{"id":196910,"date":"2026-07-08T03:16:25","date_gmt":"2026-07-08T03:16:25","guid":{"rendered":"https:\/\/sinch.com\/ai-production-paradox\/chapter\/deficit-de-visibilite-ia\/"},"modified":"2026-07-08T03:16:25","modified_gmt":"2026-07-08T03:16:25","slug":"deficit-de-visibilite-ia","status":"publish","type":"ai-prod-chapter","link":"https:\/\/sinch.com\/fr\/ai-production-paradox\/chapter\/deficit-de-visibilite-ia\/","title":{"rendered":"Le d\u00e9ficit de visibilit\u00e9 qui divise les dirigeants"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Le foss\u00e9 technique et commercial<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Les responsables techniques (informatique, ing\u00e9nierie, s\u00e9curit\u00e9 et donn\u00e9es \u2013 tous niveaux d&rsquo;anciennet\u00e9 confondus) signalent des retours en arri\u00e8re dans 78 % des cas. Les dirigeants commerciaux (finance, marketing, exp\u00e9rience client, produit et op\u00e9rations) de ces m\u00eames organisations les signalent dans 69 % des cas. L&rsquo;\u00e9cart s&rsquo;\u00e9tend \u00e0 la nature des incidents : les responsables techniques signalent des probl\u00e8mes li\u00e9s aux informations personnelles (PII) \u00e0 hauteur de 34 %, tandis que les dirigeants commerciaux les signalent \u00e0 27 %. <b>Les dirigeants commerciaux sont moins susceptibles de savoir qu&rsquo;un retour en arri\u00e8re a eu lieu, et ils sont \u00e9galement moins susceptibles d&rsquo;en conna\u00eetre la raison. <\/b><\/p><p>Le m\u00eame sch\u00e9ma s&rsquo;applique \u00e0 la charge d&rsquo;ing\u00e9nierie. Les responsables techniques d\u00e9clarent que leurs \u00e9quipes consacrent plus de la moiti\u00e9 de leur temps aux garde-fous, \u00e0 un taux sup\u00e9rieur de 9 points \u00e0 celui des dirigeants commerciaux (38 % contre 29 %). Le co\u00fbt d&rsquo;ing\u00e9nierie est r\u00e9el, mais il ne se r\u00e9partit pas de mani\u00e8re \u00e9gale au sein de l&rsquo;\u00e9quipe dirigeante. <\/p><p class=\"mb-0\"><b>Et pourtant, les responsables techniques sont plus confiants que leurs homologues commerciaux.<\/b> Les responsables techniques se d\u00e9crivent comme tr\u00e8s confiants dans leur pr\u00e9paration \u00e0 l&rsquo;IA \u00e0 54 %, contre 43 % pour les dirigeants commerciaux. Le fait d&rsquo;avoir une visibilit\u00e9 sur la fa\u00e7on dont le programme d&rsquo;IA est con\u00e7u et g\u00e9r\u00e9 \u2013 m\u00eame lorsque cela fait ressortir davantage d&rsquo;\u00e9checs \u2013 semble avoir un impact positif sur la confiance, par rapport \u00e0 une absence totale de visibilit\u00e9 technique.\u00a0<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">78 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des responsables techniques ont arr\u00eat\u00e9 ou annul\u00e9 le d\u00e9ploiement d&rsquo;un agent d&rsquo;IA en production. (Sinch, 2026)  <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">69 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des dirigeants commerciaux ont arr\u00eat\u00e9 ou annul\u00e9 le d\u00e9ploiement d&rsquo;un agent d&rsquo;IA en production. (Sinch, 2026)  <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">54 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des responsables techniques sont tr\u00e8s confiants dans leur pr\u00e9paration \u00e0 l&rsquo;IA. (Sinch, 2026)<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">43 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des dirigeants commerciaux sont tr\u00e8s confiants dans leur pr\u00e9paration \u00e0 l&rsquo;IA. 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chartInit_block_YmxvY2tfNjRjZjA4ZThhMDVmZGZhMWJkYjFhYzAyZTliN2FiMDM(chartID_block_YmxvY2tfNjRjZjA4ZThhMDVmZGZhMWJkYjFhYzAyZTliN2FiMDM);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\"><\/p><h3 class=\"h4 mb-0\">Le d\u00e9ficit de confiance au sein de la direction g\u00e9n\u00e9rale<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Au sein de la direction g\u00e9n\u00e9rale, la confiance dans la pr\u00e9paration \u00e0 l&rsquo;IA est globalement \u00e9lev\u00e9e : 60 % des dirigeants se d\u00e9crivent comme \u00ab tr\u00e8s confiants \u00bb dans la pr\u00e9paration de leur organisation en mati\u00e8re d&rsquo;IA. Mais deux types de dirigeants se situent nettement en dessous de ce chiffre. <b>Seuls 45 % des CPO et 38 % des CISO se d\u00e9finissent comme \u00ab tr\u00e8s confiants \u00bb<\/b> \u2013 et leur point commun est leur proximit\u00e9 avec le co\u00fbt r\u00e9el d&rsquo;un \u00e9chec. Ils comprennent le risque et le ressentent le plus lorsqu&rsquo;il survient. <\/p><p>Pour les <b>CPO<\/b>, chaque \u00e9chec de gouvernance se r\u00e9percute directement sur la feuille de route du produit. Chaque retour en arri\u00e8re est un sprint d\u00e9raill\u00e9, un calendrier attaqu\u00e9, une opportunit\u00e9 de revenus retard\u00e9e. Cette exposition produit un rapport diff\u00e9rent \u00e0 la confiance. <\/p><p>Pour les <b>CISO<\/b>, c&rsquo;est quelque chose de plus sp\u00e9cifique. L&rsquo;exposition des donn\u00e9es client est la principale cause des retours en arri\u00e8re li\u00e9s \u00e0 l&rsquo;IA (44 %), et le CISO est la personne qui doit s&rsquo;en expliquer lorsque cela se produit. Plus vous \u00eates proche de comprendre ce qui ne va pas, plus il est difficile d&rsquo;\u00eatre confiant que cela n&rsquo;arrivera pas.<\/p><p class=\"mb-0\"><small>Les donn\u00e9es Sinch (2026) montrent que seuls 45 % des CPO et 38 % des CISO se d\u00e9finissent comme \u00ab tr\u00e8s confiants \u00bb.<\/small><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">La proximit\u00e9 des cons\u00e9quences diminue la confiance<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>La confiance de la direction g\u00e9n\u00e9rale est \u00e9lev\u00e9e. Mais ce n&rsquo;est pas la direction g\u00e9n\u00e9rale qui reconstruit l&rsquo;agent apr\u00e8s un retour en arri\u00e8re. Ils ne font pas le tri dans la file d&rsquo;attente du support lorsque le bot tombe en panne ou n&rsquo;expliquent pas \u00e0 un client pourquoi ses donn\u00e9es sont apparues dans une conversation o\u00f9 elles n&rsquo;auraient pas d\u00fb. <b>Les personnes qui effectuent ce travail \u00e9valuent leur pr\u00e9paration \u00e0 l&rsquo;IA tr\u00e8s diff\u00e9remment. <\/b><\/p><p>60 % des dirigeants de la direction g\u00e9n\u00e9rale se d\u00e9crivent comme tr\u00e8s confiants dans la pr\u00e9paration de leur organisation \u00e0 l&rsquo;IA. Ce chiffre tombe \u00e0 49 % au niveau des vice-pr\u00e9sidents, et \u00e0 43 % parmi les directeurs et les managers. Cette tendance se confirme ind\u00e9pendamment du secteur, de la maturit\u00e9 en mati\u00e8re d&rsquo;IA, de la r\u00e9gion ou de la taille de l&rsquo;organisation. <\/p><p class=\"mb-0\">Cet \u00e9cart de 17 points entre la direction g\u00e9n\u00e9rale et les personnes qui g\u00e8rent le programme souligne une diff\u00e9rence d&rsquo;exposition. Et cela ne va que dans un sens : plus on est loin des cons\u00e9quences, plus l&rsquo;\u00e9valuation est confiante.\u00a0<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">60 % <\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des <b>dirigeants de la direction g\u00e9n\u00e9rale<\/b> se d\u00e9crivent comme tr\u00e8s confiants dans la pr\u00e9paration \u00e0 l&rsquo;IA de leur organisation. (Sinch, 2026)   <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">49 % <\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des <b>vice-pr\u00e9sidents<\/b> se d\u00e9crivent comme tr\u00e8s confiants dans la pr\u00e9paration \u00e0 l&rsquo;IA de leur organisation. (Sinch, 2026)   <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">43 % <\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des <b>directeurs et managers<\/b> se d\u00e9crivent comme tr\u00e8s confiants dans la pr\u00e9paration \u00e0 l&rsquo;IA de leur organisation. (Sinch, 2026)<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Coup de projecteur par secteur<\/p><h3 class=\"h4 mb-0\">La vision d&rsquo;en haut est diff\u00e9rente dans tous les secteurs<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Plus le dirigeant est haut plac\u00e9, plus il est \u00e9loign\u00e9 de ce qui se passe lorsque l&rsquo;IA \u00e9choue : la reconstruction par l&rsquo;ing\u00e9nierie, la surcharge du support, la r\u00e9cup\u00e9ration de la confiance du client. Cette distance fa\u00e7onne ce qu&rsquo;ils croient de la performance du programme, et ce dans chaque secteur vertical. <\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/code.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Dans la <b>tech<\/b>, 69 % des cadres sup\u00e9rieurs (VP et plus) se d\u00e9crivent comme tr\u00e8s confiants dans leurs programmes d&rsquo;IA, contre 53 % des directeurs et managers qui les dirigent. Un \u00e9cart de confiance de 16 points entre les personnes qui d\u00e9finissent la strat\u00e9gie et celles qui l&rsquo;ex\u00e9cutent.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/shopping-cart.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Dans la <b>vente au d\u00e9tail<\/b>, les dirigeants de la direction g\u00e9n\u00e9rale sont 2,3 fois plus susceptibles que leurs VP et directeurs d&rsquo;affirmer que la plupart des pilotes de communications d&rsquo;IA atteignent la phase de production. M\u00eames organisations, m\u00eames programmes, et pourtant des comptes rendus compl\u00e8tement diff\u00e9rents sur la fa\u00e7on dont les choses se passent.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart-pulse.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Dans le secteur de la <b>sant\u00e9<\/b>, 36 % des dirigeants de la direction g\u00e9n\u00e9rale signalent des garde-fous pleinement matures, contre 18 % des directeurs et managers qui les construisent. Les personnes qui valident la maturit\u00e9 de la gouvernance et celles qui en sont responsables ne regardent pas la m\u00eame image.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/bar-chart-random.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <b>L&rsquo;\u00e9cart au niveau des attentes est le plus important en mati\u00e8re de co\u00fbts.<\/b> 34 % des cadres de direction de la sant\u00e9 anticipent des r\u00e9ductions de co\u00fbts de plus de 50 % gr\u00e2ce \u00e0 l&rsquo;IA. Parmi les directeurs et managers charg\u00e9s de r\u00e9aliser ces r\u00e9ductions, ce chiffre est de 12 %.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" block-249fa299a651685585cb38fae83c4ca4 class=\"section section-tabs bg-light-subtle section-py\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"tabs\">\r\n                <nav>\r\n                    <ul class=\"nav nav-pills flex-nowrap flex-md-wrap\" id=\"nav-tab-block-249fa299a651685585cb38fae83c4ca4\" role=\"tablist\">\r\n                                                        <li class=\"nav-item\">\r\n                                    <button class=\"nav-link text-nowrap active\" id=\"nav-tab-block-249fa299a651685585cb38fae83c4ca4-1\" data-bs-toggle=\"tab\" data-bs-target=\"#tab-block-249fa299a651685585cb38fae83c4ca4-1\" type=\"button\" role=\"tab\" aria-controls=\"tab-block-249fa299a651685585cb38fae83c4ca4-1\" aria-selected=\"true\">\r\n                                        Responsables informatique et ing\u00e9nierie                                    <\/button>\r\n                                <\/li>\r\n                                                            <li class=\"nav-item\">\r\n                                    <button class=\"nav-link text-nowrap\" id=\"nav-tab-block-249fa299a651685585cb38fae83c4ca4-2\" data-bs-toggle=\"tab\" data-bs-target=\"#tab-block-249fa299a651685585cb38fae83c4ca4-2\" type=\"button\" role=\"tab\" aria-controls=\"tab-block-249fa299a651685585cb38fae83c4ca4-2\" aria-selected=\"false\">\r\n                                        Responsables des produits                                    <\/button>\r\n                                <\/li>\r\n                                                            <li class=\"nav-item\">\r\n                                    <button class=\"nav-link text-nowrap\" id=\"nav-tab-block-249fa299a651685585cb38fae83c4ca4-3\" data-bs-toggle=\"tab\" data-bs-target=\"#tab-block-249fa299a651685585cb38fae83c4ca4-3\" type=\"button\" role=\"tab\" aria-controls=\"tab-block-249fa299a651685585cb38fae83c4ca4-3\" aria-selected=\"false\">\r\n                                        Responsables de la s\u00e9curit\u00e9                                     <\/button>\r\n                                <\/li>\r\n                                                            <li class=\"nav-item\">\r\n                                    <button class=\"nav-link text-nowrap\" id=\"nav-tab-block-249fa299a651685585cb38fae83c4ca4-4\" data-bs-toggle=\"tab\" data-bs-target=\"#tab-block-249fa299a651685585cb38fae83c4ca4-4\" type=\"button\" role=\"tab\" aria-controls=\"tab-block-249fa299a651685585cb38fae83c4ca4-4\" aria-selected=\"false\">\r\n                                        Dirigeants marketing et CX                                     <\/button>\r\n                                <\/li>\r\n                                                            <li class=\"nav-item\">\r\n                                    <button class=\"nav-link text-nowrap\" id=\"nav-tab-block-249fa299a651685585cb38fae83c4ca4-5\" data-bs-toggle=\"tab\" data-bs-target=\"#tab-block-249fa299a651685585cb38fae83c4ca4-5\" type=\"button\" role=\"tab\" aria-controls=\"tab-block-249fa299a651685585cb38fae83c4ca4-5\" aria-selected=\"false\">\r\n                                        Responsables financiers                                     <\/button>\r\n                                <\/li>\r\n                                                                        <\/ul>\r\n                <\/nav>\r\n\r\n                <div class=\"tab-content\" id=\"nav-tabContent\">\r\n                    \r\n                            <div class=\"tab-pane fade active show\" id=\"tab-block-249fa299a651685585cb38fae83c4ca4-1\" role=\"tabpanel\" aria-labelledby=\"nav-tab-block-249fa299a651685585cb38fae83c4ca4-1\" tabindex=\"0\">\r\n\r\n                                <div class=\"row pt-6 pt-md-7 mt-0 mt-lg-3 align-items-center\">\r\n\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n                                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">CINQ DIRIGEANTS, UN PROGRAMME D&rsquo;IA, CINQ POINTS DE VUE DIFF\u00c9RENTS<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Responsables informatique et ing\u00e9nierie<\/h2>\r\n                    <\/div>\r\n\r\n                                                                                            <div class=\"content-body mb-0\"><p class=\"mb-0\"><b>Les CIO, CTO, responsables de l&rsquo;informatique et de l&rsquo;ing\u00e9nierie<\/b> ont la vision la plus claire de ce qui est r\u00e9ellement en production : 65 % signalent des d\u00e9ploiements actifs, le taux le plus \u00e9lev\u00e9 de tous les groupes, probablement parce qu&rsquo;ils poss\u00e8dent l&rsquo;infrastructure sur laquelle ils fonctionnent. Mais visibilit\u00e9 ne signifie pas immunit\u00e9 face \u00e0 l&rsquo;\u00e9chec. Ces dirigeants signalent des retours en arri\u00e8re dans 76 % des cas \u2013 soit 2 points au-dessus de la moyenne.<\/p><\/div>\r\n                                            \r\n                                                                                    <\/div>\r\n\r\n                                                                                    <div class=\"row mt-5 mt-md-6 mt-lg-7 gx-5\">\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                65\u00a0%                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    signalent des agents d&rsquo;IA en production. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                76 %                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    signalent le retour en arri\u00e8re d&rsquo;un agent d&rsquo;IA. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                                                            <\/div>\r\n                                                                            <\/div>\r\n\r\n                                                                            <div class=\" order-1 d-md-block col-md-6 col-lg-7 mb-5 mt-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n                                            <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Engineering.png\" class=\"img-fluid\" alt=\"Image pour Responsables informatique et ing\u00e9nierie\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Engineering.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Engineering-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Engineering-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Engineering-768x504.png 768w\" \/>                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"tab-pane fade\" id=\"tab-block-249fa299a651685585cb38fae83c4ca4-2\" role=\"tabpanel\" aria-labelledby=\"nav-tab-block-249fa299a651685585cb38fae83c4ca4-2\" tabindex=\"0\">\r\n\r\n                                <div class=\"row pt-6 pt-md-7 mt-0 mt-lg-3 align-items-center\">\r\n\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n                                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">CINQ DIRIGEANTS, UN PROGRAMME D&rsquo;IA, CINQ POINTS DE VUE DIFF\u00c9RENTS<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Responsables des produits<\/h2>\r\n                    <\/div>\r\n\r\n                                                                                            <div class=\"content-body mb-0\"><p class=\"mb-0\"><b>Les CPO et les responsables des produits<\/b> investissent le plus dans la confiance et la s\u00e9curit\u00e9 (81 %), pourtant ils signalent le plus grand nombre de retours en arri\u00e8re (82 %) et la maturit\u00e9 des garde-fous la plus faible (29 %). Seuls 3 % d\u00e9clarent que leur fournisseur actuel ne pr\u00e9sente pas de lacunes. Cela peut s&rsquo;expliquer en partie par la d\u00e9finition de l&rsquo;\u00e9chec de ces dirigeants \u2013 plus large que celle de tout autre persona, car la feuille de route du produit se situe \u00e0 l&rsquo;intersection de chaque probl\u00e8me de gouvernance, de chaque \u00e9chec d&rsquo;int\u00e9gration et de chaque sprint d\u00e9raill\u00e9 par l&rsquo;infrastructure de s\u00e9curit\u00e9.<\/p><\/div>\r\n                                            \r\n                                                                                    <\/div>\r\n\r\n                                                                                    <div class=\"row mt-5 mt-md-6 mt-lg-7 gx-5\">\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                82 %                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    signalent le retour en arri\u00e8re d&rsquo;un agent d&rsquo;IA. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                29 %                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    signalent des garde-fous pleinement matures. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                                                            <\/div>\r\n                                                                            <\/div>\r\n\r\n                                                                            <div class=\" order-1 d-md-block col-md-6 col-lg-7 mb-5 mt-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n                                            <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Product.png\" class=\"img-fluid\" alt=\"Image pour Responsables des produits\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Product.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Product-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Product-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Product-768x504.png 768w\" \/>                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"tab-pane fade\" id=\"tab-block-249fa299a651685585cb38fae83c4ca4-3\" role=\"tabpanel\" aria-labelledby=\"nav-tab-block-249fa299a651685585cb38fae83c4ca4-3\" tabindex=\"0\">\r\n\r\n                                <div class=\"row pt-6 pt-md-7 mt-0 mt-lg-3 align-items-center\">\r\n\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n                                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">CINQ DIRIGEANTS, UN PROGRAMME D&rsquo;IA, CINQ POINTS DE VUE DIFF\u00c9RENTS<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Responsables de la s\u00e9curit\u00e9<\/h2>\r\n                    <\/div>\r\n\r\n                                                                                            <div class=\"content-body mb-0\"><p class=\"mb-0\">De tous les r\u00f4les de cette \u00e9tude, le <b>CISO et les responsables de la s\u00e9curit\u00e9<\/b> sont ceux qui comprennent le mieux le probl\u00e8me. Cela ne l&rsquo;a pas rendu plus facile \u00e0 r\u00e9soudre pour autant. Ils signalent des garde-fous pleinement matures plus que tout autre groupe \u00e0 38 % \u2013 mais cela laisse tout de m\u00eame six personnes sur dix qui ne le sont pas totalement. 41 % consacrent la majorit\u00e9 de leur temps \u00e0 la s\u00e9curit\u00e9 et obtiennent toujours un score inf\u00e9rieur \u00e0 tous les autres en mati\u00e8re de satisfaction concernant l&rsquo;infrastructure de s\u00e9curit\u00e9 et de conformit\u00e9 de leur fournisseur. Les personnes qui ont la vision la plus claire du probl\u00e8me sont les moins satisfaites des outils disponibles pour le r\u00e9soudre. <\/p><\/div>\r\n                                            \r\n                                                                                    <\/div>\r\n\r\n                                                                                    <div class=\"row mt-5 mt-md-6 mt-lg-7 gx-5\">\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                38 %                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    signalent des garde-fous pleinement matures. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                41 %                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    consacrent la majeure partie de leur temps d&rsquo;ing\u00e9nierie \u00e0 la s\u00e9curit\u00e9. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                                                            <\/div>\r\n                                                                            <\/div>\r\n\r\n                                                                            <div class=\" order-1 d-md-block col-md-6 col-lg-7 mb-5 mt-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n                                            <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Security.png\" class=\"img-fluid\" alt=\"Image pour Responsables de la s\u00e9curit\u00e9\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Security.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Security-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Security-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Security-768x504.png 768w\" \/>                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"tab-pane fade\" id=\"tab-block-249fa299a651685585cb38fae83c4ca4-4\" role=\"tabpanel\" aria-labelledby=\"nav-tab-block-249fa299a651685585cb38fae83c4ca4-4\" tabindex=\"0\">\r\n\r\n                                <div class=\"row pt-6 pt-md-7 mt-0 mt-lg-3 align-items-center\">\r\n\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n                                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">CINQ DIRIGEANTS, UN PROGRAMME D&rsquo;IA, CINQ POINTS DE VUE DIFF\u00c9RENTS<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Dirigeants marketing et CX<\/h2>\r\n                    <\/div>\r\n\r\n                                                                                            <div class=\"content-body mb-0\"><p class=\"mb-0\">Pour offrir des exp\u00e9riences client optimis\u00e9es par l&rsquo;IA, les <b>CMO, CXO et autres responsables marketing et CX<\/b> d\u00e9pendent enti\u00e8rement d&rsquo;une infrastructure qu&rsquo;ils ne poss\u00e8dent pas. Et cette d\u00e9pendance se voit : ils sont les moins susceptibles de se d\u00e9finir comme tr\u00e8s confiants (45 %) et signalent l&rsquo;un des taux de r\u00e9ussite de d\u00e9ploiement les plus faibles. Pour un CMO, le succ\u00e8s d&rsquo;un d\u00e9ploiement d&rsquo;IA est directement li\u00e9 \u00e0 son impact sur l&rsquo;exp\u00e9rience client, ce qui explique pourquoi \u2013 lorsqu&rsquo;un agent d&rsquo;IA \u00e9choue \u2013 les dommages caus\u00e9s \u00e0 la satisfaction client (CSAT) constituent leur principale pr\u00e9occupation. <\/p><\/div>\r\n                                            \r\n                                                                                    <\/div>\r\n\r\n                                                                                    <div class=\"row mt-5 mt-md-6 mt-lg-7 gx-5\">\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                45 %                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    se d\u00e9finissent comme tr\u00e8s confiants. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                58 %                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    signalent des agents d&rsquo;IA en production. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                                                            <\/div>\r\n                                                                            <\/div>\r\n\r\n                                                                            <div class=\" order-1 d-md-block col-md-6 col-lg-7 mb-5 mt-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n                                            <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Marketing-CX.png\" class=\"img-fluid\" alt=\"Image pour Dirigeants marketing et CX\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Marketing-CX.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Marketing-CX-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Marketing-CX-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Marketing-CX-768x504.png 768w\" \/>                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"tab-pane fade\" id=\"tab-block-249fa299a651685585cb38fae83c4ca4-5\" role=\"tabpanel\" aria-labelledby=\"nav-tab-block-249fa299a651685585cb38fae83c4ca4-5\" tabindex=\"0\">\r\n\r\n                                <div class=\"row pt-6 pt-md-7 mt-0 mt-lg-3 align-items-center\">\r\n\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n                                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">CINQ DIRIGEANTS, UN PROGRAMME D&rsquo;IA, CINQ POINTS DE VUE DIFF\u00c9RENTS<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Responsables financiers<\/h2>\r\n                    <\/div>\r\n\r\n                                                                                            <div class=\"content-body mb-0\"><p class=\"mb-0\">L&rsquo;<b>organisation du CFO<\/b> contr\u00f4le le budget mais pas l&rsquo;infrastructure. Leur pr\u00e9occupation principale lorsqu&rsquo;un agent d&rsquo;IA \u00e9choue est l&rsquo;atteinte \u00e0 l&rsquo;image de marque \u2013 ce qui, pour un responsable financier, se traduit directement par une exposition financi\u00e8re. Cette approche s&rsquo;\u00e9tend \u00e0 la mani\u00e8re dont ils envisagent le risque avant m\u00eame qu&rsquo;une d\u00e9faillance ne se produise : \u00e0 53 %, ils sont le groupe le plus pr\u00e9occup\u00e9 par les fuites de donn\u00e9es \u2013 7 points au-dessus de la moyenne et 15 points de plus que les CISO et les responsables de la s\u00e9curit\u00e9 charg\u00e9s de les pr\u00e9venir. Pourtant, les responsables financiers restent le groupe le plus confiant de l&rsquo;\u00e9tude, 53 % \u00e9tant tr\u00e8s confiants.<\/p><\/div>\r\n                                            \r\n                                                                                    <\/div>\r\n\r\n                                                                                    <div class=\"row mt-5 mt-md-6 mt-lg-7 gx-5\">\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                53 %                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    citent les fuites de donn\u00e9es comme une pr\u00e9occupation majeure li\u00e9e \u00e0 l&rsquo;IA. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                \r\n                                                    <div class=\"col-6\">\r\n                                                                            <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                53 %                            <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    se d\u00e9finissent comme tr\u00e8s confiants. (Sinch, 2026)                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                                                            <\/div>\r\n\r\n                                                                                            <\/div>\r\n                                                                            <\/div>\r\n\r\n                                                                            <div class=\" order-1 d-md-block col-md-6 col-lg-7 mb-5 mt-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n                                            <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Finance.png\" class=\"img-fluid\" alt=\"Image pour Responsables financiers\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Finance.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Finance-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Finance-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-Leaders-Finance-768x504.png 768w\" \/>                                        <\/div>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                                                            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t<div class=\"row g-0 justify-content-center\">\r\n\t\t\t\t<div class=\"col-lg-7\"  style=\"max-width: calc((98dvh - var(--header-scrolled-height)) * 0.5625)\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  iframe-responsive-9x16\">\r\n                <a href=\"https:\/\/vimeo.com\/1189674567\/fc37570fda\" class=\"lazy-video-link\" data-lazy-video=\"1189674567?h=fc37570fda\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"fr\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2156468605-20bd20081e4e23cc680e9588f69f71a5e03c3398772b476a39a56f9b7f010e97-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2156468605-20bd20081e4e23cc680e9588f69f71a5e03c3398772b476a39a56f9b7f010e97-d_1280?region=us\" alt=\"The AI Paradox - Robert Gerstmann 3\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1189674567\/fc37570fda#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2156468605-20bd20081e4e23cc680e9588f69f71a5e03c3398772b476a39a56f9b7f010e97-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1189674567?h=fc37570fda\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1189674567\/fc37570fda\",\n    \"name\": \"The AI Paradox - Robert Gerstmann 3\",\n    \"uploadDate\": \"2026-05-06T05:07:58+00:00\",\n    \"duration\": \"P0DT0H0M48S\"\n}        <\/script>\r\n        \t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Le co\u00fbt de cette d\u00e9connexion<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><\/p><p>Lorsque les dirigeants per\u00e7oivent des r\u00e9alit\u00e9s diff\u00e9rentes d&rsquo;un m\u00eame incident, le temps n\u00e9cessaire pour r\u00e9agir \u00e0 l&rsquo;\u00e9chec augmente. C&rsquo;est pendant ce temps que se produisent des dommages irr\u00e9versibles pour la marque, que des informations incompl\u00e8tes conduisent \u00e0 des d\u00e9cisions d&rsquo;investissement erron\u00e9es, et que le prochain \u00e9chec est financ\u00e9. <\/p><p class=\"mb-0\">Les organisations les plus expos\u00e9es sont celles o\u00f9 la confiance augmente \u00e0 mesure que l&rsquo;on s&rsquo;\u00e9loigne des \u00e9checs \u2013 o\u00f9 le journal du sprint dit une chose, la mise \u00e0 jour du conseil d&rsquo;administration en dit une autre, et o\u00f9 personne disposant d&rsquo;une autorit\u00e9 budg\u00e9taire n&rsquo;a vu les deux.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-AI-Risks-vs-Opportunities.png\" class=\"img-fluid\" alt=\"Image for Que faire de cela\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-AI-Risks-vs-Opportunities.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-AI-Risks-vs-Opportunities-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-AI-Risks-vs-Opportunities-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-Bento-AI-Risks-vs-Opportunities-768x504.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\"><\/p><h3 class=\"h4 mb-0\">Que faire de cela<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Le d\u00e9ficit de visibilit\u00e9 n&rsquo;est pas un probl\u00e8me de rapport. L&rsquo;ajout d&rsquo;un autre tableau de bord ne le r\u00e9soudra pas. Le foss\u00e9 est structurel, et il est inh\u00e9rent \u00e0 la mani\u00e8re dont les diff\u00e9rents r\u00f4les vivent le m\u00eame programme d&rsquo;IA : leurs objectifs, leur implication, leur fa\u00e7on diff\u00e9rente de mesurer le succ\u00e8s et leur d\u00e9finition de l&rsquo;\u00e9chec. <\/p><p>Deux questions m\u00e9ritent d&rsquo;\u00eatre pos\u00e9es avant votre prochain d\u00e9ploiement d&rsquo;IA : quel est le risque le plus important de votre programme actuel ? Et o\u00f9 se situe la plus grande opportunit\u00e9 d&rsquo;avancer plus vite ? <\/p><p class=\"mb-0\">Si votre CFO et votre CIO donnent des r\u00e9ponses diff\u00e9rentes, ce d\u00e9calage fa\u00e7onne d\u00e9j\u00e0 ce qui est r\u00e9par\u00e9 et ce qui est financ\u00e9.\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":193949,"template":"","meta":{"_acf_changed":true},"class_list":["post-196910","ai-prod-chapter","type-ai-prod-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le d\u00e9ficit de visibilit\u00e9 des dirigeants dans la communication client li\u00e9e \u00e0 l&#039;IA<\/title>\n<meta name=\"description\" content=\"Les responsables techniques et commerciaux signalent les \u00e9checs de la communication client li\u00e9e \u00e0 l&#039;IA, leurs causes et leur pr\u00e9paration \u00e0 des taux diff\u00e9rents. 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