{"id":43272,"date":"2024-02-28T07:27:00","date_gmt":"2024-02-28T07:27:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/but-lance-une-experience-dachat-de-cadeaux-de-noel-inedite-sur-whatsapp\/"},"modified":"2025-12-18T16:02:22","modified_gmt":"2025-12-18T16:02:22","slug":"but-lance-une-experience-dachat-de-cadeaux-de-noel-inedite-sur-whatsapp","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/but-lance-une-experience-dachat-de-cadeaux-de-noel-inedite-sur-whatsapp\/","title":{"rendered":"BUT lance une exp\u00e9rience d\u2019achat de cadeaux de No\u00ebl in\u00e9dite sur WhatsApp\u00a0\u00a0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>CONTEXTE<\/strong><\/h2>\n\n\n\n<p><em>Faire ses achats de No\u00ebl en toute simplicit\u00e9 depuis WhatsApp ? C\u2019est l\u2019exp\u00e9rience innovante de Social Commerce (achat depuis un r\u00e9seau social) qu\u2019a propos\u00e9 BUT \u00e0 ses clients lors des f\u00eates de fin d\u2019ann\u00e9e. <\/em><\/p>\n\n\n\n<p><em>Toujours en qu\u00eate d\u2019innovation, BUT a pris l&rsquo;initiative de proposer cette exp\u00e9rience particuli\u00e8rement innovante \u00e0 ses clients afin de les accompagner dans leur achat de No\u00ebl. En capitalisant sur la popularit\u00e9 et la facilit\u00e9 d&rsquo;utilisation de WhatsApp, BUT a franchi une nouvelle \u00e9tape dans l&rsquo;int\u00e9gration des plateformes sociales dans son processus d&rsquo;achat.<\/em><\/p>\n\n\n\n<p><strong>OBJECTIFS : Simplifier le processus d\u2019achat des clients pendant la p\u00e9riode des f\u00eates <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION <\/strong><\/h2>\n\n\n\n<p>Du 7 au 25 d\u00e9cembre, les clients BUT pouvaient commander leurs cadeaux de No\u00ebl depuis WhatsApp. Une fois leur panier constitu\u00e9 sur WhatsApp, les clients \u00e9taient redirig\u00e9s directement dans le panier sur but.fr pour proc\u00e9der au paiement.<\/p>\n\n\n\n<p>BUT est la 2<sup>\u00e8me<\/sup> marque fran\u00e7aise \u00e0 avoir mis en place ces nouvelles fonctionnalit\u00e9s exclusives WhatsApp. Une exp\u00e9rience fluide qui permet la cr\u00e9ation de listes de produits issus de but.fr et panier de commande int\u00e9gr\u00e9 au canal WhatsApp.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS <\/strong><\/h2>\n\n\n\n<p>L\u2019app\u00e9tence de la communaut\u00e9 BUT est comme d\u2019habitude au RDV avec un excellent taux de commencement de 74% et un taux de compl\u00e9tion de sc\u00e9nario de 44%.<\/p>\n\n\n\n<p>La fonctionnalit\u00e9 est tr\u00e8s prometteuse pour la suite : des milliers de clients ont g\u00e9n\u00e9r\u00e9 leur panier directement sur WhatsApp. Le sc\u00e9nario a \u00e9galement permis d\u2019augmenter la base WhatsApp BUT de 45% alors qu\u2019il s\u2019agissait initialement d\u2019un objectif secondaire de la campagne.<\/p>\n\n\n\n<p>\u00c0 terme, l&rsquo;enseigne envisage de proposer une exp\u00e9rience encore plus immersive en int\u00e9grant la possibilit\u00e9 de paiement directement sur le canal WhatsApp quand la fonctionnalit\u00e9 sera disponible, t\u00e9moignant ainsi de sa volont\u00e9 constante d&rsquo;innover et de simplifier davantage le processus d&rsquo;achat pour ses clients. Cette \u00e9volution strat\u00e9gique confirme l&rsquo;engagement de l&rsquo;enseigne \u00e0 rester \u00e0 la pointe des avanc\u00e9es technologiques et \u00e0 offrir une exp\u00e9rience d&rsquo;achat toujours plus fluide et intuitive.<\/p>\n\n\n\n<p><em>\u00ab\u00a0L&rsquo;utilisation de WhatsApp est pour nous strat\u00e9gique car cela repr\u00e9sente un canal de communication suppl\u00e9mentaire qui nous permet d&rsquo;adresser nos clients selon leurs pr\u00e9f\u00e9rences, en s&rsquo;adaptant \u00e0 leur mode d&rsquo;engagement favori. Avec l&rsquo;ajout d&rsquo;un panier de commande directement int\u00e9gr\u00e9 \u00e0 WhatsApp, nous simplifions le parcours d&rsquo;achat de nos clients, offrant ainsi une exp\u00e9rience client plus fluide et personnalis\u00e9e.\u00a0\u00bb<\/em><strong>explique Sonia Dahech Directrice CRM, Trafic et Data Omnicanal chez BUT<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-10976\" width=\"1134\" height=\"100\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/soniadahech-1.jpg\" alt=\"Sonia Dahech\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/soniadahech-1.jpg 1134w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/soniadahech-1-300x26.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/soniadahech-1-768x68.jpg 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/soniadahech-1-1024x90.jpg 1024w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" \/><\/figure>\n","protected":false},"author":39,"featured_media":43274,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43272","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BUT : Achat de cadeaux de No\u00ebl sur WhatsApp | Sinch<\/title>\n<meta name=\"description\" content=\"Faire ses achats de No\u00ebl en toute simplicit\u00e9 depuis WhatsApp\u202f? 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