{"id":43239,"date":"2024-03-27T11:36:00","date_gmt":"2024-03-27T11:36:00","guid":{"rendered":"https:\/\/sinchcomdev.local\/blog\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\/"},"modified":"2025-12-18T16:01:39","modified_gmt":"2025-12-18T16:01:39","slug":"but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\/","title":{"rendered":"Rich SMS : comment simplifier la compr\u00e9hension des offres de cartes de cr\u00e9dit des marques en France"},"content":{"rendered":"\n<p><em>Les cartes de cr\u00e9dit propos\u00e9es par les marques en France sont devenues un outil financier incontournable pour de nombreux consommateurs. Ces cartes offrent des avantages tels que des facilit\u00e9s de paiement, des programmes de cashback, et des offres exclusives. Cependant, Cependant, la souscription \u00e0 une carte de cr\u00e9dit peut parfois \u00eatre per\u00e7ue comme une d\u00e9marche complexe et intimidante pour les consommateurs car leur utilisation n\u00e9cessite une compr\u00e9hension claire des conditions, des frais, et des implications financi\u00e8res associ\u00e9es. BUT, l&rsquo;un des leaders de l&rsquo;ameublement et de l&rsquo;\u00e9lectrom\u00e9nager en France, a su transformer cette perception en d\u00e9veloppant une approche p\u00e9dagogique innovante et engageante pour pr\u00e9senter sa carte BUT \u00e0 leurs clients non porteurs. <\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>OBJECTIFS<\/strong><\/h2>\n\n\n\n<p>Capitaliser sur le caract\u00e8re enrichi du Rich SMS pour inciter \u00e0 la souscription gr\u00e2ce \u00e0 une approche p\u00e9dagogique transparente et engageante <\/p>\n\n\n\n<p>BUT a collabor\u00e9 avec Sinch pour concevoir une exp\u00e9rience interactive aupr\u00e8s de leurs clients. En combinant un contenu p\u00e9dagogique de qualit\u00e9 avec une conception cr\u00e9ative et personnalis\u00e9e, BUT souhaitait aider les consommateurs \u00e0 comprendre l\u2019utilisation et les avantages de la carte BUT (cashback, cagnottage, 2h de camionnette offerte, -20% sur les livraisons\u2026), tout en renfor\u00e7ant la confiance et la fid\u00e9lit\u00e9 envers la marque. <\/p>\n\n\n\n<p>Les utilisateurs \u00e9taient invit\u00e9s \u00e0 faire glisser la carte sur le \u00ab terminal de paiement \u00bb pour d\u00e9couvrir leurs avantages. Un carrousel avec les avantages \u00e9tait ensuite mis en avant avec la possibilit\u00e9 de trouver le magasin le plus proche pour souscrire. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS<\/strong><\/h2>\n\n\n\n<p>X2,2 d\u2019encart\u00e9s gr\u00e2ce \u00e0 cette campagne vs population non cibl\u00e9e par la campagne <\/p>\n\n\n\n<p>Tr\u00e8s bon taux d\u2019engagement pour cette campagne. 53% des cliqueurs du SMS ont interagi avec la Rich Page avec une moyenne de 9,4 interactions uniques par utilisateurs. Les clients ont souhait\u00e9 en apprendre plus la carte BUT. <\/p>\n\n\n\n<p>1\/3 des clients ont \u00e9t\u00e9 redirig\u00e9s vers le site ou vers un magasin ! 20% ont souhait\u00e9 \u00eatre redirig\u00e9s vers le site pour en apprendre plus sur les autres avantages et 13% ont cherch\u00e9 \u00e0 se rendre directement en magasin pour souscrire \u00e0 la carte. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u00ab L&rsquo;un des objectifs principaux chez BUT est d\u2019encarter davantage de clients. En exploitant l&rsquo;utilisation du Rich SMS, nous avons pu d\u00e9ployer une communication p\u00e9dagogique, engageante, et transparente facilitant ainsi la compr\u00e9hension des avantages de notre carte de cr\u00e9dit. Cette strat\u00e9gie orient\u00e9e client a favoris\u00e9 une meilleure compr\u00e9hension de nos offres et a contribu\u00e9 \u00e0 renforcer la confiance et la fid\u00e9lit\u00e9 de nos clients envers notre marque.\u00bb explique Sonia DAHECH, Directrice Omnicanal, Trafic et Data chez BUT. <\/em><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-10819\" width=\"1134\" height=\"100\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/soniadahech.jpg\" alt=\"Sonia Dahech\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/soniadahech.jpg 1134w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/soniadahech-300x26.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/soniadahech-1024x90.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/soniadahech-768x68.jpg 768w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" \/><\/figure>\n","protected":false},"author":39,"featured_media":43241,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[],"class_list":["post-43239","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rich SMS : Simplifier les Offres de Cartes de Cr\u00e9dit | Sinch<\/title>\n<meta name=\"description\" content=\"Capitaliser sur le caract\u00e8re enrichi du Rich SMS pour inciter \u00e0 la souscription gr\u00e2ce \u00e0 une approche p\u00e9dagogique transparente et engageante\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/blog\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rich SMS : Simplifier les Offres de Cartes de Cr\u00e9dit | Sinch\" \/>\n<meta property=\"og:description\" content=\"Capitaliser sur le caract\u00e8re enrichi du Rich SMS pour inciter \u00e0 la souscription gr\u00e2ce \u00e0 une approche p\u00e9dagogique transparente et engageante\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/blog\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T16:01:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/but_featured_carte.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1401\" \/>\n\t<meta property=\"og:image:height\" content=\"830\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\\\/\",\"name\":\"Rich SMS : Simplifier les Offres de Cartes de Cr\u00e9dit | Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/but_featured_carte.jpg\",\"datePublished\":\"2024-03-27T11:36:00+00:00\",\"dateModified\":\"2025-12-18T16:01:39+00:00\",\"description\":\"Capitaliser sur le caract\u00e8re enrichi du Rich SMS pour inciter \u00e0 la souscription gr\u00e2ce \u00e0 une approche p\u00e9dagogique transparente et engageante\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/but_featured_carte.jpg\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/but_featured_carte.jpg\",\"width\":1401,\"height\":830},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Rich SMS : comment simplifier la compr\u00e9hension des offres de cartes de cr\u00e9dit des marques en France\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rich SMS : Simplifier les Offres de Cartes de Cr\u00e9dit | Sinch","description":"Capitaliser sur le caract\u00e8re enrichi du Rich SMS pour inciter \u00e0 la souscription gr\u00e2ce \u00e0 une approche p\u00e9dagogique transparente et engageante","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/fr\/blog\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\/","og_locale":"fr_FR","og_type":"article","og_title":"Rich SMS : Simplifier les Offres de Cartes de Cr\u00e9dit | Sinch","og_description":"Capitaliser sur le caract\u00e8re enrichi du Rich SMS pour inciter \u00e0 la souscription gr\u00e2ce \u00e0 une approche p\u00e9dagogique transparente et engageante","og_url":"https:\/\/sinch.com\/fr\/blog\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2025-12-18T16:01:39+00:00","og_image":[{"width":1401,"height":830,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/but_featured_carte.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/fr\/blog\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\/","url":"https:\/\/sinch.com\/fr\/blog\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\/","name":"Rich SMS : Simplifier les Offres de Cartes de Cr\u00e9dit | Sinch","isPartOf":{"@id":"https:\/\/sinch.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/fr\/blog\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/fr\/blog\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/but_featured_carte.jpg","datePublished":"2024-03-27T11:36:00+00:00","dateModified":"2025-12-18T16:01:39+00:00","description":"Capitaliser sur le caract\u00e8re enrichi du Rich SMS pour inciter \u00e0 la souscription gr\u00e2ce \u00e0 une approche p\u00e9dagogique transparente et engageante","breadcrumb":{"@id":"https:\/\/sinch.com\/fr\/blog\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/fr\/blog\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/blog\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/but_featured_carte.jpg","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/but_featured_carte.jpg","width":1401,"height":830},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/fr\/blog\/but-rich-sms-comment-simplifier-la-comprehension-des-offres-de-cartes-de-credit-des-marques-en\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/sinch.com\/fr\/blog\/"},{"@type":"ListItem","position":3,"name":"Rich SMS : comment simplifier la compr\u00e9hension des offres de cartes de cr\u00e9dit des marques en France"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/fr\/#website","url":"https:\/\/sinch.com\/fr\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sinch.com\/fr\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog\/43239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/users\/39"}],"version-history":[{"count":0,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog\/43239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media\/43241"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media?parent=43239"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/tags?post=43239"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/blog_category?post=43239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}