{"id":43281,"date":"2024-02-01T03:41:00","date_gmt":"2024-02-01T03:41:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/picard-programme-de-fidelite-comment-sensibiliser-vos-clients-lexpiration-de-leurs-points\/"},"modified":"2025-02-27T13:15:20","modified_gmt":"2025-02-27T13:15:20","slug":"picard-programme-de-fidelite-comment-sensibiliser-vos-clients-lexpiration-de-leurs-points","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/picard-programme-de-fidelite-comment-sensibiliser-vos-clients-lexpiration-de-leurs-points\/","title":{"rendered":"Programme de fid\u00e9lit\u00e9 : comment sensibiliser vos clients \u00e0 l&#039;expiration de leurs points et les encourager \u00e0 les \u00e9changer contre des cadeaux ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>CONTEXTE<\/strong><\/h2>\n\n\n\n<p><em>Picard&amp;Nous, c&rsquo;est le programme de fid\u00e9lit\u00e9 de Picard r\u00e9invent\u00e9 en mai 2022 et enrichi pour offrir toujours plus de bon : plus d&rsquo;avantages et d&rsquo;attention, plus d&rsquo;inspiration, plus d&rsquo;occasions de vivre des exp\u00e9riences uniques.<\/em><\/p>\n\n\n\n<p><em>A chaque achat en magasin ou en ligne, les clients Picard cumulent des points fid\u00e9lit\u00e9 d\u00e8s le 1er euro d\u00e9pens\u00e9 ! Ils recevront 10 points par tranche de 10\u20ac d\u2019achat commenc\u00e9e. <\/em><\/p>\n\n\n\n<p><em>Ils peuvent ensuite les transformer ces points contre des cadeaux (en coupon) sur Picard.fr ou l\u2019application. Les cadeaux incluent une gamme vari\u00e9e de produits offerts ainsi que des exp\u00e9riences in\u00e9dites telles que des cours de cuisine avec l\u2019Atelier des chefs, une box de vins Le Petit Ballon ou encore un rendez-vous avec une di\u00e9t\u00e9ticienne\u2026 <\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION<\/strong><\/h2>\n\n\n\n<p><strong>Offrir une exp\u00e9rience ludique et engageante via Rich SMS afin d\u2019encourager les clients \u00e0 utiliser leurs points avant la date limite du 31 janvier 2024.<\/strong><\/p>\n\n\n\n<p>Sinch a recommand\u00e9 \u00e0 Picard une exp\u00e9rience diff\u00e9renciante avec un compteur dynamique en fonction du nombre de points accumul\u00e9s par chaque client. Cette approche permettait non seulement d&rsquo;informer les clients sur le nombre de points dont ils disposent, mais aussi de les sensibiliser \u00e0 leur date d&rsquo;expiration imminente.<\/p>\n\n\n\n<p>En combinant l&rsquo;aspect ludique de la visualisation des points avec une approche \u00e9ducative sur les d\u00e9marches n\u00e9cessaires pour les utiliser, Picard peut non seulement inciter ses clients \u00e0 profiter pleinement de leurs avantages, mais \u00e9galement renforcer leur engagement et leur fid\u00e9lit\u00e9 envers la marque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS <\/strong><\/h2>\n\n\n\n<p><strong>La campagne top performer 2023 chez Sinch ! <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un taux de clics tout simplement exceptionnel de 34,1% sur une telle volum\u00e9trie adress\u00e9e !<\/li>\n\n\n\n<li>Performances de r\u00e9activit\u00e9 spectaculaire de 98% avec 8,5 interactions en moyenne par utilisateur et un taux de redirection de 72%. <\/li>\n<\/ul>\n\n\n\n<p>Les performances de cette campagne t\u00e9moignent de l&rsquo;engagement exceptionnel de la communaut\u00e9 Picard envers la marque.<\/p>\n","protected":false},"author":39,"featured_media":43282,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43281","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fid\u00e9lisation Client : Sensibilisez \u00e0 l\u2019\u00c9change des Points | Sinch<\/title>\n<meta name=\"description\" content=\"Programme de fid\u00e9lit\u00e9 : comment sensibiliser vos clients \u00e0 l&#039;expiration de leurs points et les encourager \u00e0 les \u00e9changer contre des cadeaux ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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