{"id":43259,"date":"2024-03-14T08:13:00","date_gmt":"2024-03-14T08:13:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/rcs-micromania-zing\/"},"modified":"2025-12-18T16:01:46","modified_gmt":"2025-12-18T16:01:46","slug":"rcs-micromania-zing","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/rcs-micromania-zing\/","title":{"rendered":"Le RCS donne un coup d&#039;acc\u00e9l\u00e9rateur \u00e0 la visibilit\u00e9 de la marque et \u00e0 l&#039;interaction client"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-10865\" width=\"1340\" height=\"600\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banniere-Micromania.png\" alt=\"D\u00e9couvrez comment Micromania-Zing a am\u00e9lior\u00e9 la visibilit\u00e9 de sa marque et l'engagement client gr\u00e2ce au service de communication riche (RCS) de Sinch.\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banniere-Micromania.png 1340w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banniere-Micromania-300x134.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banniere-Micromania-1024x459.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banniere-Micromania-768x344.png 768w\" sizes=\"(max-width: 1340px) 100vw, 1340px\" \/><\/figure>\n\n\n\n<p>Micromania-Zing, marque appartenant au g\u00e9ant de la vente de jeux vid\u00e9o GameStop, souhaitait renforcer l&rsquo;engagement client tout en augmentant la visibilit\u00e9 de la marque. Leur objectif principal \u00e9tait de simplifier les transactions et d&rsquo;offrir une exp\u00e9rience client fluide et sans tracas. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un faible engagement client et des capacit\u00e9s de sensibilisation limit\u00e9es<\/h2>\n\n\n\n<p>Micromania-Zing faisait face \u00e0 un faible taux d&rsquo;engagement client. Pour r\u00e9soudre ce probl\u00e8me, l&rsquo;entreprise a commenc\u00e9 \u00e0 travailler avec Sinch et a utilis\u00e9 les SMS enrichis pour communiquer avec ses clients dans le cadre de diverses initiatives, notamment des promotions, des offres de fid\u00e9lit\u00e9, des pr\u00e9commandes&#8230; Presque imm\u00e9diatement, l&rsquo;entreprise a constat\u00e9 une augmentation de ses ventes et une am\u00e9lioration de l&rsquo;engagement de ses clients. Cependant, les SMS enrichis pr\u00e9sentent des limites, comme son nombre de 160 caract\u00e8res maximum. Pour contourner ce probl\u00e8me, Micromania-Zing s&rsquo;est donc mis \u00e0 la recherche de solutions alternatives, qui pourraient compl\u00e9ter leur utilisation des SMS enrichis et augmenter l&rsquo;engagement client.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une strat\u00e9gie RCS performante et pratique avec Sinch<\/h2>\n\n\n\n<p>Sinch a recommand\u00e9 une solution RCS \u00e0 Micromania-Zing, qui a rapidement transform\u00e9 son approche en mati\u00e8re d&rsquo;engagement client. Le RCS permet non seulement d&rsquo;envoyer des messages de plus de 160 caract\u00e8res, mais offre \u00e9galement jusqu&rsquo;\u00e0 quatre appels \u00e0 l&rsquo;action \u00e0 utiliser pour rediriger les clients vers diff\u00e9rentes cat\u00e9gories, directement dans les campagnes. Les clients b\u00e9n\u00e9ficie donc d&rsquo;une exp\u00e9rience plus riche et plus pratique, puisqu&rsquo;ils peuvent d\u00e9sormais interagir avec Micromania-Zing dans leur application de messagerie.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-10866\" width=\"1920\" height=\"1600\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Blog-Sinch-Micromania-1.png\" alt=\"RCS No\u00ebl Micromania\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Blog-Sinch-Micromania-1.png 1920w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Blog-Sinch-Micromania-1-300x250.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Blog-Sinch-Micromania-1-1024x853.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Blog-Sinch-Micromania-1-768x640.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Blog-Sinch-Micromania-1-1536x1280.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Une am\u00e9lioration de la visibilit\u00e9 de la marque et de l&rsquo;engagement client <\/h2>\n\n\n\n<p>Micromania-Zing se f\u00e9licite de ces r\u00e9sultats remarquables. Leur taux de lecture a doubl\u00e9, am\u00e9liorant ainsi la visibilit\u00e9 de la marque aupr\u00e8s de ses clients. De plus, le taux de clics de la marque avec le RCS ont \u00e9t\u00e9 multipli\u00e9 par sept, en comparaison avec les pr\u00e9c\u00e9dentes campagnes de SMS enrichis. Micromania-Zing a \u00e9galement constat\u00e9 une am\u00e9lioration significative du taux de redirection vers son site avec le RCS, 120 % plus \u00e9lev\u00e9 qu&rsquo;avec les SMS enrichis. Cela s&rsquo;est traduit par un taux de lecture sup\u00e9rieur de 86 % \u00e0 celui de leurs newsletters, marquant ainsi un nouveau record dans leurs statistiques d&rsquo;engagement client.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>La strat\u00e9gie de contact que nous d\u00e9ployons autour du client s\u2019appuie sur un dispositif sp\u00e9cialis\u00e9 et coh\u00e9rent, permettant de d\u00e9velopper l\u2019exp\u00e9rience et l\u2019engagement client. Nous nous adaptons ainsi en permanence notamment en fin d\u2019ann\u00e9e o\u00f9 le consommateur est sursollicit\u00e9. Le RCS, \u00e9tait un choix \u00e9vident pour renforcer notre dispositif avec un format conversationnel. Gr\u00e2ce \u00e0 l\u2019accompagnement et l\u2019expertise de Sinch, celui-ci nous a permis de booster le trafic sur une audience en recherche de bon plan. &#8211; Caroline Pineau-Marescal, Responsable des donn\u00e9es et CRM, Micromania<\/p>\n<\/blockquote>\n\n\n\n<p>La solution RCS de Sinch a permis \u00e0 Micromania-Zing d&rsquo;accro\u00eetre la reconnaissance de la marque et d&rsquo;atteindre le niveau d&rsquo;interaction client qu&rsquo;elle recherchait. Cela leur a permis d&rsquo;interagir plus efficacement avec leurs clients, tout en leur offrant une exp\u00e9rience sup\u00e9rieure et plus personnalis\u00e9e. Ces r\u00e9sultats en disent long sur le potentiel du RCS pour transformer l&rsquo;engagement client et \u00e9tablir de nouveaux crit\u00e8res de r\u00e9ussite.<\/p>\n\n\n\n<p><a href=\"https:\/\/go.sinch.com\/l\/151751\/2024-03-04\/2c8qdk6\/151751\/1709537047hgCiS003\/FR_GU_SI_RCS_Business_Case.pdf?utm_source=mkt+direct+traffic&amp;utm_medium=blog&amp;utm_campaign=EM_24_RCS-Guide-French\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-10867\" width=\"1400\" height=\"497\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Blog-1-What-is-RCS-messaging_-How-to-make-a-compelling-\u2028business-case-for-RCS_0.jpg\" alt=\"Le RCS : porte d'entr\u00e9e du marketing conversationnel\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Blog-1-What-is-RCS-messaging_-How-to-make-a-compelling-\u2028business-case-for-RCS_0.jpg 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Blog-1-What-is-RCS-messaging_-How-to-make-a-compelling-\u2028business-case-for-RCS_0-300x107.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Blog-1-What-is-RCS-messaging_-How-to-make-a-compelling-\u2028business-case-for-RCS_0-1024x364.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Blog-1-What-is-RCS-messaging_-How-to-make-a-compelling-\u2028business-case-for-RCS_0-768x273.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n","protected":false},"author":39,"featured_media":43261,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43259","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RCS : Acc\u00e9l\u00e9rez la Visibilit\u00e9 et l\u2019Interaction de 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