{"id":180483,"date":"2026-02-25T15:39:46","date_gmt":"2026-02-25T15:39:46","guid":{"rendered":"https:\/\/sinch.com\/blog\/sinch-brand-refresh-2\/"},"modified":"2026-02-27T07:05:08","modified_gmt":"2026-02-27T07:05:08","slug":"sinch-brand-refresh","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/sinch-brand-refresh\/","title":{"rendered":"Une identit\u00e9 rafra\u00eechie pour une histoire Sinch plus forte"},"content":{"rendered":"\n<p>Sinch a parcouru un long chemin depuis le premier jour.<\/p>\n\n\n\n<p>Nous avons \u00e9largi notre offre, ajout\u00e9 de puissantes fonctionnalit\u00e9s et nous sommes d\u00e9velopp\u00e9s dans les domaines des messages, de la voix et de l&#8217;email. Aujourd&rsquo;hui, nous aidons les entreprises du monde entier \u00e0 se connecter \u00e0 leurs clients \u00e0 l&rsquo;\u00e9chelle mondiale.<\/p>\n\n\n\n<p>Mais les communications client ont aussi beaucoup chang\u00e9 depuis nos d\u00e9buts.\u00a0 Et maintenant, elles se transforment encore plus vite. L&rsquo;IA red\u00e9finit la mani\u00e8re dont les entreprises, les agents et les clients interagissent sur tous les canaux, \u00e0 chaque instant et tout au long de leurs parcours. Les conversations s&rsquo;acc\u00e9l\u00e8rent. Les parcours sont plus intelligents. Et les communications client sont de plus en plus automatis\u00e9es et g\u00e9r\u00e9es \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<p><strong>Dans cette nouvelle \u00e8re, une chose compte plus que jamais : la confiance.<\/strong><\/p>\n\n\n\n<p>Chaque message manqu\u00e9, chaque code de v\u00e9rification qui \u00e9choue ou chaque conversation interrompue est une promesse non tenue. Et lorsque la confiance est rompue, il est difficile de la regagner.<\/p>\n\n\n\n<p>C&rsquo;est pourquoi nous \u00e9voluons. Aujourd&rsquo;hui, nous d\u00e9voilons une identit\u00e9 de marque Sinch rafra\u00eechie et une histoire plus claire et plus forte. Il ne s&rsquo;agit pas d&rsquo;une mise \u00e0 jour cosm\u00e9tique, mais d&rsquo;un signal de ce que nous repr\u00e9sentons \u00e0 l&rsquo;\u00e8re de l&rsquo;agent : la performance, l&rsquo;intelligence et la confiance \u00e0 l&rsquo;\u00e9chelle mondiale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"775\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Blog-Brand-Refresh-Overview.png\" alt=\"\" class=\"wp-image-179542\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Blog-Brand-Refresh-Overview.png 1200w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Blog-Brand-Refresh-Overview-300x194.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Blog-Brand-Refresh-Overview-1024x661.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Blog-Brand-Refresh-Overview-768x496.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-3387\"><p class=\"h5 m-0\" id=\"toc-title-3387\">Sommaire<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#linfrastructure-intelligente-au-service-dengagements-de-confiance\">L&rsquo;infrastructure intelligente au service d&rsquo;engagements de confiance<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#des-produits-qui-fonctionnent-mieux-ensemble\">Des produits qui fonctionnent mieux ensemble<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#ce-nest-que-le-debut\">Ce n&rsquo;est que le d\u00e9but<\/a><\/div><\/div><\/nav>\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;infrastructure intelligente au service d&rsquo;engagements de confiance<\/h2>\n\n\n\n<p>Chez Sinch, notre engagement est simple : nous connectons chaque entreprise \u00e0 chaque client, partout dans le monde.<\/p>\n\n\n\n<p>Nous nous sommes donn\u00e9 pour mission de construire l&rsquo;infrastructure de communication la plus intelligente et la plus fiable, et c&rsquo;est exactement ce qui guide ce nouveau chapitre.<\/p>\n\n\n\n<p>M\u00eame si les interactions client s&rsquo;acc\u00e9l\u00e8rent dans cette nouvelle phase ax\u00e9e sur l&rsquo;IA, les fondamentaux n&rsquo;ont pas chang\u00e9. Les communications doivent \u00eatre s\u00e9curis\u00e9es, \u00e9volutives et con\u00e7ues pour \u00eatre performantes.<\/p>\n\n\n\n<p>C&rsquo;est ce que Sinch s&rsquo;engage \u00e0 fournir. Et tout cela se r\u00e9sume en une phrase : chaque message que vous envoyez est une promesse. Nous veillons \u00e0 ce que vous la teniez.<\/p>\n\n\n\n<p><strong>Une identit\u00e9 de marque qui refl\u00e8te ce que nous sommes aujourd&rsquo;hui<\/strong><\/p>\n\n\n\n<p>Aujourd&rsquo;hui, Sinch assure les communications client intelligentes de plus de 190 000 entreprises dans le monde, permettant plus de 900 milliards d&rsquo;interactions par an. Du premier contact au support en temps r\u00e9el, nous aidons les marques \u00e0 atteindre leurs clients \u2014 de mani\u00e8re s\u00e9curis\u00e9e, intelligente et \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<p>Nous avons grandi, et il \u00e9tait temps que notre marque grandisse avec nous.<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/06\/logo-sinch.svg\" alt=\"Logo pour la citation de Laurinda Pang\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-27eb18f6b2802d5699b6c9333e83181d\">\r\n            Ce renouvellement vise \u00e0 pr\u00e9senter Sinch comme une entit\u00e9 unique, avec une identit\u00e9 qui correspond \u00e0 l&rsquo;ampleur, la maturit\u00e9 et la responsabilit\u00e9 de notre r\u00f4le sur le march\u00e9. Nos clients nous choisissent parce qu&rsquo;ils nous font confiance pour g\u00e9rer des communications fiables et s\u00e9curis\u00e9es \u00e0 grande \u00e9chelle. Et maintenant, notre marque en est le reflet.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/Laurinda-Pang-1.png\" alt=\"Photo de Laurinda Pang\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-27eb18f6b2802d5699b6c9333e83181d\">\r\n                        Laurinda Pang                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">PDG de Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<p>Notre identit\u00e9 renouvel\u00e9e a \u00e9t\u00e9 con\u00e7ue pour refl\u00e9ter la solidit\u00e9 de notre infrastructure et unifier notre portefeuille de produits sans perdre en clart\u00e9. Nous d\u00e9ploierons les changements progressivement et, au cours des prochains mois, vous commencerez \u00e0 les voir sur notre site internet, nos exp\u00e9riences, nos \u00e9v\u00e9nements et notre contenu. Que vous vous connectiez \u00e0 Sinch Mailgun, lanciez une campagne dans Sinch Engage ou passiez \u00e0 notre stand au MWC, vous saurez que c&rsquo;est Sinch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"681\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Blog-Brand-Refresh-Assets.png\" alt=\"\" class=\"wp-image-179536\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Blog-Brand-Refresh-Assets.png 1200w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Blog-Brand-Refresh-Assets-300x170.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Blog-Brand-Refresh-Assets-1024x581.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Blog-Brand-Refresh-Assets-768x436.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Des produits qui fonctionnent mieux ensemble<\/h2>\n\n\n\n<p>En 2026, un simple SMS ou une unique campagne d&#8217;emailing ne suffisent plus \u00e0 instaurer une confiance durable. Ce qui compte maintenant, c&rsquo;est de cr\u00e9er un engagement v\u00e9ritablement connect\u00e9 \u2013 en maintenant les clients engag\u00e9s, inform\u00e9s, en s\u00e9curit\u00e9 et satisfaits \u00e0 chaque interaction.<\/p>\n\n\n\n<p>Sinch aide les clients \u00e0 construire cet engagement de confiance tout au long du parcours de communication, de la premi\u00e8re v\u00e9rification aux conversations continues \u00e0 l&rsquo;\u00e9chelle mondiale.<\/p>\n\n\n\n<p>C&rsquo;est pourquoi ce renouvellement s&rsquo;\u00e9tend \u00e0 Sinch et \u00e0 nos marques de produits commercialis\u00e9es :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sinch <a href=\"https:\/\/www.mailgun.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mailgun<\/a><\/li>\n\n\n\n<li>Sinch <a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mailjet<\/a><\/li>\n\n\n\n<li>Sinch <a href=\"https:\/\/sinch.com\/engage\/\">Engage<\/a><\/li>\n\n\n\n<li>Sinch <a href=\"https:\/\/simpletexting.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SimpleTexting<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1287\" height=\"514\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Blog-Brand-Refresh-Logos.png\" alt=\"\" class=\"wp-image-179530\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Blog-Brand-Refresh-Logos.png 1287w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Blog-Brand-Refresh-Logos-300x120.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Blog-Brand-Refresh-Logos-1024x409.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Blog-Brand-Refresh-Logos-768x307.png 768w\" sizes=\"(max-width: 1287px) 100vw, 1287px\" \/><\/figure>\n\n\n\n<p>Pour vous, cela se traduit par une exp\u00e9rience plus claire et plus coh\u00e9rente sur l&rsquo;ensemble des produits et des points de contact, le tout soutenu par notre engagement ind\u00e9fectible envers la performance et l&rsquo;excellence.<\/p>\n\n\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/06\/logo-sinch.svg\" alt=\"Logo pour la citation de Jonathan\u00a0Bean\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-6ec0e95467bb2f14758f5967358f5397\">\r\n            Au fil des ans, Sinch s&rsquo;est d\u00e9velopp\u00e9e \u00e0 la fois de mani\u00e8re organique et par le biais d&rsquo;acquisitions \u2014 passant d&rsquo;un ensemble de produits individuels solides \u00e0 une suite plus connect\u00e9e. Ce renouvellement refl\u00e8te cette \u00e9volution. Il ne s&rsquo;agit pas seulement d&rsquo;un nouveau look, mais de clarifier la base commune \u00e0 chaque produit : la confiance, l&rsquo;\u00e9volution et l&rsquo;intelligence de Sinch.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/Jonathan-Bean.png\" alt=\"Photo de Jonathan\u00a0Bean\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-6ec0e95467bb2f14758f5967358f5397\">\r\n                        Jonathan\u00a0Bean                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur Marketing, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">Ce n&rsquo;est que le d\u00e9but<\/h2>\n\n\n\n<p>Notre marque renouvel\u00e9e prendra vie progressivement au cours des semaines et des mois \u00e0 venir, dans tous les domaines, de notre exp\u00e9rience de marque \u00e0 notre offre de produits. Nous sommes convaincus que vous l&rsquo;aimerez autant que nous, et nous sommes impatients de poursuivre sur cette voie avec vous.<\/p>\n\n\n\n<p>\u00c0 nos clients, \u00e0 nos partenaires et \u00e0 notre communaut\u00e9 : merci de construire avec nous. <br>La nouvelle \u00e8re de l&rsquo;engagement client est arriv\u00e9e, et nous sommes pr\u00eats \u00e0 ouvrir la voie.<\/p>\n\n\n\n<p><strong>Port\u00e9 par la confiance. Port\u00e9 par Sinch.<\/strong><\/p>\n","protected":false},"author":83,"featured_media":179549,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[596],"class_list":["post-180483","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-entreprise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sinch Brand Refresh: An Updated Identity for the New AI Era<\/title>\n<meta name=\"description\" content=\"Sinch has come a long way over the years and so have customer communications. We unveil a refreshed brand identity to show what we stand for in the AI era.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/blog\/sinch-brand-refresh\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinch Brand Refresh: An Updated Identity for the New AI Era\" \/>\n<meta property=\"og:description\" content=\"Sinch has come a long way over the years and so have customer communications. 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