{"id":194264,"date":"2026-06-26T15:41:43","date_gmt":"2026-06-26T15:41:43","guid":{"rendered":"https:\/\/sinch.com\/ai-production-paradox\/chapter\/importance-de-linfrastructure\/"},"modified":"2026-11-05T15:51:22","modified_gmt":"2026-11-05T15:51:22","slug":"importance-de-linfrastructure","status":"publish","type":"ai-prod-chapter","link":"https:\/\/sinch.com\/fr\/ai-production-paradox\/chapter\/importance-de-linfrastructure\/","title":{"rendered":"L&rsquo;infrastructure\u00a0: l\u00e0 o\u00f9 tout se joue"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Le foss\u00e9 en mati\u00e8re d&rsquo;infrastructure<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p><b>La corr\u00e9lation entre la satisfaction vis-\u00e0-vis de l&rsquo;infrastructure et la confiance dans le d\u00e9ploiement de l&rsquo;IA est de 0,52<\/b>. Il s&rsquo;agit de la relation la plus forte parmi les 4\u00a0656\u00a0paires de variables analys\u00e9es dans cette \u00e9tude. Pour faire simple : l&rsquo;opinion d&rsquo;une organisation sur son infrastructure de communication est un meilleur indicateur du succ\u00e8s de l&rsquo;IA que son niveau d&rsquo;investissement, le niveau de maturit\u00e9 de ses dispositifs de contr\u00f4le et de s\u00e9curit\u00e9 ou la dur\u00e9e depuis laquelle elle d\u00e9ploie l&rsquo;IA.\u00a0<\/p><p>Pourtant, bien que 87 % d&rsquo;entre elles consid\u00e8rent qu&rsquo;une infrastructure de communication performante est essentielle ou tr\u00e8s importante, la plupart des organisations affirment que leur fournisseur actuel pr\u00e9sente des lacunes dans au moins un domaine significatif. 42 % signalent une fiabilit\u00e9 insuffisante, 37 % \u00e9voquent des capacit\u00e9s multicanales limit\u00e9es, et 32 % mentionnent un manque d&rsquo;int\u00e9gration des plateformes d&rsquo;IA.\u00a0<\/p><p class=\"mb-0\"><b>L&rsquo;\u00e9cart entre ce dont les entreprises ont besoin et ce dont elles disposent actuellement est \u00e0 l&rsquo;origine de la plupart des conclusions de ce rapport. <\/b><\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">87 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des entreprises estiment qu&rsquo;une infrastructure de communication performante est essentielle ou tr\u00e8s importante pour leur strat\u00e9gie d&rsquo;IA. (Sinch, 2026) <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">42 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des personnes interrog\u00e9es signalent une fiabilit\u00e9 insuffisante pour l&rsquo;IA \u00e0 grande \u00e9chelle de la part de leur fournisseur actuel. (Sinch, 2026) <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">37 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des personnes interrog\u00e9es \u00e9voquent des capacit\u00e9s multicanales limit\u00e9es de la part de leur fournisseur actuel. (Sinch, 2026) <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-light\" data-theme=\"dark\">\r\n                        <div class=\"h3 counter\">32 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des personnes interrog\u00e9es signalent un manque d&rsquo;int\u00e9gration des plateformes d&rsquo;IA de la part de leur fournisseur actuel. (Sinch, 2026) <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t<div class=\"row g-0 justify-content-center\">\r\n\t\t\t\t<div class=\"col-lg-7\"  style=\"max-width: calc((98dvh - var(--header-scrolled-height)) * 0.5625)\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  iframe-responsive-9x16\">\r\n                <a href=\"https:\/\/vimeo.com\/1189981115\/f2bef00619\" class=\"lazy-video-link\" data-lazy-video=\"1189981115?h=f2bef00619\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"fr\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2156643058-f7f7d7923f0fd323103d110ebfd88482cbc0d7fdc55206bb16601f525d8d84ac-d_1280?region=us\" data-title=\"The AI Paradox - Anton Efimenko\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2156643058-f7f7d7923f0fd323103d110ebfd88482cbc0d7fdc55206bb16601f525d8d84ac-d_1280?region=us\" alt=\"The AI Paradox - Anton Efimenko\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1189981115\/f2bef00619#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2156643058-f7f7d7923f0fd323103d110ebfd88482cbc0d7fdc55206bb16601f525d8d84ac-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1189981115?h=f2bef00619\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1189981115\/f2bef00619\",\n    \"name\": \"The AI Paradox - Anton Efimenko\",\n    \"uploadDate\": \"2026-05-06T23:50:07+00:00\",\n    \"duration\": \"P0DT0H0M39S\"\n}        <\/script>\r\n        \t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">La cause se situe en profondeur<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Le probl\u00e8me n&rsquo;est pas le montant des d\u00e9penses, mais la mani\u00e8re dont l&rsquo;argent est investi. Et pour la plupart des \u00e9quipes d&rsquo;ing\u00e9nierie, il sert \u00e0 cr\u00e9er une infrastructure de s\u00e9curit\u00e9 que la plateforme de communication devrait d\u00e9j\u00e0 fournir nativement. <\/p><p>Pour bon nombre de ces d\u00e9faillances, la cause profonde se situe \u00e0 un niveau en dessous du cadre de gouvernance. Notre \u00e9tude r\u00e9v\u00e8le que  <b>plus de la moiti\u00e9 des entreprises (55 %) d\u00e9veloppent des solutions sur mesure pour assurer la continuit\u00e9 du contexte client<\/b> lorsque celui-ci change de canal de communication, par exemple lorsqu&rsquo;il passe du chat \u00e0 un appel vocal ou de WhatsApp \u00e0 un appel t\u00e9l\u00e9phonique. En effet, leur plateforme ne propose pas cette fonctionnalit\u00e9 nativement. <\/p><p class=\"mb-0\">Lorsqu&rsquo;un client doit se r\u00e9p\u00e9ter face \u00e0 un agent d&rsquo;IA, il ne subit pas une d\u00e9faillance du mod\u00e8le, mais une lacune au niveau de l&rsquo;infrastructure. Et c&rsquo;est votre marque qui en subit les cons\u00e9quences.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t<div class=\"row g-0 justify-content-center\">\r\n\t\t\t\t<div class=\"col-lg-7\"  style=\"max-width: calc((98dvh - var(--header-scrolled-height)) * 0.5625)\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  iframe-responsive-9x16\">\r\n                <a href=\"https:\/\/vimeo.com\/1189674457\/3c0ca8350e\" class=\"lazy-video-link\" data-lazy-video=\"1189674457?h=3c0ca8350e\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"fr\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2156469018-5b34df4d69f156abef4a236176ee3bbb00e8abc71e57a39919fb0258ca7bac95-d_1280?region=us\" data-title=\"The AI Paradox - Robert Gerstmann 2\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2156469018-5b34df4d69f156abef4a236176ee3bbb00e8abc71e57a39919fb0258ca7bac95-d_1280?region=us\" alt=\"The AI Paradox - Robert Gerstmann 2\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1189674457\/3c0ca8350e#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2156469018-5b34df4d69f156abef4a236176ee3bbb00e8abc71e57a39919fb0258ca7bac95-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1189674457?h=3c0ca8350e\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1189674457\/3c0ca8350e\",\n    \"name\": \"The AI Paradox - Robert Gerstmann 2\",\n    \"uploadDate\": \"2026-05-06T05:07:32+00:00\",\n    \"duration\": \"P0DT0H1M2S\"\n}        <\/script>\r\n        \t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Le march\u00e9 r\u00e9agit d\u00e9j\u00e0<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Les entreprises n&rsquo;ont pas encore clairement formul\u00e9 ce constat, mais leur comportement sugg\u00e8re qu&rsquo;elles l&rsquo;ont ressenti. <b>86 % d&rsquo;entre elles ont engag\u00e9 des discussions, \u00e0 titre exploratoire ou plus concr\u00e8tes, avec d&rsquo;autres fournisseurs<\/b> au cours des 12 derniers mois, et seules 4 % n&rsquo;envisagent pas d&rsquo;en \u00e9valuer de nouveaux.\u00a0<\/p><p>Les deux principaux facteurs qui incitent les entreprises \u00e0 changer de fournisseur confirment l&rsquo;origine du probl\u00e8me. <b>91 % des entreprises ayant d\u00fb revenir sur leurs dispositifs de gouvernance ont \u00e9valu\u00e9<\/b> ou \u00e9valuent activement un nouveau fournisseur de communication. Et les organisations qui consid\u00e8rent une infrastructure performante comme une pr\u00e9occupation strat\u00e9gique majeure sont deux fois plus susceptibles de le faire.\u00a0<\/p><p class=\"mb-0\">Si les entreprises cherchent un autre fournisseur, ce n&rsquo;est pas n\u00e9cessairement parce qu&rsquo;elles sont insatisfaites de leur prestataire actuel. C&rsquo;est parce que leurs <a href=\"https:\/\/sinch.com\/fr\/blog\/tendances-en-matiere-de-communication-dentreprise-2026\/\" target=\"_blank\" rel=\"noopener noreferrer\">ambitions en mati\u00e8re d&rsquo;IA ont d\u00e9pass\u00e9<\/a> les capacit\u00e9s de l&rsquo;infrastructure con\u00e7ue pour les accompagner.  <\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-light\" data-theme=\"dark\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/SI-logo-lovable.png\" alt=\"Logo de citation de Di\u00e3na Heislere\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-7356f339a014999e0f3007c2126d1998\">\r\n            \u00ab Les entreprises en ont assez de d\u00e9penser beaucoup d&rsquo;argent pour des outils dont elles n&rsquo;utilisent qu&rsquo;une fraction. Nous entrons dans une \u00e8re o\u00f9 beaucoup plus de logiciels seront hautement personnalis\u00e9s. Les acheteurs deviennent plus exigeants, car ils ont d\u00e9sormais aussi la capacit\u00e9 de cr\u00e9er leurs propres solutions. \u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Portrait-Diana-Heislere.jpg\" alt=\"Photo de Di\u00e3na Heislere\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-7356f339a014999e0f3007c2126d1998\">\r\n                        Di\u00e3na Heislere                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">R\u00e9ussite client, Lovable<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">ZOOM SECTORIEL <\/p><h3 class=\"h4 mb-0\">Deux raisons poussent les entreprises \u00e0 changer de fournisseur<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Les entreprises qui cherchent de nouveaux fournisseurs le font pour deux raisons : r\u00e9pondre \u00e0 de nouvelles ambitions ou rem\u00e9dier \u00e0 des d\u00e9faillances. <\/p><p>Dans le secteur des services financiers, les d\u00e9clencheurs sont sp\u00e9cifiques et mesurables. Les entreprises \u00e9voquant un manque d&rsquo;int\u00e9gration de l&rsquo;IA sont 2,4 fois plus susceptibles d&rsquo;\u00e9valuer un nouveau fournisseur. Celles qui signalent une fiabilit\u00e9 insuffisante sont 1,4 fois plus susceptibles de le faire. Le probl\u00e8me d&rsquo;infrastructure n&rsquo;est plus une simple insatisfaction g\u00e9n\u00e9rale : il constitue d\u00e9sormais un motif concret de changement de fournisseur. <\/p><p class=\"mb-0\">Mais toutes les \u00e9valuations ne sont pas motiv\u00e9es par l&rsquo;\u00e9chec. Dans le commerce de d\u00e9tail, les acteurs les plus avanc\u00e9s, c&rsquo;est-\u00e0-dire ceux qui affichent les taux de d\u00e9ploiement les plus \u00e9lev\u00e9s, la plus grande confiance dans l&rsquo;IA et les dispositifs de contr\u00f4le les plus matures, sont aussi ceux qui recherchent le plus activement de nouveaux fournisseurs\u00a0: 57\u00a0% \u00e9valuent actuellement de nouveaux fournisseurs, contre seulement 10\u00a0% des enseignes qui en sont encore aux premi\u00e8res \u00e9tapes du d\u00e9ploiement de l&rsquo;IA. Les organisations qui recherchent le plus activement un nouveau fournisseur sont celles qui sont d\u00e9j\u00e0 les plus en avance.\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-6\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                57 %                             <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    des op\u00e9rateurs les plus avanc\u00e9s dans le commerce de d\u00e9tail \u00e9valuent activement des fournisseurs. (Sinch, 2026)                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-6\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <div class=\"card-title text-accent mb-0 h3\"\r\n                                                                >\r\n                                10 %                             <\/div>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    des marques de vente au d\u00e9tail aux premiers stades de d\u00e9ploiement \u00e9valuent activement des fournisseurs. (Sinch, 2026)                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Lors de l&rsquo;\u00e9valuation de fournisseurs de solutions de communication pour les interactions pilot\u00e9es par des agents d&rsquo;IA, quel crit\u00e8re est le plus important parmi les suivants ?            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"35\" data-chart-color=\"#1860f0\" data-chart-values=\"[&quot;29&quot;,&quot;23&quot;,&quot;18&quot;,&quot;12&quot;,&quot;7&quot;,&quot;3&quot;,&quot;3&quot;,&quot;3&quot;,&quot;2&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Garanties de fiabilit\\u00e9 et de temps de disponibilit\\u00e9&quot;,&quot;Port\\u00e9e mondiale et expertise en conformit\\u00e9 locale&quot;,&quot;Facilit\\u00e9 d&#039;int\\u00e9gration avec les plateformes d&#039;IA agentique&quot;,&quot;Fonctionnalit\\u00e9s de s\\u00e9curit\\u00e9 et de confiance&quot;,&quot;Capacit\\u00e9s multicanales&quot;,&quot;Exp\\u00e9rience d\\u00e9veloppeur et documentation&quot;,&quot;Vitesse d&#039;innovation et feuille de route du produit&quot;,&quot;Pr\\u00e9visibilit\\u00e9 des tarifs&quot;,&quot;Partenariats existants avec des fournisseurs d&#039;IA agentique&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Les crit\u00e8res d&rsquo;\u00e9valuation des leaders de l&rsquo;IA<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>La perception du manque d&rsquo;infrastructures adapt\u00e9es varie selon les fonctions occup\u00e9es. Les responsables de la s\u00e9curit\u00e9 sont les moins satisfaits de leur infrastructure de s\u00e9curit\u00e9 et de conformit\u00e9, alors m\u00eame qu&rsquo;ils sont les mieux plac\u00e9s pour l&rsquo;\u00e9valuer. Les responsables marketing et de l&rsquo;exp\u00e9rience client (CX) \u00e9voquent le plus grand nombre de lacunes en mati\u00e8re de fiabilit\u00e9 (46 %), et seuls 3 % des chefs de produit, les acheteurs les plus exigeants de l&rsquo;\u00e9tude, affirment que leur fournisseur ne pr\u00e9sente aucune lacune. <\/p><p>\u00c0 l&rsquo;\u00e9chelle mondiale, cependant, les priorit\u00e9s sont claires. Lorsqu&rsquo;on leur a demand\u00e9 de classer les crit\u00e8res d&rsquo;\u00e9valuation des nouveaux fournisseurs de communication pour alimenter les interactions d&rsquo;agents, la fiabilit\u00e9 s&rsquo;est class\u00e9e premi\u00e8re : 29 % des personnes interrog\u00e9es l&rsquo;ont plac\u00e9e en t\u00eate, devant la port\u00e9e mondiale et la capacit\u00e9 de conformit\u00e9 (23 %), et la facilit\u00e9 d&rsquo;int\u00e9gration (18 %).  <\/p><p>La s\u00e9curit\u00e9 et la confiance, ainsi que les capacit\u00e9s multicanales, compl\u00e8tent le top cinq, devant les tarifs. En r\u00e9alit\u00e9, le prix n&rsquo;arrive qu&rsquo;en huiti\u00e8me position sur les neuf crit\u00e8res \u00e9valu\u00e9s dans l&rsquo;enqu\u00eate.\u00a0<\/p><p class=\"mb-0\"><small>Les donn\u00e9es de Sinch (2026) r\u00e9v\u00e8lent que la fiabilit\u00e9 et le temps de disponibilit\u00e9 constituent le facteur le plus important pour 29 % des personnes interrog\u00e9es.<\/small>\u00a0<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Le co\u00fbt structurel d&rsquo;une construction sans fondations solides<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Une bonne architecture de s\u00e9curit\u00e9 ne consiste pas \u00e0 se demander s&rsquo;il faut mettre en place des m\u00e9canismes de contr\u00f4le tels que le masquage des donn\u00e9es personnelles (PII), la limitation du nombre de requ\u00eates ou la journalisation des audits, mais plut\u00f4t \u00e0 d\u00e9terminer o\u00f9 les mettre en place. La bonne approche consiste \u00e0 intervenir aux deux niveaux : d&rsquo;abord au niveau de la plateforme, avec des m\u00e9canismes int\u00e9gr\u00e9s nativement, puis au niveau des \u00e9quipes d&rsquo;ing\u00e9nierie, qui viennent ajouter leurs propres contr\u00f4les. C&rsquo;est la d\u00e9fense en profondeur.\u00a0<\/p><p>Construire sans fondation signifie que les \u00e9quipes d&rsquo;ing\u00e9nierie ne prennent pas les d\u00e9cisions en mati\u00e8re de s\u00e9curit\u00e9. Au lieu de cela, elles comblent les lacunes, de mani\u00e8re r\u00e9active, pour chaque nouveau d\u00e9ploiement d&rsquo;agent et chaque nouveau canal. Mais lorsqu&rsquo;une fondation solide existe, ces \u00e9quipes sont en mesure d&rsquo;int\u00e9grer des contr\u00f4les intentionnels sur une base fiable.\u00a0<\/p><p class=\"mb-0\">C&rsquo;est l\u00e0 que la question de l&rsquo;architecture devient une question de feuille de route. Lorsque des contr\u00f4les natifs de la plateforme existent, <b>les responsables de l&rsquo;ing\u00e9nierie peuvent voir ce que leur \u00e9quipe d\u00e9veloppe r\u00e9ellement et \u00e9valuer ce qui ajoute une v\u00e9ritable protection<\/b>, et ce qui n&rsquo;est qu&rsquo;une reconstruction d&rsquo;une infrastructure que la plateforme devrait d\u00e9j\u00e0 poss\u00e9der. C&rsquo;est ce qui d\u00e9termine si les \u00e9quipes d&rsquo;ing\u00e9nierie travaillent vers la prochaine fonctionnalit\u00e9 ou si elles se contentent de maintenir les op\u00e9rations. <\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-light\" data-theme=\"dark\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-76580a993ec6735c33c3d644ab89ab62\">\r\n            \u00ab\u00a0Chaque \u00e9quipe doit d\u00e9terminer quels m\u00e9canismes de contr\u00f4le doivent \u00eatre int\u00e9gr\u00e9s \u00e0 la plateforme et lesquels ses ing\u00e9nieurs doivent d\u00e9velopper en compl\u00e9ment. En effet, le co\u00fbt de cr\u00e9ation de garde-fous sur mesure augmente au fil du temps, en particulier \u00e0 mesure que l&rsquo;\u00e9quipe avance dans le cycle de vie du produit. Chaque nouvel agent, chaque nouveau canal, chaque nouveau d\u00e9ploiement vient alourdir la charge. \u00c0 terme, cette accumulation finit par freiner la capacit\u00e9 de l&rsquo;entreprise \u00e0 se d\u00e9marquer de ses concurrents.\u00a0\u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/Anton-Efimenko.jpeg\" alt=\"Photo de Anton Efimenko\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-76580a993ec6735c33c3d644ab89ab62\">\r\n                        Anton Efimenko                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Vice-pr\u00e9sident senior de l&rsquo;ing\u00e9nierie logicielle \u2022 Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">LA VUE R\u00c9GIONALE<\/p><h3 class=\"h4 mb-0\">Les march\u00e9s les plus satisfaits continuent de chercher de nouveaux fournisseurs<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Le manque d&rsquo;infrastructures adapt\u00e9es se manifeste dans chaque r\u00e9gion, mais de mani\u00e8re diff\u00e9rente. L&rsquo;Am\u00e9rique du Nord est la r\u00e9gion la plus satisfaite de ses infrastructures, mais aussi celle o\u00f9 les entreprises recherchent le plus activement de nouveaux fournisseurs. En EMEA, les organisations affichent le niveau de satisfaction le plus faible sur l&rsquo;ensemble des dimensions li\u00e9es aux infrastructures, mais \u00e9valuent moins de nouveaux fournisseurs. La vague de changements de fournisseurs reste donc \u00e0 venir dans cette r\u00e9gion.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/earth-americas.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    En <b>Am\u00e9rique du Nord<\/b>, la satisfaction vis-\u00e0-vis des fournisseurs actuels est la plus \u00e9lev\u00e9e de toutes les r\u00e9gions, et pourtant 85 % ont eu <b>des conversations actives ou exploratoires<\/b> avec d&rsquo;autres fournisseurs. La barre est haute et le march\u00e9 continue de bouger.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/earth-europe.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    La r\u00e9gion <b>EMEA<\/b> est \u00e0 la tra\u00eene par rapport \u00e0 la moyenne mondiale sur <b>chaque dimension de l&rsquo;infrastructure<\/b> analys\u00e9e, l&rsquo;Allemagne \u00e9tant la plus en retard. La r\u00e9gion accuse \u00e9galement un retard de 8 points par rapport \u00e0 la moyenne mondiale en mati\u00e8re d\u2019\u00e9valuation active, mais arrive en t\u00eate pour les \u00e9valuations envisag\u00e9es, avec 14 %.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/earth-apac.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Dans la r\u00e9gion <b>APAC<\/b>, les entreprises dont le fournisseur ne peut pas s&rsquo;int\u00e9grer aux plateformes d&rsquo;IA sont <b>3 fois plus susceptibles de subir une d\u00e9faillance de communication<\/b>. La moiti\u00e9 des entreprises indiennes \u00e9valuent activement un nouveau fournisseur.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-Takeaways.png\" class=\"img-fluid\" alt=\"Image pour Que faire de ces informations\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-Takeaways.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-Takeaways-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-Takeaways-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/05\/SI-Bento-Takeaways-768x504.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Que faire de ces informations<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Vous avez vu les donn\u00e9es. Il est maintenant temps d&rsquo;agir en cons\u00e9quence. Trois questions \u00e0 aborder lors de votre prochaine r\u00e9union de direction :<\/p><p>\u2022 Quelle part du temps de votre \u00e9quipe d\u2019ing\u00e9nierie est consacr\u00e9e \u00e0 d\u00e9velopper des garde-fous de toutes pi\u00e8ces, plut\u00f4t qu\u2019\u00e0 concevoir les prochaines exp\u00e9riences client ?<\/p><p>\u2022\u00a0Si ces garde-fous \u00e9chouent lors d&rsquo;une interaction client en direct, le sauriez-vous avant que cela ne devienne un probl\u00e8me de confiance ? <\/p><p>\u2022 Votre fournisseur de communication est-il con\u00e7u pour ce que vous pr\u00e9voyez de d\u00e9ployer au cours des 12 prochains mois, ou pour ce que vous avez livr\u00e9 il y a 18 mois ?\u00a0<\/p><p class=\"mb-0\">Les conclusions de ce rapport indiquent o\u00f9 devraient se situer vos priorit\u00e9s pour l&rsquo;ann\u00e9e \u00e0 venir.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":19,"featured_media":185101,"template":"","meta":{"_acf_changed":true},"class_list":["post-194264","ai-prod-chapter","type-ai-prod-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;infrastructure d\u00e9cide du succ\u00e8s de l&#039;IA dans la communication client - Sinch<\/title>\n<meta name=\"description\" content=\"La satisfaction \u00e0 l\u2019\u00e9gard de l\u2019infrastructure de communication est le principal facteur pr\u00e9dictif de la r\u00e9ussite du d\u00e9ploiement de l\u2019IA, devant les d\u00e9penses consacr\u00e9es \u00e0 l\u2019IA et le niveau de maturit\u00e9 en la mati\u00e8re. 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