{"id":43254,"date":"2024-03-25T08:26:00","date_gmt":"2024-03-25T08:26:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/courir-quel-est-le-meilleur-canal-pour-inviter-ses-clients-un-evenement-exclusif\/"},"modified":"2025-12-18T16:01:44","modified_gmt":"2025-12-18T16:01:44","slug":"courir-quel-est-le-meilleur-canal-pour-inviter-ses-clients-un-evenement-exclusif","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/courir-quel-est-le-meilleur-canal-pour-inviter-ses-clients-un-evenement-exclusif\/","title":{"rendered":"Quel est le meilleur canal pour inviter ses clients \u00e0 un \u00e9v\u00e8nement exclusif ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>CONTEXTE<\/strong><\/h2>\n\n\n\n<p><em>Courir x Nike organisent des \u00e9v\u00e8nements exclusifs pour les clients fid\u00e8les MyCourir. Plus qu\u2019un simple programme de fid\u00e9lit\u00e9 \u00e0 points avec des r\u00e9ductions, le programme se veut exp\u00e9rienciel. \u200b15 places VIP \u00e9taient mises en jeu pour participer \u00e0 l&rsquo;\u00e9v\u00e8nement Courir x Nike AirMax Days <\/em><\/p>\n\n\n\n<p><strong>OBJECTIFS : trouver le meilleur canal et format pour relayer l\u2019\u00e9v\u00e8nement afin de booster le taux de participation et donner de la visibilit\u00e9<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION <\/strong><\/h2>\n\n\n\n<p>Sinch a recommand\u00e9 \u00e0 Courir de capitaliser sur le Rich SMS afin de garantir un maximum d\u2019inscriptions avec une m\u00e9canique engageante permettant de plonger le membre dans l\u2019univers de l\u2019\u00e9v\u00e8nement. Le client \u00e9tait invit\u00e9 \u00e0 tirer sur le lacet pour d\u00e9couvrir ce que Courir x Nike leur avaient r\u00e9serv\u00e9. En tirant dessus, plusieurs coloris d\u2019AirMax d\u00e9filent sur l\u2019\u00e9cran et laissent appara\u00eetre le programme de la journ\u00e9e ainsi que le CTA pour s\u2019inscrire et tenter de remporter des places VIP. \u200b<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS <\/strong><\/h2>\n\n\n\n<p><strong>Performances exceptionnelles pour le Rich SMS<\/strong><\/p>\n\n\n\n<p>La campagne a \u00e9t\u00e9 un franc succ\u00e8s avec un excellent taux de r\u00e9activit\u00e9 de 95% et 70,5% des cliqueurs ont souhait\u00e9 s\u2019inscrire. Alors que le SMS ciblait 15 fois moins de contacts que l\u2019email, le Rich SMS a g\u00e9n\u00e9r\u00e9 15 fois plus d\u2019inscriptions gr\u00e2ce \u00e0 la fluidit\u00e9 du parcours mobile.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u00ab Cette campagne a \u00e9t\u00e9 une r\u00e9ussite et le Rich SMS a r\u00e9ellement \u00e9t\u00e9 un plus. Les \u00e9quipes Sinch ont su \u00eatre force de proposition pour nous pr\u00e9senter une m\u00e9canique sur mesure et proposer une exp\u00e9rience utilisateur diff\u00e9rente, transmettre les informations n\u00e9cessaires sans limite, optimiser le taux de participations et la visibilit\u00e9 de l&rsquo;\u00e9v\u00e8nement avec Nike. Nos membres ont \u00e9t\u00e9 s\u00e9duits par la m\u00e9canique ludique d\u00e9velopp\u00e9e par les \u00e9quipes et le taux de participation a \u00e9t\u00e9 record vs nos canaux habituels !<\/em><\/p>\n\n\n\n<p><em>Nous sommes ravis des r\u00e9sultats et avons d\u00e9j\u00e0 r\u00e9it\u00e9r\u00e9 l\u2019exp\u00e9rience sur 2 autres op\u00e9rations. \u00bb <\/em>explique Chlo\u00e9 HERBAUT, Responsable Animation et Fid\u00e9lit\u00e9.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-10839\" width=\"1134\" height=\"100\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut.jpg\" alt=\"Chlo\u00e9 Herbaut\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut.jpg 1134w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut-300x26.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut-1024x90.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chloeherbaut-768x68.jpg 768w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" \/><\/figure>\n","protected":false},"author":39,"featured_media":43256,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43254","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meilleur Canal pour Inviter vos Clients \u00e0 un \u00c9v\u00e9nement | Sinch<\/title>\n<meta name=\"description\" content=\"Courir x Nike organisent des \u00e9v\u00e8nements exclusifs pour les clients fid\u00e8les MyCourir. 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Plus qu\u2019un simple programme de fid\u00e9lit\u00e9 \u00e0 points avec des r\u00e9ductions, le programme se veut exp\u00e9rienciel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/blog\/courir-quel-est-le-meilleur-canal-pour-inviter-ses-clients-un-evenement-exclusif\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T16:01:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/courir_featured_invitation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1401\" \/>\n\t<meta property=\"og:image:height\" content=\"830\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/courir-quel-est-le-meilleur-canal-pour-inviter-ses-clients-un-evenement-exclusif\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/courir-quel-est-le-meilleur-canal-pour-inviter-ses-clients-un-evenement-exclusif\\\/\",\"name\":\"Meilleur Canal pour Inviter vos Clients \u00e0 un \u00c9v\u00e9nement | Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/courir-quel-est-le-meilleur-canal-pour-inviter-ses-clients-un-evenement-exclusif\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/courir-quel-est-le-meilleur-canal-pour-inviter-ses-clients-un-evenement-exclusif\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/courir_featured_invitation.jpg\",\"datePublished\":\"2024-03-25T08:26:00+00:00\",\"dateModified\":\"2025-12-18T16:01:44+00:00\",\"description\":\"Courir x Nike organisent des \u00e9v\u00e8nements exclusifs pour les clients fid\u00e8les MyCourir. 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