{"id":43252,"date":"2024-03-25T08:37:00","date_gmt":"2024-03-25T08:37:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/ee-optimisez-vos-campagnes-rich-sms-comment-le-contenu-video-stimule-lengagement-et-booste-les\/"},"modified":"2025-02-27T13:13:56","modified_gmt":"2025-02-27T13:13:56","slug":"ee-optimisez-vos-campagnes-rich-sms-comment-le-contenu-video-stimule-lengagement-et-booste-les","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/ee-optimisez-vos-campagnes-rich-sms-comment-le-contenu-video-stimule-lengagement-et-booste-les\/","title":{"rendered":"Optimisez vos campagnes Rich SMS : Comment le contenu vid\u00e9o stimule l&#039;engagement et booste les redirections ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>CONTEXTE<\/strong><\/h2>\n\n\n\n<p><em>Dans l&rsquo;univers dynamique et \u00e9volutif des jeux vid\u00e9o, se d\u00e9marquer parmi toutes les nouveaut\u00e9s peut s&rsquo;av\u00e9rer \u00eatre un v\u00e9ritable d\u00e9fi. Toutefois, en mettant en place les bonnes strat\u00e9gies, l&rsquo;utilisation du Rich SMS peut r\u00e9volutionner la mani\u00e8re de faire la promotion de lancement de jeu vid\u00e9o. R\u00e9cemment, EE a contact\u00e9 Sinch pour promouvoir son \u00ab Xbox Game Pass Ultimate \u00bb \u00e0 l&rsquo;occasion du lancement tant attendu du jeu vid\u00e9o Starfield. <\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CHALLENGE<\/strong><\/h2>\n\n\n\n<p><em>L&rsquo;objectif \u00e9tait clair : captiver l&rsquo;attention de leur public de joueurs gr\u00e2ce \u00e0 un contenu engageant, dans le but d&rsquo;accro\u00eetre les conversions.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION <\/strong><\/h2>\n\n\n\n<p><strong>Captiver l\u2019attention des clients gr\u00e2ce au format vid\u00e9o <\/strong><\/p>\n\n\n\n<p>Sinch a recommand\u00e9 \u00e0 EE de capitaliser sur le caract\u00e8re immersif de la vid\u00e9o pour permettre \u00e0 leurs clients de se projeter dans l\u2019univers du jeu vid\u00e9o. En g\u00e9n\u00e9ral, on a tendance \u00e0 se souvenir plus facilement du contenu visuel par rapport au contenu textuel. En int\u00e9grant des vid\u00e9os au sein des Rich Page, on augmente donc les chances que le message soit retenu par les clients.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 la mise en avant strat\u00e9gique d\u2019extraits du jeu Starfield, la campagne visait \u00e0 engager et \u00e0 engager les joueurs et les inciter swiper la vid\u00e9o pour d\u00e9couvrir le Xbox Game Pass Ultimate de EE.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS <\/strong><\/h2>\n\n\n\n<p><strong>Un engagement record pour cette campagne ! <\/strong><\/p>\n\n\n\n<p>Un excellent taux d&rsquo;engagement de 93,60% (+22,54 pts par rapport \u00e0 la moyenne d\u2019EE et +53 pts par rapport \u00e0 la moyenne du march\u00e9 des t\u00e9l\u00e9communications).<\/p>\n\n\n\n<p>En moyenne, chaque utilisateur a eu 2,1 interactions uniques, ce qui refl\u00e8te un bon engagement =&gt; les utilisateurs qui ont cliqu\u00e9 \u00e9taient r\u00e9ellement int\u00e9ress\u00e9s par l\u2019achat du Xbox Game Pass Ultimate.<\/p>\n","protected":false},"author":39,"featured_media":43253,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43252","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boostez vos Campagnes Rich SMS avec le Contenu Vid\u00e9o | Sinch<\/title>\n<meta name=\"description\" content=\"L&#039;utilisation du Rich SMS peut r\u00e9volutionner la mani\u00e8re de faire la promotion de lancement de jeu vid\u00e9o. 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