{"id":199016,"date":"2026-07-26T16:21:43","date_gmt":"2026-07-26T16:21:43","guid":{"rendered":"https:\/\/sinch.com\/ai-production-paradox\/chapter\/ecart-investissement-gouvernance\/"},"modified":"2026-07-27T02:48:12","modified_gmt":"2026-07-27T02:48:12","slug":"ecart-investissement-gouvernance","status":"publish","type":"ai-prod-chapter","link":"https:\/\/sinch.com\/fr\/ai-production-paradox\/chapter\/ecart-investissement-gouvernance\/","title":{"rendered":"Investir dans la confiance ne suffit pas"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Domaines qui feront l&rsquo;objet du plus grand nombre d&rsquo;investissements pour le d\u00e9ploiement d&rsquo;agents de communication d&rsquo;IA par les entreprises en 2026. (Les participants ont s\u00e9lectionn\u00e9 jusqu\u2019\u00e0 trois priorit\u00e9s)            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"column\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"100\" data-chart-color=\"#5996ff\" data-chart-values=\"[&quot;63&quot;,&quot;75&quot;,&quot;61&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;D\\u00e9veloppement et d\\u00e9ploiement d&#039;agents d&#039;IA&quot;,&quot;Confiance, s\\u00e9curit\\u00e9 et \\u2028conformit\\u00e9&quot;,&quot;Infrastructure de communication et fiabilit\\u00e9&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Lourd investissement, m\u00eame taux d&rsquo;\u00e9chec<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><b>Les entreprises investissent davantage dans la confiance, la s\u00e9curit\u00e9 et la conformit\u00e9 que dans le d\u00e9veloppement de l&rsquo;IA<\/b>. Il s&rsquo;agit de la premi\u00e8re cat\u00e9gorie de d\u00e9penses \u00e0 l&rsquo;\u00e9chelle mondiale, s\u00e9lectionn\u00e9e par 75 % des personnes interrog\u00e9es, devan\u00e7ant le d\u00e9veloppement de l&rsquo;IA (63 %). Les entreprises ont tranch\u00e9 avec leurs budgets : <a href=\"https:\/\/sinch.com\/blog\/leadership-mandate-customer-communications\/\" target=\"_blank\" rel=\"noopener noreferrer\">la gouvernance est la priorit\u00e9.<\/a>  <\/p><p>Ce consensus se v\u00e9rifie dans divers secteurs. Dans le secteur de la technologie, les investissements en mati\u00e8re de confiance et de s\u00e9curit\u00e9 d\u00e9passent le d\u00e9veloppement de l&rsquo;IA de 10 points (81 % contre 71 %). La sant\u00e9 (75 %), les services financiers (78 %) et la vente au d\u00e9tail (75 %) la placent \u00e9galement au premier rang. <\/p><p>Mais nos donn\u00e9es montrent que cela ne suffit pas. 74 % des entreprises ayant atteint la phase de production ont tout de m\u00eame arr\u00eat\u00e9 ou retir\u00e9 un agent. Parmi les programmes les plus encadr\u00e9s, c&rsquo;est-\u00e0-dire ceux qui investissent le plus dans la s\u00e9curit\u00e9, ce taux est de 81 %.<\/p><p class=\"mb-0\"><small>Les donn\u00e9es de Sinch (2026) montrent que la confiance, la s\u00e9curit\u00e9 et la conformit\u00e9 constituent la premi\u00e8re cat\u00e9gorie de d\u00e9penses dans les programmes d&rsquo;IA \u00e0 l&rsquo;\u00e9chelle mondiale.<\/small><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t<div class=\"row g-0 justify-content-center\">\r\n\t\t\t\t<div class=\"col-lg-7\"  style=\"max-width: calc((98dvh - var(--header-scrolled-height)) * 0.5625)\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  iframe-responsive-9x16\">\r\n                <a href=\"https:\/\/vimeo.com\/1205450825?share=copy&#038;fl=sv&#038;fe=ci\" class=\"lazy-video-link\" data-lazy-video=\"1205450825?share=copy&amp;fl=sv&amp;fe=ci\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"fr\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2174033833-6920fa798dafe2bcde8a552cd33d6452d3e47454648fcea1394b3e96d43b1c81-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2174033833-6920fa798dafe2bcde8a552cd33d6452d3e47454648fcea1394b3e96d43b1c81-d_1280?region=us\" alt=\"The AI Paradox phase ii - Anton\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1205450825?share=copy&amp;fl=sv&amp;fe=ci#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2174033833-6920fa798dafe2bcde8a552cd33d6452d3e47454648fcea1394b3e96d43b1c81-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1205450825?share=copy&amp;fl=sv&amp;fe=ci\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1205450825?share=copy&amp;fl=sv&amp;fe=ci\",\n    \"name\": \"The AI Paradox phase ii - Anton\",\n    \"uploadDate\": \"2026-06-29T08:33:45+00:00\",\n    \"duration\": \"P0DT0H0M47S\"\n}        <\/script>\r\n        \t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Le co\u00fbt des garde-fous s&rsquo;accumule<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><b>84 % des \u00e9quipes d&rsquo;ing\u00e9nierie passent d\u00e9j\u00e0 au moins la moiti\u00e9 de leur temps \u00e0 cr\u00e9er des garde-fous et des contr\u00f4les de s\u00e9curit\u00e9 \u00e0 partir de z\u00e9ro<\/b>. Plus d&rsquo;un tiers y consacrent la majorit\u00e9 de leur temps. <\/p><p>Toutefois, le co\u00fbt des garde-fous ne diminue pas \u00e0 mesure que les programmes d&rsquo;IA gagnent en maturit\u00e9. En r\u00e9alit\u00e9, il s&rsquo;acc\u00e9l\u00e8re. Les \u00e9quipes d&rsquo;ing\u00e9nierie en phase de production (celles qui ont d\u00e9j\u00e0 d\u00e9ploy\u00e9 des agents d&rsquo;IA) consacrent beaucoup plus de temps aux garde-fous que les \u00e9quipes en phase de pr\u00e9-production. <b>38 % des \u00e9quipes en phase de production consacrent la majeure partie de leur temps \u00e0 la gouvernance, contre 29 % des \u00e9quipes en pr\u00e9-production<\/b>. <\/p><p class=\"mb-0\">Plus d&rsquo;agents, plus de canaux, plus d&rsquo;exigences de conformit\u00e9 : chacun ajoute une couche suppl\u00e9mentaire qui doit \u00eatre cr\u00e9\u00e9e, g\u00e9r\u00e9e tout au long du cycle de vie du produit, et reconstruite en cas de dysfonctionnement. Les entreprises les plus avanc\u00e9es paient ind\u00e9finiment plus cher pour la s\u00e9curit\u00e9, et ce pour un m\u00eame taux d&rsquo;\u00e9chec.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Quel est le principal obstacle pour atteindre l&rsquo;impact commercial que vous attendez des communications client g\u00e9r\u00e9es par des agents d&rsquo;IA ?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;37&quot;,&quot;24&quot;,&quot;14&quot;,&quot;11&quot;,&quot;7&quot;,&quot;3&quot;,&quot;3&quot;,&quot;2&quot;]\" data-chart-colors=\"[&quot;#fada5a&quot;,&quot;#85b6ff&quot;,&quot;#2977ff&quot;,&quot;#1750c2&quot;,&quot;#7fc7af&quot;,&quot;#00756a&quot;,&quot;#b7a8ff&quot;,&quot;#7d66ff&quot;]\" data-chart-titles=\"[&quot;Pr\\u00e9occupations li\\u00e9es \\u00e0 la confiance, \\u00e0 la s\\u00e9curit\\u00e9 et \\u00e0 la gouvernance&quot;,&quot;Pr\\u00e9paration de la technologie et de l&#039;infrastructure&quot;,&quot;Manque d&#039;expertise interne&quot;,&quot;Incertitude r\\u00e9glementaire&quot;,&quot;Contraintes budg\\u00e9taires&quot;,&quot;Limites li\\u00e9es au fournisseur ou au partenaire&quot;,&quot;R\\u00e9sistance organisationnelle au changement&quot;,&quot;ROI ou analyse de rentabilit\\u00e9 peu clairs&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #fada5a\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>37%<\/span> Pr\u00e9occupations li\u00e9es \u00e0 la confiance, \u00e0 la s\u00e9curit\u00e9 et \u00e0 la gouvernance            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #85b6ff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>24%<\/span> Pr\u00e9paration de la technologie et de l&rsquo;infrastructure            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #2977ff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>14%<\/span> Manque d&rsquo;expertise interne            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #1750c2\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>11%<\/span> Incertitude r\u00e9glementaire            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #7fc7af\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>7%<\/span> Contraintes budg\u00e9taires            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #00756a\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>3%<\/span> Limites li\u00e9es au fournisseur ou au partenaire            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #b7a8ff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>3%<\/span> R\u00e9sistance organisationnelle au changement            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #7d66ff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>2%<\/span> ROI ou analyse de rentabilit\u00e9 peu clairs            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">O\u00f9 l&rsquo;investissement en mati\u00e8re de gouvernance \u00e9choue<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><\/p><p>Au sein de la direction, la confiance est le seul point sur lequel tous les dirigeants s&rsquo;accordent. <b>Chaque profil \u00e9tudi\u00e9 place la confiance, la s\u00e9curit\u00e9 et la conformit\u00e9 au sommet des priorit\u00e9s d&rsquo;investissement dans l&rsquo;IA<\/b>, avec des taux allant de 72 % \u00e0 86 %. <\/p><p>Pourtant, lorsqu&rsquo;on leur demande ce qui bloque r\u00e9ellement l&rsquo;impact sur l&rsquo;activit\u00e9, cette m\u00eame cat\u00e9gorie ressort comme le principal obstacle, cit\u00e9 par 37 % des entreprises (devant tous les autres facteurs de l&rsquo;\u00e9tude). Les contraintes budg\u00e9taires ne s&rsquo;\u00e9l\u00e8vent qu&rsquo;\u00e0 7 %. Il ne s&rsquo;agit pas d&rsquo;un probl\u00e8me de ressources. <\/p><p>La cat\u00e9gorie qui attire le plus d&rsquo;investissements est \u00e9galement celle qui bloque le plus les progr\u00e8s. Lorsque les dirigeants les plus impliqu\u00e9s et les programmes les mieux encadr\u00e9s \u00e9chouent au m\u00eame rythme que les autres, le probl\u00e8me n&rsquo;est pas de savoir qui dirige le programme ou s&rsquo;il est pris au s\u00e9rieux. Tout le monde tente de r\u00e9soudre le bon probl\u00e8me au mauvais endroit.<\/p><p class=\"mb-0\"><small>Les donn\u00e9es de Sinch (2026) indiquent que les pr\u00e9occupations en mati\u00e8re de confiance, de s\u00e9curit\u00e9 et de gouvernance constituent le principal obstacle \u00e0 l&rsquo;impact commercial de l&rsquo;IA.<\/small><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t<div class=\"row g-0 justify-content-center\">\r\n\t\t\t\t<div class=\"col-lg-7\"  style=\"max-width: calc((98dvh - var(--header-scrolled-height)) * 0.5625)\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  iframe-responsive-9x16\">\r\n                <a href=\"https:\/\/vimeo.com\/1205450824?fl=pl&#038;fe=sh\" class=\"lazy-video-link\" data-lazy-video=\"1205450824?fl=pl&amp;fe=sh\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"fr\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2174032090-2d6bca3a3f127083960c7dd103dbcfc7aadecdf9dffe430b22ebd369f0f3b1a6-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2174032090-2d6bca3a3f127083960c7dd103dbcfc7aadecdf9dffe430b22ebd369f0f3b1a6-d_1280?region=us\" alt=\"The AI Paradox phase ii - Daniel\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1205450824?fl=pl&amp;fe=sh#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2174032090-2d6bca3a3f127083960c7dd103dbcfc7aadecdf9dffe430b22ebd369f0f3b1a6-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1205450824?fl=pl&amp;fe=sh\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1205450824?fl=pl&amp;fe=sh\",\n    \"name\": \"The AI Paradox phase ii - Daniel\",\n    \"uploadDate\": \"2026-06-29T08:33:45+00:00\",\n    \"duration\": \"P0DT0H1M0S\"\n}        <\/script>\r\n        \t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Le paradoxe de la confiance client<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Ce d\u00e9calage a un co\u00fbt, et il frappe l\u00e0 o\u00f9 les entreprises peuvent le moins se le permettre. <\/p><p>Le principal objectif des investissements dans les communications par IA est l&rsquo;am\u00e9lioration de la satisfaction et de la fid\u00e9lit\u00e9 client, un point mentionn\u00e9 par 36 % des participants, devant les revenus et la r\u00e9duction des co\u00fbts. <\/p><p>Cependant, lorsque l&rsquo;IA \u00e9choue lors d&rsquo;une interaction client, les cons\u00e9quences frappent exactement au m\u00eame endroit. 34 % citent l&rsquo;atteinte \u00e0 la r\u00e9putation et la perte de confiance client comme \u00e9tant le principal impact. Qui plus est : <b>46 % des entreprises identifient la fuite de donn\u00e9es client comme le premier risque de s\u00e9curit\u00e9 de leurs programmes d&rsquo;IA<\/b>. En production et \u00e0 grande \u00e9chelle, ce risque ne touche pas un seul client. Il en affecte des milliers, et la confiance ainsi \u00e9rod\u00e9e ne se restaure pas au prochain cycle de d\u00e9ploiement. <\/p><p class=\"mb-0\">Lorsque l&rsquo;investissement visant \u00e0 b\u00e2tir la confiance g\u00e9n\u00e8re les \u00e9checs qui la d\u00e9truisent, augmenter le budget ne comblera pas ce foss\u00e9.\u00a0\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Pourcentage d&rsquo;entreprises pla\u00e7ant la confiance, la s\u00e9curit\u00e9 et la conformit\u00e9 au 1er rang des investissements pour le d\u00e9ploiement d&rsquo;agents de communication d&rsquo;IA en 2026, par pays.            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"100\" data-chart-color=\"#fada5a\" data-chart-values=\"[&quot;86&quot;,&quot;80&quot;,&quot;75&quot;,&quot;74&quot;,&quot;74&quot;,&quot;73&quot;,&quot;73&quot;,&quot;72&quot;,&quot;72&quot;,&quot;64&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Inde&quot;,&quot;\\u00c9tats-Unis&quot;,&quot;Singapour&quot;,&quot;Canada&quot;,&quot;Royaume-Uni&quot;,&quot;Mexique&quot;,&quot;Allemagne&quot;,&quot;Australie&quot;,&quot;Br\\u00e9sil&quot;,&quot;France&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">LA VUE R\u00c9GIONALE<\/p><h3 class=\"h4 mb-0\">Le foss\u00e9 en mati\u00e8re de gouvernance : un ph\u00e9nom\u00e8ne mondial<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>La confiance, la s\u00e9curit\u00e9 et la conformit\u00e9 repr\u00e9sentent la premi\u00e8re priorit\u00e9 d&rsquo;investissement \u00e0 l&rsquo;\u00e9chelle mondiale. De l&rsquo;Inde (86 %) \u00e0 la France (64 %), la gouvernance est cit\u00e9e comme le principal domaine d&rsquo;investissement par l&rsquo;ensemble des pays ayant particip\u00e9 \u00e0 l&rsquo;\u00e9tude. <b>L&rsquo;engagement est universel et coh\u00e9rent<\/b>. <\/p><p>Les \u00e9checs le sont aussi. Dans toutes les r\u00e9gions couvertes par l&rsquo;\u00e9tude, au moins six programmes de communication par IA sur dix ont fait l&rsquo;objet d&rsquo;un retrait. Sur certains march\u00e9s, cette proportion grimpe jusqu&rsquo;\u00e0 neuf sur dix. Aucune r\u00e9gion n&rsquo;a r\u00e9solu le probl\u00e8me de gouvernance, et ce, peu importe le montant investi. <\/p><p>Le consensus mondial sur les investissements en mati\u00e8re de gouvernance est clair. Il est toutefois moins certain qu&rsquo;ils soient allou\u00e9s l\u00e0 o\u00f9 ils sont n\u00e9cessaires.<\/p><p class=\"mb-0\"><small>Les donn\u00e9es de Sinch (2026) d\u00e9montrent que la confiance, la s\u00e9curit\u00e9 et la conformit\u00e9 constituent le premier axe d&rsquo;investissement dans tous les pays.<\/small><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Comparison-Investment-vs-Rollback.png\" class=\"img-fluid\" alt=\"Image for Que faire de cela\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Comparison-Investment-vs-Rollback.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Comparison-Investment-vs-Rollback-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Comparison-Investment-vs-Rollback-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Comparison-Investment-vs-Rollback-768x504.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Que faire de cela<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>La confiance, la s\u00e9curit\u00e9 et la conformit\u00e9 attirent plus d&rsquo;investissements que toute autre cat\u00e9gorie dans les communications par IA. Pourtant, 74 % des entreprises ont tout de m\u00eame d\u00fb retirer un conseiller en raison d&rsquo;un \u00e9chec de gouvernance. Les programmes les mieux encadr\u00e9s \u00e9chouent encore plus. <\/p><p>Commencez par vos propres chiffres. Comparez la trajectoire de vos investissements en mati\u00e8re de gouvernance avec celle de vos retraits. Si les d\u00e9penses ont augment\u00e9 sans que le taux d&rsquo;\u00e9chec n&rsquo;ait baiss\u00e9, le co\u00fbt s&rsquo;accumule. Et la prochaine augmentation de budget produira les m\u00eames effets. <\/p><p class=\"mb-0\">Le chapitre suivant examine les raisons de ce ph\u00e9nom\u00e8ne et ce que les entreprises parvenant \u00e0 combler ce foss\u00e9 font diff\u00e9remment.\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":193936,"template":"","meta":{"_acf_changed":true},"class_list":["post-199016","ai-prod-chapter","type-ai-prod-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi l&#039;investissement dans la gouvernance de l&#039;IA ne r\u00e9duit pas les taux d&#039;\u00e9chec - Sinch<\/title>\n<meta name=\"description\" content=\"75 % des entreprises placent la confiance et la s\u00e9curit\u00e9 en priorit\u00e9. 74 % ont tout de m\u00eame retir\u00e9 un conseiller IA. D\u00e9couvrez pourquoi l&#039;augmentation des d\u00e9penses de gouvernance ne permet pas de combler ce foss\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/ai-production-paradox\/chapter\/ecart-investissement-gouvernance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi l&#039;investissement dans la gouvernance de l&#039;IA ne r\u00e9duit pas les taux d&#039;\u00e9chec - Sinch\" \/>\n<meta property=\"og:description\" content=\"75 % des entreprises placent la confiance et la s\u00e9curit\u00e9 en priorit\u00e9. 74 % ont tout de m\u00eame retir\u00e9 un conseiller IA. D\u00e9couvrez pourquoi l&#039;augmentation des d\u00e9penses de gouvernance ne permet pas de combler ce foss\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/ai-production-paradox\/chapter\/ecart-investissement-gouvernance\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-27T02:48:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-AI-Paradox-Hero-Chapter05.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/ai-production-paradox\\\/chapter\\\/ecart-investissement-gouvernance\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/ai-production-paradox\\\/chapter\\\/ecart-investissement-gouvernance\\\/\",\"name\":\"Pourquoi l'investissement dans la gouvernance de l'IA ne r\u00e9duit pas les taux d'\u00e9chec - Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/ai-production-paradox\\\/chapter\\\/ecart-investissement-gouvernance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/ai-production-paradox\\\/chapter\\\/ecart-investissement-gouvernance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/SI-AI-Paradox-Hero-Chapter05.png\",\"datePublished\":\"2026-07-26T16:21:43+00:00\",\"dateModified\":\"2026-07-27T02:48:12+00:00\",\"description\":\"75 % des entreprises placent la confiance et la s\u00e9curit\u00e9 en priorit\u00e9. 74 % ont tout de m\u00eame retir\u00e9 un conseiller IA. D\u00e9couvrez pourquoi l'augmentation des d\u00e9penses de gouvernance ne permet pas de combler ce foss\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/ai-production-paradox\\\/chapter\\\/ecart-investissement-gouvernance\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/fr\\\/ai-production-paradox\\\/chapter\\\/ecart-investissement-gouvernance\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/ai-production-paradox\\\/chapter\\\/ecart-investissement-gouvernance\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/SI-AI-Paradox-Hero-Chapter05.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/SI-AI-Paradox-Hero-Chapter05.png\",\"width\":1600,\"height\":1600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/ai-production-paradox\\\/chapter\\\/ecart-investissement-gouvernance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Investir dans la confiance ne suffit pas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video & Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pourquoi l'investissement dans la gouvernance de l'IA ne r\u00e9duit pas les taux d'\u00e9chec - Sinch","description":"75 % des entreprises placent la confiance et la s\u00e9curit\u00e9 en priorit\u00e9. 74 % ont tout de m\u00eame retir\u00e9 un conseiller IA. D\u00e9couvrez pourquoi l'augmentation des d\u00e9penses de gouvernance ne permet pas de combler ce foss\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/fr\/ai-production-paradox\/chapter\/ecart-investissement-gouvernance\/","og_locale":"fr_FR","og_type":"article","og_title":"Pourquoi l'investissement dans la gouvernance de l'IA ne r\u00e9duit pas les taux d'\u00e9chec - Sinch","og_description":"75 % des entreprises placent la confiance et la s\u00e9curit\u00e9 en priorit\u00e9. 74 % ont tout de m\u00eame retir\u00e9 un conseiller IA. D\u00e9couvrez pourquoi l'augmentation des d\u00e9penses de gouvernance ne permet pas de combler ce foss\u00e9.","og_url":"https:\/\/sinch.com\/fr\/ai-production-paradox\/chapter\/ecart-investissement-gouvernance\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2026-07-27T02:48:12+00:00","og_image":[{"width":1600,"height":1600,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-AI-Paradox-Hero-Chapter05.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/fr\/ai-production-paradox\/chapter\/ecart-investissement-gouvernance\/","url":"https:\/\/sinch.com\/fr\/ai-production-paradox\/chapter\/ecart-investissement-gouvernance\/","name":"Pourquoi l'investissement dans la gouvernance de l'IA ne r\u00e9duit pas les taux d'\u00e9chec - Sinch","isPartOf":{"@id":"https:\/\/sinch.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/fr\/ai-production-paradox\/chapter\/ecart-investissement-gouvernance\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/fr\/ai-production-paradox\/chapter\/ecart-investissement-gouvernance\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-AI-Paradox-Hero-Chapter05.png","datePublished":"2026-07-26T16:21:43+00:00","dateModified":"2026-07-27T02:48:12+00:00","description":"75 % des entreprises placent la confiance et la s\u00e9curit\u00e9 en priorit\u00e9. 74 % ont tout de m\u00eame retir\u00e9 un conseiller IA. D\u00e9couvrez pourquoi l'augmentation des d\u00e9penses de gouvernance ne permet pas de combler ce foss\u00e9.","breadcrumb":{"@id":"https:\/\/sinch.com\/fr\/ai-production-paradox\/chapter\/ecart-investissement-gouvernance\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/fr\/ai-production-paradox\/chapter\/ecart-investissement-gouvernance\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/ai-production-paradox\/chapter\/ecart-investissement-gouvernance\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-AI-Paradox-Hero-Chapter05.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-AI-Paradox-Hero-Chapter05.png","width":1600,"height":1600},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/fr\/ai-production-paradox\/chapter\/ecart-investissement-gouvernance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Investir dans la confiance ne suffit pas"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/fr\/#website","url":"https:\/\/sinch.com\/fr\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video & Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sinch.com\/fr\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/ai-prod-chapter\/199016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/ai-prod-chapter"}],"about":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/types\/ai-prod-chapter"}],"author":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media\/193936"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media?parent=199016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}