{"id":43242,"date":"2024-03-27T04:56:00","date_gmt":"2024-03-27T04:56:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/orange-booste-ses-ventes-black-friday-avec-une-offre-bien-gardee-ultra-personnalisee\/"},"modified":"2025-12-18T16:01:41","modified_gmt":"2025-12-18T16:01:41","slug":"orange-booste-ses-ventes-black-friday-avec-une-offre-bien-gardee-ultra-personnalisee","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/orange-booste-ses-ventes-black-friday-avec-une-offre-bien-gardee-ultra-personnalisee\/","title":{"rendered":"ORANGE booste ses ventes Black Friday avec une offre \u00ab bien gard\u00e9e \u00bb ultra personnalis\u00e9e"},"content":{"rendered":"\n<p>Op\u00e9rateur historique en France, Orange est 1er sur la t\u00e9l\u00e9phonie mobile et 1er fournisseur d\u2019acc\u00e8s \u00e0 l\u2019internet de l\u2019Hexagone. La marque d\u00e9tient plus de 40% de part de march\u00e9 sur les abonnements haut d\u00e9bit et tr\u00e8s haut D\u00e9bit.<\/p>\n\n\n\n<p>Sa priorit\u00e9 depuis plus de 20 ans est de rendre la technologie accessible au plus grand nombre.<\/p>\n\n\n\n<p>Chiffres cl\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10 \u00e8me entreprise de t\u00e9l\u00e9communications mobiles au monde.<\/li>\n\n\n\n<li>287 millions de clients dans 26 pays<\/li>\n\n\n\n<li>44,1&nbsp;milliards d&rsquo;euros de chiffre d&rsquo;affaires<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CONTEXTE<\/strong><\/h2>\n\n\n\n<p>Dans le secteur ultra concurrentiel des T\u00e9l\u00e9coms, la r\u00e9tention client est un enjeu capital&nbsp;: l\u2019offre mobiles avec ou sans engagement s\u2019\u00e9largie, on observe l\u2019essor des smartphones reconditionn\u00e9s et il est d\u00e9sormais facile de changer d\u2019op\u00e9rateur.<\/p>\n\n\n\n<p>Pour l\u2019une de ses plus importantes campagnes marketing de l&rsquo;ann\u00e9e, les Avant-Premi\u00e8res Black Friday, r\u00e9serv\u00e9e \u00e0 ses meilleurs clients (+7M de contacts), Orange a fait appel \u00e0 Sinch pour cr\u00e9er une campagne ultra-personnalis\u00e9e \u00e0 fort impact.<\/p>\n\n\n\n<p>L&rsquo;objectif pour Orange est de r\u00e9engager ses clients par &nbsp;l\u2019acquisition d\u2019un nouveau smartphone coupl\u00e9 \u00e0 un forfait mobile. L\u2019offre \u00e0 relayer&nbsp;: produit + tarif d\u00e9pendent des app\u00e9tences du client pour un OS (Apple ou Samsung) et du t\u00e9l\u00e9phone actuellement d\u00e9tenu (Offre de reprise).<\/p>\n\n\n\n<p><strong>Le challenge \u00e9tait donc, \u00e0 partir de donn\u00e9es clients, d\u2019offrir une exp\u00e9rience m\u00e9morable&nbsp; et hyperpersonnalis\u00e9e pour g\u00e9n\u00e9rer de l\u2019upsell.<\/strong><\/p>\n\n\n\r\n\t\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION <\/strong><\/h2>\n\n\n\n<p><strong>Renforcer le sentiment d\u2019exclusivit\u00e9 gr\u00e2ce \u00e0 une m\u00e9canique innovante de cadenas, valorisant la personnalisation de l\u2019offre.<\/strong><\/p>\n\n\n\n<p>Pour r\u00e9pondre \u00e0 ce double objectif d\u2019hyperpersonnalisation et d\u2019originalit\u00e9, Sinch a recommand\u00e9 \u00e0 Orange une approche teasing pour et l\u2019utilisation du canal Rich SMS (offrant de large possibilit\u00e9 cr\u00e9ative et d\u2019hyperpersonnalisation) pour susciter davantage l\u2019int\u00e9r\u00eat am\u00e9liorer l\u2019impact du message.<\/p>\n\n\n\n<p>A l\u2019arriv\u00e9e sur le Rich, l\u2019utilisateur doit,&nbsp; pour r\u00e9v\u00e9ler son offre, \u00ab&nbsp;d\u00e9verrouiller&nbsp;\u00bb un cadenas. Une m\u00e9canique ludique qui permet d\u2019embarquer les clients et incarne le caract\u00e8re exclusif de l\u2019offre (En cas de 2\u00e8me tentative non concluante, l\u2019offre est automatiquement r\u00e9v\u00e9l\u00e9e).<\/p>\n\n\n\n<p>L\u2019utilisateur d\u00e9couvre alors son tarif pr\u00e9f\u00e9rentiel comprenant la mise en avant d\u2019un ou plusieurs produits et de l\u2019offre de reprise de son ancien mobile (afin de faire baisser le co\u00fbt d\u2019acquisition de son nouveau mobile)&nbsp;; nous avons pu fournir un contenu hautement personnalis\u00e9 via la co-construction d\u2019une matrice de tarifs personnalis\u00e9s en fonction du mobile et de l\u2019offre d\u00e9tenus par le client. Une version g\u00e9n\u00e9rique a \u00e9galement \u00e9t\u00e9 d\u00e9velopp\u00e9e pour les cas clients o\u00f9 l\u2019on ne pouvait pas personnaliser le SMS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS <\/strong><\/h2>\n\n\n\n<p><strong>Les r\u00e9sultats obtenus d\u00e8s J+5 surpassent les attentes d&rsquo;Orange&nbsp;:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-10823\" width=\"1400\" height=\"619\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chiffres_orange.png\" alt=\"Des taux de r\u00e9activit\u00e9 et d'upsell qui d\u00e9passent les attentes d'Orange\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chiffres_orange.png 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chiffres_orange-300x133.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chiffres_orange-1024x453.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/chiffres_orange-768x340.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u00ab Une fois de plus je suis tr\u00e8s satisfaite d\u2019avoir travaill\u00e9 avec Sinch, qui a toujours des id\u00e9es originales. L\u2019aspect ludique est tr\u00e8s important pour embarquer les clients, surtout \u00e0 des p\u00e9riodes comme le Black Friday o\u00f9 les annonceurs sont si nombreux \u00e0 communiquer&nbsp;! Le rich sms est vraiment un plus \u00e0 cette p\u00e9riode ultra concurrentielle. Les r\u00e9sultats des rich sms personnalis\u00e9s nous l\u2019ont prouv\u00e9 puisque qu\u2019ils sont 2 fois sup\u00e9rieurs aux sms g\u00e9n\u00e9riques. C\u2019est un vrai plaisir de travailler avec une \u00e9quipe si professionnelle et r\u00e9active&nbsp;!&nbsp;\u00bb<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Stephanie SOUVIGNON<\/strong><\/h5>\n\n\n\n<p>Marketing Campaign Manager, Orange<\/p>\n<\/blockquote>\n","protected":false},"author":39,"featured_media":43244,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43242","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orange : Boostez vos Ventes Black Friday avec Offres | Sinch<\/title>\n<meta name=\"description\" content=\"Renforcer le sentiment d\u2019exclusivit\u00e9 gr\u00e2ce \u00e0 une m\u00e9canique innovante de cadenas, valorisant la personnalisation de l\u2019offre.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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