{"id":43319,"date":"2023-07-07T10:28:00","date_gmt":"2023-07-07T10:28:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/sinch-awards-2023-hsbc-meilleure-campagne-hyper-personnalisee\/"},"modified":"2025-12-18T15:56:14","modified_gmt":"2025-12-18T15:56:14","slug":"sinch-awards-2023-hsbc-meilleure-campagne-hyper-personnalisee","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/sinch-awards-2023-hsbc-meilleure-campagne-hyper-personnalisee\/","title":{"rendered":"Sinch Awards 2023 : HSBC, meilleure campagne hyper-personnalis\u00e9e"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11896\" width=\"1400\" height=\"235\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/winner_HSBC.jpg\" alt=\"Gagnant Sinch Awards 2023\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/winner_HSBC.jpg 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/winner_HSBC-300x50.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/winner_HSBC-768x129.jpg 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/winner_HSBC-1024x172.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CONTEXTE<\/strong><\/h2>\n\n\n\n<p>Innovation &amp; Exp\u00e9rience client sont deux mots faisant partie de la culture HSBC. Apr\u00e8s avoir test\u00e9 diff\u00e9rents formats comme le Rich SMS &amp; la Vid\u00e9o Personnalis\u00e9e, l\u2019\u00e9quipe CRM a saut\u00e9 le pas et a test\u00e9 le conversationnel pour offrir \u00e0 ses clients un parcours interactif sans couture sur un canal de communication qu&rsquo;ils affectionnent. Ils ont choisi de faire un POC sur des simulations de pr\u00eat personnel sur la fin d\u2019ann\u00e9e 2023.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION<\/strong><\/h2>\n\n\n\n<p>Sinch a accompagn\u00e9 l\u2019\u00e9quipe d\u2019HSBC sur la collecte de ses opt-ins (via Email &amp; SMS) et sur l\u2019\u00e9criture et la cr\u00e9ation du sc\u00e9nario.<\/p>\n\n\n\n<p>Le chatbot d\u00e9velopp\u00e9 a permis aux clients d\u2019HSBC de r\u00e9aliser une simulation de cr\u00e9dit personnalis\u00e9e. A la fin de la simulation, le client re\u00e7oit son devis en image personnalis\u00e9e avec son montant d\u2019emprunt souhait\u00e9, le taux d\u2019int\u00e9r\u00eat associ\u00e9, ses mensualit\u00e9s et l&rsquo;ensemble des mentions l\u00e9gales puis, il lui est propos\u00e9 le canal de souscription qui correspond \u00e0 ses habitudes (app mobile, site internet, service client, conseiller bancaire).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11897\" width=\"1400\" height=\"361\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chiffres_HSBC.jpg\" alt=\"Chiffres HSBC\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chiffres_HSBC.jpg 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chiffres_HSBC-300x77.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chiffres_HSBC-768x198.jpg 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chiffres_HSBC-1024x264.jpg 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<p>Ce chabot a \u00e9t\u00e9 lanc\u00e9 en 1 mois seulement, avec plus de 18 d\u00e9clinaisons. En effet, l\u2019arborescence du chatbot variait en fonction du segment du client, du montant emprunt\u00e9, de ses pr\u00e9f\u00e9rences&#8230;. D\u00e9fi relev\u00e9 !<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11898\" width=\"800\" height=\"54\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/quotations_marks_1.png\" alt=\"Quotes\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/quotations_marks_1.png 800w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/quotations_marks_1-300x20.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/quotations_marks_1-768x52.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/quotations_marks_1-784x54.png 784w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sabrina Giry Fernandez<\/strong> Head of CRM<\/h3>\n\n\n\n<p>\u00ab Nous sommes ravis de cette initiative. WhatsApp est pour nous plus qu\u2019un nouveau canal, c\u2019est un nouveau mode d\u2019interaction avec nos clients qui permet sur un m\u00eame fil de discussion de d\u00e9couvrir les besoins et proposer une offre ultra personnalis\u00e9e. La puissance de WhatsApp c\u2019est de pouvoir croiser des donn\u00e9es collect\u00e9es pendant la conversation avec des donn\u00e9es clients afin de personnaliser les parcours de souscription.<\/p>\n\n\n\n<p>Les \u00e9quipes Sinch ont \u00e9t\u00e9 super et tr\u00e8s pro, leur expertise et leurs conseils nous ont permis de collecter rapidement des consentements, de trouver des solutions techniques pour impl\u00e9menter des scenarios sophistiqu\u00e9s et de proposer une exp\u00e9rience fluide \u00e0 nos clients. Les r\u00e9sultats sont au-dessus des objectifs que nous nous \u00e9tions fix\u00e9s, nous r\u00e9fl\u00e9chissons d\u00e9j\u00e0 aux next steps. \u00bb<\/p>\n","protected":false},"author":39,"featured_media":43321,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43319","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sinch Awards 2023 : HSBC et sa Campagne Personnalis\u00e9e | Sinch<\/title>\n<meta name=\"description\" content=\"Sinch Awards 2023 : HSBC, meilleure campagne hyper-personnalis\u00e9e\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/blog\/sinch-awards-2023-hsbc-meilleure-campagne-hyper-personnalisee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinch Awards 2023 : HSBC et sa Campagne Personnalis\u00e9e | Sinch\" \/>\n<meta property=\"og:description\" content=\"Sinch Awards 2023 : HSBC, meilleure campagne hyper-personnalis\u00e9e\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/blog\/sinch-awards-2023-hsbc-meilleure-campagne-hyper-personnalisee\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T15:56:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/sinchAwards_HSBC_hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"830\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/sinch-awards-2023-hsbc-meilleure-campagne-hyper-personnalisee\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/sinch-awards-2023-hsbc-meilleure-campagne-hyper-personnalisee\\\/\",\"name\":\"Sinch Awards 2023 : HSBC et sa Campagne Personnalis\u00e9e | Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/sinch-awards-2023-hsbc-meilleure-campagne-hyper-personnalisee\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/sinch-awards-2023-hsbc-meilleure-campagne-hyper-personnalisee\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/sinchAwards_HSBC_hero.jpg\",\"datePublished\":\"2023-07-07T10:28:00+00:00\",\"dateModified\":\"2025-12-18T15:56:14+00:00\",\"description\":\"Sinch Awards 2023 : HSBC, meilleure campagne hyper-personnalis\u00e9e\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/sinch-awards-2023-hsbc-meilleure-campagne-hyper-personnalisee\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/sinch-awards-2023-hsbc-meilleure-campagne-hyper-personnalisee\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/sinch-awards-2023-hsbc-meilleure-campagne-hyper-personnalisee\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/sinchAwards_HSBC_hero.jpg\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/sinchAwards_HSBC_hero.jpg\",\"width\":1400,\"height\":830},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/sinch-awards-2023-hsbc-meilleure-campagne-hyper-personnalisee\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sinch Awards 2023 : HSBC, meilleure campagne hyper-personnalis\u00e9e\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; 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