{"id":43322,"date":"2023-07-07T08:34:00","date_gmt":"2023-07-07T08:34:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\/"},"modified":"2025-12-18T15:56:19","modified_gmt":"2025-12-18T15:56:19","slug":"sinch-awards-2023-courir-meilleure-campagne-temps-fort","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\/","title":{"rendered":"Sinch Awards 2023 : Courir, meilleure campagne Temps Fort"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11902\" width=\"1400\" height=\"235\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/winner_courir_0.jpg\" alt=\"Gagnant Sinch Awards 2023\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/winner_courir_0.jpg 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/winner_courir_0-300x50.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/winner_courir_0-1024x172.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/winner_courir_0-768x129.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<p><strong>Comment accompagner les client.e.s Courir dans la pr\u00e9paration des cadeaux de No\u00ebl ?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CONTEXTE<\/strong><\/h2>\n\n\n\n<p>Courir souhaitait simplifier la vie de ses client.e.s lors des f\u00eates de fin d\u2019ann\u00e9e avec sa campagne The Christmas Rush. En effet, il y a tellement de choses auxquelles penser \u00e0 l\u2019approche des f\u00eates : le repas, la d\u00e9coration du sapin et les cadeaux !<\/p>\n\n\n\n<p>Courir avait pour objectif de r\u00e9aliser une campagne hyper personnalis\u00e9e afin de pousser le bon produit au bon client en fonction de ses app\u00e9tences. Le challenge \u00e9tait donc de d\u00e9terminer le meilleur canal pour cette exp\u00e9rience conversationnelle. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION<\/strong><\/h2>\n\n\n\n<p>Courir et Sinch ont capitalis\u00e9 sur le succ\u00e8s du lancement WhatsApp avec la campagne Lena Situations x Adidas ainsi que sur les enseignements tir\u00e9s de ce premier use case pour construire une exp\u00e9rience conversationnelle permettant \u00e0 leurs client.e.s de trouver la wishlist id\u00e9ale en fonction de leurs app\u00e9tences.<\/p>\n\n\n\n<p>WhatsApp \u00e9tait une \u00e9vidence pour Courir car c\u2019est le canal qui offrait la possibilit\u00e9 de cr\u00e9er l\u2019exp\u00e9rience conversationnelle la plus fluide et qui permettait d\u2019adresser leurs opt-ins WhatsApp mais aussi tous les utilisateurs qui d\u00e9buteraient la conversation avec Courir. Plusieurs canaux de m\u00e9diatisation ont \u00e9t\u00e9 activ\u00e9s (Email, site internet, trigger Rich SMS et PLV magasin) afin de driver un maximum de trafic sur WhatsApp et collecter de nouveaux opt-ins.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11903\" width=\"1400\" height=\"361\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/test_chiffres.jpg\" alt=\"Chiffres Courir\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/test_chiffres.jpg 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/test_chiffres-300x77.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/test_chiffres-1024x264.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/test_chiffres-768x198.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<p>Le bonus \u00e9tait \u00e9galement d\u2019offrir la possibilit\u00e9 aux users de partager leur wishlist \u00e0 leurs contacts directement sur WhatsApp.<\/p>\n\n\n\n<p>Cette campagne a eu un engagement record avec un taux de commencement de 89% et un taux de transformation de 67,8% (opt-ins).<\/p>\n\n\n\n<p>91% des utilisateurs ont particip\u00e9 au jeu concours en fin de sc\u00e9nario (x2 la moyenne march\u00e9). On observe encore une fois un excellent taux de compl\u00e9tion de 82,3% (x2 vs Rich SMS) sur cette campagne qui a suscit\u00e9 un fort engouement de la part de la communaut\u00e9 Courir (x2 trafic sur WhatsApp vs l\u2019op\u00e9 Lena Situations).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11904\" width=\"800\" height=\"54\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/quotations_marks_1-1.png\" alt=\"Quotes\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/quotations_marks_1-1.png 800w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/quotations_marks_1-1-784x54.png 784w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/quotations_marks_1-1-300x20.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/quotations_marks_1-1-768x52.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Graziella KAEUFFER<\/strong> Directrice Exp\u00e9rience Client Omnicanal <\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Chlo\u00e9 Herbaut<\/strong> Responsable Animation Client<\/h3>\n\n\n\n<p><em>\u00ab WhatsApp nous a permis de cr\u00e9er une relation de proximit\u00e9 et plus intimiste avec nos utilisateurs. Avec ce beau use case nous avons souhait\u00e9 personnaliser notre relation et notre message selon le client gr\u00e2ce \u00e0 une vingtaine de parcours possibles. Cela nous a permis de nous connecter avec notre communaut\u00e9 Courir et de l&rsquo;\u00e9largir en recrutant gr\u00e2ce \u00e0 une m\u00e9canique innovante et engageante.<\/em><\/p>\n\n\n\n<p><em>Bien que l\u2019objectif \u00e9tait plus relationnel, nous avons constat\u00e9 un beau taux de conversation gr\u00e2ce au <\/em><em>trackings<\/em><em> ainsi qu\u2019aux codes uniques envoy\u00e9s \u00e0 nos nouveaux <\/em><em>opt-ins<\/em><em> ! <\/em><\/p>\n\n\n\n<p><em>Merci encore aux \u00e9quipes Sinch pour cette belle campagne. \u00bb<\/em><\/p>\n","protected":false},"author":39,"featured_media":43324,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43322","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sinch Awards 2023 : Courir et sa Campagne Prim\u00e9e | Sinch<\/title>\n<meta name=\"description\" content=\"Sinch Awards 2023 : Courir, meilleure campagne Temps Fort\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/blog\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinch Awards 2023 : Courir et sa Campagne Prim\u00e9e | Sinch\" \/>\n<meta property=\"og:description\" content=\"Sinch Awards 2023 : Courir, meilleure campagne Temps Fort\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/blog\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T15:56:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/sinchAwards_Courir_hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"830\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\\\/\",\"name\":\"Sinch Awards 2023 : Courir et sa Campagne Prim\u00e9e | Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/sinchAwards_Courir_hero.jpg\",\"datePublished\":\"2023-07-07T08:34:00+00:00\",\"dateModified\":\"2025-12-18T15:56:19+00:00\",\"description\":\"Sinch Awards 2023 : Courir, meilleure campagne Temps Fort\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/sinchAwards_Courir_hero.jpg\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/sinchAwards_Courir_hero.jpg\",\"width\":1400,\"height\":830},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sinch Awards 2023 : Courir, meilleure campagne Temps Fort\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sinch Awards 2023 : Courir et sa Campagne Prim\u00e9e | Sinch","description":"Sinch Awards 2023 : Courir, meilleure campagne Temps Fort","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/fr\/blog\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\/","og_locale":"fr_FR","og_type":"article","og_title":"Sinch Awards 2023 : Courir et sa Campagne Prim\u00e9e | Sinch","og_description":"Sinch Awards 2023 : Courir, meilleure campagne Temps Fort","og_url":"https:\/\/sinch.com\/fr\/blog\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2025-12-18T15:56:19+00:00","og_image":[{"width":1400,"height":830,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/sinchAwards_Courir_hero.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/fr\/blog\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\/","url":"https:\/\/sinch.com\/fr\/blog\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\/","name":"Sinch Awards 2023 : Courir et sa Campagne Prim\u00e9e | Sinch","isPartOf":{"@id":"https:\/\/sinch.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/fr\/blog\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/fr\/blog\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/sinchAwards_Courir_hero.jpg","datePublished":"2023-07-07T08:34:00+00:00","dateModified":"2025-12-18T15:56:19+00:00","description":"Sinch Awards 2023 : Courir, meilleure campagne Temps Fort","breadcrumb":{"@id":"https:\/\/sinch.com\/fr\/blog\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/fr\/blog\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/blog\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/sinchAwards_Courir_hero.jpg","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/sinchAwards_Courir_hero.jpg","width":1400,"height":830},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/fr\/blog\/sinch-awards-2023-courir-meilleure-campagne-temps-fort\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/sinch.com\/fr\/blog\/"},{"@type":"ListItem","position":3,"name":"Sinch Awards 2023 : Courir, meilleure campagne Temps Fort"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/fr\/#website","url":"https:\/\/sinch.com\/fr\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sinch.com\/fr\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog\/43322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/users\/39"}],"version-history":[{"count":0,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog\/43322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media\/43324"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media?parent=43322"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/tags?post=43322"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog_category?post=43322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}