{"id":208355,"date":"2026-09-08T01:11:50","date_gmt":"2026-09-08T01:11:50","guid":{"rendered":"https:\/\/sinch.com\/blog\/comment-fonctionne-compte-whatsapp-business\/"},"modified":"2026-09-14T10:33:52","modified_gmt":"2026-09-14T10:33:52","slug":"comment-fonctionne-compte-whatsapp-business","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/comment-fonctionne-compte-whatsapp-business\/","title":{"rendered":"Comment cr\u00e9er un compte WhatsApp Business : la configuration en toute simplicit\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Every business on WhatsApp \u2013 whether it runs the free app or an enterprise messaging stack \u2013 needs a WhatsApp Business Account (WABA): the account that holds your phone number, display name, and business identity.<\/strong> Creating one takes minutes; understanding your options before you do saves weeks of rework.<\/p>\n\n<p class=\"wp-block-paragraph\">If you&rsquo;ve started exploring WhatsApp for your company, you&rsquo;ve probably hit the confusing part: different apps, an API, providers, verification badges, and an acronym soup where \u00ab\u00a0WhatsApp Business\u00a0\u00bb can mean four different things. You&rsquo;re not alone \u2013 the account structure is the piece almost every guide skips.<\/p>\n\n<p class=\"wp-block-paragraph\">In this guide, we&rsquo;ll break down what a WhatsApp Business account is, the requirements, the three ways to create one, and how to get the verified badge that makes customers trust your messages.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-9687\"><p class=\"h5 m-0\" id=\"toc-title-9687\">Table des mati\u00e8res<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-is-a-whatsapp-business-account\">What is a WhatsApp Business account?<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#before-you-create-a-whatsapp-business-account-what-you-need\">Before you create a WhatsApp Business account: what you need<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#how-to-create-a-whatsapp-business-account-3-ways\">How to create a WhatsApp Business account: 3 ways<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_1-through-the-whatsapp-business-app-minutes-small-scale\">1. Through the WhatsApp Business app (minutes, small scale)<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_2-through-a-business-solution-provider-the-platform-path\">2. Through a Business Solution Provider (the platform path)<\/a><a class=\"scrollme link-body-color\" href=\"#anchor_3-through-meta-business-suite-rolling-out\">3. Through Meta Business Suite (rolling out)<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">04<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#regular-vs-official-the-two-types-of-whatsapp-business-accounts\">Regular vs. official: the two types of WhatsApp Business accounts<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">05<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#what-your-account-unlocks\">What your account unlocks<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">06<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#a-word-on-data-protection\">A word on data protection<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">07<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#set-up-your-whatsapp-business-account-with-sinch\">Set up your WhatsApp Business account with Sinch<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">08<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#frequently-asked-questions\">Frequently asked questions<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">What is a WhatsApp Business account?<\/h2>\n\n<p class=\"wp-block-paragraph\">A WhatsApp Business Account (WABA) is your official business identity on WhatsApp. It&rsquo;s what lets you message customers commercially \u2013 personal WhatsApp accounts aren&rsquo;t allowed for business use \u2013 and it&rsquo;s the container for your phone number(s), display name, profile, and <a href=\"https:\/\/sinch.com\/blog\/everything-you-ever-wanted-know-about-whatsapp-business-templates\/\">message templates<\/a>, whether you use the free app or the <a href=\"https:\/\/sinch.com\/fr\/blog\/api-whatsapp-business\/\">WhatsApp Business Platform (API)<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Quick decoder for the terms you&rsquo;ll meet along the way:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>WhatsApp Business app<\/strong> \u2013 the free small-business app (one phone plus up to four linked devices).<\/li>\n\n\n\n<li><strong>WhatsApp Business Platform (API)<\/strong> \u2013 the paid, scalable product for teams, accessed through a provider. <a href=\"https:\/\/sinch.com\/fr\/blog\/comptes-whatsapp-standard-ou-whatsapp-business\/\">Here&rsquo;s how the versions compare<\/a>.<\/li>\n\n\n\n<li><strong>BSP (Business Solution Provider)<\/strong> \u2013 a Meta-vetted partner, like Sinch, that provides API access and tooling.<\/li>\n\n\n\n<li><strong>WABA<\/strong> \u2013 the account underneath any of the above. That&rsquo;s what you&rsquo;re creating today.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">WhatsApp is where your customers already are \u2013 <a href=\"https:\/\/sinch.com\/fr\/blog\/applications-de-messagerie-les-plus-populaires-par-pays\/\">3.3 billion+ monthly active users<\/a>, with <strong>175 million people messaging a business on WhatsApp every day<\/strong>. Setting up the account properly is the whole ballgame.<\/p>\n\n<h2 class=\"wp-block-heading\">Before you create a WhatsApp Business account: what you need<\/h2>\n\n<p class=\"wp-block-paragraph\">The requirements are light, but each one can stall your setup if it surprises you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>A phone number for WhatsApp.<\/strong> It must be able to receive an SMS or voice-call verification and can&rsquo;t already be tied to another WhatsApp account. Landlines work (choose voice verification).<\/li>\n\n\n\n<li><strong>A Meta Business account<\/strong> (for the platform path) \u2013 the identity Meta uses to verify your company.<\/li>\n\n\n\n<li><strong>Basic business details:<\/strong> legal name, address, website or social presence, and a display name that follows <a href=\"https:\/\/sinch.com\/fr\/blog\/comment-envoyer-des-messages-groupes-sur-whatsapp\/\">WhatsApp&rsquo;s naming rules<\/a> \u2013 it should match your brand, not a generic keyword.<\/li>\n\n\n\n<li><strong>Customer opt-ins<\/strong> \u2013 not required to create the account, but required before you send proactive messages, so start collecting early.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">How to create a WhatsApp Business account: 3 ways<\/h2>\n\n<h3 class=\"wp-block-heading\">1. Through the WhatsApp Business app (minutes, small scale)<\/h3>\n\n<ol class=\"wp-block-list\">\n<li>Download the WhatsApp Business app from the <a href=\"https:\/\/apps.apple.com\/us\/app\/whatsapp-business\/id1386412985\">App Store<\/a> or <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.whatsapp.w4b&amp;hl=en_US\">Google Play<\/a>.<\/li>\n\n\n\n<li>Register your business phone number and verify it by SMS or call.<\/li>\n\n\n\n<li>Set up your profile: display name, photo or logo, business hours, description, and catalog.<\/li>\n\n\n\n<li>Configure greetings, away messages, quick replies, and labels.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Your WABA is created automatically behind the scenes. This path is right for small teams doing manual, low-volume chat \u2013 with the caveat that <a href=\"https:\/\/sinch.com\/fr\/blog\/comptes-whatsapp-standard-ou-whatsapp-business\/\">the app&rsquo;s limits<\/a> (device caps, no integrations, no templates) arrive quickly as you grow.<\/p>\n\n<h3 class=\"wp-block-heading\">2. Through a Business Solution Provider (the platform path)<\/h3>\n\n<p class=\"wp-block-paragraph\">If you need automation, team inboxes, campaigns, or CRM integration, create your WABA through a BSP like Sinch:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Sign up with the provider \u2013 for example, <a href=\"https:\/\/sinch.com\/fr\/engage\/canaux\/whatsapp\/\">Sinch Engage<\/a> (no-code) or the <a href=\"https:\/\/sinch.com\/apis\/messaging\/whatsapp\/\">Conversation API<\/a> (developer-first).<\/li>\n\n\n\n<li>Complete the <strong>embedded signup flow<\/strong>: connect or create your Meta Business account, register your number, and set your display name \u2013 guided, in minutes.<\/li>\n\n\n\n<li>Verify your business with Meta (the provider walks you through the documentation).<\/li>\n\n\n\n<li>Submit your first message templates and connect your CRM, help desk, or inbox.<\/li>\n\n\n\n<li>Start messaging \u2013 and let <a href=\"https:\/\/sinch.com\/fr\/blog\/comment-envoyer-des-messages-groupes-sur-whatsapp\/\">your sending limits scale<\/a> as quality holds.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\"><strong>Already have a WABA?<\/strong> You can share it with a provider instead of starting over: in Meta Business Suite, assign the partner&rsquo;s Business ID with the right permissions, and they can manage templates, sending, and analytics on your behalf.<\/p>\n\n<h3 class=\"wp-block-heading\">3. Through Meta Business Suite (rolling out)<\/h3>\n\n<p class=\"wp-block-paragraph\">Meta is gradually enabling WABA creation directly in Business Suite (<strong>Settings \u2192 Accounts \u2192 WhatsApp accounts<\/strong>). Availability varies by region \u2013 check <a href=\"https:\/\/developers.facebook.com\/docs\/whatsapp\/overview\/business-accounts\/\">Meta&rsquo;s documentation<\/a> for current support in your market. It creates the same account structure; most businesses still find the provider path faster because the tooling comes attached.<\/p>\n\n<h2 class=\"wp-block-heading\">Regular vs. official: the two types of WhatsApp Business accounts<\/h2>\n\n<p class=\"wp-block-paragraph\">Every WABA starts as a <strong>regular business account<\/strong> \u2013 it shows your phone number and profile details, and anyone can create one.<\/p>\n\n<p class=\"wp-block-paragraph\">An <strong>official business account<\/strong> adds the verified badge \u2013 the blue checkmark (<a href=\"https:\/\/sinch.com\/blog\/green-tick-for-your-whatsapp-business-account-this-is-how-it-works\/\">formerly the green tick<\/a>) \u2013 and displays your business name instead of a bare number, even to customers who haven&rsquo;t saved your contact. Verified accounts also don&rsquo;t automatically trigger the \u00ab\u00a0Report\u00a0\u00bb or \u00ab\u00a0Block\u00a0\u00bb prompts new numbers get. The result? Instant recognition, more trust, and typically better open rates.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/02\/SI-Blog-Comparison-WhatsApp-verified-vs-unverified-business-profile.webp\" alt=\"Deux \u00e9crans de t\u00e9l\u00e9phone comparant un chat d&apos;entreprise v\u00e9rifi\u00e9 avec un chat d&apos;un exp\u00e9diteur inconnu qui inclut des options de rapport et de blocage\" class=\"wp-image-164930\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/02\/SI-Blog-Comparison-WhatsApp-verified-vs-unverified-business-profile.webp 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/02\/SI-Blog-Comparison-WhatsApp-verified-vs-unverified-business-profile-300x214.webp 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/02\/SI-Blog-Comparison-WhatsApp-verified-vs-unverified-business-profile-768x549.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Official WhatsApp Business account (left) vs. regular WhatsApp Business account (right).<\/em><\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">To qualify, your business needs an established online presence, consistent branding, and legitimate operations \u2013 and you&rsquo;ll need to be an API user or hold a <a href=\"https:\/\/sinch.com\/blog\/meta-verified-businesses\/\">Meta Verified subscription<\/a>. Meta reviews your documentation; a BSP can help you prepare the submission. Our <a href=\"https:\/\/sinch.com\/blog\/green-tick-for-your-whatsapp-business-account-this-is-how-it-works\/\">verification guide<\/a> has the step-by-step.<\/p>\n\n<h2 class=\"wp-block-heading\">What your account unlocks<\/h2>\n\n<p class=\"wp-block-paragraph\">Once the WABA exists, the tools depend on which product sits on top of it:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>With the free app:<\/strong> profile, catalog, quick replies, greetings and away messages, labels \u2013 manual but genuinely useful at small scale.<\/li>\n\n\n\n<li><strong>With the platform:<\/strong> <a href=\"https:\/\/sinch.com\/blog\/everything-you-ever-wanted-know-about-whatsapp-business-templates\/\">message templates<\/a> for campaigns and notifications, <a href=\"https:\/\/sinch.com\/fr\/blog\/demarrer-avec-un-bot-whatsapp\/\">chatbots<\/a>, <a href=\"https:\/\/sinch.com\/blog\/whatsapp-flows\/\">WhatsApp Flows<\/a> for in-chat forms and bookings, <a href=\"https:\/\/sinch.com\/fr\/blog\/comment-envoyer-des-messages-groupes-sur-whatsapp\/\">bulk sending<\/a>, <a href=\"https:\/\/sinch.com\/blog\/how-whatsapp-chat-works-website\/\">click-to-WhatsApp entry points<\/a>, catalogs with in-chat payments in select markets, and <a href=\"https:\/\/sinch.com\/fr\/engage\/integrations\/\">integrations<\/a> with tools like Shopify, HubSpot, and Zoho.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">For what businesses build with all that \u2013 marketing, support, and commerce use cases with real results \u2013 see our <a href=\"https:\/\/sinch.com\/fr\/blog\/api-whatsapp-business\/\">WhatsApp Business API guide<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\">A word on data protection<\/h2>\n\n<p class=\"wp-block-paragraph\">Where your customer data lives, and under what agreements, differs sharply between the free app and the platform. The app syncs contacts to your phone and processes data under consumer-grade terms \u2013 something to review carefully with your privacy team if you operate under regulations like the GDPR. The platform path lets you put proper guardrails in place: data processing agreements, regional data residency options, and transport-encrypted messaging through your provider \u2013 see our <a href=\"https:\/\/sinch.com\/fr\/blog\/whatsapp-protection-des-donnees-communication-entreprise\/\">WhatsApp data protection guide<\/a>.<\/p>\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\"><b>Pro tip:<\/b> Choose a provider that publishes clear data processing agreements and offers data residency options in your markets \u2013 it turns compliance reviews from weeks into days.<\/p><\/div>\r\n    <\/div>\r\n\n<h2 class=\"wp-block-heading\">Set up your WhatsApp Business account with Sinch<\/h2>\n\n<p class=\"wp-block-paragraph\">Creating a WhatsApp Business account is the easy part \u2013 creating one that&rsquo;s ready to scale, verified, and properly integrated is where a partner earns its keep. As a Meta Premier Partner, Sinch handles the embedded signup, business verification, templates, and integrations, whether you want the no-code route or the API.<\/p>\n\n<p class=\"wp-block-paragraph\">Ready to create your WhatsApp Business account? Get started with <a href=\"https:\/\/sinch.com\/fr\/engage\/canaux\/whatsapp\/\">Sinch Engage<\/a>, or <a href=\"https:\/\/sinch.com\/fr\/nous-contacter\/\">talk to our team<\/a> about the best setup for your business \u2013 we&rsquo;re excited to help!<\/p>\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n    <div data-content-type=\"longform\" id=\"accordion-id-block_c6ff193d6ca23a71afca75a5385aca38\" class=\"accordion accordion-longform d-flex flex-column gap-3 my-3\">\r\n\r\n        \n\r\n\r\n<div class=\"accordion-item py-2 border-bottom\">\r\n    <div\r\n        id=\"title-block_9336e909c36db8190a3ab8a4b172ced8_2114\"\r\n        class=\"accordion-header pb-3\">\r\n\r\n        <button\r\n            class=\"accordion-button fs-5 collapsed\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#accordion-collapse-block_9336e909c36db8190a3ab8a4b172ced8_2114\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"accordion-collapse-block_9336e909c36db8190a3ab8a4b172ced8_2114\">\r\n            Is a WhatsApp Business account free?        <\/button>\r\n    <\/div>\r\n    <div\r\n        id=\"accordion-collapse-block_9336e909c36db8190a3ab8a4b172ced8_2114\"\r\n        class=\"accordion-collapse collapse\"\r\n        aria-labelledby=\"title-block_9336e909c36db8190a3ab8a4b172ced8_2114\">\r\n        <div class=\"accordion-body pb-3\">\r\n            \n\n<p class=\"wp-block-paragraph\">Creating a WABA is free, and the WhatsApp Business app costs nothing to use. The platform (API) is paid \u2013 per delivered template message plus provider fees. See our <a href=\"https:\/\/sinch.com\/fr\/blog\/whatsapp-business-tarification\/\">pricing guide<\/a>.<\/p>\n\n\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n\n\r\n\r\n<div class=\"accordion-item py-2 border-bottom\">\r\n    <div\r\n        id=\"title-block_e53142d57e49a5feffe81fccb97842c9_5452\"\r\n        class=\"accordion-header pb-3\">\r\n\r\n        <button\r\n            class=\"accordion-button fs-5 collapsed\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#accordion-collapse-block_e53142d57e49a5feffe81fccb97842c9_5452\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"accordion-collapse-block_e53142d57e49a5feffe81fccb97842c9_5452\">\r\n            Can I use my personal WhatsApp number for business?        <\/button>\r\n    <\/div>\r\n    <div\r\n        id=\"accordion-collapse-block_e53142d57e49a5feffe81fccb97842c9_5452\"\r\n        class=\"accordion-collapse collapse\"\r\n        aria-labelledby=\"title-block_e53142d57e49a5feffe81fccb97842c9_5452\">\r\n        <div class=\"accordion-body pb-3\">\r\n            \n\n<p class=\"wp-block-paragraph\">No \u2013 commercial use of personal WhatsApp violates WhatsApp&rsquo;s terms and risks <a href=\"https:\/\/sinch.com\/fr\/blog\/compte-whatsapp-business-banni\/\">your account being banned<\/a>. Register a business number on a proper WABA instead.<\/p>\n\n\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n\n\r\n\r\n<div class=\"accordion-item py-2 border-bottom\">\r\n    <div\r\n        id=\"title-block_f3a671460e5b27ff7449411103b37294_7284\"\r\n        class=\"accordion-header pb-3\">\r\n\r\n        <button\r\n            class=\"accordion-button fs-5 collapsed\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#accordion-collapse-block_f3a671460e5b27ff7449411103b37294_7284\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"accordion-collapse-block_f3a671460e5b27ff7449411103b37294_7284\">\r\n            Can I use a landline to create a WhatsApp Business account?        <\/button>\r\n    <\/div>\r\n    <div\r\n        id=\"accordion-collapse-block_f3a671460e5b27ff7449411103b37294_7284\"\r\n        class=\"accordion-collapse collapse\"\r\n        aria-labelledby=\"title-block_f3a671460e5b27ff7449411103b37294_7284\">\r\n        <div class=\"accordion-body pb-3\">\r\n            \n\n<p class=\"wp-block-paragraph\">Yes. Choose the voice-call verification option during setup; the number just can&rsquo;t be attached to another WhatsApp account.<\/p>\n\n\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n\n\r\n\r\n<div class=\"accordion-item py-2 border-bottom\">\r\n    <div\r\n        id=\"title-block_a8f640bc6e8d38537bb55a1ec6740749_7381\"\r\n        class=\"accordion-header pb-3\">\r\n\r\n        <button\r\n            class=\"accordion-button fs-5 collapsed\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#accordion-collapse-block_a8f640bc6e8d38537bb55a1ec6740749_7381\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"accordion-collapse-block_a8f640bc6e8d38537bb55a1ec6740749_7381\">\r\n            How long does business verification take?        <\/button>\r\n    <\/div>\r\n    <div\r\n        id=\"accordion-collapse-block_a8f640bc6e8d38537bb55a1ec6740749_7381\"\r\n        class=\"accordion-collapse collapse\"\r\n        aria-labelledby=\"title-block_a8f640bc6e8d38537bb55a1ec6740749_7381\">\r\n        <div class=\"accordion-body pb-3\">\r\n            \n\n<p class=\"wp-block-paragraph\">Account creation takes minutes. Meta&rsquo;s business verification typically takes a few business days depending on documentation; the verified badge (official business account) is a separate review with stricter criteria.<\/p>\n\n\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n\n\r\n\r\n<div class=\"accordion-item py-2 border-bottom\">\r\n    <div\r\n        id=\"title-block_8acf45bbb7f760c899ddc35a59b305bb_1538\"\r\n        class=\"accordion-header pb-3\">\r\n\r\n        <button\r\n            class=\"accordion-button fs-5 collapsed\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#accordion-collapse-block_8acf45bbb7f760c899ddc35a59b305bb_1538\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"accordion-collapse-block_8acf45bbb7f760c899ddc35a59b305bb_1538\">\r\n            What&rsquo;s the difference between a WABA and the WhatsApp Business app?        <\/button>\r\n    <\/div>\r\n    <div\r\n        id=\"accordion-collapse-block_8acf45bbb7f760c899ddc35a59b305bb_1538\"\r\n        class=\"accordion-collapse collapse\"\r\n        aria-labelledby=\"title-block_8acf45bbb7f760c899ddc35a59b305bb_1538\">\r\n        <div class=\"accordion-body pb-3\">\r\n            \n\n<p class=\"wp-block-paragraph\">The WABA is the account structure; the app is one of the products that runs on it. The same WABA concept underpins the platform \u2013 which is why you can start on the app and move to the API without changing identity.<\/p>\n\n\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n\n\r\n\r\n<div class=\"accordion-item py-2 border-bottom\">\r\n    <div\r\n        id=\"title-block_90ef5540cdfb517eabe97bd3ab0a0237_5764\"\r\n        class=\"accordion-header pb-3\">\r\n\r\n        <button\r\n            class=\"accordion-button fs-5 collapsed\"\r\n            type=\"button\"\r\n            data-bs-toggle=\"collapse\"\r\n            data-bs-target=\"#accordion-collapse-block_90ef5540cdfb517eabe97bd3ab0a0237_5764\"\r\n            aria-expanded=\"false\"\r\n            aria-controls=\"accordion-collapse-block_90ef5540cdfb517eabe97bd3ab0a0237_5764\">\r\n            Can multiple people use one WhatsApp Business account?        <\/button>\r\n    <\/div>\r\n    <div\r\n        id=\"accordion-collapse-block_90ef5540cdfb517eabe97bd3ab0a0237_5764\"\r\n        class=\"accordion-collapse collapse\"\r\n        aria-labelledby=\"title-block_90ef5540cdfb517eabe97bd3ab0a0237_5764\">\r\n        <div class=\"accordion-body pb-3\">\r\n            \n\n<p class=\"wp-block-paragraph\">On the app, one phone plus up to four <a href=\"https:\/\/sinch.com\/fr\/blog\/whatsapp-business-plusieurs-utilisateurs\/\">linked devices<\/a>. On the platform, unlimited agents through a shared inbox \u2013 that&rsquo;s usually the reason teams upgrade.<\/p>\n\n\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\n\r\n\r\n\r\n\r\n\r\n    <\/div>\r\n\r\n    \r\n\n<p class=\"wp-block-paragraph\"><em>This article was originally written by Marinela Potor and was updated by Drew Wilkinson on September 1, 2026.<\/em><\/p>\n","protected":false},"author":9,"featured_media":164963,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[336],"class_list":["post-208355","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-analyses"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Compte WhatsApp Business\u00a0: configuration, fonctionnalit\u00e9s et mode d&#039;emploi - Sinch<\/title>\n<meta name=\"description\" content=\"Cr\u00e9ez un compte WhatsApp Business (WABA) de trois mani\u00e8res\u00a0: l&#039;application gratuite, un fournisseur de solutions ou Meta Business Suite. \u00c9tapes de configuration, exigences et v\u00e9rification.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/blog\/comment-fonctionne-compte-whatsapp-business\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compte WhatsApp Business\u00a0: configuration, fonctionnalit\u00e9s et mode d&#039;emploi - 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