{"id":43257,"date":"2024-03-25T08:08:00","date_gmt":"2024-03-25T08:08:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/clarins-creer-une-experience-client-premium-grace-au-rich-sms\/"},"modified":"2025-02-27T13:12:34","modified_gmt":"2025-02-27T13:12:34","slug":"clarins-creer-une-experience-client-premium-grace-au-rich-sms","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/clarins-creer-une-experience-client-premium-grace-au-rich-sms\/","title":{"rendered":"Cr\u00e9er une exp\u00e9rience client premium gr\u00e2ce au Rich SMS"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>CONTEXTE<\/strong><\/h2>\n\n\n\n<p><em>Les Journ\u00e9es Privil\u00e8ges Clarins sont un temps fort tr\u00e8s attendu par les client.es Clarins. En effet, c\u2019est l\u2019occasion de s\u2019offrir les indispensables Clarins \u00e0 prix doux. Cette ann\u00e9e, Clarins souhaitait cr\u00e9er une m\u00e9canique premium et innovante afin d\u2019inviter leurs client.e.s \u00e0 d\u00e9couvrir les offres exclusives. <\/em><\/p>\n\n\n\n<p><strong>Le challenge \u00e9tait de cr\u00e9er une m\u00e9canique ludique et premium afin d\u2019inviter les client.e.s Clarins aux Journ\u00e9es Privil\u00e8ges. <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION <\/strong><\/h2>\n\n\n\n<p><strong>Capitaliser sur l\u2019exclusivit\u00e9 de l\u2019offre<\/strong><\/p>\n\n\n\n<p>Les \u00e9quipes Sinch ont construit avec Clarins un Rich SMS sous format de carton d\u2019invitation digitale \u00e0 glisser pour d\u00e9couvrir l\u2019offre des Journ\u00e9es Privil\u00e8ges. La m\u00e9canique permettait de cr\u00e9er une exp\u00e9rience client premium, ludique et incitative et de teaser l\u2019offre jusqu\u2019\u00e0 l\u2019arriv\u00e9e sur la page finale. \u200b<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS <\/strong><\/h2>\n\n\n\n<p><strong>Excellentes performances d\u2019engagement et redirection ! <\/strong><\/p>\n\n\n\n<p>On observe de tr\u00e8s belles performances sur cette campagne avec <strong>un taux de r\u00e9activit\u00e9 de 99% et un excellent taux de redirection de 52% vers le site Clarins.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u00ab Le Rich SMS nous a aid\u00e9 \u00e0 nous diff\u00e9rencier du march\u00e9, avec des consommateurs qui subissent de plus en plus de pression commerciale sur tous les canaux notamment lors des temps forts promotionnels. \u200b<\/em><\/p>\n\n\n\n<p><em>En collaboration avec les \u00e9quipes Sinch, nous avons d\u00e9velopp\u00e9 des widgets experts qui nous ont permis de fortement dynamiser nos m\u00e9caniques et de rendre nos communications encore plus innovantes et interactives pour nos client.e.s.\u200b<\/em><\/p>\n\n\n\n<p><em>Aujourd\u2019hui, nous avons \u00e9t\u00e9 form\u00e9es pour utiliser de mani\u00e8re autonome ces widgets experts, demain, nous souhaitons aller encore plus loin en les p\u00e9rennisant via la cr\u00e9ation de triggers SMS adapt\u00e9s et personnalis\u00e9s. \u00bb explique H\u00e9l\u00e9na MICHEL, Responsable CRM Omnicanal et Victoria BERTRAND, Chef de Projet Digital CRM.<\/em><\/p>\n<\/blockquote>\n","protected":false},"author":39,"featured_media":43258,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43257","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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