{"id":43294,"date":"2024-01-11T08:22:00","date_gmt":"2024-01-11T08:22:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/credit-mutuel-arkea-creer-des-jeux-qui-engagent-et-qui-convertissent-grace-la-pedagogie\/"},"modified":"2025-02-27T13:12:34","modified_gmt":"2025-02-27T13:12:34","slug":"credit-mutuel-arkea-creer-des-jeux-qui-engagent-et-qui-convertissent-grace-la-pedagogie","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/credit-mutuel-arkea-creer-des-jeux-qui-engagent-et-qui-convertissent-grace-la-pedagogie\/","title":{"rendered":"Cr\u00e9dit Mutuel Ark\u00e9a : Cr\u00e9er des jeux qui engagent et qui convertissent gr\u00e2ce \u00e0 la p\u00e9dagogie"},"content":{"rendered":"\n<p><em>Les concepts de gamification et d&rsquo;engagement client, bien que classiques, prennent une nouvelle dimension en 2022 en int\u00e9grant de mani\u00e8re plus \u00e9troite la p\u00e9dagogie. Une tendance \u00e9mergente qui consiste \u00e0 enrichir les m\u00e9caniques de jeu avec des \u00e9l\u00e9ments \u00e9ducatifs, offrant ainsi une exp\u00e9rience plus instructive aux clients sur les divers produits et services de la marque. Un exemple concret de cette approche a \u00e9t\u00e9 mis en \u0153uvre par Ark\u00e9a &#8211; Cr\u00e9dit Mutuel \u00e0 la rentr\u00e9e, cherchant \u00e0 \u00e9duquer et engager ses clients de mani\u00e8re innovante.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>OBJECTIFS<\/strong><\/h2>\n\n\n\n<p><strong>Engager ses clients avec un jeu concours \u00ab Coup de pouce Rentr\u00e9e \u00bb et faire de la p\u00e9dagogie sur les produits et services Ark\u00e9a<\/strong><\/p>\n\n\n\n<p>Cr\u00e9dit Mutuel Ark\u00e9a a collabor\u00e9 avec Sinch pour concevoir une exp\u00e9rience Rich SMS innovante et engageante centr\u00e9e sur la rentr\u00e9e des classes. Leur engagement profond \u00e0 soutenir leurs clients se manifeste \u00e0 travers des bons d&rsquo;achat bien pens\u00e9s, offrant un coup de pouce aux parents pendant cette p\u00e9riode intense.<\/p>\n\n\n\n<p>Les clients \u00e9taient donc invit\u00e9s \u00e0 tenter leur chance via une exp\u00e9rience interactive, les mettant au d\u00e9fi de glisser des fournitures scolaires dans un sac \u00e0 dos pour tenter leur chance. Un produit sp\u00e9cifique, adapt\u00e9 au profil du client, \u00e9tait pr\u00e9sent\u00e9 pendant le jeu, suivi d&rsquo;un carrousel \u00e0 la fin du jeu, redirigeant vers l&rsquo;ensemble des produits et services li\u00e9s \u00e0 la rentr\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS <\/strong><\/h2>\n\n\n\n<p><strong>Un engagement record pour le jeu rentr\u00e9e famille ! <\/strong><\/p>\n\n\n\n<p>Les r\u00e9sultats ont largement d\u00e9pass\u00e9 les attentes, avec un taux de clics de 30% sur le Rich SMS (x4 la moyenne march\u00e9 sur ce type d\u2019op\u00e9ration) et 93% des cliqueurs ont interagi avec la Rich Page. <strong>On observe un incroyable taux de participation de 92% sur cette op\u00e9ration<\/strong> ! (+62 pts vs N-1 avec les m\u00eames lots. <strong>Ce jeu a permis une hausse des redirections vers les produits\/services et appels conseillers de +48,5%.<\/strong><\/p>\n","protected":false},"author":39,"featured_media":43295,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43294","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cr\u00e9dit Mutuel Ark\u00e9a : Jeux Engag\u00e9s qui Convertissent | Sinch<\/title>\n<meta name=\"description\" content=\"Cr\u00e9er des jeux qui engagent et qui convertissent gr\u00e2ce \u00e0 la p\u00e9dagogie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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