{"id":43337,"date":"2023-06-16T08:54:00","date_gmt":"2023-06-16T08:54:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/macif-enquete-societale\/"},"modified":"2025-12-18T15:57:02","modified_gmt":"2025-12-18T15:57:02","slug":"macif-enquete-societale","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/macif-enquete-societale\/","title":{"rendered":"Macif : Enqu\u00eate Soci\u00e9tale"},"content":{"rendered":"\n
\"Gagnant<\/figure>\n\n\n\n
\"Chiffres<\/figure>\n\n\n\n

La Macif a r\u00e9alis\u00e9 la 1\u00e8re enqu\u00eate \u201csoci\u00e9tale\u201d en France li\u00e9e au contexte pand\u00e9mique, envoy\u00e9e \u00e0 ses 5,5 millions de soci\u00e9taires. Dans ce contexte pand\u00e9mique historique le but est de prendre de leurs nouvelles avec une question simple mais essentielle : \u201cComment allez-vous ?\u201d Les soci\u00e9taires ont \u00e9t\u00e9 invit\u00e9s \u00e0 r\u00e9pondre \u00e0 des questions personnalis\u00e9es et \u00e9volutives en fonction des r\u00e9ponses sur leur v\u00e9cu, leurs priorit\u00e9s, leurs pr\u00e9occupations et leurs visions de l\u2019avenir. L’enqu\u00eate a \u00e9t\u00e9 envoy\u00e9e sur le canal d’app\u00e9tence du client (email et\/ou RichSMS). En plus de cette enqu\u00eate, un dispositif de rebond a \u00e9t\u00e9 mis en place pour proposer des solutions d\u2019accompagnement personnalis\u00e9es et quasi instantan\u00e9es (J+2) : + de 100 combinaisons ont \u00e9t\u00e9 adress\u00e9es aux soci\u00e9taires en fonction de leurs besoins et de leurs situations. La Macif a donc pu mener diff\u00e9rentes \u00e9tudes pour enrichir sa connaissance client et venir nourrir son plan d\u2019action.<\/p>\n\n\n\n

\"Quotes\"<\/figure>\n\n\n\n
Aude Meunier<\/strong><\/h5>\n\n\n\n
Responsable Marketing Op\u00e9rationnel, Macif<\/h5>\n\n\n\n
\u00ab Pour r\u00e9pondre \u00e0 son ambition d\u2019am\u00e9lioration continue et d’excellence relationnelle, la Macif innove sans cesse et propose \u00e0 ses soci\u00e9taires des exp\u00e9riences interactives, personnalis\u00e9es et en phase avec les nouveaux usages num\u00e9riques. La grande enqu\u00eate \u00ab\u00a0Comment allez-vous ?\u00a0\u00bb, est un des exemples concrets de dispositif mis en place au service de nos soci\u00e9taires. Elle traduit \u00e9galement notre r\u00e9activit\u00e9 et adaptation en fonction du contexte ainsi que notre capacit\u00e9 \u00e0 r\u00e9pondre aux attentes et pr\u00e9occupations de nos soci\u00e9taires \u00bb<\/em><\/h5>\n","protected":false},"author":39,"featured_media":43339,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43337","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMacif : Enqu\u00eate sur les Th\u00e9matiques Soci\u00e9tales | Sinch<\/title>\n<meta name=\"description\" content=\"Macif - Gagnant Sinch Awards 2022 : Meilleur dispositif conversationnel Enqu\u00eate Soci\u00e9tale\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/blog\/macif-enquete-societale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macif : Enqu\u00eate sur les Th\u00e9matiques Soci\u00e9tales | Sinch\" \/>\n<meta property=\"og:description\" content=\"Macif - Gagnant Sinch Awards 2022 : Meilleur dispositif conversationnel Enqu\u00eate Soci\u00e9tale\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/blog\/macif-enquete-societale\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T15:57:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/bandeau_BLOG_macif.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"809\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/macif-enquete-societale\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/macif-enquete-societale\\\/\",\"name\":\"Macif : Enqu\u00eate sur les Th\u00e9matiques Soci\u00e9tales | Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/macif-enquete-societale\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/macif-enquete-societale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/bandeau_BLOG_macif.png\",\"datePublished\":\"2023-06-16T08:54:00+00:00\",\"dateModified\":\"2025-12-18T15:57:02+00:00\",\"description\":\"Macif - Gagnant Sinch Awards 2022 : Meilleur dispositif conversationnel Enqu\u00eate Soci\u00e9tale\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/macif-enquete-societale\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/macif-enquete-societale\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/macif-enquete-societale\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/bandeau_BLOG_macif.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/bandeau_BLOG_macif.png\",\"width\":1366,\"height\":809},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/macif-enquete-societale\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Macif : Enqu\u00eate Soci\u00e9tale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video & Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Macif : Enqu\u00eate sur les Th\u00e9matiques Soci\u00e9tales | Sinch","description":"Macif - Gagnant Sinch Awards 2022 : Meilleur dispositif conversationnel Enqu\u00eate Soci\u00e9tale","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/fr\/blog\/macif-enquete-societale\/","og_locale":"fr_FR","og_type":"article","og_title":"Macif : Enqu\u00eate sur les Th\u00e9matiques Soci\u00e9tales | Sinch","og_description":"Macif - Gagnant Sinch Awards 2022 : Meilleur dispositif conversationnel Enqu\u00eate Soci\u00e9tale","og_url":"https:\/\/sinch.com\/fr\/blog\/macif-enquete-societale\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2025-12-18T15:57:02+00:00","og_image":[{"width":1366,"height":809,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/bandeau_BLOG_macif.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/fr\/blog\/macif-enquete-societale\/","url":"https:\/\/sinch.com\/fr\/blog\/macif-enquete-societale\/","name":"Macif : Enqu\u00eate sur les Th\u00e9matiques Soci\u00e9tales | Sinch","isPartOf":{"@id":"https:\/\/sinch.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/fr\/blog\/macif-enquete-societale\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/fr\/blog\/macif-enquete-societale\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/bandeau_BLOG_macif.png","datePublished":"2023-06-16T08:54:00+00:00","dateModified":"2025-12-18T15:57:02+00:00","description":"Macif - Gagnant Sinch Awards 2022 : Meilleur dispositif conversationnel Enqu\u00eate Soci\u00e9tale","breadcrumb":{"@id":"https:\/\/sinch.com\/fr\/blog\/macif-enquete-societale\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/fr\/blog\/macif-enquete-societale\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/blog\/macif-enquete-societale\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/bandeau_BLOG_macif.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/bandeau_BLOG_macif.png","width":1366,"height":809},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/fr\/blog\/macif-enquete-societale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/sinch.com\/fr\/blog\/"},{"@type":"ListItem","position":3,"name":"Macif : Enqu\u00eate Soci\u00e9tale"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/fr\/#website","url":"https:\/\/sinch.com\/fr\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video & Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sinch.com\/fr\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog\/43337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/users\/39"}],"version-history":[{"count":0,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog\/43337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media\/43339"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media?parent=43337"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/tags?post=43337"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog_category?post=43337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}