{"id":161453,"date":"2025-06-16T09:29:19","date_gmt":"2025-06-16T09:29:19","guid":{"rendered":"https:\/\/sinch.com\/?post_type=scc-chapter&#038;p=161453"},"modified":"2026-02-02T06:04:27","modified_gmt":"2026-02-02T06:04:27","slug":"enganchados","status":"publish","type":"scc-chapter","link":"https:\/\/sinch.com\/es\/estado-comunicaciones-clientes\/capitulo\/enganchados\/","title":{"rendered":"Haz que cada punto de contacto sea atractivo"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Experiencias atractivas para los clientes a trav\u00e9s de distintos canales de comunicaci\u00f3n<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p class=\"mb-0\">Las comunicaciones digitales con los clientes son esenciales para una experiencia memorable. Pero la atenci\u00f3n no es algo que se regale, hay que gan\u00e1rsela. Los expertos de Sinch opinan sobre c\u00f3mo maximizar tus esfuerzos de marketing con campa\u00f1as promocionales que no se puedan ignorar.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=vfIbJb0Vd6w\" class=\"lazy-video-link\" data-lazy-video=\"vfIbJb0Vd6w\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/vfIbJb0Vd6w\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/vfIbJb0Vd6w\/maxresdefault.jpg\" alt=\"The state of customer communications - Pillar 1: Engaged\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=vfIbJb0Vd6w#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/vfIbJb0Vd6w\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/vfIbJb0Vd6w\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=vfIbJb0Vd6w\",\n    \"name\": \"The state of customer communications - Pillar 1: Engaged\",\n    \"description\": \"If it feels like customers and prospects are ignoring your messages, you\\u2019re not alone. But you\\u2019re not powerless either. The key is understanding why you\\u2019re getting ignored and what encourages interaction. In this video, we break down the first pillar of customer communication: keeping people engaged.\\n\\nDiscover an emerging mobile messaging protocol that can help your marketing campaigns stand out from the noise while increasing consumer trust. Get some details on RCS messages and find out why many people prefer them to other options.\\n\\nGet more in Chapter 2 of The state of customer communications:\\nhttps:\/\/s.sinch.com\/44xPyHC\\n\\n\\ud83c\\udfa5 This is the third video in our series covering highlights from the full report. Watch the entire series here: https:\/\/www.youtube.com\/watch?v=_Vjrgu-ybZI&list=PLDWxiKsSIVPJcUp6nNuz958h2qlGl32sP\",\n    \"uploadDate\": \"2025-07-04T06:32:35+00:00\",\n    \"duration\": \"PT4M31S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. Do not init it again\r\n                    if (chartContainer.dataset.initialized === \"true\") {\r\n                        \/\/ console.log(\"Chart already initialized: \" + chartID);\r\n                        return;\r\n                    }\r\n\r\n                    chartContainer.dataset.initialized = \"true\"; \/\/ Mark chart as initialised\r\n\r\n\r\n                    Highcharts.chart(chartID, {\r\n                        credits: {\r\n                            enabled: false,\r\n                        },\r\n                        chart: {\r\n                            type: \"bar\",\r\n                            backgroundColor: \"transparent\"\r\n                            , spacing: [0, 20, 0, 20],\r\n                            \/\/ height: '40%',\r\n                        },\r\n                        title: {\r\n                            text: \"\u00bfCu\u00e1l es la mejor forma de recibir mensajes promocionales?<br>(Los encuestados seleccionaron hasta tres canales)\",\r\n                            align: \"left\",\r\n                            style: {\r\n                                fontWeight: 400,\r\n                                fontSize: \"1rem\",\r\n                            },\r\n                        },\r\n                        tooltip: {\r\n                            pointFormat: \"<b>{point.y}%<\/b>\",\r\n                        },\r\n                        accessibility: {\r\n                            enabled: false,\r\n                            point: {\r\n                                valueSuffix: \"%\",\r\n                            },\r\n                        }\r\n                        , legend: { enabled: false },\r\n                                xAxis: {\r\n                                    type: 'category',\r\n                                    \/\/ height: '50%',\r\n                                    \r\n                                },\r\n                                yAxis: {\r\n                                    min: 0,\r\n                                    max: 100,\r\n                                    title: {\r\n                                        text: null,\r\n                                    },\r\n                                    gridLineColor: 'transparent',\r\n                                    opposite: true,\r\n                                    labels: {\r\n                                        formatter: function () {\r\n                                            return this.value + '%';\r\n                                        }\r\n                                    },\r\n                                },\r\n                        plotOptions: {\r\n                            \r\n                            bar: {\r\n                                        borderWidth: 0,\r\n                                        borderRadius: '20%',\r\n                                        grouping: false,\r\n                                        events: {\r\n                                            legendItemClick: function () {\r\n                                                return false; \r\n                                            }\r\n                                        },\r\n                                        pointPadding: 0,\r\n                                        \/\/ pointWidth: 20,\r\n                                        groupPadding: 0.1,\r\n                                    },                        },\r\n                        series: [\r\n                             {\r\n                                animation: {\r\n                                    duration: 2000,\r\n                                }\r\n                                ,\r\n                                            color: '#5ba891',\r\n                                            name: 'SDCC-25-Cap\u00edtulo-2-Gr\u00e1fica-1',\r\n                                            dataLabels: {\r\n                                                enabled: true,\r\n                                                formatter: function () {\r\n                                                    let returnVal = this.y + '%';\r\n                                                    return returnVal;\r\n                                                },\r\n                                                style:{\r\n                                                fontWeight: '400',\r\n                                                    fontSize: 'clamp(0.75rem, calc(0.75rem + 0.4vw), 1.2rem)'\r\n                                                }\r\n                                            }\r\n                                        ,\r\n\r\n                                data: [\r\n                                    \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Email<\/span>`,\r\n                                                    y: 77,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Mensajes de texto (SMS, MMS, RCS)<\/span>`,\r\n                                                    y: 31,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Otras apps de mensajer\u00eda (WhatsApp, Messenger, etc.)<\/span>`,\r\n                                                    y: 17,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Notificaciones en la aplicaci\u00f3n<\/span>`,\r\n                                                    y: 15,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">MD en redes sociales<\/span>`,\r\n                                                    y: 9,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Llamadas telef\u00f3nicas<\/span>`,\r\n                                                    y: 9,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Notificaciones push (en tu dispositivo\/navegador)<\/span>`,\r\n                                                    y: 6,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Otra opci\u00f3n \u2013 Indicar cu\u00e1l\/es<\/span>`,\r\n                                                    y: 3,\r\n                                                },\r\n                                                                            ],\r\n                            }\r\n                                                                                ],\r\n                    });\r\n                }\r\n\r\n                document.addEventListener(\"DOMContentLoaded\", function() {\r\n                    const chartElement = document.getElementById(\"highcharts_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ\");\r\n\r\n                    \/\/ on frontend: Init chart only on scroll (if not initialised)\r\n                    function checkAndInitChart() {\r\n                        if (!chartElement || chartElement.dataset.initialized === \"true\") return;\r\n                        if (isScrolledIntoView(chartElement)) {\r\n                            chartInit_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ();\r\n                        }\r\n                    }\r\n\r\n                    window.addEventListener(\"scroll\", checkAndInitChart);\r\n                    window.addEventListener(\"resize\", chartInit_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ, true);\r\n\r\n                    \/\/ If is visible on load, init\r\n                    checkAndInitChart();\r\n                });\r\n\r\n                \/\/ If we are in Block Editor, reinit chart on each change\r\n                            })();\r\n\r\n            \/\/ window.addEventListener('DOMContentLoaded', function() {\r\n            \/\/     let chartInitialized_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ = false;\r\n            \/\/     const chartID_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ = \"highcharts_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ\";\r\n\r\n            \/\/     chartInit_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ(chartID_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ);\r\n\r\n            \/\/     const chartElement_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ = document.getElementById(chartID_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ);\r\n            \/\/     if (window.isScrolledIntoView(chartElement_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ, false)) {\r\n            \/\/         chartInitialized_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ = true;\r\n            \/\/     }\r\n\r\n            \/\/     addEventListener(\"scroll\", (event) => {\r\n            \/\/         if (!chartInitialized_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ) {\r\n            \/\/             const chartElement_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ = document.getElementById(chartID_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ);\r\n            \/\/             if (window.isScrolledIntoView(chartElement_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ, false)) {\r\n            \/\/                 chartInit_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ(chartID_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ);\r\n\r\n            \/\/                 chartInitialized_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ = true;\r\n            \/\/             }\r\n            \/\/         }\r\n            \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ = \"highcharts_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ\";\r\n            \/\/     chartInit_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ(chartID_block_YmxvY2tfMmRiNmNkNDQyZDNkZmNkMjAzNTI5YWZhZmY1NmQxNjQ);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">\u00bfQu\u00e9 canales prefieren los consumidores para las promociones?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>En nuestra encuesta mundial a consumidores pedimos a la gente que seleccionara hasta tres canales en los que les gustar\u00eda recibir promociones de las marcas.<\/p><p>Un canal de probada eficacia, como es el email, se situ\u00f3 en cabeza con casi un 77&nbsp;%. El email marketing empieza a tener compa\u00f1\u00eda.  <\/p><p class=\"mb-0\"><b>M\u00e1s del 30&nbsp;% de los consumidores eligieron mensajes de texto para promociones.<\/b>  Otros canales de mensajer\u00eda como WhatsApp y Messenger, as\u00ed como los mensajes in-app, son cada vez m\u00e1s habituales para la comunicaci\u00f3n promocional. Tu empresa necesita encontrar la combinaci\u00f3n multicanal adecuada para su base de clientes.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. Do not init it again\r\n                    if (chartContainer.dataset.initialized === \"true\") {\r\n                        \/\/ console.log(\"Chart already initialized: \" + chartID);\r\n                        return;\r\n                    }\r\n\r\n                    chartContainer.dataset.initialized = \"true\"; \/\/ Mark chart as initialised\r\n\r\n\r\n                    Highcharts.chart(chartID, {\r\n                        credits: {\r\n                            enabled: false,\r\n                        },\r\n                        chart: {\r\n                            type: \"column\",\r\n                            backgroundColor: \"transparent\"\r\n                            , spacing: [0, 20, 0, 20],\r\n                            \/\/ height: '40%',\r\n                        },\r\n                        title: {\r\n                            text: \"Preferencias regionales para los canales de mensajer\u00eda OTT\",\r\n                            align: \"left\",\r\n                            style: {\r\n                                fontWeight: 400,\r\n                                fontSize: \"1rem\",\r\n                            },\r\n                        },\r\n                        tooltip: {\r\n                            pointFormat: \"<b>{point.y}%<\/b>\",\r\n                        },\r\n                        accessibility: {\r\n                            enabled: false,\r\n                            point: {\r\n                                valueSuffix: \"%\",\r\n                            },\r\n                        }\r\n                        , xAxis: {\r\n                                    type: 'category',\r\n                                },\r\n                                yAxis: {\r\n                                    visible: false,\r\n                                    min: 0,\r\n                                    max: 40,\r\n                                    title: {\r\n                                        text: null,\r\n                                    },\r\n                                    gridLineColor: 'transparent',\r\n                                }, legend: { enabled: false },\r\n                        plotOptions: {\r\n                            column: {\r\n                                    borderWidth: 0,\r\n                                    borderRadius: '20%',\r\n                                    grouping: false,\r\n                                    events: {\r\n                                        legendItemClick: function () {\r\n                                            return false; \r\n                                        }\r\n                                    },},                        },\r\n                        series: [\r\n                            \r\n                                        {\r\n                                            color: '#5ba89140',\r\n                                    \r\n                                            enableMouseTracking: false,\r\n                                            showInLegend: false,\r\n                                            data: [\r\n                                    40,40,40,\r\n                                            ],\r\n                                        },\r\n                                     {\r\n                                animation: {\r\n                                    duration: 2000,\r\n                                }\r\n                                ,\r\n                                            color: '#5ba891',\r\n                                            name: 'SDCC-25-Cap\u00edtulo-3-Gr\u00e1fica-2_v2',\r\n                                            dataLabels: {\r\n                                                enabled: true,\r\n                                                formatter: function () {\r\n                                                    let returnVal = this.y + '%';\r\n                                                    return returnVal;\r\n                                                },\r\n                                                style:{\r\n                                                fontWeight: '400',\r\n                                                    \r\n                                                }\r\n                                            }\r\n                                        ,\r\n\r\n                                data: [\r\n                                    \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Regiones clave<\/span>`,\r\n                                                    y: 30,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Promedio<\/span>`,\r\n                                                    y: 17,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Consumidores estadounidenses<\/span>`,\r\n                                                    y: 3,\r\n                                                },\r\n                                                                            ],\r\n                            }\r\n                                                                                ],\r\n                    });\r\n                }\r\n\r\n                document.addEventListener(\"DOMContentLoaded\", function() {\r\n                    const chartElement = document.getElementById(\"highcharts_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY\");\r\n\r\n                    \/\/ on frontend: Init chart only on scroll (if not initialised)\r\n                    function checkAndInitChart() {\r\n                        if (!chartElement || chartElement.dataset.initialized === \"true\") return;\r\n                        if (isScrolledIntoView(chartElement)) {\r\n                            chartInit_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY();\r\n                        }\r\n                    }\r\n\r\n                    window.addEventListener(\"scroll\", checkAndInitChart);\r\n                    window.addEventListener(\"resize\", chartInit_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY, true);\r\n\r\n                    \/\/ If is visible on load, init\r\n                    checkAndInitChart();\r\n                });\r\n\r\n                \/\/ If we are in Block Editor, reinit chart on each change\r\n                            })();\r\n\r\n            \/\/ window.addEventListener('DOMContentLoaded', function() {\r\n            \/\/     let chartInitialized_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY = false;\r\n            \/\/     const chartID_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY = \"highcharts_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY\";\r\n\r\n            \/\/     chartInit_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY(chartID_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY);\r\n\r\n            \/\/     const chartElement_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY = document.getElementById(chartID_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY);\r\n            \/\/     if (window.isScrolledIntoView(chartElement_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY, false)) {\r\n            \/\/         chartInitialized_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY = true;\r\n            \/\/     }\r\n\r\n            \/\/     addEventListener(\"scroll\", (event) => {\r\n            \/\/         if (!chartInitialized_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY) {\r\n            \/\/             const chartElement_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY = document.getElementById(chartID_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY);\r\n            \/\/             if (window.isScrolledIntoView(chartElement_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY, false)) {\r\n            \/\/                 chartInit_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY(chartID_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY);\r\n\r\n            \/\/                 chartInitialized_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY = true;\r\n            \/\/             }\r\n            \/\/         }\r\n            \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY = \"highcharts_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY\";\r\n            \/\/     chartInit_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY(chartID_block_YmxvY2tfNWM0YzUwOGMzNmI3YWUyYTY2NzI1Njc2N2JkOGZjOTY);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Interaccionar con los consumidores de todo el mundo<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>El lugar donde viven y trabajan tus clientes puede influir en la forma en que quieren relacionarse con las marcas. Un buen ejemplo de ello son los pa\u00edses donde son populares los canales de mensajer\u00eda over-the-top (<a href=\"https:\/\/sinch.com\/glossary\/ott-meaning\/\" target=\"_blank\" rel=\"noopener noreferrer\">OTT<\/a>) como WhatsApp.<\/p><p>Filtramos los resultados de la pregunta anterior para incluir solo a los encuestados de pa\u00edses considerados \u00abregiones clave\u00bb para los usuarios de WhatsApp:<\/p><p class=\"mb-0\">\u2022 Espa\u00f1a<br><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 M\u00e9xico<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Reino Unido<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Alemania<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Brasil<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Singapur<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 India<\/span><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"648.5\" height=\"431.5\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Map-Channels-Global.png\" alt=\"Image for \">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><b>Casi el 30&nbsp;% de estos encuestados seleccion\u00f3 \u00abOtras apps de mensajer\u00eda\u00bb como opci\u00f3n preferida para las promociones.<\/b>  En comparaci\u00f3n con algo m\u00e1s del 3&nbsp;% de los consumidores estadounidenses de nuestra encuesta. Eso s\u00ed, recuerda que <a href=\"https:\/\/sinch.com\/blog\/whatsapp-in-the-us-potential\/\" target=\"_blank\" rel=\"noopener noreferrer\">el uso de WhatsApp en Estados Unidos<\/a> est\u00e1 creciendo.<\/p><p class=\"mb-0\">Obt\u00e9n m\u00e1s informaci\u00f3n sobre c\u00f3mo <a href=\"https:\/\/sinch.com\/resources\/global-communication-channel-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">conectarte globalmente y comunicarte localmente<\/a> en nuestra gu\u00eda gratuita.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de los consumidores de la Generaci\u00f3n Z quieren mensajes de texto promocionales.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">28%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de los millennials y la Generaci\u00f3n Z quieren promociones en aplicaciones de mensajer\u00eda como WhatsApp.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">5.5%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de los \u00abbaby boomers\u00bb quieren llamadas telef\u00f3nicas, la cifra m\u00e1s baja de todas las generaciones.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">80%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de los \u00abbaby boomers\u00bb quieren emails promocionales, la cifra m\u00e1s alta de todas las generaciones.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Diferentes canales para diferentes generaciones<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>La edad de tu p\u00fablico objetivo tambi\u00e9n podr\u00eda ser crucial para una estrategia de comunicaci\u00f3n de marketing eficaz.<\/p><p>La Generaci\u00f3n Z, los \u00abnativos digitales\u00bb, fueron los que m\u00e1s eligieron los mensajes de texto (41&nbsp;%). Y tanto la Generaci\u00f3n Z como los millennials han sido igual de propensos a seleccionar otros canales de mensajer\u00eda como WhatsApp o Messenger (28&nbsp;%).<\/p><p>En general es mejor no hacer suposiciones, sino probar con tu audiencia. Los \u00abbaby boomers\u00bb (29&nbsp;%) eran un poco m\u00e1s propensos que la Generaci\u00f3n X (26&nbsp;%) a elegir los mensajes de texto y ambos grupos de adultos, mayores, eran los menos propensos a querer llamadas telef\u00f3nicas promocionales.&nbsp;<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. Do not init it again\r\n                    if (chartContainer.dataset.initialized === \"true\") {\r\n                        \/\/ console.log(\"Chart already initialized: \" + chartID);\r\n                        return;\r\n                    }\r\n\r\n                    chartContainer.dataset.initialized = \"true\"; \/\/ Mark chart as initialised\r\n\r\n\r\n                    Highcharts.chart(chartID, {\r\n                        credits: {\r\n                            enabled: false,\r\n                        },\r\n                        chart: {\r\n                            type: \"bar\",\r\n                            backgroundColor: \"transparent\"\r\n                            , spacing: [0, 20, 0, 20],\r\n                            \/\/ height: '40%',\r\n                        },\r\n                        title: {\r\n                            text: \"\u00bfQu\u00e9 te frustra de los mensajes promocionales?<br>(Los encuestados seleccionaron hasta tres opciones)\",\r\n                            align: \"left\",\r\n                            style: {\r\n                                fontWeight: 400,\r\n                                fontSize: \"1rem\",\r\n                            },\r\n                        },\r\n                        tooltip: {\r\n                            pointFormat: \"<b>{point.y}%<\/b>\",\r\n                        },\r\n                        accessibility: {\r\n                            enabled: false,\r\n                            point: {\r\n                                valueSuffix: \"%\",\r\n                            },\r\n                        }\r\n                        , legend: { enabled: false },\r\n                                xAxis: {\r\n                                    type: 'category',\r\n                                    \/\/ height: '50%',\r\n                                    \r\n                                },\r\n                                yAxis: {\r\n                                    min: 0,\r\n                                    max: 50,\r\n                                    title: {\r\n                                        text: null,\r\n                                    },\r\n                                    gridLineColor: 'transparent',\r\n                                    opposite: true,\r\n                                    labels: {\r\n                                        formatter: function () {\r\n                                            return this.value + '%';\r\n                                        }\r\n                                    },\r\n                                },\r\n                        plotOptions: {\r\n                            \r\n                            bar: {\r\n                                        borderWidth: 0,\r\n                                        borderRadius: '20%',\r\n                                        grouping: false,\r\n                                        events: {\r\n                                            legendItemClick: function () {\r\n                                                return false; \r\n                                            }\r\n                                        },\r\n                                        pointPadding: 0,\r\n                                        \/\/ pointWidth: 20,\r\n                                        groupPadding: 0.1,\r\n                                    },                        },\r\n                        series: [\r\n                             {\r\n                                animation: {\r\n                                    duration: 2000,\r\n                                }\r\n                                ,\r\n                                            color: '#5996ff',\r\n                                            name: 'SDCC-25-Cap\u00edtulo-2-Gr\u00e1fica-3',\r\n                                            dataLabels: {\r\n                                                enabled: true,\r\n                                                formatter: function () {\r\n                                                    let returnVal = this.y + '%';\r\n                                                    return returnVal;\r\n                                                },\r\n                                                style:{\r\n                                                fontWeight: '400',\r\n                                                    fontSize: 'clamp(0.75rem, calc(0.75rem + 0.4vw), 1.2rem)'\r\n                                                }\r\n                                            }\r\n                                        ,\r\n\r\n                                data: [\r\n                                    \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Los mensajes son demasiado frecuentes\/excesivos<\/span>`,\r\n                                                    y: 41,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Recibo mensajes que nunca ped\u00ed<\/span>`,\r\n                                                    y: 35,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Los mensajes son irrelevantes para m\u00ed<\/span>`,\r\n                                                    y: 33,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Las ofertas son demasiado repetitivas<\/span>`,\r\n                                                    y: 29,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Marketing enga\u00f1oso<\/span>`,\r\n                                                    y: 27,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Los mensajes se sienten invasivos o molestos<\/span>`,\r\n                                                    y: 21,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">No hay posibilidad de hacer preguntas\/obtener ayuda<\/span>`,\r\n                                                    y: 14,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Los mensajes son demasiado infrecuentes<\/span>`,\r\n                                                    y: 9,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">No puedo seleccionar mi canal preferido<\/span>`,\r\n                                                    y: 7,\r\n                                                },\r\n                                                                            ],\r\n                            }\r\n                                                                                ],\r\n                    });\r\n                }\r\n\r\n                document.addEventListener(\"DOMContentLoaded\", function() {\r\n                    const chartElement = document.getElementById(\"highcharts_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk\");\r\n\r\n                    \/\/ on frontend: Init chart only on scroll (if not initialised)\r\n                    function checkAndInitChart() {\r\n                        if (!chartElement || chartElement.dataset.initialized === \"true\") return;\r\n                        if (isScrolledIntoView(chartElement)) {\r\n                            chartInit_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk();\r\n                        }\r\n                    }\r\n\r\n                    window.addEventListener(\"scroll\", checkAndInitChart);\r\n                    window.addEventListener(\"resize\", chartInit_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk, true);\r\n\r\n                    \/\/ If is visible on load, init\r\n                    checkAndInitChart();\r\n                });\r\n\r\n                \/\/ If we are in Block Editor, reinit chart on each change\r\n                            })();\r\n\r\n            \/\/ window.addEventListener('DOMContentLoaded', function() {\r\n            \/\/     let chartInitialized_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk = false;\r\n            \/\/     const chartID_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk = \"highcharts_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk\";\r\n\r\n            \/\/     chartInit_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk(chartID_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk);\r\n\r\n            \/\/     const chartElement_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk = document.getElementById(chartID_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk);\r\n            \/\/     if (window.isScrolledIntoView(chartElement_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk, false)) {\r\n            \/\/         chartInitialized_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk = true;\r\n            \/\/     }\r\n\r\n            \/\/     addEventListener(\"scroll\", (event) => {\r\n            \/\/         if (!chartInitialized_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk) {\r\n            \/\/             const chartElement_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk = document.getElementById(chartID_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk);\r\n            \/\/             if (window.isScrolledIntoView(chartElement_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk, false)) {\r\n            \/\/                 chartInit_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk(chartID_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk);\r\n\r\n            \/\/                 chartInitialized_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk = true;\r\n            \/\/             }\r\n            \/\/         }\r\n            \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk = \"highcharts_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk\";\r\n            \/\/     chartInit_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk(chartID_block_YmxvY2tfYTg5Y2IwODA2OTY1NGIwOWQyNjFjYzkyNzZlYmY2MTk);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Puntos d\u00e9biles de la mensajer\u00eda promocional<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Est\u00e1 claro que, con un 41&nbsp;%, los mensajes de marketing frecuentes o excesivos son lo que m\u00e1s frustra a los consumidores. Pero esa no es la \u00fanica forma en que podr\u00edas estar incordiando a tus clientes con mensajes promocionales.<\/p><p>Alrededor de un tercio o m\u00e1s tambi\u00e9n citaron los mensajes no deseados e irrelevantes como puntos d\u00e9biles en las promociones. M\u00e1s de una cuarta parte tiene problemas con las ofertas enga\u00f1osas y repetitivas. El mensaje a las marcas es claro&#8230;<\/p><p class=\"mb-0\"><b>Si quieres que los consumidores interaccionen contigo, no seas molesto.<\/b> Haz que tus mensajes de marketing sean respetuosos, \u00fatiles y a\u00f1adan valor.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">58%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Ofertas de env\u00edo gratuitas<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">51%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Promociones de bajada de precios<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">43%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Puntos de fidelidad\/recompensas<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">C\u00f3digos de cupones<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Compra uno y ll\u00e9vate dos (2X1)<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">40%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Porcentaje de descuento<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">\u00bfQu\u00e9 tipo de promociones atraen a los consumidores?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Nuestra encuesta ped\u00eda a los consumidores que calificaran el grado de inter\u00e9s que les generaban diversas ofertas promocionales t\u00edpicas. \u00bfRecibir un c\u00f3digo en un cup\u00f3n es m\u00e1s atractivo que una oferta de compra uno y ll\u00e9vate otro gratis (2X1)? Pues resulta que hay un empate t\u00e9cnico.<\/p><p>Hemos destacado los seis tipos de promociones que, seg\u00fan la investigaci\u00f3n de Sinch entre los consumidores, se consideran &amp;quot;<b>muy interesantes<\/b>&amp;quot;.<\/p><p class=\"mb-0\">Los regalos con las compras y el acceso exclusivo a nuevos productos y funciones se consideraron mucho menos interesantes que el env\u00edo gratuito y las bajadas de precios.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">\u00bfQu\u00e9 hace que las promociones de mensajer\u00eda m\u00f3vil sean atractivas?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Aunque la mensajer\u00eda m\u00f3vil se ha utilizado tradicionalmente para las conversaciones con familiares y amigos, ha demostrado ser muy \u00fatil tambi\u00e9n para los mensajes informativos de las empresas.  <b>Cada vez m\u00e1s marcas recurren a los mensajes de texto para ofrecer promociones personalizadas, relevantes y oportunas a los consumidores.  <\/b><\/p><p class=\"mb-0\">Seg\u00fan nuestra encuesta, los consumidores eligieron estos cuatro factores como las principales formas de aportar valor con <a href=\"https:\/\/sinch.com\/blog\/promotional-sms\/\" target=\"_blank\" rel=\"noopener noreferrer\">mensajes de texto promocionales<\/a>:<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/phone-bell.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    El 36&nbsp;% dicen que quieren <b>actualizaciones en tiempo real<\/b> sobre precio y disponibilidad.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart-stack.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    El 27&nbsp;% quieren recibir <b>recomendaciones de productos relevantes<\/b> por SMS.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/chat-stack-text.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    El 24&nbsp;% quieren tener la <b>posibilidad de hacer preguntas<\/b> sobre las promociones que reciben en una aplicaci\u00f3n de mensajes de texto o de mensajer\u00eda.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/shopping-basket.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    El 18&nbsp;% dicen que quieren <b>comprar o personalizar<\/b> opciones de productos desde la aplicaci\u00f3n de mensajes de texto o mensajer\u00eda.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-sand-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. Do not init it again\r\n                    if (chartContainer.dataset.initialized === \"true\") {\r\n                        \/\/ console.log(\"Chart already initialized: \" + chartID);\r\n                        return;\r\n                    }\r\n\r\n                    chartContainer.dataset.initialized = \"true\"; \/\/ Mark chart as initialised\r\n\r\n\r\n                    Highcharts.chart(chartID, {\r\n                        credits: {\r\n                            enabled: false,\r\n                        },\r\n                        chart: {\r\n                            type: \"column\",\r\n                            backgroundColor: \"transparent\"\r\n                            , spacing: [0, 20, 0, 20],\r\n                            \/\/ height: '40%',\r\n                        },\r\n                        title: {\r\n                            text: \"\u00bfC\u00f3mo esperas que las marcas personalicen los mensajes?<br>(Los encuestados seleccionaron todas las opciones pertinentes)\",\r\n                            align: \"left\",\r\n                            style: {\r\n                                fontWeight: 400,\r\n                                fontSize: \"1rem\",\r\n                            },\r\n                        },\r\n                        tooltip: {\r\n                            pointFormat: \"<b>{point.y}%<\/b>\",\r\n                        },\r\n                        accessibility: {\r\n                            enabled: false,\r\n                            point: {\r\n                                valueSuffix: \"%\",\r\n                            },\r\n                        }\r\n                        , xAxis: {\r\n                                    type: 'category',\r\n                                },\r\n                                yAxis: {\r\n                                    visible: false,\r\n                                    min: 0,\r\n                                    max: 50,\r\n                                    title: {\r\n                                        text: null,\r\n                                    },\r\n                                    gridLineColor: 'transparent',\r\n                                }, legend: { enabled: false },\r\n                        plotOptions: {\r\n                            column: {\r\n                                    borderWidth: 0,\r\n                                    borderRadius: '20%',\r\n                                    grouping: false,\r\n                                    events: {\r\n                                        legendItemClick: function () {\r\n                                            return false; \r\n                                        }\r\n                                    },},                        },\r\n                        series: [\r\n                            \r\n                                        {\r\n                                            color: '#5ba89140',\r\n                                    \r\n                                            enableMouseTracking: false,\r\n                                            showInLegend: false,\r\n                                            data: [\r\n                                    50,50,50,50,50,50,50,\r\n                                            ],\r\n                                        },\r\n                                     {\r\n                                animation: {\r\n                                    duration: 2000,\r\n                                }\r\n                                ,\r\n                                            color: '#5ba891',\r\n                                            name: 'SDCC-25-Cap\u00edtulo-2-Gr\u00e1fica-4',\r\n                                            dataLabels: {\r\n                                                enabled: true,\r\n                                                formatter: function () {\r\n                                                    let returnVal = this.y + '%';\r\n                                                    return returnVal;\r\n                                                },\r\n                                                style:{\r\n                                                fontWeight: '400',\r\n                                                    \r\n                                                }\r\n                                            }\r\n                                        ,\r\n\r\n                                data: [\r\n                                    \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Mis preferencias<\/span>`,\r\n                                                    y: 42,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Nombre y\/o apellidos<\/span>`,\r\n                                                    y: 31,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Mi historial de compras<\/span>`,\r\n                                                    y: 29,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Mis datos demogr\u00e1ficos<\/span>`,\r\n                                                    y: 19,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Mi ubicaci\u00f3n<\/span>`,\r\n                                                    y: 17,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Mi navegaci\u00f3n por la web<\/span>`,\r\n                                                    y: 15,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">No quiero mensajes personalizados<\/span>`,\r\n                                                    y: 25,\r\n                                                },\r\n                                                                            ],\r\n                            }\r\n                                                                                ],\r\n                    });\r\n                }\r\n\r\n                document.addEventListener(\"DOMContentLoaded\", function() {\r\n                    const chartElement = document.getElementById(\"highcharts_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY\");\r\n\r\n                    \/\/ on frontend: Init chart only on scroll (if not initialised)\r\n                    function checkAndInitChart() {\r\n                        if (!chartElement || chartElement.dataset.initialized === \"true\") return;\r\n                        if (isScrolledIntoView(chartElement)) {\r\n                            chartInit_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY();\r\n                        }\r\n                    }\r\n\r\n                    window.addEventListener(\"scroll\", checkAndInitChart);\r\n                    window.addEventListener(\"resize\", chartInit_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY, true);\r\n\r\n                    \/\/ If is visible on load, init\r\n                    checkAndInitChart();\r\n                });\r\n\r\n                \/\/ If we are in Block Editor, reinit chart on each change\r\n                            })();\r\n\r\n            \/\/ window.addEventListener('DOMContentLoaded', function() {\r\n            \/\/     let chartInitialized_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY = false;\r\n            \/\/     const chartID_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY = \"highcharts_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY\";\r\n\r\n            \/\/     chartInit_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY(chartID_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY);\r\n\r\n            \/\/     const chartElement_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY = document.getElementById(chartID_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY);\r\n            \/\/     if (window.isScrolledIntoView(chartElement_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY, false)) {\r\n            \/\/         chartInitialized_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY = true;\r\n            \/\/     }\r\n\r\n            \/\/     addEventListener(\"scroll\", (event) => {\r\n            \/\/         if (!chartInitialized_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY) {\r\n            \/\/             const chartElement_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY = document.getElementById(chartID_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY);\r\n            \/\/             if (window.isScrolledIntoView(chartElement_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY, false)) {\r\n            \/\/                 chartInit_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY(chartID_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY);\r\n\r\n            \/\/                 chartInitialized_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY = true;\r\n            \/\/             }\r\n            \/\/         }\r\n            \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY = \"highcharts_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY\";\r\n            \/\/     chartInit_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY(chartID_block_YmxvY2tfNDk1ODg3ZDUxNjFkYTI4ODAwY2UwNTM0OTcwODg1ZDY);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Expectativas en personalizaci\u00f3n<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Quiz\u00e1s la forma m\u00e1s eficaz de hacer que una promoci\u00f3n sea m\u00e1s relevante y atractiva es mediante la personalizaci\u00f3n. Otra <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-personalization\" target=\"_blank\" rel=\"noopener noreferrer\">investigaci\u00f3n de McKinsey &amp;amp; Co.<\/a> descubri\u00f3 que m\u00e1s del 70&nbsp;% de los consumidores esperan personalizaci\u00f3n de las marcas.<\/p><p>Pero los consumidores tambi\u00e9n esperan algo m\u00e1s que su nombre en un mensaje de texto o en el asunto de un email. Quieren una experiencia promocional realmente personalizada.<\/p><p>Por eso, <b>m\u00e1s del 42&nbsp;% esperan que las promociones se personalicen en funci\u00f3n de sus preferencias<\/b>. Otro 29&nbsp;% espera que las marcas utilicen su historial de compras para realizar promociones m\u00e1s relevantes.<\/p><p class=\"mb-0\">Eso s\u00ed, ten en cuenta que casi el 25&nbsp;% de los consumidores afirman que preferir\u00edan no recibir mensajes de marketing personalizados.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-sand\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-586e1ec65add6301fe971223b9f1ddc2\">\r\n            \u00abEn \u00faltima instancia, lo que quieres es asegurarte de que ofreces una experiencia muy personalizada a tus clientes, y de que eres capaz de convertir esa demanda en cualquiera de los canales de comunicaci\u00f3n digital que utilices. Los minoristas, por ejemplo, deber\u00edan plantearse desarrollar experiencias personalizadas con RCS. Creo que lo m\u00e1s impactante es que estamos viendo que los aumentos en las tasas de conversi\u00f3n con RCS para empresas son enormes\u00bb.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Portrait-Jonathan-Bean.png\" alt=\"Foto de Jonathan Bean\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-586e1ec65add6301fe971223b9f1ddc2\">\r\n                        Jonathan Bean                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">CMO, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. Do not init it again\r\n                    if (chartContainer.dataset.initialized === \"true\") {\r\n                        \/\/ console.log(\"Chart already initialized: \" + chartID);\r\n                        return;\r\n                    }\r\n\r\n                    chartContainer.dataset.initialized = \"true\"; \/\/ Mark chart as initialised\r\n\r\n\r\n                    Highcharts.chart(chartID, {\r\n                        credits: {\r\n                            enabled: false,\r\n                        },\r\n                        chart: {\r\n                            type: \"bar\",\r\n                            backgroundColor: \"transparent\"\r\n                            , spacing: [0, 20, 0, 20],\r\n                            \/\/ height: '40%',\r\n                        },\r\n                        title: {\r\n                            text: \"\u00bfQu\u00e9 tipos de mensajes personalizados son los m\u00e1s valiosos?<br>(Los encuestados seleccionaron hasta tres opciones)\",\r\n                            align: \"left\",\r\n                            style: {\r\n                                fontWeight: 400,\r\n                                fontSize: \"1rem\",\r\n                            },\r\n                        },\r\n                        tooltip: {\r\n                            pointFormat: \"<b>{point.y}%<\/b>\",\r\n                        },\r\n                        accessibility: {\r\n                            enabled: false,\r\n                            point: {\r\n                                valueSuffix: \"%\",\r\n                            },\r\n                        }\r\n                        , legend: { enabled: false },\r\n                                xAxis: {\r\n                                    type: 'category',\r\n                                    \/\/ height: '50%',\r\n                                    \r\n                                },\r\n                                yAxis: {\r\n                                    min: 0,\r\n                                    max: 70,\r\n                                    title: {\r\n                                        text: null,\r\n                                    },\r\n                                    gridLineColor: 'transparent',\r\n                                    opposite: true,\r\n                                    labels: {\r\n                                        formatter: function () {\r\n                                            return this.value + '%';\r\n                                        }\r\n                                    },\r\n                                },\r\n                        plotOptions: {\r\n                            \r\n                            bar: {\r\n                                        borderWidth: 0,\r\n                                        borderRadius: '20%',\r\n                                        grouping: false,\r\n                                        events: {\r\n                                            legendItemClick: function () {\r\n                                                return false; \r\n                                            }\r\n                                        },\r\n                                        pointPadding: 0,\r\n                                        \/\/ pointWidth: 20,\r\n                                        groupPadding: 0.1,\r\n                                    },                        },\r\n                        series: [\r\n                             {\r\n                                animation: {\r\n                                    duration: 2000,\r\n                                }\r\n                                ,\r\n                                            color: '#5ba891',\r\n                                            name: 'SDCC-25-Cap\u00edtulo-2-Gr\u00e1fica-5',\r\n                                            dataLabels: {\r\n                                                enabled: true,\r\n                                                formatter: function () {\r\n                                                    let returnVal = this.y + '%';\r\n                                                    return returnVal;\r\n                                                },\r\n                                                style:{\r\n                                                fontWeight: '400',\r\n                                                    fontSize: 'clamp(0.75rem, calc(0.75rem + 0.4vw), 1.2rem)'\r\n                                                }\r\n                                            }\r\n                                        ,\r\n\r\n                                data: [\r\n                                    \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Programas de recompensas\/fidelidad<\/span>`,\r\n                                                    y: 54,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Recomendaciones de contenidos \u00fatiles<\/span>`,\r\n                                                    y: 28,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Recomendaciones de compra<\/span>`,\r\n                                                    y: 24,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Orientaci\u00f3n sobre productos<\/span>`,\r\n                                                    y: 24,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Anticiparse a mis necesidades<\/span>`,\r\n                                                    y: 16,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Mensajes de bienvenida<\/span>`,\r\n                                                    y: 16,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Registro de cuentas<\/span>`,\r\n                                                    y: 13,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Marcar hitos personales<\/span>`,\r\n                                                    y: 11,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Ninguno de los anteriores<\/span>`,\r\n                                                    y: 10,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Visualizar mis datos personales<\/span>`,\r\n                                                    y: 8,\r\n                                                },\r\n                                                                            ],\r\n                            }\r\n                                                                                ],\r\n                    });\r\n                }\r\n\r\n                document.addEventListener(\"DOMContentLoaded\", function() {\r\n                    const chartElement = document.getElementById(\"highcharts_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ\");\r\n\r\n                    \/\/ on frontend: Init chart only on scroll (if not initialised)\r\n                    function checkAndInitChart() {\r\n                        if (!chartElement || chartElement.dataset.initialized === \"true\") return;\r\n                        if (isScrolledIntoView(chartElement)) {\r\n                            chartInit_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ();\r\n                        }\r\n                    }\r\n\r\n                    window.addEventListener(\"scroll\", checkAndInitChart);\r\n                    window.addEventListener(\"resize\", chartInit_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ, true);\r\n\r\n                    \/\/ If is visible on load, init\r\n                    checkAndInitChart();\r\n                });\r\n\r\n                \/\/ If we are in Block Editor, reinit chart on each change\r\n                            })();\r\n\r\n            \/\/ window.addEventListener('DOMContentLoaded', function() {\r\n            \/\/     let chartInitialized_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ = false;\r\n            \/\/     const chartID_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ = \"highcharts_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ\";\r\n\r\n            \/\/     chartInit_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ(chartID_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ);\r\n\r\n            \/\/     const chartElement_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ = document.getElementById(chartID_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ);\r\n            \/\/     if (window.isScrolledIntoView(chartElement_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ, false)) {\r\n            \/\/         chartInitialized_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ = true;\r\n            \/\/     }\r\n\r\n            \/\/     addEventListener(\"scroll\", (event) => {\r\n            \/\/         if (!chartInitialized_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ) {\r\n            \/\/             const chartElement_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ = document.getElementById(chartID_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ);\r\n            \/\/             if (window.isScrolledIntoView(chartElement_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ, false)) {\r\n            \/\/                 chartInit_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ(chartID_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ);\r\n\r\n            \/\/                 chartInitialized_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ = true;\r\n            \/\/             }\r\n            \/\/         }\r\n            \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ = \"highcharts_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ\";\r\n            \/\/     chartInit_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ(chartID_block_YmxvY2tfMDI0NDAyMmMzODM4MDgyYmQ2ZmIwODcyOTQ3MjhkYTQ);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">A\u00f1adir valor con la personalizaci\u00f3n<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Comprender c\u00f3mo se benefician los consumidores de las comunicaciones personalizadas revela formas de ofrecer campa\u00f1as m\u00e1s atractivas.<\/p><p>La investigaci\u00f3n de Sinch descubri\u00f3 que casi <b>el 54&nbsp;% de los consumidores consideran que los mensajes personalizados de recompensa\/fidelidad son los m\u00e1s valiosos<\/b>. Estas comunicaciones son personales por naturaleza, ya que se refieren directamente a lo que el cliente puede obtener.<\/p><p>Muchos consumidores tambi\u00e9n eligieron contenidos \u00fatiles personalizados seg\u00fan sus necesidades (28&nbsp;%), recomendaciones de compra basadas en sus preferencias (24&nbsp;%) y orientaci\u00f3n personalizada sobre productos (23&nbsp;%).<\/p><p class=\"mb-0\">\u00bfEn resumidas cuentas? Un mensaje atractivo es mucho m\u00e1s que incluir el nombre de un cliente.  <b>La personalizaci\u00f3n aporta valor cuando tiene un prop\u00f3sito.<\/b><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                                                            <p class=\"text-uppercase section-caption\">Interacciones<\/p>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Diferencias entre los mensajes para m\u00f3viles<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p>Cuando un mensaje de marketing llega a la bandeja de entrada nativa del m\u00f3vil de un cliente, \u00bfqu\u00e9 tipo de comunicaci\u00f3n es probable que le resulte m\u00e1s atractiva? Pedimos a los participantes en la encuesta que eligieran entre tres mensajes de texto diferentes sobre carritos abandonados:<br><br>1. Un SMS b\u00e1sico.<br>2. Un mensaje de MMS con una imagen del producto.<br>3. Un mensaje de RCS con la imagen de marca, im\u00e1genes e interactividad.<\/p><p class=\"mb-0\">El mensaje de carrito abandonado de RCS con botones de llamada a la acci\u00f3n e imagen de marca fue el ganador, con <b>un 54&nbsp;% de consumidores<\/b> que lo eligieron como el mensaje que les pareci\u00f3 m\u00e1s atractivo. La posibilidad de realizar (o completar) compras dentro de la aplicaci\u00f3n de mensajer\u00eda nativa del cliente es <a href=\"https:\/\/sinch.com\/fr\/blog\/messagerie-rcs-30-statistiques-a-connaitre-en-2025\/\" target=\"_blank\" rel=\"noopener noreferrer\">solo una de las muchas formas<\/a> en que los RCS van a transformar las comunicaciones digitales con los clientes.&nbsp;<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div class=\"text-center\">\r\n                                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-Handsets-SMS-MMS-RCS-Engaged.png\" alt=\"Image for Diferencias entre los mensajes para m\u00f3viles\">\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. Do not init it again\r\n                    if (chartContainer.dataset.initialized === \"true\") {\r\n                        \/\/ console.log(\"Chart already initialized: \" + chartID);\r\n                        return;\r\n                    }\r\n\r\n                    chartContainer.dataset.initialized = \"true\"; \/\/ Mark chart as initialised\r\n\r\n\r\n                    Highcharts.chart(chartID, {\r\n                        credits: {\r\n                            enabled: false,\r\n                        },\r\n                        chart: {\r\n                            type: \"pie\",\r\n                            backgroundColor: \"transparent\"\r\n                            ,\r\n                            \/\/ height: '40%',\r\n                        },\r\n                        title: {\r\n                            text: \"\u00bfQu\u00e9 prefieres cuando te inscribes para recibir ofertas de una marca minorista?\",\r\n                            align: \"left\",\r\n                            style: {\r\n                                fontWeight: 400,\r\n                                fontSize: \"1rem\",\r\n                            },\r\n                        },\r\n                        tooltip: {\r\n                            pointFormat: \"<b>{point.y}%<\/b>\",\r\n                        },\r\n                        accessibility: {\r\n                            enabled: false,\r\n                            point: {\r\n                                valueSuffix: \"%\",\r\n                            },\r\n                        }\r\n                        , colors: ['#fada5a','#c8bdff','#fff194','#aeb7bd',],\r\n                        plotOptions: {\r\n                            pie: {\r\n                                    allowPointSelect: false,\r\n                                    borderWidth: 0,\r\n                                    cursor: 'pointer',\r\n                                    dataLabels: {\r\n                                        enabled: true,\r\n                                        format: `<span style='font-size:1.7em; font-weight:400'>{point.y}%<\/span><br><span style='font-weight:400' class='d-none d-lg-inline'>{point.name}<\/span>`,\r\n                                        distance: 30,\r\n                                        connectorColor: '#c9d1d6',\r\n                                        padding: 10,\r\n                                    },\r\n                                },                        },\r\n                        series: [\r\n                             {\r\n                                animation: {\r\n                                    duration: 2000,\r\n                                }\r\n                                ,\r\n                                            colorByPoint: true,\r\n                                            name: 'Percentage'\r\n                                        ,\r\n\r\n                                data: [\r\n                                    \r\n                                                {\r\n                                                    name: `Quiero elegir mi canal preferido`,\r\n                                                    y: 58,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Quiero elegir m\u00e1s de un canal`,\r\n                                                    y: 11,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Me parece bien cualquier cosa`,\r\n                                                    y: 18,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `No me apunto a las ofertas`,\r\n                                                    y: 13,\r\n                                                },\r\n                                                                            ],\r\n                            }\r\n                                                                                ],\r\n                    });\r\n                }\r\n\r\n                document.addEventListener(\"DOMContentLoaded\", function() {\r\n                    const chartElement = document.getElementById(\"highcharts_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE\");\r\n\r\n                    \/\/ on frontend: Init chart only on scroll (if not initialised)\r\n                    function checkAndInitChart() {\r\n                        if (!chartElement || chartElement.dataset.initialized === \"true\") return;\r\n                        if (isScrolledIntoView(chartElement)) {\r\n                            chartInit_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE();\r\n                        }\r\n                    }\r\n\r\n                    window.addEventListener(\"scroll\", checkAndInitChart);\r\n                    window.addEventListener(\"resize\", chartInit_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE, true);\r\n\r\n                    \/\/ If is visible on load, init\r\n                    checkAndInitChart();\r\n                });\r\n\r\n                \/\/ If we are in Block Editor, reinit chart on each change\r\n                            })();\r\n\r\n            \/\/ window.addEventListener('DOMContentLoaded', function() {\r\n            \/\/     let chartInitialized_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE = false;\r\n            \/\/     const chartID_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE = \"highcharts_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE\";\r\n\r\n            \/\/     chartInit_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE(chartID_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE);\r\n\r\n            \/\/     const chartElement_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE = document.getElementById(chartID_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE);\r\n            \/\/     if (window.isScrolledIntoView(chartElement_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE, false)) {\r\n            \/\/         chartInitialized_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE = true;\r\n            \/\/     }\r\n\r\n            \/\/     addEventListener(\"scroll\", (event) => {\r\n            \/\/         if (!chartInitialized_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE) {\r\n            \/\/             const chartElement_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE = document.getElementById(chartID_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE);\r\n            \/\/             if (window.isScrolledIntoView(chartElement_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE, false)) {\r\n            \/\/                 chartInit_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE(chartID_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE);\r\n\r\n            \/\/                 chartInitialized_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE = true;\r\n            \/\/             }\r\n            \/\/         }\r\n            \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE = \"highcharts_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE\";\r\n            \/\/     chartInit_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE(chartID_block_YmxvY2tfM2FkYTYyNzkyYWQ3ZGVhZjBmMDA3ZTlhNWZmNGIwYjE);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Comercio minorista que engancha<\/p><h3 class=\"h3 mb-0\">El poder elegir el canal adecuado<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>La investigaci\u00f3n de Sinch muestra que los consumidores quieren poder seleccionar su canal de comunicaci\u00f3n preferido cuando optan por recibir promociones de los minoristas.<\/p><p>Adem\u00e1s de los casi 58&nbsp;% que quieren elegir su canal favorito para las promociones minoristas, <b>1 de cada 10 consumidores tambi\u00e9n quiere poder elegir m\u00e1s de un canal<\/b>.<\/p><p>Las marcas con m\u00e1s \u00e9xito saben que enviar mensajes de marketing a los canales preferidos de sus clientes aumenta enormemente la probabilidad de que se interesen por lo que les env\u00edas.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. Do not init it again\r\n                    if (chartContainer.dataset.initialized === \"true\") {\r\n                        \/\/ console.log(\"Chart already initialized: \" + chartID);\r\n                        return;\r\n                    }\r\n\r\n                    chartContainer.dataset.initialized = \"true\"; \/\/ Mark chart as initialised\r\n\r\n\r\n                    Highcharts.chart(chartID, {\r\n                        credits: {\r\n                            enabled: false,\r\n                        },\r\n                        chart: {\r\n                            type: \"pie\",\r\n                            backgroundColor: \"transparent\"\r\n                            ,\r\n                            \/\/ height: '40%',\r\n                        },\r\n                        title: {\r\n                            text: \"\u00bfSer\u00edan \u00fatiles las recomendaciones de compra personalizadas de un chatbot con IA de una marca minorista?\",\r\n                            align: \"left\",\r\n                            style: {\r\n                                fontWeight: 400,\r\n                                fontSize: \"1rem\",\r\n                            },\r\n                        },\r\n                        tooltip: {\r\n                            pointFormat: \"<b>{point.y}%<\/b>\",\r\n                        },\r\n                        accessibility: {\r\n                            enabled: false,\r\n                            point: {\r\n                                valueSuffix: \"%\",\r\n                            },\r\n                        }\r\n                        , colors: ['#fada5a','#c8bdff','#fff194','#aeb7bd','#e6ebed',],\r\n                        plotOptions: {\r\n                            pie: {\r\n                                    allowPointSelect: false,\r\n                                    borderWidth: 0,\r\n                                    cursor: 'pointer',\r\n                                    dataLabels: {\r\n                                        enabled: true,\r\n                                        format: `<span style='font-size:1.7em; font-weight:400'>{point.y}%<\/span><br><span style='font-weight:400' class='d-none d-lg-inline'>{point.name}<\/span>`,\r\n                                        distance: 30,\r\n                                        connectorColor: '#c9d1d6',\r\n                                        padding: 10,\r\n                                    },\r\n                                },                        },\r\n                        series: [\r\n                             {\r\n                                animation: {\r\n                                    duration: 2000,\r\n                                }\r\n                                ,\r\n                                            colorByPoint: true,\r\n                                            name: 'Percentage'\r\n                                        ,\r\n\r\n                                data: [\r\n                                    \r\n                                                {\r\n                                                    name: `S\u00ed. Muy \u00fatiles.`,\r\n                                                    y: 17,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `S\u00ed. Algo \u00fatiles.`,\r\n                                                    y: 26,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Tal vez. Si las recomendaciones tienen sentido.`,\r\n                                                    y: 29,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `No. Es poco probable que me ayuden.`,\r\n                                                    y: 12,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `No. No quiero recomendaciones de IA.`,\r\n                                                    y: 17,\r\n                                                },\r\n                                                                            ],\r\n                            }\r\n                                                                                ],\r\n                    });\r\n                }\r\n\r\n                document.addEventListener(\"DOMContentLoaded\", function() {\r\n                    const chartElement = document.getElementById(\"highcharts_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ\");\r\n\r\n                    \/\/ on frontend: Init chart only on scroll (if not initialised)\r\n                    function checkAndInitChart() {\r\n                        if (!chartElement || chartElement.dataset.initialized === \"true\") return;\r\n                        if (isScrolledIntoView(chartElement)) {\r\n                            chartInit_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ();\r\n                        }\r\n                    }\r\n\r\n                    window.addEventListener(\"scroll\", checkAndInitChart);\r\n                    window.addEventListener(\"resize\", chartInit_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ, true);\r\n\r\n                    \/\/ If is visible on load, init\r\n                    checkAndInitChart();\r\n                });\r\n\r\n                \/\/ If we are in Block Editor, reinit chart on each change\r\n                            })();\r\n\r\n            \/\/ window.addEventListener('DOMContentLoaded', function() {\r\n            \/\/     let chartInitialized_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ = false;\r\n            \/\/     const chartID_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ = \"highcharts_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ\";\r\n\r\n            \/\/     chartInit_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ(chartID_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ);\r\n\r\n            \/\/     const chartElement_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ = document.getElementById(chartID_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ);\r\n            \/\/     if (window.isScrolledIntoView(chartElement_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ, false)) {\r\n            \/\/         chartInitialized_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ = true;\r\n            \/\/     }\r\n\r\n            \/\/     addEventListener(\"scroll\", (event) => {\r\n            \/\/         if (!chartInitialized_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ) {\r\n            \/\/             const chartElement_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ = document.getElementById(chartID_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ);\r\n            \/\/             if (window.isScrolledIntoView(chartElement_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ, false)) {\r\n            \/\/                 chartInit_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ(chartID_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ);\r\n\r\n            \/\/                 chartInitialized_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ = true;\r\n            \/\/             }\r\n            \/\/         }\r\n            \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ = \"highcharts_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ\";\r\n            \/\/     chartInit_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ(chartID_block_YmxvY2tfZDk0ODNiNzZjNmQ5ZTdkOTExZTBlZTgzMDE4OTFlZmQ);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Interaccionar con la inteligencia artificial en el comercio minorista<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Aunque casi el 40&nbsp;% de los consumidores de esta encuesta indicaron que podr\u00edan sentirse inc\u00f3modos hablando de sus preferencias personales con un chatbot con IA, parec\u00edan abiertos a la idea de las recomendaciones personalizadas.<\/p><p>Un total de <b>42&nbsp;% pensaba que las recomendaciones de la IA ser\u00edan al menos algo \u00fatiles<\/b>. Otro 29&nbsp;% cree que ser\u00eda \u00fatil siempre que las recomendaciones tuvieran sentido.<\/p><p class=\"mb-0\">En total, son m\u00e1s de 70&nbsp;% que est\u00e1n dispuestos a interactuar con un asistente de compras con inteligencia artificial dise\u00f1ado para el comercio minorista.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. Do not init it again\r\n                    if (chartContainer.dataset.initialized === \"true\") {\r\n                        \/\/ console.log(\"Chart already initialized: \" + chartID);\r\n                        return;\r\n                    }\r\n\r\n                    chartContainer.dataset.initialized = \"true\"; \/\/ Mark chart as initialised\r\n\r\n\r\n                    Highcharts.chart(chartID, {\r\n                        credits: {\r\n                            enabled: false,\r\n                        },\r\n                        chart: {\r\n                            type: \"pie\",\r\n                            backgroundColor: \"transparent\"\r\n                            ,\r\n                            \/\/ height: '40%',\r\n                        },\r\n                        title: {\r\n                            text: \"\u00bfInteractuar\u00edas con un chatbot basado en IA de tu proveedor sanitario?\",\r\n                            align: \"left\",\r\n                            style: {\r\n                                fontWeight: 400,\r\n                                fontSize: \"1rem\",\r\n                            },\r\n                        },\r\n                        tooltip: {\r\n                            pointFormat: \"<b>{point.y}%<\/b>\",\r\n                        },\r\n                        accessibility: {\r\n                            enabled: false,\r\n                            point: {\r\n                                valueSuffix: \"%\",\r\n                            },\r\n                        }\r\n                        , colors: ['#5996ff','#aeb7bd','#8f9aa1',],\r\n                        plotOptions: {\r\n                            pie: {\r\n                                    allowPointSelect: false,\r\n                                    borderWidth: 0,\r\n                                    cursor: 'pointer',\r\n                                    dataLabels: {\r\n                                        enabled: true,\r\n                                        format: `<span style='font-size:1.7em; font-weight:400'>{point.y}%<\/span><br><span style='font-weight:400' class='d-none d-lg-inline'>{point.name}<\/span>`,\r\n                                        distance: 30,\r\n                                        connectorColor: '#c9d1d6',\r\n                                        padding: 10,\r\n                                    },\r\n                                },                        },\r\n                        series: [\r\n                             {\r\n                                animation: {\r\n                                    duration: 2000,\r\n                                }\r\n                                ,\r\n                                            colorByPoint: true,\r\n                                            name: 'Percentage'\r\n                                        ,\r\n\r\n                                data: [\r\n                                    \r\n                                                {\r\n                                                    name: `S\u00ed`,\r\n                                                    y: 35,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `No`,\r\n                                                    y: 40,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `No lo tengo claro`,\r\n                                                    y: 25,\r\n                                                },\r\n                                                                            ],\r\n                            }\r\n                                                                                ],\r\n                    });\r\n                }\r\n\r\n                document.addEventListener(\"DOMContentLoaded\", function() {\r\n                    const chartElement = document.getElementById(\"highcharts_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM\");\r\n\r\n                    \/\/ on frontend: Init chart only on scroll (if not initialised)\r\n                    function checkAndInitChart() {\r\n                        if (!chartElement || chartElement.dataset.initialized === \"true\") return;\r\n                        if (isScrolledIntoView(chartElement)) {\r\n                            chartInit_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM();\r\n                        }\r\n                    }\r\n\r\n                    window.addEventListener(\"scroll\", checkAndInitChart);\r\n                    window.addEventListener(\"resize\", chartInit_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM, true);\r\n\r\n                    \/\/ If is visible on load, init\r\n                    checkAndInitChart();\r\n                });\r\n\r\n                \/\/ If we are in Block Editor, reinit chart on each change\r\n                            })();\r\n\r\n            \/\/ window.addEventListener('DOMContentLoaded', function() {\r\n            \/\/     let chartInitialized_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM = false;\r\n            \/\/     const chartID_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM = \"highcharts_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM\";\r\n\r\n            \/\/     chartInit_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM(chartID_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM);\r\n\r\n            \/\/     const chartElement_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM = document.getElementById(chartID_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM);\r\n            \/\/     if (window.isScrolledIntoView(chartElement_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM, false)) {\r\n            \/\/         chartInitialized_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM = true;\r\n            \/\/     }\r\n\r\n            \/\/     addEventListener(\"scroll\", (event) => {\r\n            \/\/         if (!chartInitialized_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM) {\r\n            \/\/             const chartElement_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM = document.getElementById(chartID_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM);\r\n            \/\/             if (window.isScrolledIntoView(chartElement_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM, false)) {\r\n            \/\/                 chartInit_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM(chartID_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM);\r\n\r\n            \/\/                 chartInitialized_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM = true;\r\n            \/\/             }\r\n            \/\/         }\r\n            \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM = \"highcharts_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM\";\r\n            \/\/     chartInit_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM(chartID_block_YmxvY2tfZGU1YmE0OWM2YTBhNjZlYTQ4YzBjN2JmNjcyMjk1MmM);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Interaccionar con la inteligencia artificial en la asistencia sanitaria<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Mientras que el 35&nbsp;% de las personas se sentir\u00edan c\u00f3modas interactuando con un chatbot de IA de un proveedor sanitario, el 40&nbsp;% no se sienten c\u00f3modas, y un 25&nbsp;% no est\u00e1n seguras.<\/p><p>Seg\u00fan nuestro estudio, \u00e9stas son las principales razones por las que la gente duda en interaccionar con una IA en el sector sanitario:<\/p><p class=\"mb-0\">1. No conf\u00edo en su precisi\u00f3n (64&nbsp;%).<br>2. Se siente demasiado impersonal (43&nbsp;%).<br>3. Me preocupa la privacidad (40&nbsp;%).<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. Do not init it again\r\n                    if (chartContainer.dataset.initialized === \"true\") {\r\n                        \/\/ console.log(\"Chart already initialized: \" + chartID);\r\n                        return;\r\n                    }\r\n\r\n                    chartContainer.dataset.initialized = \"true\"; \/\/ Mark chart as initialised\r\n\r\n\r\n                    Highcharts.chart(chartID, {\r\n                        credits: {\r\n                            enabled: false,\r\n                        },\r\n                        chart: {\r\n                            type: \"pie\",\r\n                            backgroundColor: \"transparent\"\r\n                            ,\r\n                            \/\/ height: '40%',\r\n                        },\r\n                        title: {\r\n                            text: \"\u00bfUsar\u00edas un chatbot de IA que te proporcionara recomendaciones financieras personalizadas?\",\r\n                            align: \"left\",\r\n                            style: {\r\n                                fontWeight: 400,\r\n                                fontSize: \"1rem\",\r\n                            },\r\n                        },\r\n                        tooltip: {\r\n                            pointFormat: \"<b>{point.y}%<\/b>\",\r\n                        },\r\n                        accessibility: {\r\n                            enabled: false,\r\n                            point: {\r\n                                valueSuffix: \"%\",\r\n                            },\r\n                        }\r\n                        , colors: ['#5ba891','#d3d9de','#8f9aa1',],\r\n                        plotOptions: {\r\n                            pie: {\r\n                                    allowPointSelect: false,\r\n                                    borderWidth: 0,\r\n                                    cursor: 'pointer',\r\n                                    dataLabels: {\r\n                                        enabled: true,\r\n                                        format: `<span style='font-size:1.7em; font-weight:400'>{point.y}%<\/span><br><span style='font-weight:400' class='d-none d-lg-inline'>{point.name}<\/span>`,\r\n                                        distance: 30,\r\n                                        connectorColor: '#c9d1d6',\r\n                                        padding: 10,\r\n                                    },\r\n                                },                        },\r\n                        series: [\r\n                             {\r\n                                animation: {\r\n                                    duration: 2000,\r\n                                }\r\n                                ,\r\n                                            colorByPoint: true,\r\n                                            name: 'Percentage'\r\n                                        ,\r\n\r\n                                data: [\r\n                                    \r\n                                                {\r\n                                                    name: `S\u00ed`,\r\n                                                    y: 36,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `No`,\r\n                                                    y: 43,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `No lo tengo claro`,\r\n                                                    y: 21,\r\n                                                },\r\n                                                                            ],\r\n                            }\r\n                                                                                ],\r\n                    });\r\n                }\r\n\r\n                document.addEventListener(\"DOMContentLoaded\", function() {\r\n                    const chartElement = document.getElementById(\"highcharts_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk\");\r\n\r\n                    \/\/ on frontend: Init chart only on scroll (if not initialised)\r\n                    function checkAndInitChart() {\r\n                        if (!chartElement || chartElement.dataset.initialized === \"true\") return;\r\n                        if (isScrolledIntoView(chartElement)) {\r\n                            chartInit_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk();\r\n                        }\r\n                    }\r\n\r\n                    window.addEventListener(\"scroll\", checkAndInitChart);\r\n                    window.addEventListener(\"resize\", chartInit_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk, true);\r\n\r\n                    \/\/ If is visible on load, init\r\n                    checkAndInitChart();\r\n                });\r\n\r\n                \/\/ If we are in Block Editor, reinit chart on each change\r\n                            })();\r\n\r\n            \/\/ window.addEventListener('DOMContentLoaded', function() {\r\n            \/\/     let chartInitialized_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk = false;\r\n            \/\/     const chartID_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk = \"highcharts_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk\";\r\n\r\n            \/\/     chartInit_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk(chartID_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk);\r\n\r\n            \/\/     const chartElement_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk = document.getElementById(chartID_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk);\r\n            \/\/     if (window.isScrolledIntoView(chartElement_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk, false)) {\r\n            \/\/         chartInitialized_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk = true;\r\n            \/\/     }\r\n\r\n            \/\/     addEventListener(\"scroll\", (event) => {\r\n            \/\/         if (!chartInitialized_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk) {\r\n            \/\/             const chartElement_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk = document.getElementById(chartID_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk);\r\n            \/\/             if (window.isScrolledIntoView(chartElement_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk, false)) {\r\n            \/\/                 chartInit_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk(chartID_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk);\r\n\r\n            \/\/                 chartInitialized_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk = true;\r\n            \/\/             }\r\n            \/\/         }\r\n            \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk = \"highcharts_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk\";\r\n            \/\/     chartInit_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk(chartID_block_YmxvY2tfNjE1ZGViYTRlZmQxMWQzNzYwODU3ZWEzMTRmN2NiYTk);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Interaccionar con la inteligencia artificial en los servicios financieros<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Los consumidores tuvieron una reacci\u00f3n similar ante el concepto de interactuar con un chatbot de inteligencia artificial de su entidad financiera o de una marca de finanzas personales.<\/p><p>Mientras que el 36&nbsp;% se sentir\u00edan c\u00f3modos recibiendo asesoramiento financiero de un chatbot con IA, el 43&nbsp;% no lo har\u00edan y alrededor de 21&nbsp;% no est\u00e1n seguros.<\/p><p class=\"mb-0\">Las opiniones de los consumidores sobre la IA siguen en constante evoluci\u00f3n y est\u00e1n cambiando r\u00e1pidamente a medida que estas interacciones se convierten cada vez m\u00e1s en una parte normal de sus vidas cotidianas.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. Do not init it again\r\n                    if (chartContainer.dataset.initialized === \"true\") {\r\n                        \/\/ console.log(\"Chart already initialized: \" + chartID);\r\n                        return;\r\n                    }\r\n\r\n                    chartContainer.dataset.initialized = \"true\"; \/\/ Mark chart as initialised\r\n\r\n\r\n                    Highcharts.chart(chartID, {\r\n                        credits: {\r\n                            enabled: false,\r\n                        },\r\n                        chart: {\r\n                            type: \"pie\",\r\n                            backgroundColor: \"transparent\"\r\n                            ,\r\n                            \/\/ height: '40%',\r\n                        },\r\n                        title: {\r\n                            text: \"\u00bfQuieres o esperas mensajes personalizados con consejos de las empresas sanitarias?\",\r\n                            align: \"left\",\r\n                            style: {\r\n                                fontWeight: 400,\r\n                                fontSize: \"1rem\",\r\n                            },\r\n                        },\r\n                        tooltip: {\r\n                            pointFormat: \"<b>{point.y}%<\/b>\",\r\n                        },\r\n                        accessibility: {\r\n                            enabled: false,\r\n                            point: {\r\n                                valueSuffix: \"%\",\r\n                            },\r\n                        }\r\n                        , colors: ['#5996ff','#aeb7bd','#a3c8ff',],\r\n                        plotOptions: {\r\n                            pie: {\r\n                                    allowPointSelect: false,\r\n                                    borderWidth: 0,\r\n                                    cursor: 'pointer',\r\n                                    dataLabels: {\r\n                                        enabled: true,\r\n                                        format: `<span style='font-size:1.7em; font-weight:400'>{point.y}%<\/span><br><span style='font-weight:400' class='d-none d-lg-inline'>{point.name}<\/span>`,\r\n                                        distance: 30,\r\n                                        connectorColor: '#c9d1d6',\r\n                                        padding: 10,\r\n                                    },\r\n                                },                        },\r\n                        series: [\r\n                             {\r\n                                animation: {\r\n                                    duration: 2000,\r\n                                }\r\n                                ,\r\n                                            colorByPoint: true,\r\n                                            name: 'Percentage'\r\n                                        ,\r\n\r\n                                data: [\r\n                                    \r\n                                                {\r\n                                                    name: `S\u00ed`,\r\n                                                    y: 50,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `No`,\r\n                                                    y: 17,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Solo si lo solicito`,\r\n                                                    y: 33,\r\n                                                },\r\n                                                                            ],\r\n                            }\r\n                                                                                ],\r\n                    });\r\n                }\r\n\r\n                document.addEventListener(\"DOMContentLoaded\", function() {\r\n                    const chartElement = document.getElementById(\"highcharts_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI\");\r\n\r\n                    \/\/ on frontend: Init chart only on scroll (if not initialised)\r\n                    function checkAndInitChart() {\r\n                        if (!chartElement || chartElement.dataset.initialized === \"true\") return;\r\n                        if (isScrolledIntoView(chartElement)) {\r\n                            chartInit_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI();\r\n                        }\r\n                    }\r\n\r\n                    window.addEventListener(\"scroll\", checkAndInitChart);\r\n                    window.addEventListener(\"resize\", chartInit_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI, true);\r\n\r\n                    \/\/ If is visible on load, init\r\n                    checkAndInitChart();\r\n                });\r\n\r\n                \/\/ If we are in Block Editor, reinit chart on each change\r\n                            })();\r\n\r\n            \/\/ window.addEventListener('DOMContentLoaded', function() {\r\n            \/\/     let chartInitialized_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI = false;\r\n            \/\/     const chartID_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI = \"highcharts_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI\";\r\n\r\n            \/\/     chartInit_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI(chartID_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI);\r\n\r\n            \/\/     const chartElement_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI = document.getElementById(chartID_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI);\r\n            \/\/     if (window.isScrolledIntoView(chartElement_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI, false)) {\r\n            \/\/         chartInitialized_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI = true;\r\n            \/\/     }\r\n\r\n            \/\/     addEventListener(\"scroll\", (event) => {\r\n            \/\/         if (!chartInitialized_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI) {\r\n            \/\/             const chartElement_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI = document.getElementById(chartID_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI);\r\n            \/\/             if (window.isScrolledIntoView(chartElement_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI, false)) {\r\n            \/\/                 chartInit_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI(chartID_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI);\r\n\r\n            \/\/                 chartInitialized_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI = true;\r\n            \/\/             }\r\n            \/\/         }\r\n            \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI = \"highcharts_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI\";\r\n            \/\/     chartInit_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI(chartID_block_YmxvY2tfNzI5MGY5NTNmMmI2YWVhNjI4ODk0YzQxMTMzOTE5ZmI);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Una asistencia sanitaria que engancha<\/p><h3 class=\"h3 mb-0\">Orientaci\u00f3n personalizada<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Las empresas sanitarias necesitan mantener que los pacientes y clientes interaccionen con ellas entre las citas con proveedores y especialistas.<\/p><p>Casi la mitad de los consumidores esperan que esas comunicaciones se personalicen en funci\u00f3n de sus propias situaciones y necesidades sanitarias.  <\/p><p>Alrededor de un tercio afirm\u00f3 que solo desea recibir asesoramiento personalizado a trav\u00e9s de las comunicaciones sanitarias si lo solicita expresamente.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Contenido en newsletters por email<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">32%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Mensajes dentro de la aplicaci\u00f3n<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">23%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Consejos r\u00e1pidos a trav\u00e9s de aplicaciones de texto o mensajer\u00eda<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">18%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Webinarios y\/o cuestionarios interactivos<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Servicios financieros que enganchan<\/p><h3 class=\"h3 mb-0\">C\u00f3mo dar mejor asesoramiento<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Al igual que en la sanidad, casi <b>la mitad de los consumidores quieren que las marcas financieras les ofrezcan comunicaciones personalizadas<\/b> basadas en sus situaciones y necesidades. Pero, \u00bfcu\u00e1les son las mejores formas de relacionarse con los clientes y proporcionarles esa orientaci\u00f3n?<\/p><p>Seg\u00fan nuestra encuesta, el 41&nbsp;% de las personas desean asesoramiento a partir del contenido en newsletters por email. Por otra parte, alrededor de un tercio quiere mensajes dentro de la aplicaci\u00f3n y el 23&nbsp;% elegir\u00eda consejos r\u00e1pidos enviados por SMS u otra aplicaci\u00f3n de mensajer\u00eda.<\/p><p class=\"mb-0\">Casi el 18&nbsp;% est\u00e1n interesados en webinarios o cuestionarios interactivos que les ayuden a formarse en finanzas personales.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-3 py-7 p-md-9 justify-content-lg-center rounded-lg bg-light-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 \">\r\n\r\n                                            <div class=\"col-md-6 col-lg-7 mt-5 mt-md-0 order-2 order-md-2\">\r\n                            \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI\" class=\"lazy-video-link\" data-lazy-video=\"wZULSog5JLI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\" alt=\"Learn how Courir achieved 137% ROI with RCS\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/wZULSog5JLI\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI\",\n    \"name\": \"Learn how Courir achieved 137% ROI with RCS\",\n    \"description\": \"Courir is one of Europe's leading footwear retailers with over 350 stores. For more than eight years, they have been working with Sinch to drive sales through innovative mobile messaging. Their latest experiment? RCS.\\n\\nRead the full story here: https:\/\/sinch.com\/customer-stories\/courir-steps-up-sales-with-innovative-messaging\/\\n\\nCourir leveraged Rich Communication Services (RCS) messaging to boost back-to-school sales, achieving a 137% return on investment. Their RCS campaign, implemented with the help of Sinch, significantly improved click-through rates and website traffic compared to previous years. The campaign\\u2019s success is attributed to a personalized customer experience, a strong call to action, and a collaborative partnership with Sinch.\\n\\nHighlights:\\n- 137% ROI: Courir achieved a remarkable 137% return on investment from their RCS back-to-school campaign.\\n- 74% Read Rate: The RCS messages boasted a high 74% read rate, demonstrating strong engagement.\\n- 8x Higher Redirects: The campaign generated eight times more website redirects than previous years\\u2019 efforts.\\n- Collaborative Partnership: Courir highlights the value of their collaborative relationship with Sinch for campaign optimization.\\nFuture Growth: Courir anticipates further growth with RCS expansion to iOS devices with iOS 18.1.\\n\\n#RCS\",\n    \"uploadDate\": \"2024-11-26T21:39:00+00:00\",\n    \"duration\": \"PT3M51S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                        <\/div>\r\n                    \r\n                    <div class=\"col-md-6 col-lg-5 order-1 order-md-1 pe-1 pe-md-6 pe-lg-7\">\r\n                                                    <p class=\"text-uppercase section-caption\">Testimonio<\/p>\r\n                        \r\n                        <h2 class=\"h5 mb-3 mb-lg-4\">Interaccionar con compradores de zapatos mediante campa\u00f1as RCS<\/h2>\r\n\r\n                        <p>El minorista europeo de calzado, Courir, ha probado todo tipo de campa\u00f1as de marketing m\u00f3vil. Y han conseguido algunos de sus mejores resultados utilizando RCS.<\/p><p class=\"mb-0\">Mira el v\u00eddeo para ver c\u00f3mo la estrategia de comunicaci\u00f3n digital de esta marca evolucion\u00f3 desde usar SMS b\u00e1sicos a crear una experiencia mucho m\u00e1s rica. Esa transformaci\u00f3n de los mensajes de texto promocionales condujo a un <b>ROI del 137&nbsp;%<\/b>, gracias, en gran parte, a una experiencia mucho m\u00e1s atractiva.<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">\u00bfTodo listo para afrontar los retos de la comunicaci\u00f3n y aprovechar las oportunidades?<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/chat-user.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Mensajes personalizados                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <a href=\"https:\/\/sinch.com\/es\/engage\/\" target=\"_blank\">Sinch Engage<\/a> facilita la entrega de campa\u00f1as de mensajer\u00eda multicanal que tu audiencia no podr\u00e1 ignorar.<br><br \/>\r\nAprovecha al m\u00e1ximo tus recursos tecnol\u00f3gicos con integraciones nativas de mensajer\u00eda con software como Salesforce, HubSpot y Shopify.<br><br \/>\r\nSinch Engage potencia el marketing, las ventas, la asistencia e incluso las comunicaciones internas.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/engage\/\" class=\"btn-arrow fs-sm \" title=\"Mensajes personalizados\" target=\"_blank\">Empieza ya<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Email marketing                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    \u00bfNecesitas un proveedor de servicios de correo electr\u00f3nico (ESP) dise\u00f1ado para ofrecer experiencias atractivas en la bandeja de entrada?<br><br \/>\r\n<a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\">Sinch Mailjet<\/a> ayuda a los remitentes a enviar campa\u00f1as de email atractivas. Adem\u00e1s tiene un conjunto de herramientas potentes.<br><br \/>\r\nAprovecha las ventajas del Kit de marca de Mailjet, un asistente basado en inteligencia artificial, una personalizaci\u00f3n sencilla y mucho m\u00e1s.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/www.mailjet.com\/\" class=\"btn-arrow fs-sm \" title=\"Email marketing\" target=\"_blank\">Empieza ya<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Dise\u00f1a tus propias interacciones con clientes                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    \u00bfQuieres crear tu propia soluci\u00f3n para captar clientes y clientes potenciales?<br \/>\r\n<br \/>\r\n<a href=\"https:\/\/sinch.com\/fr\/apis\/messages\/api-conversation\/\" target=\"_blank\">La API de conversaci\u00f3n<\/a> de Sinch es f\u00e1cil de integrar, est\u00e1 optimizada para m\u00faltiples canales de mensajer\u00eda y permite una comunicaci\u00f3n bidireccional con los clientes.<br \/>\r\nCrea relaciones m\u00e1s s\u00f3lidas y una mejor experiencia m\u00f3vil.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/apis\/messaging\/conversation-api\/\" class=\"btn-arrow fs-sm \" title=\"Dise\u00f1a tus propias interacciones con clientes\" target=\"_blank\">Empieza ya<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":159537,"template":"","meta":{"_acf_changed":true},"class_list":["post-161453","scc-chapter","type-scc-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interacciones con clientes y comunicaciones digitales - Sinch<\/title>\n<meta name=\"description\" content=\"Explora los resultados de la encuesta a consumidores para saber por qu\u00e9 interaccionan con ciertas comunicaciones. Y, adem\u00e1s, ejemplos reales de mensajes.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interacciones con clientes y comunicaciones digitales - Sinch\" \/>\n<meta property=\"og:description\" content=\"Explora los resultados de la encuesta a consumidores para saber por qu\u00e9 interaccionan con ciertas comunicaciones. Y, adem\u00e1s, ejemplos reales de mensajes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/es\/estado-comunicaciones-clientes\/capitulo\/enganchados\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-02T06:04:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SCC-Hub-Link-Preview-1200x628-1-1024x536.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/estado-comunicaciones-clientes\\\/capitulo\\\/enganchados\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/es\\\/estado-comunicaciones-clientes\\\/capitulo\\\/enganchados\\\/\",\"name\":\"Interacciones con clientes y comunicaciones digitales - Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/estado-comunicaciones-clientes\\\/capitulo\\\/enganchados\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/estado-comunicaciones-clientes\\\/capitulo\\\/enganchados\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/SI-SDCC-Chapter-2-Hero-Engaged.png\",\"datePublished\":\"2025-06-16T09:29:19+00:00\",\"dateModified\":\"2026-02-02T06:04:27+00:00\",\"description\":\"Explora los resultados de la encuesta a consumidores para saber por qu\u00e9 interaccionan con ciertas comunicaciones. Y, adem\u00e1s, ejemplos reales de mensajes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/estado-comunicaciones-clientes\\\/capitulo\\\/enganchados\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/es\\\/estado-comunicaciones-clientes\\\/capitulo\\\/enganchados\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/estado-comunicaciones-clientes\\\/capitulo\\\/enganchados\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/SI-SDCC-Chapter-2-Hero-Engaged.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/SI-SDCC-Chapter-2-Hero-Engaged.png\",\"width\":1297,\"height\":1296},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/estado-comunicaciones-clientes\\\/capitulo\\\/enganchados\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Haz que cada punto de contacto sea atractivo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/es\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Interacciones con clientes y comunicaciones digitales - Sinch","description":"Explora los resultados de la encuesta a consumidores para saber por qu\u00e9 interaccionan con ciertas comunicaciones. Y, adem\u00e1s, ejemplos reales de mensajes.","robots":{"index":"noindex","follow":"follow"},"og_locale":"es_ES","og_type":"article","og_title":"Interacciones con clientes y comunicaciones digitales - Sinch","og_description":"Explora los resultados de la encuesta a consumidores para saber por qu\u00e9 interaccionan con ciertas comunicaciones. Y, adem\u00e1s, ejemplos reales de mensajes.","og_url":"https:\/\/sinch.com\/es\/estado-comunicaciones-clientes\/capitulo\/enganchados\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2026-02-02T06:04:27+00:00","og_image":[{"url":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SCC-Hub-Link-Preview-1200x628-1-1024x536.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/es\/estado-comunicaciones-clientes\/capitulo\/enganchados\/","url":"https:\/\/sinch.com\/es\/estado-comunicaciones-clientes\/capitulo\/enganchados\/","name":"Interacciones con clientes y comunicaciones digitales - Sinch","isPartOf":{"@id":"https:\/\/sinch.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/es\/estado-comunicaciones-clientes\/capitulo\/enganchados\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/es\/estado-comunicaciones-clientes\/capitulo\/enganchados\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Chapter-2-Hero-Engaged.png","datePublished":"2025-06-16T09:29:19+00:00","dateModified":"2026-02-02T06:04:27+00:00","description":"Explora los resultados de la encuesta a consumidores para saber por qu\u00e9 interaccionan con ciertas comunicaciones. Y, adem\u00e1s, ejemplos reales de mensajes.","breadcrumb":{"@id":"https:\/\/sinch.com\/es\/estado-comunicaciones-clientes\/capitulo\/enganchados\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/es\/estado-comunicaciones-clientes\/capitulo\/enganchados\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sinch.com\/es\/estado-comunicaciones-clientes\/capitulo\/enganchados\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Chapter-2-Hero-Engaged.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Chapter-2-Hero-Engaged.png","width":1297,"height":1296},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/es\/estado-comunicaciones-clientes\/capitulo\/enganchados\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/es\/"},{"@type":"ListItem","position":2,"name":"Haz que cada punto de contacto sea atractivo"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/es\/#website","url":"https:\/\/sinch.com\/es\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/sinch.com\/es\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sinch.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/es\/wp-json\/wp\/v2\/scc-chapter\/161453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/es\/wp-json\/wp\/v2\/scc-chapter"}],"about":[{"href":"https:\/\/sinch.com\/es\/wp-json\/wp\/v2\/types\/scc-chapter"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/es\/wp-json\/wp\/v2\/media\/159537"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/es\/wp-json\/wp\/v2\/media?parent=161453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}