{"id":43289,"date":"2024-01-11T08:33:00","date_gmt":"2024-01-11T08:33:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/courir-comment-reussir-un-lancement-sur-whatsapp-et-booster-sa-collecte-dopt-ins\/"},"modified":"2025-12-18T16:03:33","modified_gmt":"2025-12-18T16:03:33","slug":"courir-comment-reussir-un-lancement-sur-whatsapp-et-booster-sa-collecte-dopt-ins","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/courir-comment-reussir-un-lancement-sur-whatsapp-et-booster-sa-collecte-dopt-ins\/","title":{"rendered":"Comment r\u00e9ussir un lancement sur WhatsApp et booster sa collecte d\u2019opt-ins ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>CONTEXTE<\/strong><\/h2>\n\n\n\n<p><em>Courir, curieux des nouveaux outils et investi \u00e0 comprendre et r\u00e9pondre aux nouveaux usages s&rsquo;est laiss\u00e9 convaincre par WhatsApp. <\/em><\/p>\n\n\n\n<p><em>L&rsquo;objectif : partager des contenus exp\u00e9rienciels exclusifs avec leurs clients sur un canal privil\u00e9gi\u00e9 et non satur\u00e9. <\/em><\/p>\n\n\n\n<p><strong>Le challenge : m\u00e9diatiser leur lancement sur WhatsApp pour collecter un maximum d\u2019opt-ins et sonder l&rsquo;app\u00e9tence de ses clients \u00e0 l&rsquo;exp\u00e9rience conversationnelle propos\u00e9e sur WhatsApp. <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION <\/strong><\/h2>\n\n\n\n<p>Sinch a recommand\u00e9 \u00e0 Courir de capitaliser sur le lancement de la collection de Lena Situations x adidas afin de cr\u00e9er une activation engageante pour collecter un maximum d\u2019opt-ins directement sur WhatsApp. Une exp\u00e9rience conversationnelle a donc \u00e9t\u00e9 construite afin de permettre aux users de d\u00e9couvrir la collection de Lena Situations x adidas de fa\u00e7on fluide et interactive et leur permettre de trouver la paire de sneakers qui leur correspond le mieux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS <\/strong><\/h2>\n\n\n\n<p>Un excellent taux de commencement de 92,4% ! La collecte d\u2019opt-ins \u00e9tait pouss\u00e9e directement apr\u00e8s la Q1 (vs en fin de sc\u00e9nario habituellement) et cela a \u00e9t\u00e9 un franc succ\u00e8s \u00e9tant donn\u00e9 que 66,3% des users ayant commenc\u00e9 le sc\u00e9nario se sont opt-in. Le tout boost\u00e9 par un code promo unique post opt-in.<\/p>\n\n\n\n<p>Un jeu concours \u00e9tait \u00e9galement propos\u00e9 \u00e0 la fin du sc\u00e9nario afin de pousser les users \u00e0 terminer l\u2019exp\u00e9rience, 68,2% y ont particip\u00e9. On observe d\u2019ailleurs un taux de compl\u00e9tion record de 85% (x2 vs Rich SMS) sur cette campagne qui a suscit\u00e9 un fort engouement de la part de la communaut\u00e9 Courir ! <\/p>\n\n\n\n<p><em>\u00ab WhatsApp est un nouvel outil qui nous donne acc\u00e8s \u00e0 la cr\u00e9ation d&rsquo;une relation encore plus privil\u00e9gi\u00e9e avec nos clients. <\/em><\/p>\n\n\n\n<p><em>Avec Sinch nous avons pu cr\u00e9er une exp\u00e9rience conversationnelle innovante sur un nouveau canal. Ensemble nous avons \u00e9tabli l&rsquo;objectif de ce nouvel espace pour le d\u00e9dier \u00e0 du contenu plus intimiste et exclusif. <\/em><\/p>\n\n\n\n<p><em>Sinch nous a \u00e9t\u00e9 d&rsquo;une aide pr\u00e9cieuse, fiable et r\u00e9actif pour permettre la mise en place de ce use case. Nous travaillons ensemble pour \u00e9laborer de nouvelles exp\u00e9riences \u00e0 proposer \u00e0 nos clients, entretenir notre relation et continuer \u00e0 recruter. <\/em><\/p>\n\n\n\n<p><em>Cette premi\u00e8re campagne a \u00e9t\u00e9 une r\u00e9ussite ! Nous en avons tir\u00e9 les enseignements qui nous ont permis de r\u00e9it\u00e9rer l&rsquo;op\u00e9ration rapidement. \u00bb<\/em><\/p>\n\n\n\n<p><strong>Chlo\u00e9 HERBAUT, Responsable Animation Client<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11200\" width=\"1134\" height=\"100\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut_0-1.jpg\" alt=\"Chlo\u00e9 Herbaut\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut_0-1.jpg 1134w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut_0-1-300x26.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut_0-1-1024x90.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut_0-1-768x68.jpg 768w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" \/><\/figure>\n","protected":false},"author":39,"featured_media":43291,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43289","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lancer un Produit sur WhatsApp et Booster les Opt-ins | Sinch<\/title>\n<meta name=\"description\" content=\"Comment r\u00e9ussir un lancement sur WhatsApp et booster sa collecte d\u2019opt-ins ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/blog\/courir-comment-reussir-un-lancement-sur-whatsapp-et-booster-sa-collecte-dopt-ins\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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