{"id":43278,"date":"2024-02-02T05:36:00","date_gmt":"2024-02-02T05:36:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/courir-comment-booster-ses-ventes-lors-des-fetes-de-fin-dannee\/"},"modified":"2025-12-18T16:02:26","modified_gmt":"2025-12-18T16:02:26","slug":"courir-comment-booster-ses-ventes-lors-des-fetes-de-fin-dannee","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/courir-comment-booster-ses-ventes-lors-des-fetes-de-fin-dannee\/","title":{"rendered":"Comment booster ses ventes lors des f\u00eates de fin d\u2019ann\u00e9e ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>CONTEXTE<\/strong><\/h2>\n\n\n\n<p><em>La fin d\u2019ann\u00e9e est une p\u00e9riode cruciale pour Courir entre le Sneakers Friday et les Christmas Deals. C\u2019est l\u2019occasion id\u00e9ale pour renforcer ses relations avec ses clients, les fid\u00e9liser et booster les ventes. Mais c\u2019est aussi une p\u00e9riode o\u00f9 les clients subissent une forte pression commerciale et il est important de cr\u00e9er des m\u00e9caniques et exp\u00e9riences innovantes afin de se distinguer. Courir, toujours en qu\u00eate d&rsquo;innovation, a donc d\u00e9cid\u00e9 d&rsquo;explorer les possibilit\u00e9s offertes par le canal RCS pour ses campagnes de fin d&rsquo;ann\u00e9e.<\/em><\/p>\n\n\n\n<p><strong>OBJECTIFS : Se diff\u00e9rencier de la concurrence lors d\u2019un temps fort \u00e0 forte pression commerciale et booster les conversions <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION <\/strong><\/h2>\n\n\n\n<p>Courir et Sinch ont capitalis\u00e9 le caract\u00e8re enrichi du RCS qui est aujourd\u2019hui le format top performer pour booster les redirections ainsi que les conversions. Le contenu enrichi disponible directement dans le canal de messagerie (GIF, image, vid\u00e9o) permet de gagner en visibilit\u00e9 et captiver les clients. Le parcours client est \u00e9galement optimis\u00e9 gr\u00e2ce aux CTAs visibles d\u00e8s r\u00e9ception du message. Il est important d\u2019adresser les non compatibles via Rich SMS (ici de redirection) pour leur offrir une exp\u00e9rience similaire (avec 1 clic en plus sur l\u2019URL) et pouvoir par la suite adresser les non-cliqueurs en fin d\u2019op\u00e9ration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS <\/strong><\/h2>\n\n\n\n<p><strong>Un ROI au RDV pour cette premi\u00e8re campagne RCS ! <\/strong><\/p>\n\n\n\n<p>Les r\u00e9sultats de cette premi\u00e8re campagne RCS sont tr\u00e8s prometteurs. Avec un taux de clics de 7% pour le canal RCS, Courir d\u00e9passe de 2,5 fois la moyenne du march\u00e9 et double m\u00eame les performances du Rich SMS. De plus, le retour sur investissement pour le RCS est tr\u00e8s positif, avec un ROI de 137%, d\u00e9passant ainsi les 94% enregistr\u00e9s pour le Rich SMS. Ces chiffres confirment le potentiel du RCS pour renforcer l&rsquo;engagement client et booster les conversions de mani\u00e8re significative.<\/p>\n\n\n\n<p><em>\u00ab Sinch nous propose toujours de nouvelles id\u00e9es et technologies pour innover et se diversifier. Nous avons voulu tester le RCS bien que notre base soit majoritairement incompatible. Un premier essai prometteur qui nous donne des id\u00e9es pour de nouveaux tests et encore des pistes d\u2019optimisations gr\u00e2ce \u00e0 l\u2019accompagnement de toute l\u2019\u00e9quipe Sinch \u00bb<\/em> explique <\/p>\n\n\n\n<p><strong>Chlo\u00e9 HERBAUT, Responsable Animation et Fid\u00e9lit\u00e9.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-11017\" width=\"1134\" height=\"100\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut-2.jpg\" alt=\"Chlo\u00e9 Herbaut\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut-2.jpg 1134w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut-2-300x26.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut-2-1024x90.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut-2-768x68.jpg 768w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" \/><\/figure>\n","protected":false},"author":39,"featured_media":43280,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43278","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Booster vos Ventes pour les F\u00eates de Fin d\u2019Ann\u00e9e | Sinch<\/title>\n<meta name=\"description\" content=\"Comment booster ses ventes lors des f\u00eates de fin d\u2019ann\u00e9e ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/blog\/courir-comment-booster-ses-ventes-lors-des-fetes-de-fin-dannee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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