{"id":43340,"date":"2023-06-16T07:23:00","date_gmt":"2023-06-16T07:23:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/atol-diagnostic-presbytie\/"},"modified":"2025-12-18T15:57:06","modified_gmt":"2025-12-18T15:57:06","slug":"atol-diagnostic-presbytie","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/atol-diagnostic-presbytie\/","title":{"rendered":"Atol : Diagnostic Presbytie"},"content":{"rendered":"\n
\"Gagnant<\/figure>\n\n\n\n
\"Chiffres<\/figure>\n\n\n

Dans le cadre de l\u2019op\u00e9ration \u00ab Diagnostic Presbytie offert \u00bb, Atol a d\u00e9ploy\u00e9 une campagne publicitaire plurim\u00e9dia pr\u00e9ventive, qui ancre l\u2019enseigne dans la sant\u00e9 visuelle. Afin de soutenir ce temps fort et maximiser les prises de RDV de ses clients, Atol a souhait\u00e9 mettre en place une campagne de messaging mobile ciblant ses clients quadrag\u00e9naires. Pour engager ses clients sur ce sujet sensible de la Presbytie et v\u00e9hiculer les valeurs de Atol ax\u00e9es sur le bien-\u00eatre des porteurs de lunettes, Sinch a propos\u00e9 une approche conversationnelle compos\u00e9e de 4 questions conditionnelles de \u00ab pr\u00e9-diagnostic \u00bb. Gr\u00e2ce \u00e0 un syst\u00e8me de scoring, une r\u00e9ponse personnalis\u00e9e est apport\u00e9e en fin de scenario. L\u2019utilisateur a \u00e9galement la possibilit\u00e9 de visualiser sa s\u00e9lection de montures de lunettes (Femmes \/ Hommes \/ Mixte). Un A\/B testing Rich SMS \/ Rich Conversationnel \/ RCS a \u00e9t\u00e9 r\u00e9alis\u00e9. Les formats conversationnels se sont largement d\u00e9marqu\u00e9s sur tous les KPIs d\u2019engagement.<\/p>\n

https:\/\/www.atol.fr\/<\/a><\/p>\n\n\n

\"Quotes\"<\/figure>\n\n\n
St\u00e9phanie CHEVALLIER<\/strong><\/h5>\n
Chef de marque, Atol<\/h5>\n
\u00ab Dans le cadre de notre op\u00e9ration \u00ab Diagnostic Presbytie offert \u00bb, un de nos KPI \u00e9tait la prise de RDV en magasin, or parler des signes de vieillissement est un sujet complexe, qui ne g\u00e9n\u00e8re pas facilement de la conversation. L\u2019exp\u00e9rience interactive du RCS a tr\u00e8s bien fonctionn\u00e9, gr\u00e2ce \u00e0 une premi\u00e8re entr\u00e9e en conversation ludique et d\u00e9complex\u00e9e. Cette interactivit\u00e9 nous a donc permis d\u2019aller chercher un public qui semblait, sur le papier, difficile \u00e0 convaincre. Le caract\u00e8re conversationnel du RCS permet d\u2019apporter plus de valeur au consommateur au travers de conseils et profite donc \u00e0 l\u2019image de marque. \u00bb<\/em><\/h5>","protected":false},"author":39,"featured_media":43342,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43340","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAtol : Diagnostic pour la Presbytie | Sinch<\/title>\n<meta name=\"description\" content=\"Atol - Gagnant Sinch Awards 2022 : Meilleur dispositif hyperpersonnalis\u00e9 Diagnostic Presbytie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/blog\/atol-diagnostic-presbytie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atol : Diagnostic pour la Presbytie | Sinch\" \/>\n<meta property=\"og:description\" content=\"Atol - 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