{"id":43275,"date":"2024-02-15T03:39:00","date_gmt":"2024-02-15T03:39:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/courir-comment-engager-ses-clients-lors-de-la-saint-valentin\/"},"modified":"2025-12-18T16:02:25","modified_gmt":"2025-12-18T16:02:25","slug":"courir-comment-engager-ses-clients-lors-de-la-saint-valentin","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/courir-comment-engager-ses-clients-lors-de-la-saint-valentin\/","title":{"rendered":"Comment engager ses clients lors de la Saint-Valentin ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>CONTEXTE<\/strong><\/h2>\n\n\n\n<p><em>La Saint-Valentin repr\u00e9sente une p\u00e9riode de forte activit\u00e9 commerciale, o\u00f9 les clients aspirent \u00e0 exprimer leur amour et leur affection \u00e0 travers des cadeaux ou \u00e0 se faire plaisir. Cette p\u00e9riode est une opportunit\u00e9 id\u00e9ale pour les marques de mettre en avant leurs produits et de dynamiser leurs ventes en proposant des offres sp\u00e9ciales ou des exp\u00e9riences uniques li\u00e9es \u00e0 cette th\u00e9matique. C&rsquo;est dans cette optique que Courir a d\u00e9velopp\u00e9 une campagne innovante, invitant \u00e0 c\u00e9l\u00e9brer toutes les facettes de l&rsquo;amour \u00e0 travers l&rsquo;univers des sneakers. <\/em><\/p>\n\n\n\n<p><strong>OBJECTIFS : Engager ses clients de mani\u00e8re cr\u00e9ative et interactive gr\u00e2ce au Rich SMS <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION <\/strong><\/h2>\n\n\n\n<p>Sinch a recommand\u00e9 \u00e0 Courir de proposer une exp\u00e9rience ludique qui permettait \u00e0 leurs clients de matcher avec leurs paires de sneakers pr\u00e9f\u00e9r\u00e9es. Les clients \u00e9taient invit\u00e9s \u00e0 swiper \u00e0 gauche si la paire ne les faisait pas vibrer ou swiper \u00e0 droite si c\u2019\u00e9tait le coup de fondre. En fonction de leurs produits pr\u00e9f\u00e9r\u00e9s, Courir poussait ensuite une s\u00e9lection hyper personnalis\u00e9e aux clients.<\/p>\n\n\n\n<p>En s&rsquo;inspirant de sa campagne 360\u00b0, Courir a donc adapt\u00e9 ses messages pour les int\u00e9grer au format Rich SMS, permettant ainsi de r\u00e9pondre aux objectifs tant en termes de notori\u00e9t\u00e9 que de d\u00e9veloppement commercial. Cette approche t\u00e9moigne de la volont\u00e9 de la marque de rester en phase avec les attentes de sa communaut\u00e9 et de cr\u00e9er des interactions pertinentes et m\u00e9morables, tout en renfor\u00e7ant sa pr\u00e9sence sur le march\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS <\/strong><\/h2>\n\n\n\n<p><strong>Une m\u00e9canique fortement appr\u00e9ci\u00e9e par la communaut\u00e9 Courir gr\u00e2ce \u00e0 la personnalisation ! <\/strong><\/p>\n\n\n\n<p>Les clients ont \u00e9t\u00e9 tr\u00e8s s\u00e9duits par la m\u00e9canique avec un excellent taux d\u2019engagement de 70,5% et <strong>un excellent taux de redirection de 50%.<\/strong><\/p>\n\n\n\n<p>Ce qui signifie que les clients ont \u00e9t\u00e9 r\u00e9ellement inspir\u00e9s par les produits qui leur \u00e9taient mis en avant \u00e0 la suite de l\u2019exp\u00e9rience de swipe \u00e0 la \u00ab Tinder \u00bb.<\/p>\n\n\n\n<p><em>\u201cUne nouvelle fois nous proposons \u00e0 nos clients une animation ludique, inspirationnelle et interactive gr\u00e2ce \u00e0 l\u2019expertise des \u00e9quipes Sinch. L\u2019objectif \u00e9tait plut\u00f4t un objectif de notori\u00e9t\u00e9 et d\u2019image et cette activation colle bien avec notre campagne branding de la St Valentin\u201d<\/em> explique <\/p>\n\n\n\n<p><strong>Chlo\u00e9 HERBAUT, Responsable Animation Client &amp; Fid\u00e9lit\u00e9<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-10996\" width=\"1134\" height=\"100\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut-1.jpg\" alt=\"Chlo\u00e9 Herbaut\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut-1.jpg 1134w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut-1-300x26.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut-1-1024x90.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut-1-768x68.jpg 768w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" \/><\/figure>\n","protected":false},"author":39,"featured_media":43277,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43275","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engager vos Clients pour la Saint-Valentin | Sinch<\/title>\n<meta name=\"description\" content=\"Courir a d\u00e9velopp\u00e9 une campagne innovante, invitant \u00e0 c\u00e9l\u00e9brer toutes les facettes de l&#039;amour \u00e0 travers l&#039;univers des sneakers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/blog\/courir-comment-engager-ses-clients-lors-de-la-saint-valentin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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