{"id":43292,"date":"2024-01-11T08:29:00","date_gmt":"2024-01-11T08:29:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/groupama-faire-de-la-pedagogie-sur-les-avantages-de-lespace-client-grace-une-approche\/"},"modified":"2025-02-27T13:12:39","modified_gmt":"2025-02-27T13:12:39","slug":"groupama-faire-de-la-pedagogie-sur-les-avantages-de-lespace-client-grace-une-approche","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/groupama-faire-de-la-pedagogie-sur-les-avantages-de-lespace-client-grace-une-approche\/","title":{"rendered":"Groupama : Faire de la p\u00e9dagogie sur les avantages de l&#039;espace client gr\u00e2ce \u00e0 une approche innovante de gamification."},"content":{"rendered":"\n<p><em>La gamification, bien qu&rsquo;une strat\u00e9gie classique, \u00e9volue en 2022 pour inclure de mani\u00e8re plus \u00e9troite la p\u00e9dagogie. Cette \u00e9volution offre une exp\u00e9rience utilisateur immersive, o\u00f9 les m\u00e9caniques de jeu deviennent des outils puissants pour faire la p\u00e9dagogie sur les avantages de l\u2019espace client Groupama. <\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>OBJECTIFS<\/strong><\/h2>\n\n\n\n<p><strong>Booster les connexions \u00e0 l\u2019espace client via une m\u00e9canique de jeu innovante <\/strong><\/p>\n\n\n\n<p>Groupama a collabor\u00e9 avec Sinch pour concevoir une exp\u00e9rience Rich SMS innovante, engageant les clients \u00e0 participer au jeu interactif \u00ab Mes services sant\u00e9 en ligne \u00bb. Ils \u00e9taient encourag\u00e9s \u00e0 glisser les pastilles aux emplacements correspondants, d\u00e9voilant les 4 avantages de l\u2019espace client Groupama : remboursement, photo facture\/devis, carte mutuelle et partenaire sant\u00e9.<\/p>\n\n\n\n<p>Afin de booster les connexions \u00e0 l\u2019espace client, les clients \u00e9taient invit\u00e9s \u00e0 se connecter \u00e0 leur espace en fin de jeu pour valider automatiquement leur participation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS <\/strong><\/h2>\n\n\n\n<p><strong>Un engagement record pour le jeu m\u00ealant gamification et p\u00e9dagogie <\/strong><\/p>\n\n\n\n<p>Les r\u00e9sultats ont largement d\u00e9pass\u00e9 les attentes, avec un taux de clics de 11,92% sur le Rich SMS (x2 la moyenne march\u00e9 sur ce type d\u2019op\u00e9ration) et 89% des cliqueurs ont interagi avec la Rich Page. On observe un incroyable taux de participation de 90% sur cette op\u00e9ration !<\/p>\n\n\n\n<p><strong>85% des participants se sont connect\u00e9s leur espace client. Groupama a d\u00e9cid\u00e9 de renouveler l\u2019exp\u00e9rience en 2023 !<\/strong><\/p>\n","protected":false},"author":39,"featured_media":43293,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43292","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Groupama : \u00c9duquer sur les Avantages de l\u2019Espace Client | Sinch<\/title>\n<meta name=\"description\" content=\"Faire de la p\u00e9dagogie sur les avantages de l&#039;espace client gr\u00e2ce \u00e0 une approche innovante de gamification.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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