{"id":194264,"date":"2026-06-26T15:41:43","date_gmt":"2026-06-26T15:41:43","guid":{"rendered":"https:\/\/sinch.com\/ai-production-paradox\/chapter\/importance-de-linfrastructure\/"},"modified":"2026-06-29T14:44:57","modified_gmt":"2026-06-29T14:44:57","slug":"importance-de-linfrastructure","status":"publish","type":"ai-prod-chapter","link":"https:\/\/sinch.com\/fr\/ai-production-paradox\/chapter\/importance-de-linfrastructure\/","title":{"rendered":"C&rsquo;est au niveau de l&rsquo;infrastructure que la course se d\u00e9cide"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">L&rsquo;\u00e9cart d&rsquo;infrastructure<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p><b>La corr\u00e9lation entre la satisfaction vis-\u00e0-vis de l&rsquo;infrastructure et la confiance dans le d\u00e9ploiement de l&rsquo;AI est de 0,52 <\/b>\u2013 la relation la plus forte parmi les 4 656 paires de variables analys\u00e9es dans cette \u00e9tude. Pour faire simple : l&rsquo;opinion d&rsquo;une organisation sur son infrastructure de communication est un meilleur indicateur du succ\u00e8s de l&rsquo;AI que son niveau d&rsquo;investissement, la maturit\u00e9 de ses garde-fous ou la dur\u00e9e depuis laquelle elle d\u00e9ploie l&rsquo;AI.\u00a0<\/p><p>Pourtant, bien que 87 % d&rsquo;entre elles consid\u00e8rent qu&rsquo;une infrastructure de communication performante est essentielle ou tr\u00e8s importante, la plupart des organisations affirment que leur fournisseur actuel pr\u00e9sente des lacunes dans au moins un domaine significatif. 42 % signalent une fiabilit\u00e9 insuffisante, 37 % \u00e9voquent des capacit\u00e9s multicanales limit\u00e9es, et 32 % mentionnent un manque d&rsquo;int\u00e9gration des plateformes d&rsquo;AI.\u00a0<\/p><p class=\"mb-0\"><b>L&rsquo;\u00e9cart entre ce dont les entreprises ont besoin et ce dont elles disposent actuellement est \u00e0 l&rsquo;origine de la plupart des conclusions de ce rapport. <\/b><\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">87 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des entreprises estiment qu&rsquo;une infrastructure de communication performante est essentielle ou tr\u00e8s importante pour leur strat\u00e9gie d&rsquo;AI. (Sinch, 2026) <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">42 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des personnes interrog\u00e9es signalent une fiabilit\u00e9 insuffisante pour l&rsquo;AI \u00e0 grande \u00e9chelle de la part de leur fournisseur actuel. (Sinch, 2026) <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">37 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des personnes interrog\u00e9es \u00e9voquent des capacit\u00e9s multicanales limit\u00e9es de la part de leur fournisseur actuel. (Sinch, 2026) <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">32 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des personnes interrog\u00e9es signalent un manque d&rsquo;int\u00e9gration des plateformes d&rsquo;AI de la part de leur fournisseur actuel. (Sinch, 2026) <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t<div class=\"row g-0 justify-content-center\">\r\n\t\t\t\t<div class=\"col-lg-7\"  style=\"max-width: calc((98dvh - var(--header-scrolled-height)) * 0.5625)\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  iframe-responsive-9x16\">\r\n                <a href=\"https:\/\/vimeo.com\/1189981115\/f2bef00619\" class=\"lazy-video-link\" data-lazy-video=\"1189981115?h=f2bef00619\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"fr\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2156643058-f7f7d7923f0fd323103d110ebfd88482cbc0d7fdc55206bb16601f525d8d84ac-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2156643058-f7f7d7923f0fd323103d110ebfd88482cbc0d7fdc55206bb16601f525d8d84ac-d_1280?region=us\" alt=\"The AI Paradox - Anton Efimenko\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1189981115\/f2bef00619#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2156643058-f7f7d7923f0fd323103d110ebfd88482cbc0d7fdc55206bb16601f525d8d84ac-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1189981115?h=f2bef00619\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1189981115\/f2bef00619\",\n    \"name\": \"The AI Paradox - Anton Efimenko\",\n    \"uploadDate\": \"2026-05-06T23:50:07+00:00\",\n    \"duration\": \"P0DT0H0M39S\"\n}        <\/script>\r\n        \t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">La cause se trouve sous la surface<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Le probl\u00e8me n&rsquo;est pas le montant des d\u00e9penses. C&rsquo;est de savoir o\u00f9 va cet argent. Et pour la plupart des \u00e9quipes d&rsquo;ing\u00e9nierie, il sert \u00e0 cr\u00e9er une infrastructure de s\u00e9curit\u00e9 que la plateforme de communication devrait d\u00e9j\u00e0 fournir nativement. <\/p><p>Pour un grand nombre de ces \u00e9checs, la cause profonde se situe \u00e0 un niveau inf\u00e9rieur au programme de gouvernance. Nos recherches montrent que <b>plus de la moiti\u00e9 des entreprises (55 %) con\u00e7oivent sur mesure la capacit\u00e9 de pr\u00e9server le contexte du client<\/b> lorsque quelqu&rsquo;un change de canal \u2013 du chat \u00e0 la voix, de WhatsApp \u00e0 un appel t\u00e9l\u00e9phonique \u2013 car leur plateforme ne le fournit pas nativement. <\/p><p class=\"mb-0\">Lorsqu&rsquo;un client doit se r\u00e9p\u00e9ter face \u00e0 un agent d&rsquo;AI, il ne subit pas une d\u00e9faillance du mod\u00e8le. Il subit directement l&rsquo;\u00e9cart d&rsquo;infrastructure, et c&rsquo;est votre marque qui en paie le prix.\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t<div class=\"row g-0 justify-content-center\">\r\n\t\t\t\t<div class=\"col-lg-7\"  style=\"max-width: calc((98dvh - var(--header-scrolled-height)) * 0.5625)\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  iframe-responsive-9x16\">\r\n                <a href=\"https:\/\/vimeo.com\/1189674457\/3c0ca8350e\" class=\"lazy-video-link\" data-lazy-video=\"1189674457?h=3c0ca8350e\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"fr\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2156469018-5b34df4d69f156abef4a236176ee3bbb00e8abc71e57a39919fb0258ca7bac95-d_1280?region=us\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2156469018-5b34df4d69f156abef4a236176ee3bbb00e8abc71e57a39919fb0258ca7bac95-d_1280?region=us\" alt=\"The AI Paradox - Robert Gerstmann 2\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1189674457\/3c0ca8350e#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2156469018-5b34df4d69f156abef4a236176ee3bbb00e8abc71e57a39919fb0258ca7bac95-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1189674457?h=3c0ca8350e\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1189674457\/3c0ca8350e\",\n    \"name\": \"The AI Paradox - Robert Gerstmann 2\",\n    \"uploadDate\": \"2026-05-06T05:07:32+00:00\",\n    \"duration\": \"P0DT0H1M2S\"\n}        <\/script>\r\n        \t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Le march\u00e9 r\u00e9agit d\u00e9j\u00e0<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Les entreprises n&rsquo;ont pas encore clairement formul\u00e9 ce diagnostic, mais leur comportement sugg\u00e8re qu&rsquo;elles l&rsquo;ont ressenti. <b>86 % ont eu des conversations actives ou exploratoires avec d&rsquo;autres fournisseurs<\/b> au cours des 12 derniers mois, et seuls 4 % n&rsquo;ont aucun projet d&rsquo;\u00e9valuation.\u00a0<\/p><p>Les deux principaux d\u00e9clencheurs pour changer de fournisseur confirment o\u00f9 se situe le probl\u00e8me. <b>91 % des entreprises ayant connu un recul de leur gouvernance ont \u00e9valu\u00e9<\/b> ou \u00e9valuent activement un nouveau fournisseur de communication. Et les organisations qui consid\u00e8rent une infrastructure performante comme une pr\u00e9occupation strat\u00e9gique majeure sont deux fois plus susceptibles de le faire.\u00a0<\/p><p class=\"mb-0\">Le march\u00e9 ne prospecte pas n\u00e9cessairement parce qu&rsquo;il est insatisfait d&rsquo;un vendeur. Il prospecte parce que <a href=\"https:\/\/sinch.com\/fr\/blog\/tendances-en-matiere-de-communication-dentreprise-2026\/\" target=\"_blank\" rel=\"noopener noreferrer\">les ambitions en mati\u00e8re d&rsquo;AI ont d\u00e9pass\u00e9<\/a> ce que l&rsquo;infrastructure actuelle \u00e9tait con\u00e7ue pour g\u00e9rer.  <\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">FOCUS SECTORIEL <\/p><h3 class=\"h4 mb-0\">Les secteurs prospectent pour deux raisons<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Les secteurs \u00e0 la recherche de nouveaux fournisseurs sont motiv\u00e9s soit par l&rsquo;ambition, soit par l&rsquo;\u00e9chec. <\/p><p>Dans les services financiers, les d\u00e9clencheurs sont sp\u00e9cifiques et mesurables. Les entreprises \u00e9voquant un manque d&rsquo;int\u00e9gration d&rsquo;AI sont 2,4 fois plus susceptibles d&rsquo;\u00e9valuer un nouveau fournisseur. Celles qui signalent une fiabilit\u00e9 insuffisante sont 1,4 fois plus susceptibles de le faire. L&rsquo;\u00e9cart d&rsquo;infrastructure est pass\u00e9 d&rsquo;une insatisfaction g\u00e9n\u00e9rale \u00e0 une intention de changement pr\u00e9cise. <\/p><p class=\"mb-0\">Mais toutes les \u00e9valuations ne sont pas motiv\u00e9es par l&rsquo;\u00e9chec. Dans le commerce de d\u00e9tail, les op\u00e9rateurs les plus avanc\u00e9s \u2013 ceux avec les taux de d\u00e9ploiement les plus \u00e9lev\u00e9s, la plus grande confiance et les garde-fous les plus matures \u2013 sont \u00e9galement les acheteurs les plus actifs : 57 % \u00e9valuent activement des fournisseurs, contre seulement 10 % des marques de vente au d\u00e9tail encore aux premiers stades de d\u00e9ploiement. Les organisations qui recherchent le plus activement un nouveau fournisseur sont celles qui sont d\u00e9j\u00e0 les plus en avance.\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-6\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                57 %                             <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    des op\u00e9rateurs les plus avanc\u00e9s dans le commerce de d\u00e9tail \u00e9valuent activement des fournisseurs. (Sinch, 2026)                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-6\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                10 %                             <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    des marques de vente au d\u00e9tail aux premiers stades de d\u00e9ploiement \u00e9valuent activement des fournisseurs. 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altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Sur quoi les leaders de l&rsquo;AI se basent pour leur \u00e9valuation<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>L&rsquo;\u00e9cart d&rsquo;infrastructure est ressenti diff\u00e9remment selon votre position. Les responsables de la s\u00e9curit\u00e9 sont les moins satisfaits de leur infrastructure de s\u00e9curit\u00e9 et de conformit\u00e9, bien qu&rsquo;ils en soient les plus proches. Les responsables marketing et de l&rsquo;exp\u00e9rience client (CX) \u00e9voquent le plus grand nombre de lacunes en mati\u00e8re de fiabilit\u00e9 (46 %), et seuls 3 % des chefs de produit \u2013 les acheteurs les plus exigeants de l&rsquo;\u00e9tude \u2013 affirment que leur fournisseur ne pr\u00e9sente aucune lacune. <\/p><p>\u00c0 l&rsquo;\u00e9chelle mondiale, cependant, les priorit\u00e9s sont claires. Lorsqu&rsquo;on leur a demand\u00e9 de classer les crit\u00e8res d&rsquo;\u00e9valuation des nouveaux fournisseurs de communication pour alimenter les interactions d&rsquo;agents, la fiabilit\u00e9 s&rsquo;est class\u00e9e premi\u00e8re : 29 % des personnes interrog\u00e9es l&rsquo;ont plac\u00e9e en t\u00eate, devant la port\u00e9e mondiale et la capacit\u00e9 de conformit\u00e9 (23 %), et la facilit\u00e9 d&rsquo;int\u00e9gration (18 %).  <\/p><p>La s\u00e9curit\u00e9 et la confiance, ainsi que les capacit\u00e9s multicanales, compl\u00e8tent le top cinq, devant les tarifs. En fait, les tarifs se classent au huiti\u00e8me rang des neuf facteurs \u00e9valu\u00e9s dans l&rsquo;enqu\u00eate.\u00a0<\/p><p class=\"mb-0\"><small>Les donn\u00e9es de Sinch (2026) r\u00e9v\u00e8lent que la fiabilit\u00e9 et le temps de disponibilit\u00e9 constituent le facteur le plus important pour 29 % des personnes interrog\u00e9es.<\/small>\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Le co\u00fbt structurel de la construction sans fondation<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Une bonne architecture de s\u00e9curit\u00e9 ne demande pas s&rsquo;il faut cr\u00e9er des contr\u00f4les tels que le masquage des informations d&rsquo;identification personnelle (PII), la limitation du d\u00e9bit et la journalisation d&rsquo;audit. Elle demande o\u00f9. La bonne r\u00e9ponse est les deux niveaux : d&rsquo;abord de mani\u00e8re native \u00e0 la plateforme, puis avec des \u00e9quipes d&rsquo;ing\u00e9nierie ajoutant des contr\u00f4les par-dessus. C&rsquo;est la d\u00e9fense en profondeur.\u00a0<\/p><p>Construire sans fondation signifie que les \u00e9quipes d&rsquo;ing\u00e9nierie ne prennent pas les d\u00e9cisions en mati\u00e8re de s\u00e9curit\u00e9. Au lieu de cela, elles comblent les lacunes, de mani\u00e8re r\u00e9active, pour chaque nouveau d\u00e9ploiement d&rsquo;agent et chaque nouveau canal. Mais lorsqu&rsquo;une fondation solide existe, ces \u00e9quipes sont en mesure d&rsquo;int\u00e9grer des contr\u00f4les intentionnels sur une base fiable.\u00a0<\/p><p class=\"mb-0\">C&rsquo;est l\u00e0 que la question de l&rsquo;architecture devient une question de feuille de route. Lorsque des contr\u00f4les natifs de la plateforme existent, <b>les responsables de l&rsquo;ing\u00e9nierie peuvent voir ce que leur \u00e9quipe construit r\u00e9ellement et \u00e9valuer ce qui ajoute une v\u00e9ritable protection<\/b>, et ce qui n&rsquo;est qu&rsquo;une reconstruction d&rsquo;une infrastructure que la plateforme devrait d\u00e9j\u00e0 poss\u00e9der. C&rsquo;est ce qui d\u00e9termine si les \u00e9quipes d&rsquo;ing\u00e9nierie travaillent vers la prochaine fonctionnalit\u00e9 ou si elles se contentent de maintenir les op\u00e9rations. <\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-light\" data-theme=\"dark\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-16b6a545abd529353f7ad82547b65762\">\r\n            \u00ab\u00a0Chaque \u00e9quipe doit d\u00e9cider quels contr\u00f4les appartiennent \u00e0 la couche de la plateforme et ce que ses ing\u00e9nieurs doivent construire par-dessus, car le co\u00fbt de cr\u00e9ation de garde-fous sur mesure augmente avec le temps, en particulier lorsque l&rsquo;\u00e9quipe progresse dans le cycle de vie du produit. Chaque nouvel agent, chaque nouveau canal, chaque nouveau d\u00e9ploiement s&rsquo;ajoute \u00e0 la pile. Et vous finissez par perdre cet \u00e9lan lorsqu&rsquo;il s&rsquo;agit de surpasser vos concurrents sur le march\u00e9.\u00a0\u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/Anton-Efimenko.jpeg\" alt=\"Photo de Anton Efimenko\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-16b6a545abd529353f7ad82547b65762\">\r\n                        Anton Efimenko                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Vice-pr\u00e9sident senior de l&rsquo;ing\u00e9nierie logicielle \u2022 Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">LA VUE R\u00c9GIONALE<\/p><h3 class=\"h4 mb-0\">Les march\u00e9s les plus satisfaits continuent de prospecter<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">L&rsquo;\u00e9cart d&rsquo;infrastructure se manifeste dans chaque r\u00e9gion, mais de mani\u00e8re diff\u00e9rente. L&rsquo;Am\u00e9rique du Nord est la r\u00e9gion la plus satisfaite et constitue \u00e9galement le march\u00e9 d&rsquo;acheteurs le plus actif. Les organisations de la r\u00e9gion EMEA \u2013 les moins satisfaites dans toutes les dimensions de l&rsquo;infrastructure \u2013 sont \u00e0 la tra\u00eene en mati\u00e8re d&rsquo;\u00e9valuation des fournisseurs, et la vague de changement d&rsquo;activit\u00e9 est encore devant elles.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/earth-americas.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    En <b>Am\u00e9rique du Nord<\/b>, la satisfaction vis-\u00e0-vis des fournisseurs actuels est la plus \u00e9lev\u00e9e de toutes les r\u00e9gions, et pourtant 85 % ont eu <b>des conversations actives ou exploratoires<\/b> avec d&rsquo;autres fournisseurs. La barre est haute et le march\u00e9 continue de bouger.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/earth-europe.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    La r\u00e9gion <b>EMEA<\/b> est \u00e0 la tra\u00eene par rapport \u00e0 la moyenne mondiale sur <b>chaque dimension de l&rsquo;infrastructure<\/b> analys\u00e9e, l&rsquo;Allemagne \u00e9tant la plus en retard. La r\u00e9gion est \u00e9galement 8 points derri\u00e8re la moyenne mondiale sur l&rsquo;\u00e9valuation active, mais elle est en t\u00eate pour ce qui est des \u00e9valuations pr\u00e9vues, \u00e0 14 %.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/earth-apac.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Dans la r\u00e9gion <b>APAC<\/b>, les entreprises dont le fournisseur ne peut pas s&rsquo;int\u00e9grer aux plateformes d&rsquo;AI sont <b>3 fois plus susceptibles de subir une d\u00e9faillance de communication<\/b>. La moiti\u00e9 des entreprises indiennes \u00e9valuent activement un nouveau fournisseur.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-Takeaways.png\" class=\"img-fluid\" alt=\"Image for Que faire de cela\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-Takeaways.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-Takeaways-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-Takeaways-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-Takeaways-768x504.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Que faire de cela<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Vous avez vu les donn\u00e9es. Il est maintenant temps d&rsquo;agir en cons\u00e9quence. Trois questions \u00e0 aborder lors de votre prochaine r\u00e9union de direction :<\/p><p>\u2022 Quelle part du temps de votre \u00e9quipe d&rsquo;ing\u00e9nierie est consacr\u00e9e \u00e0 la cr\u00e9ation de garde-fous \u00e0 partir de z\u00e9ro, par rapport \u00e0 la cr\u00e9ation de la prochaine exp\u00e9rience client ?<\/p><p>\u2022\u00a0Si ces garde-fous \u00e9chouent lors d&rsquo;une interaction client en direct, le sauriez-vous avant que cela ne devienne un probl\u00e8me de confiance ? <\/p><p>\u2022 Et votre fournisseur de communication est-il con\u00e7u pour ce que vous pr\u00e9voyez de d\u00e9ployer au cours des 12 prochains mois, ou pour ce que vous avez livr\u00e9 il y a 18 mois ?\u00a0<\/p><p class=\"mb-0\">Les conclusions de ce rapport indiquent o\u00f9 devraient se situer vos priorit\u00e9s pour l&rsquo;ann\u00e9e \u00e0 venir.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":185101,"template":"","meta":{"_acf_changed":true},"class_list":["post-194264","ai-prod-chapter","type-ai-prod-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;infrastructure d\u00e9cide du succ\u00e8s de l&#039;AI dans la communication client - Sinch<\/title>\n<meta name=\"description\" content=\"La satisfaction vis-\u00e0-vis de l&#039;infrastructure de communication est le principal indicateur de succ\u00e8s du d\u00e9ploiement de l&#039;AI \u2013 et non les d\u00e9penses ou la maturit\u00e9 en mati\u00e8re d&#039;AI. 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