{"id":43343,"date":"2023-06-13T09:39:00","date_gmt":"2023-06-13T09:39:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/bpce-financement-jeu-concours-printanier\/"},"modified":"2025-12-18T16:05:12","modified_gmt":"2025-12-18T16:05:12","slug":"bpce-financement-jeu-concours-printanier","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/bpce-financement-jeu-concours-printanier\/","title":{"rendered":"BPCE Financement : Jeu concours printanier"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-12037\" width=\"800\" height=\"134\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/winner_bpce.png\" alt=\"Gagnant Sinch Awards 2022 : Meilleur Push\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/winner_bpce.png 800w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/winner_bpce-300x50.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/winner_bpce-768x129.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-12038\" width=\"1600\" height=\"174\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chiffres_sinch_awards_bpce.png\" alt=\"Chiffres BPCE Financement\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chiffres_sinch_awards_bpce.png 1600w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chiffres_sinch_awards_bpce-300x33.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chiffres_sinch_awards_bpce-1024x111.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chiffres_sinch_awards_bpce-768x84.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chiffres_sinch_awards_bpce-1536x167.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Le jeu concours printanier avait un triple objectif : r\u00e9activer nos clients pour g\u00e9n\u00e9rer des financements (gr\u00e2ce au taux promo), r\u00e9colter de la data (gr\u00e2ce au jeu) et enfin augmenter la satisfaction client (gr\u00e2ce aux lots \u00e0 gagner). Le jeu surfait sur la p\u00e9riode des beaux jours et la r\u00e9novation du logement.<\/p>\n\n\n\n<p>Sinch nous a accompagn\u00e9 dans le choix de la m\u00e9canique, ce qui nous a permis de proposer une exp\u00e9rience originale \u00e0 nos clients. La technologie de \u00ab canal externe \u00bb nous a \u00e9galement permis d\u2019adresser ce jeu via nos 2 canaux principaux \u00e0 savoir l\u2019email et le sms, tout en limitant les co\u00fbts et la d\u00e9multiplication des prestataires.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-12039\" width=\"800\" height=\"54\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/quotations_marks_1-4.png\" alt=\"Quotes\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/quotations_marks_1-4.png 800w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/quotations_marks_1-4-784x54.png 784w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/quotations_marks_1-4-300x20.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/quotations_marks_1-4-768x52.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Fiona Josset<\/strong><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\">Chef de campagne CRM et marketing, BPCE Financement<\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><em>\u00ab Ce jeu concours avec l\u2019utilisation du canal externe \u00e9tait une premi\u00e8re, et nous avons \u00e9t\u00e9 surpris des taux de conversion, qui s\u2019av\u00e8rent importants sur les 4 cibles. C\u2019est une op\u00e9ration que nous aimerions renouveler lors d\u2019un temps creux commercial l\u2019ann\u00e9e prochaine par exemple. \u00bb<\/em><\/h5>\n","protected":false},"author":39,"featured_media":43345,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43343","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BPCE Financement : Concours de Printemps | Sinch<\/title>\n<meta name=\"description\" content=\"BPCE Financement : Jeu concours printanier\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/blog\/bpce-financement-jeu-concours-printanier\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BPCE Financement : Concours de Printemps | Sinch\" \/>\n<meta property=\"og:description\" content=\"BPCE Financement : Jeu concours printanier\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/blog\/bpce-financement-jeu-concours-printanier\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T16:05:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/header_BLOG_BPCE-jeuprintanier.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"809\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/bpce-financement-jeu-concours-printanier\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/bpce-financement-jeu-concours-printanier\\\/\",\"name\":\"BPCE Financement : Concours de Printemps | Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/bpce-financement-jeu-concours-printanier\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/bpce-financement-jeu-concours-printanier\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/header_BLOG_BPCE-jeuprintanier.png\",\"datePublished\":\"2023-06-13T09:39:00+00:00\",\"dateModified\":\"2025-12-18T16:05:12+00:00\",\"description\":\"BPCE Financement : Jeu concours printanier\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/bpce-financement-jeu-concours-printanier\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/bpce-financement-jeu-concours-printanier\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/bpce-financement-jeu-concours-printanier\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/header_BLOG_BPCE-jeuprintanier.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/header_BLOG_BPCE-jeuprintanier.png\",\"width\":1366,\"height\":809},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/bpce-financement-jeu-concours-printanier\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BPCE Financement : Jeu concours printanier\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; 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