n\n\n

\"Quotes\"<\/figure>\n\n\n\n
Caroline Pineau Marescal<\/strong><\/h5>\n\n\n\n
Responsable Data & CRM, Micromania<\/h5>\n\n\n\n
\u00ab La strat\u00e9gie de contact que nous d\u00e9ployons autour du client s\u2019appuie sur un dispositif sp\u00e9cialis\u00e9 et coh\u00e9rent, permettant de d\u00e9velopper l\u2019exp\u00e9rience et l\u2019engagement client. Nous nous adaptons ainsi en permanence notamment en fin d\u2019ann\u00e9e o\u00f9 le consommateur est sursollicit\u00e9. Le RCS, \u00e9tait un choix \u00e9vident pour renforcer notre dispositif avec un format conversationnel. Gr\u00e2ce \u00e0 l\u2019accompagnement et l\u2019expertise de Sinch, celui-ci nous a permis de booster le trafic sur une audience en recherche de bon plan. \u00bb<\/em><\/h5>\n","protected":false},"author":39,"featured_media":43348,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43346","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMicromania : Augmentez la Visibilit\u00e9 de vos RCS | Sinch<\/title>\n<meta name=\"description\" content=\"Micromania : Double la visibilit\u00e9 de ses communications avec le RCS\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/blog\/micromania-double-la-visibilite-de-ses-communications-avec-le-rcs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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