{"id":43299,"date":"2023-12-19T01:55:00","date_gmt":"2023-12-19T01:55:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/"},"modified":"2025-02-27T13:10:01","modified_gmt":"2025-02-27T13:10:01","slug":"but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/","title":{"rendered":"BUT : Une strat\u00e9gie d\u2019acquisition d\u2019opt-ins WhatsApp in\u00e9dite !"},"content":{"rendered":"\n<p><em>Depuis la fin d\u2019ann\u00e9e 2022, les clients BUT re\u00e7oivent les catalogues du moment de fa\u00e7on bi-mensuel via WhatsApp. Ils peuvent dor\u00e9navant le feuilleter tr\u00e8s facilement, revenir sur le catalogue quand ils le souhaitent et regarder leur historique pour trouver le produit qui les int\u00e9resse. <\/em><\/p>\n\n\n\n<p><em>Ravis des premiers r\u00e9sultats, BUT a \u00e9tendu son utilisation de WhatsApp pour des op\u00e9rations commerciales. L\u2019objectif 2023 \u00e9tait \u00e9galement d\u2019exploiter ce canal interactif et fluide en proposant un sc\u00e9nario \u00ab\u00a0personal shopper\u00a0\u00bb afin d&rsquo;engager leur base d&rsquo;opt-ins existante et d&rsquo;attirer de nouveaux clients sur WhatsApp.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>OBJECTIFS<\/strong><\/h2>\n\n\n\n<p><strong>Engager la base de clients actuels WhatsApp et booster le trafic ainsi que la collecte d\u2019opt-ins WhatsApp <\/strong><\/p>\n\n\n\n<p>BUT a collabor\u00e9 avec Sinch pour concevoir une exp\u00e9rience conversationnelle ax\u00e9e sur l\u2019am\u00e9nagement d\u2019ext\u00e9rieur, incitant ainsi leurs clients \u00e0 s\u2019\u00e9quiper pour le retour des beaux jours via une m\u00e9canique engageante et interactive sur WhatsApp.<\/p>\n\n\n\n<p>La campagne a \u00e9t\u00e9 envoy\u00e9e \u00e0 leurs opt-ins existants et a \u00e9galement \u00e9t\u00e9 relay\u00e9e via d\u2019autres canaux de m\u00e9diatisation afin de recruter de nouveaux clients via une m\u00e9canique Inbound (communication initi\u00e9e par l\u2019utilisateur).<\/p>\n\n\n\n<p>Sinch a recommand\u00e9 \u00e0 BUT de capitaliser sur leur large audience opt-ins SMS existante et d\u2019A\/B tester deux canaux de messaging mobile pour booster la collecte d\u2019opt-ins WA : <strong>le RCS (Rich Communication Services) et le Rich SMS de redirection.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS <\/strong><\/h2>\n\n\n\n<p><strong>Un engagement record pour le canal RCS <\/strong><\/p>\n\n\n\n<p>Les r\u00e9sultats ont largement d\u00e9pass\u00e9 les attentes, avec un taux de clics de 20% sur le RCS (x4 vs Rich SMS).<\/p>\n\n\n\n<p>Le RCS s&rsquo;est av\u00e9r\u00e9 \u00eatre le canal le plus performant pour la g\u00e9n\u00e9ration de trafic vers WhatsApp au cours de cette op\u00e9ration, avec 17 000 conversations g\u00e9n\u00e9r\u00e9es en un seul envoi (x2,4 vs Rich SMS) et un taux de transformation de 51%. <strong>Cette op\u00e9ration a permis d&rsquo;augmenter la base de clients WhatsApp de BUT de 123%.<\/strong><\/p>\n","protected":false},"author":39,"featured_media":43300,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43299","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BUT : Strat\u00e9gie d\u2019Acquisition d\u2019Opt-ins sur WhatsApp | Sinch<\/title>\n<meta name=\"description\" content=\"BUT a \u00e9tendu son utilisation de WhatsApp pour des op\u00e9rations commerciales. L\u2019objectif 2023 \u00e9tait \u00e9galement d\u2019exploiter ce canal interactif et fluide en proposant un sc\u00e9nario &quot;personal shopper&quot; afin d&#039;engager leur base d&#039;opt-ins existante et d&#039;attirer de nouveaux clients sur WhatsApp.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BUT : Strat\u00e9gie d\u2019Acquisition d\u2019Opt-ins sur WhatsApp | Sinch\" \/>\n<meta property=\"og:description\" content=\"BUT a \u00e9tendu son utilisation de WhatsApp pour des op\u00e9rations commerciales. L\u2019objectif 2023 \u00e9tait \u00e9galement d\u2019exploiter ce canal interactif et fluide en proposant un sc\u00e9nario &quot;personal shopper&quot; afin d&#039;engager leur base d&#039;opt-ins existante et d&#039;attirer de nouveaux clients sur WhatsApp.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T13:10:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/1400x830_hero_optin_BUT.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"830\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/\",\"url\":\"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/\",\"name\":\"BUT : Strat\u00e9gie d\u2019Acquisition d\u2019Opt-ins sur WhatsApp | Sinch\",\"isPartOf\":{\"@id\":\"https:\/\/sinch.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/1400x830_hero_optin_BUT.png\",\"datePublished\":\"2023-12-19T01:55:00+00:00\",\"dateModified\":\"2025-02-27T13:10:01+00:00\",\"description\":\"BUT a \u00e9tendu son utilisation de WhatsApp pour des op\u00e9rations commerciales. L\u2019objectif 2023 \u00e9tait \u00e9galement d\u2019exploiter ce canal interactif et fluide en proposant un sc\u00e9nario \\\"personal shopper\\\" afin d'engager leur base d'opt-ins existante et d'attirer de nouveaux clients sur WhatsApp.\",\"breadcrumb\":{\"@id\":\"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/#primaryimage\",\"url\":\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/1400x830_hero_optin_BUT.png\",\"contentUrl\":\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/1400x830_hero_optin_BUT.png\",\"width\":1400,\"height\":830},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sinch.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/sinch.com\/fr\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BUT : Une strat\u00e9gie d\u2019acquisition d\u2019opt-ins WhatsApp in\u00e9dite !\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sinch.com\/fr\/#website\",\"url\":\"https:\/\/sinch.com\/fr\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\/\/sinch.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sinch.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sinch.com\/fr\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\/\/sinch.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wearesinch\/\",\"https:\/\/x.com\/WeAreSinch\",\"https:\/\/www.linkedin.com\/company\/sinch\",\"https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\/\/www.instagram.com\/wearesinch\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BUT : Strat\u00e9gie d\u2019Acquisition d\u2019Opt-ins sur WhatsApp | Sinch","description":"BUT a \u00e9tendu son utilisation de WhatsApp pour des op\u00e9rations commerciales. L\u2019objectif 2023 \u00e9tait \u00e9galement d\u2019exploiter ce canal interactif et fluide en proposant un sc\u00e9nario \"personal shopper\" afin d'engager leur base d'opt-ins existante et d'attirer de nouveaux clients sur WhatsApp.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/","og_locale":"fr_FR","og_type":"article","og_title":"BUT : Strat\u00e9gie d\u2019Acquisition d\u2019Opt-ins sur WhatsApp | Sinch","og_description":"BUT a \u00e9tendu son utilisation de WhatsApp pour des op\u00e9rations commerciales. L\u2019objectif 2023 \u00e9tait \u00e9galement d\u2019exploiter ce canal interactif et fluide en proposant un sc\u00e9nario \"personal shopper\" afin d'engager leur base d'opt-ins existante et d'attirer de nouveaux clients sur WhatsApp.","og_url":"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2025-02-27T13:10:01+00:00","og_image":[{"width":1400,"height":830,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/1400x830_hero_optin_BUT.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/","url":"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/","name":"BUT : Strat\u00e9gie d\u2019Acquisition d\u2019Opt-ins sur WhatsApp | Sinch","isPartOf":{"@id":"https:\/\/sinch.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/1400x830_hero_optin_BUT.png","datePublished":"2023-12-19T01:55:00+00:00","dateModified":"2025-02-27T13:10:01+00:00","description":"BUT a \u00e9tendu son utilisation de WhatsApp pour des op\u00e9rations commerciales. L\u2019objectif 2023 \u00e9tait \u00e9galement d\u2019exploiter ce canal interactif et fluide en proposant un sc\u00e9nario \"personal shopper\" afin d'engager leur base d'opt-ins existante et d'attirer de nouveaux clients sur WhatsApp.","breadcrumb":{"@id":"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/1400x830_hero_optin_BUT.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/1400x830_hero_optin_BUT.png","width":1400,"height":830},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/fr\/blog\/but-une-strategie-dacquisition-dopt-ins-whatsapp-inedite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/sinch.com\/fr\/blog\/"},{"@type":"ListItem","position":3,"name":"BUT : Une strat\u00e9gie d\u2019acquisition d\u2019opt-ins WhatsApp in\u00e9dite !"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/fr\/#website","url":"https:\/\/sinch.com\/fr\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sinch.com\/fr\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog\/43299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/users\/39"}],"version-history":[{"count":0,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog\/43299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media\/43300"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media?parent=43299"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/tags?post=43299"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog_category?post=43299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}