{"id":43248,"date":"2024-03-25T08:58:00","date_gmt":"2024-03-25T08:58:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/ee-telecommunications-strategies-pour-se-distinguer-pendant-le-black-friday\/"},"modified":"2025-02-27T13:10:33","modified_gmt":"2025-02-27T13:10:33","slug":"ee-telecommunications-strategies-pour-se-distinguer-pendant-le-black-friday","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/ee-telecommunications-strategies-pour-se-distinguer-pendant-le-black-friday\/","title":{"rendered":"T\u00e9l\u00e9communications : Strat\u00e9gies pour se distinguer pendant le Black Friday"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>CONTEXTE<\/strong><\/h2>\n\n\n\n<p><em>Le Black Friday est une p\u00e9riode cruciale pour les entreprises, et l&rsquo;utilisation judicieuse du Rich SMS peut faire toute la diff\u00e9rence en termes d&rsquo;engagement client et de performances commerciales. Il est important de se d\u00e9marquer en int\u00e9grant des fonctionnalit\u00e9s interactives et en personnalisant les messages pour r\u00e9ussir \u00e0 capter l&rsquo;attention des consommateurs et booster les conversions. <\/em><\/p>\n\n\n\n<p><em>EE souhaitait cr\u00e9er une exp\u00e9rience impactante pour le Black Friday sur un canal moins satur\u00e9 que l\u2019email. <\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION <\/strong><\/h2>\n\n\n\n<p><strong>Le pouvoir du teasing <\/strong><\/p>\n\n\n\n<p>Sinch a sugg\u00e9r\u00e9 \u00e0 EE d&rsquo;opter pour une approche de teasing de son offre dans le corps du SMS, plut\u00f4t que de la r\u00e9v\u00e9ler directement, dans le but de maximiser les performances en termes de clics <em>\u201cHi from EE. <\/em><em>Don&rsquo;t miss your surprise deal in our Black Friday Bonanza. Find out what we&rsquo;ve chosen for you here [RICH URL]. <\/em><em>You better be quick though; this deal ends soon\u201d. <\/em><\/p>\n\n\n\n<p>Concernant la construction de la Rich Page, Sinch a recommand\u00e9 l\u2019utilisation de la carte \u00e0 gratter, une strat\u00e9gie particuli\u00e8rement puissante pour \u00e9veiller la curiosit\u00e9 des clients et augmenter les taux d&rsquo;engagement de mani\u00e8re significative. Il est important de se d\u00e9marquer avec des m\u00e9caniques incitatives lors de cette p\u00e9riode \u00e0 forte pression commerciale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS <\/strong><\/h2>\n\n\n\n<p><strong>Un taux de clics record pour le Black Friday<\/strong><\/p>\n\n\n\n<p>Excellent taux de clics de 7,13% (x2 vs la moyenne march\u00e9 lors du Black Friday) ! La campagne a \u00e9galement g\u00e9n\u00e9r\u00e9 un excellent engagement de 83%.<\/p>\n\n\n\n<p>En moyenne, chaque utilisateur a eu 2,51 interactions uniques, ce qui refl\u00e8te un bon engagement =&gt; les utilisateurs qui ont cliqu\u00e9 \u00e9taient activement int\u00e9ress\u00e9s par l&rsquo;offre du Black Friday.<\/p>\n","protected":false},"author":39,"featured_media":43249,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43248","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gies T\u00e9l\u00e9com pour Briller au Black Friday | Sinch<\/title>\n<meta name=\"description\" content=\"EE souhaitait cr\u00e9er une exp\u00e9rience impactante pour le Black Friday sur un canal moins satur\u00e9 que l\u2019email.\" \/>\n<meta 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