{"id":43250,"date":"2024-03-25T08:48:00","date_gmt":"2024-03-25T08:48:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/ee-comment-faire-de-la-pedagogie-sur-la-fibre-grace-au-rich-sms\/"},"modified":"2025-02-27T13:11:36","modified_gmt":"2025-02-27T13:11:36","slug":"ee-comment-faire-de-la-pedagogie-sur-la-fibre-grace-au-rich-sms","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/ee-comment-faire-de-la-pedagogie-sur-la-fibre-grace-au-rich-sms\/","title":{"rendered":"Comment faire de la p\u00e9dagogie sur la fibre gr\u00e2ce au Rich SMS ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>CONTEXTE<\/strong><\/h2>\n\n\n\n<p><em>Dans notre \u00e8re hyperconnect\u00e9e, l&rsquo;acc\u00e8s \u00e0 internet est bien plus qu&rsquo;un simple luxe ; il est devenu un \u00e9l\u00e9ment essentiel de notre quotidien. Que ce soit pour le travail \u00e0 distance, l&rsquo;\u00e9ducation en ligne, le streaming de contenu ou simplement rester en contact avec nos proches, une connexion haut d\u00e9bit fiable est indispensable pour tous les citoyens du Royaume-Uni. Parmi les technologies les plus r\u00e9volutionnaires dans ce domaine, la fibre optique se distingue. Pourtant, malgr\u00e9 ses nombreux avantages, une sensibilisation accrue \u00e0 son \u00e9gard demeure n\u00e9cessaire : 66 % des utilisateurs ne savent pas si la fibre est disponible dans leur zone de r\u00e9sidence, tandis que 62 % ne sont pas familiers avec le terme fibre ou ne connaissent que le nom.<\/em><\/p>\n\n\n\n<p><em>Le challenge d&rsquo;EE \u00e9tait de cibler avec un format innovants les clients British Telecom et EE \u00e9quip\u00e9s chez eux et \u00e9ligibles \u00e0 la fibre.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION <\/strong><\/h2>\n\n\n\n<p><strong>Utiliser la gamification pour faire de la p\u00e9dagogie sur la fibre<\/strong><\/p>\n\n\n\n<p>L&rsquo;utilisation du Rich SMS \u00e9tait une \u00e9vidence pour cette campagne. Sinch et EE ont imagin\u00e9 une exp\u00e9rience ludique o\u00f9 les utilisateurs \u00e9taient invit\u00e9s \u00e0 attraper le plus d\u2019appareils \u00e9lectroniques possibles en seulement 10 secondes. A la fin du jeu, les utilisateurs \u00e9taient redirig\u00e9s vers la page pr\u00e9sentant les 4 principaux avantages de la fibre optique : <strong>rester connect\u00e9 en permanence, travailler depuis chez soi comme un pro, profiter de contenus en 4K et jouer avec une latence minimale.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS <\/strong><\/h2>\n\n\n\n<p><strong>Excellent taux de redirection sur cette campagne !<\/strong><\/p>\n\n\n\n<p>On observe un excellent taux d\u2019engagement de 91% sur cette campagne. 25% des personnes ayant interagi sur la Rich Page ont ensuite \u00e9t\u00e9 redirig\u00e9es vers le site EE. La m\u00e9canique de jeu coupl\u00e9e au contenu p\u00e9dagogique et incitatif ont prouv\u00e9 leur efficacit\u00e9.<\/p>\n","protected":false},"author":39,"featured_media":43251,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43250","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9duquer sur la Fibre avec le Rich SMS | Sinch<\/title>\n<meta name=\"description\" content=\"L&#039;utilisation du Rich SMS \u00e9tait une \u00e9vidence pour cette campagne. 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