{"id":43286,"date":"2024-01-11T09:15:00","date_gmt":"2024-01-11T09:15:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/courir-comment-continuer-booster-sa-collecte-dopt-ins-whatsapp-et-inspirer-ses-clients-lors-des-fetes\/"},"modified":"2025-12-18T16:03:31","modified_gmt":"2025-12-18T16:03:31","slug":"courir-comment-continuer-booster-sa-collecte-dopt-ins-whatsapp-et-inspirer-ses-clients-lors-des-fetes","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/courir-comment-continuer-booster-sa-collecte-dopt-ins-whatsapp-et-inspirer-ses-clients-lors-des-fetes\/","title":{"rendered":"Comment continuer \u00e0 booster sa collecte d\u2019opt-ins WhatsApp et inspirer ses clients lors des f\u00eates de fin d\u2019ann\u00e9e ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>CONTEXTE<\/strong><\/h2>\n\n\n\n<p><em>Courir souhaitait capitaliser sur leur campagne de No\u00ebl \u00ab Friends &amp; Family \u00bb pour cr\u00e9er une activation conversationnelle WhatsApp. La notion de \u201cFriends &amp; Family\u201d est pour Courir trait\u00e9 de 2 fa\u00e7ons. 1. No\u00ebl est la meilleure occasion pour se rassembler en famille : celle avec qui nous avons grandi mais aussi celle que nous avons choisi. 2. Dans le monde de la sneaker les \u201cFriends &amp; Family\u201d sont les afficionados aya<u>n<\/u>t acc\u00e8s \u00e0 des produits limit\u00e9s et exclusif. L&rsquo;id\u00e9e ici est d\u2019\u00e9largir la communaut\u00e9 Courir et de cr\u00e9er une communaut\u00e9 \u201cFriends &amp; Family\u201d Courir qui a acc\u00e8s \u00e0 des contenus, exp\u00e9riences et offres exclusives. Courir avait pour objectif de r\u00e9aliser une campagne hyper personnalis\u00e9e pour aider leur communaut\u00e9 \u00e0 trouver les cadeaux parfaits pour leurs proches ou tout simplement pour se faire plaisir incentiv\u00e9 par un jeu concours pour gagner une carte cadeau de 500\u20ac !<\/em><\/p>\n\n\n\n<p><strong>OBJECTIFS : Booster la collecte d\u2019opt-ins WhatsApp tout en engageant la communaut\u00e9 Courir avec une campagne de No\u00ebl engageante. <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION <\/strong><\/h2>\n\n\n\n<p>Courir et Sinch ont capitalis\u00e9 sur le succ\u00e8s des pr\u00e9c\u00e9dentes conversationnelles WhatsApp pour imaginer une exp\u00e9rience fluide et interactive o\u00f9 les clients pourraient trouver les cadeaux de No\u00ebl parfaits pour leurs proches (ou eux-m\u00eames).<\/p>\n\n\n\n<p>Afin de booster la collecte d\u2019opt-ins, il \u00e9tait important de driver un maximum de trafic sur WhatsApp. Plusieurs canaux de m\u00e9diatisation ont donc \u00e9t\u00e9 activ\u00e9s : SMS, email, site internet, trigger Rich SMS et Wallet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS <\/strong><\/h2>\n\n\n\n<p>Cette campagne a eu un excellent taux de commencement de 74% et un taux de transformation de 66 % (opt-ins).<\/p>\n\n\n\n<p>65% des utilisateurs ont particip\u00e9 au jeu concours en fin de sc\u00e9nario. On observe encore une fois un excellent taux de compl\u00e9tion de 67% sur cette campagne qui a suscit\u00e9 un fort engouement de la part de la communaut\u00e9 Courir (x2,5 trafic sur WhatsApp vs N-1).<\/p>\n\n\n\n<p>Les canaux de m\u00e9diatisation top performers sont le SMS et l\u2019Email qui repr\u00e9sentent 90% du trafic.<\/p>\n\n\n\n<p><strong>Les r\u00e9sultats ont largement d\u00e9pass\u00e9 les attentes car cette op\u00e9ration a permis d\u2019augmenter la base d\u2019opt-in WhatsApp Courir de 175%. <\/strong><\/p>\n\n\n\n<p><em>\u00ab Une tr\u00e8s belle campagne qui nous a grandement permis d\u2019augmenter nos optins WhatsApp en proposant une exp\u00e9rience qualitative et des recommandations produits personnalis\u00e9es g\u00e9n\u00e9rateur de trafic sur courir.com et de conversions. Sinch nous a parfaitement accompagn\u00e9 sur cette campagne avec des recommandations pertinentes et une r\u00e9activit\u00e9 \u00e0 toute \u00e9preuve. Merci beaucoup aux \u00e9quipes qui nous proposent toujours des campagnes exp\u00e9riencielles diff\u00e9renciantes et une r\u00e9alisation technique de <\/em><em>qualit\u00e9 \u00bb<\/em><\/p>\n\n\n\n<p><strong>Chlo\u00e9 HERBAUT, Responsable Animation Client<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11196\" width=\"1134\" height=\"100\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut_0.jpg\" alt=\"Chlo\u00e9 Herbaut\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut_0.jpg 1134w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut_0-300x26.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut_0-1024x90.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut_0-768x68.jpg 768w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" \/><\/figure>\n","protected":false},"author":39,"featured_media":43288,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43286","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Booster les opt-ins WhatsApp lors des f\u00eates de fin d\u2019ann\u00e9e | Sinch<\/title>\n<meta name=\"description\" content=\"Comment continuer \u00e0 booster sa collecte d\u2019opt-ins WhatsApp et inspirer ses clients lors des f\u00eates de fin d\u2019ann\u00e9e ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/blog\/courir-comment-continuer-booster-sa-collecte-dopt-ins-whatsapp-et-inspirer-ses-clients-lors-des-fetes\/\" \/>\n<meta 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