{"id":161450,"date":"2025-06-16T09:29:18","date_gmt":"2025-06-16T09:29:18","guid":{"rendered":"https:\/\/sinch.com\/?post_type=scc-chapter&#038;p=161450"},"modified":"2026-02-02T06:13:11","modified_gmt":"2026-02-02T06:13:11","slug":"informacion-estrategica-sectores","status":"publish","type":"scc-chapter","link":"https:\/\/sinch.com\/es\/estado-comunicaciones-clientes\/capitulo\/informacion-estrategica-sectores\/","title":{"rendered":"\u00bfQu\u00e9 es lo pr\u00f3ximo para las comunicaciones digitales con los clientes?"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-primary-subtle shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Gestionar las comunicaciones con los clientes en 2025<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p class=\"mb-0\">Los retos de seguridad, coste e integraci\u00f3n mantienen en vela a los mayores l\u00edderes empresariales. Pero no hay una soluci\u00f3n \u00fanica para todos. Por eso desarrollamos un marco claro para ayudar a las organizaciones a mejorar las estrategias de comunicaci\u00f3n, el tiempo y los recursos, donde m\u00e1s importa.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=_Vjrgu-ybZI\" class=\"lazy-video-link\" data-lazy-video=\"_Vjrgu-ybZI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/_Vjrgu-ybZI\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/_Vjrgu-ybZI\/maxresdefault.jpg\" alt=\"The state of customer communications - Industry insights\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=_Vjrgu-ybZI#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/_Vjrgu-ybZI\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/_Vjrgu-ybZI\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=_Vjrgu-ybZI\",\n    \"name\": \"The state of customer communications - Industry insights\",\n    \"description\": \"Security, cost, and integration. They\\u2019re three challenges every business leader knows all too well, and they can be concerns for your customer communications. In this video, we reveal what\\u2019s really keeping leaders in tech, retail, financial services, and healthcare up at night. \\n\\nBacked by survey insights from hundreds of decision-makers, Sinch explores how communication strategies are evolving to meet consumer expectations. Find out why a multichannel approach is no longer optional, and how to start making smarter investments in your communication stack.\\nGet more in Chapter 1 of The state of customer communications:\\nhttps:\/\/s.sinch.com\/4eQ6qwG\\n\\n\\ud83c\\udfa5 This video unpacks industry insights from \\u201cThe state of customer communications 2025.\\u201d Watch the full video series for more: https:\/\/www.youtube.com\/watch?v=_Vjrgu-ybZI&list=PLDWxiKsSIVPJcUp6nNuz958h2qlGl32sP\",\n    \"uploadDate\": \"2025-07-04T06:32:43+00:00\",\n    \"duration\": \"PT2M16S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">\u00bfQu\u00e9 canales de comunicaci\u00f3n con los clientes utilizan ahora las empresas?<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p>Los distintos sectores tienen necesidades \u00fanicas de comunicaci\u00f3n con los clientes, y eso se refleja en los resultados de nuestra encuesta. Mientras que el email y los mensajes de texto se utilizan ampliamente en los cuatro sectores, otros canales tienen distintos \u00edndices de adopci\u00f3n.<\/p><p>Por ejemplo, es m\u00e1s probable que el comercio minorista utilice otras aplicaciones de mensajer\u00eda (WhatsApp, Messenger, etc.), mientras que es menos probable que las comunicaciones sanitarias incluyan estos canales. La sanidad es m\u00e1s propensa a utilizar comunicaciones de voz y mensajer\u00eda in-app. Las organizaciones de servicios financieros (FinServ) parecen ser las primeras en haber adoptado el canal de RCS (Rich Communication Services), mientras que los minoristas parecen estar algo rezagados en ese \u00e1mbito. Como exploraremos en este informe, los factores de confianza y seguridad que tienen el RCS lo hacen ideal para determinadas comunicaciones en finanzas, lo que puede ser la raz\u00f3n de su pronta adopci\u00f3n.<\/p><p>Quiz\u00e1 lo que m\u00e1s llama la atenci\u00f3n de estos resultados es que las empresas utilizan una amplia gama de canales para satisfacer las expectativas de los clientes y ofrecer una experiencia ideal al mayor n\u00famero posible de personas.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div class=\"text-center\">\r\n                                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SDCC-25-Chapter-1-Chart-1-1.png\" alt=\"Image for \u00bfQu\u00e9 canales de comunicaci\u00f3n con los clientes utilizan ahora las empresas?\">\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-sand-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">77%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de los consumidores desean recibir mensajes promocionales a trav\u00e9s del email marketing.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">36%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de los consumidores quieren recibir mensajes informativos en m\u00e1s de un canal.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">52%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de los consumidores confiar\u00edan en las respuestas generadas por IA para las actualizaciones informativas a los clientes.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">58%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de los consumidores quieren elegir su canal preferido cuando se dan de alta para comunicaciones.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Las preferencias de comunicaci\u00f3n de los consumidores var\u00edan<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Como ver\u00e1s a lo largo de este informe, el canal que los consumidores eligen como \u00abmejor opci\u00f3n\u00bb depende mucho de la situaci\u00f3n, del sector e incluso de su edad.<\/p><p>Hemos destacado algunas estad\u00edsticas de los pr\u00f3ximos cap\u00edtulos para ilustrar este hecho. Pero he aqu\u00ed la cuesti\u00f3n&#8230;<\/p><p>Las comunicaciones con los clientes se complican cuando hay m\u00faltiples canales y diversas opiniones a las que dirigirse. \u00c9se es el primer reto: <b>Identificar la combinaci\u00f3n adecuada para la estrategia de comunicaci\u00f3n de tu empresa.<\/b><\/p><p class=\"mb-0\">Sin embargo, no es el \u00fanico reto al que se enfrentan las empresas a la hora de crear programas de comunicaci\u00f3n que capten e informen a los clientes al tiempo que los mantienen seguros y contentos.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMTg3M2I1ZTRiNDM5Y2VkYjgxOTViMDhiMDZlMmVhOWE\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMTg3M2I1ZTRiNDM5Y2VkYjgxOTViMDhiMDZlMmVhOWE() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMTg3M2I1ZTRiNDM5Y2VkYjgxOTViMDhiMDZlMmVhOWE\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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comunicaciones con otros sistemas (38&nbsp;%) surgieron como tres de los mayores retos.<\/p><p>Estos tres problemas, tan familiares, no han estado muy por delante de otros retos de comunicaci\u00f3n presentados a los participantes en la encuesta.  <\/p><p>Est\u00e1 claro que un n\u00famero significativo de organizaciones de los sectores sanitario, financiero, minorista y tecnol\u00f3gico tambi\u00e9n tienen problemas con otras cuestiones, desde la personalizaci\u00f3n hasta la entregabilidad. Esto pone de manifiesto la complejidad de las comunicaciones digitales con los clientes, el panorama actual y los numerosos problemas a los que se enfrentan las empresas.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"648\" height=\"535.5\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Communication-Channels.png\" alt=\"Image for \">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><small><\/small><p><b>Revisemos m\u00e1s de cerca el reto de integrar las comunicaciones con los clientes desde tres \u00e1ngulos:<\/b><\/p><p class=\"mb-0\"><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \"><b>1.<\/b> Integrar las comunicaciones con otros sistemas y tecnolog\u00edas.<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \"><b>2.<\/b> Conectar los canales de comunicaci\u00f3n entre s\u00ed para una experiencia del cliente m\u00e1s cohesionada.<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \"><b>3.<\/b> Integrar las comunicaciones en una aplicaci\u00f3n o plataforma orientada al cliente.<\/span><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfYmViOTllMWMxNjQ5ZGQxMDM1Y2U5MzAzNDI2YmYwYTE\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfYmViOTllMWMxNjQ5ZGQxMDM1Y2U5MzAzNDI2YmYwYTE() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfYmViOTllMWMxNjQ5ZGQxMDM1Y2U5MzAzNDI2YmYwYTE\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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tecnolog\u00edas, como las soluciones de gesti\u00f3n de relaciones con los clientes (CRM), el software de asistencia, la automatizaci\u00f3n del marketing y las plataformas de comercio electr\u00f3nico. Permite desde una mejor personalizaci\u00f3n hasta una mayor eficacia operativa.<\/p><p>De media en los sectores el 55&nbsp;% de los encuestados afirm\u00f3 que sus comunicaciones est\u00e1n totalmente integradas con sus recursos tecnol\u00f3gicos. A\u00fan as\u00ed, <b>el 38&nbsp;% reconocen tenerlas parcialmente integradas<\/b> y el 6&nbsp;% dicen tenerlas m\u00ednimamente integradas o no tenerlas integradas en absoluto.<\/p><p>Curiosamente <b>el 38&nbsp;% de los encuestados tambi\u00e9n indic\u00f3 que la integraci\u00f3n con otros sistemas era un reto importante<\/b>. 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Tambi\u00e9n crea algunos retos.<\/p><p>Podr\u00eda considerarse una tarea de \u00abexpansi\u00f3n de la comunicaci\u00f3n\u00bb. Y afrontar este reto tiene enormes beneficios. Cuando los canales est\u00e1n conectados, la informaci\u00f3n y las conversaciones pueden fluir sin problemas de un canal a otro. Eso es \u00f3ptimo para experiencias de cliente cohesionadas, especialmente cuando se trata de mantener a la gente contenta con una asistencia fiable.<\/p><p class=\"mb-0\">La investigaci\u00f3n de Sinch revel\u00f3 que <b>el 59&nbsp;% de las empresas afirman que sus canales de comunicaci\u00f3n est\u00e1n totalmente integrados<\/b>. El 36&nbsp;% de los encuestados dicen que las comunicaciones est\u00e1n parcialmente integradas y algo menos de 5&nbsp;% que est\u00e1n m\u00ednimamente integradas o no lo est\u00e1n en absoluto.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-3 py-7 p-md-9 justify-content-lg-center rounded-lg bg-sand-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 \">\r\n\r\n                                            <div class=\"col-md-6 col-lg-7 mt-5 mt-md-0 order-2 order-md-2\">\r\n                            \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE\" class=\"lazy-video-link\" data-lazy-video=\"6rybJP5cOuE\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\" alt=\"How Entertainment Production Company Fills 20K-Person Events with SMS Automation by Sinch Engage\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/6rybJP5cOuE\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE\",\n    \"name\": \"How Entertainment Production Company Fills 20K-Person Events with SMS Automation by Sinch Engage\",\n    \"description\": \"See how Family Quest Entertainment, creators of Jurassic Quest and Brick Fest Live, uses Sinch Engage's SMS platform and HubSpot texting integration to manage 200+ events annually. This case study shows how CEO Chad Collins automated event marketing to reach busy parents and fill venues with 8,000-20,000 attendees every weekend. \\n\\nKey Takeaways:\\n- How SMS cuts through busy parents' communication overload better than email\\n- Why HubSpot automation workflows, made easy with Sinch Engage, helped them launch events extremely quickly \\n- How personalized SMS campaigns increased attendance at large-scale events \\n- The positive business impact of automating customer outreach for 200+ events per year \\n- Why SMS has been their secret weapon since 2017 \\\"before it was cool\\\"\\n-  How automation freed up team time for higher-level strategic work \\n\\nAbout Family Quest Entertainment: Event production company creating educational, interactive family experiences like Jurassic Quest and Brick Fest Live, producing over 200 events annually across the country. \\n\\nRead the full story: https:\/\/sinch.com\/engage\/customer-stories\/family-quest-entertainment\/\\n\\nReady to scale your messaging campaigns? \\nLearn more about Sinch Engage (formerly MessageMedia): https:\/\/sinch.com\/engage\/ \\nConnect with our messaging experts: https:\/\/sinch.com\/engage\/book-a-demo\/ \\nIf you\\u2019re a HubSpot user, explore our top-rated integration: https:\/\/sinch.com\/engage\/integrations\/hubspot\",\n    \"uploadDate\": \"2025-01-30T15:21:21+00:00\",\n    \"duration\": \"PT3M1S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                        <\/div>\r\n                    \r\n                    <div class=\"col-md-6 col-lg-5 order-1 order-md-1 pe-1 pe-md-6 pe-lg-7\">\r\n                                                    <p class=\"text-uppercase section-caption\">Testimonio<\/p>\r\n                        \r\n                        <h2 class=\"h5 mb-3 mb-lg-4\">Ampliar e integrar las comunicaciones con los clientes<\/h2>\r\n\r\n                        <p>Descubre qu\u00e9 hizo la empresa de espect\u00e1culos en directo, Family Quest, cuando sus recursos tecnol\u00f3gicos y su soluci\u00f3n de mensajer\u00eda dejaron de satisfacer sus necesidades.<\/p><p>El director ejecutivo (CEO) de Family Quest explica por qu\u00e9 integrar las comunicaciones por mensajes de texto con su plataforma de gesti\u00f3n de relaciones con los clientes (CRM) ha sido imprescindible para atraer a multitudes de personas a sus divertidos eventos.<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=ef60QjNEXxQ\" class=\"lazy-video-link\" data-lazy-video=\"ef60QjNEXxQ\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/ef60QjNEXxQ\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/ef60QjNEXxQ\/maxresdefault.jpg\" alt=\"How SparkToro sends its most important emails\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=ef60QjNEXxQ#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/ef60QjNEXxQ\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/ef60QjNEXxQ\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=ef60QjNEXxQ\",\n    \"name\": \"How SparkToro sends its most important emails\",\n    \"description\": \"SparkToro, co-founded by Casey Henry and Rand Fishkin in 2018, helps businesses understand their target audiences. From day one, SparkToro has used Sinch Mailgun to send its onboarding and transactional emails.\\n\\nCasey chose Mailgun because of our developer-friendly documentation and accessible pricing. Plus, as he puts it, \\\"It just did what it was supposed to do.\\u201d\\n\\n\\ud83d\\udd17 Read the full story here: https:\/\/www.sinch.com\/insights\/customer-stories\/sparktoro\/\",\n    \"uploadDate\": \"2024-08-07T12:30:25+00:00\",\n    \"duration\": \"PT3M18S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">TESTIMONIO<\/p><h3 class=\"h3 mb-0\">Integrar las comunicaciones en tu aplicaci\u00f3n<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Otra forma en la que las comunicaciones deben integrarse es con las aplicaciones orientadas al cliente. Los mensajes autom\u00e1ticos disparados por el registro de una cuenta, los pagos o la actividad dentro de la aplicaci\u00f3n mantienen a los usuarios informados e interactuando con tu producto.<\/p><p>Casey Henry es CTO en la startup tecnol\u00f3gica SparkToro. 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Pero a\u00fan puede haber otros retos&#8230;<\/p><p>Seg\u00fan nuestra encuesta, un n\u00famero ligeramente superior de encuestados considera que el coste (17&nbsp;%) y la seguridad (18&nbsp;%) son los mayores problemas a la hora de conectar las aplicaciones y las comunicaciones con los clientes.<\/p><p>Adem\u00e1s de esas dos opciones, la mayor\u00eda de los retos fueron elegidos por entre el 8&nbsp;% y el 12&nbsp;% de los encuestados. 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Visit our website for guides, resources, and success stories: https:\/\/sinch.com\/rcs\/\\n\\nAbout Sinch\\nSinch is the Customer Communications Cloud. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it simple. With our suite of APIs, ready-to-use applications, and tailored solutions, you can easily reach your customers through mobile messaging, voice, and email. Trusted by over 150,000 businesses worldwide\\u2014including leading names like Google, Uber, Paypal, and Visa\\u2014Sinch stands out for its unmatched reliability, security, and global reach. With our Global Super Network and AI-enriched products, we are pioneering the way the world communicates, ensuring that every customer interaction is seamless and secure. https:\/\/www.sinch.com\/\",\n    \"uploadDate\": \"2025-03-03T21:15:34+00:00\",\n    \"duration\": \"PT2M1S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Canal emergente<\/p><h3 class=\"h3 mb-0\">RCS for Business<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>\u00bfTe has enterado? Se est\u00e1 produciendo una transformaci\u00f3n en las comunicaciones con los clientes. RCS for Business podr\u00eda cambiar la forma en que los consumidores interact\u00faan con las empresas en los smartphones.<\/p><p>El RCS aporta muchas ventajas, pero \u00bfson conscientes de ello los l\u00edderes en sanidad, servicios financieros, comercio minorista o tecnolog\u00eda?<\/p><p>En los cuatro sectores descubrimos que <b>el 87&nbsp;% de los l\u00edderes empresariales est\u00e1n al menos algo familiarizados con el RCS<\/b>.<\/p><p class=\"mb-0\">\u00bfNecesitas ponerte al d\u00eda? No te preocupes. 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order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\"><\/p><h3 class=\"h3 mb-0\">Sacar el m\u00e1ximo partido a RCS<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Pedimos a los participantes en la encuesta que seleccionaran hasta tres de las mayores ventajas de utilizar RCS en sus estrategias de comunicaci\u00f3n.<\/p><p>Encabezando la lista, el 48&nbsp;% creen que los mensajes RCS <b>mejorar\u00e1n la seguridad<\/b>. Esto se debe en parte a que est\u00e1 encriptado en tr\u00e1nsito, lo que hace que un <a href=\"https:\/\/sinch.com\/blog\/rcs-security\/\" target=\"_blank\" rel=\"noopener noreferrer\">RCS sea m\u00e1s seguro<\/a> que un SMS b\u00e1sico. Adem\u00e1s, solo <a href=\"https:\/\/sinch.com\/blog\/rcs-verified-senders\/\" target=\"_blank\" rel=\"noopener noreferrer\">los remitentes verificados<\/a> pueden enviar mensajes comerciales de RCS, lo que hace que sea m\u00e1s seguro interactuar con ellos.<\/p><p>El 40&nbsp;% de los l\u00edderes empresariales piensan que el uso de RCS les ayudar\u00e1 a <b>aumentar las interacciones con los clientes<\/b> y casi el 37&nbsp;% dicen que <b>aumentar la confianza de los clientes<\/b> es uno de los beneficios principales.<\/p><p>El verdadero valor del RCS en las comunicaciones con los clientes depender\u00e1 de c\u00f3mo decidas utilizarlo, ya que cada una de todas estas ventajas es una posibilidad real.<\/p><p class=\"mb-0\">Descubre lo que piensan los consumidores de las experiencias m\u00e1s comunes de mensajer\u00eda RCS en los pr\u00f3ximos cap\u00edtulos.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfOWE5NzIzYjI1NDg5ZjFlNmY5NjQyMjg2YzVkODllZDM\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfOWE5NzIzYjI1NDg5ZjFlNmY5NjQyMjg2YzVkODllZDM() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfOWE5NzIzYjI1NDg5ZjFlNmY5NjQyMjg2YzVkODllZDM\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Oportunidades emergentes<\/p><h2 class=\"h2 mb-0\">La IA en las comunicaciones con los clientes<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>There\u2019s no denying the fact that&nbsp;<a href=\"https:\/\/sinch.com\/blog\/how-ai-will-make-us-better-humans\/\" target=\"_blank\" rel=\"noopener noreferrer\">artificial intelligence is revolutionizing<\/a> many facets of our work and lives.&nbsp;<\/p><p>Digital customer communications certainly stand to benefit from AI in multiple ways. That includes everything from better personalization to efficient customer service. At the same time, this technology is advancing so quickly that people do have concerns.<\/p><p>Top among them in our survey of business leaders are <b>data and security<\/b> (46%), <b>accuracy and reliability<\/b> (39%), as well as <b>customer trust and perception of AI<\/b>&nbsp;(34%).<\/p><p>Fewer respondents had ethical concerns or worries about employee displacement from implementing AI in customer communications.<\/p><p class=\"mb-0\">We\u2019ll show you more about consumers\u2019 expectations, comfort levels, and concerns around AI in upcoming chapters.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-42a758233c59a0d6ee21773d9c4e347a\">\r\n            \u00abLos consumidores son cada vez m\u00e1s exigentes. La IA generativa en las comunicaciones permite a las empresas aprovechar sus conocimientos e informaci\u00f3n para responder instant\u00e1neamente a los clientes. Creo que, en comparaci\u00f3n con la situaci\u00f3n actual, en lo que respecta a la atenci\u00f3n al cliente y los casos de uso del servicio de atenci\u00f3n al cliente, vamos a empezar a ver c\u00f3mo la IA maneja un volumen 10 veces mayor que el que maneja actualmente\u00bb.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/GLT-CEO-Laurinda-Pang@2x.png\" alt=\"Foto de Laurinda Pang\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-42a758233c59a0d6ee21773d9c4e347a\">\r\n                        Laurinda Pang                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directora ejecutiva (CEO), Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">\u00bfC\u00f3mo utilizan las empresas la IA en las comunicaciones con los clientes?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Muchas organizaciones ya utilizan la inteligencia artificial para mejorar sus estrategias de comunicaci\u00f3n. He aqu\u00ed algunos de los posibles casos de uso y su popularidad en la sanidad, los servicios financieros, el comercio minorista y la tecnolog\u00eda.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/filter.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Entre todas las industrias, alrededor de 44&nbsp;% utilizan <b>la IA para la personalizaci\u00f3n<\/b>.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/user-stack.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    El 47&nbsp;%, en todos los sectores, ya utilizan <b>la IA para comunicaciones predictivas<\/b> que satisfagan las necesidades de los clientes\/pacientes.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/robot.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    En sanidad y finanzas, m\u00e1s del 50&nbsp;% dicen que utilizan <b>chatbots de IA<\/b> para dar respuestas automatizadas.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/database-badge-check.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    En tecnolog\u00eda, el 59&nbsp;% utilizan <b>la IA para ayudarles a analizar los datos de los clientes<\/b>.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/pin-map.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Alrededor del 48&nbsp;% en el comercio minorista utilizan <b>la IA para ofrecer actualizaciones en tiempo real<\/b> sobre env\u00edo y entregas.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/calendar.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    S\u00f3lo el 32&nbsp;% de las empresas sanitarias utilizan <b>la IA para ayudar a programar las citas<\/b>.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/shopping-cart.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Menos del 38&nbsp;% de los encuestados del sector minorista han implantado <b>asistentes de compra con IA<\/b>.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-cross.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                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order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\"><\/p><h3 class=\"h3 mb-0\">\u00bfD\u00f3nde est\u00e1n invirtiendo las empresas en comunicaci\u00f3n con los clientes?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>We asked business leaders to identify the emerging communication channels they expect to take advantage of in the next 12 months.<\/p><p>Nearly <b>63% plan to adopt AI voice bots in 2025<\/b>, making it the most popular emerging channel. Around 48% also plan to invest in or adopt video chat capabilities.<\/p><p>60% of financial services respondents say they\u2019ll invest in AI chatbots, which is higher than the average of 46%.<\/p><p>Only 29% of retailers said they\u2019d invest in other messaging apps like WhatsApp and Messenger. That\u2019s lower than the 42% average across industries we surveyed. But as noted at the start of this chapter, retail is the industry most likely to already use these other messaging apps.<\/p><p class=\"mb-0\">Only 4% of all business leaders surveyed said they weren\u2019t planning to invest in any of these opportunities in the next year. These results show that the world of digital customer communications is constantly evolving, prompting innovative companies to explore new opportunities and stay agile.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Planes estrat\u00e9gicos para las comunicaciones digitales en 2025<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p>En el pr\u00f3ximo a\u00f1o, <b>el 46&nbsp;% de todos los l\u00edderes empresariales encuestados tiene previsto centrarse en mejorar la forma en que las comunicaciones se integran con sus recursos tecnol\u00f3gicos<\/b>. Y eso a pesar de que m\u00e1s de la mitad dicen que ya est\u00e1n totalmente integradas. El 43&nbsp;% priorizar\u00e1 la adopci\u00f3n de tecnolog\u00edas emergentes en 2025. Aqu\u00ed tienes algunas ideas adicionales:<\/p><p>&#8211; Tanto los esfuerzos de personalizaci\u00f3n como la optimizaci\u00f3n de los canales de comunicaci\u00f3n existentes fueron elegidos alrededor del 40&nbsp;% de las veces.<br><span style=\"font-family: -apple-system, BlinkMacSystemFont, \" segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\">&#8211; M\u00e1s del 35&nbsp;% de los encuestados tienen previsto implementar m\u00e1s IA y automatizaci\u00f3n en sus comunicaciones.<br><\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, \" segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\">&#8211; Un total de 22&nbsp;% afirman que mantendr\u00e1n o reducir\u00e1n sus inversiones en comunicaciones.<br><\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont, \" segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\">&#8211; Los encuestados del sector sanitario (25&nbsp;%) fueron los m\u00e1s propensos a indicar que reducir\u00edan las inversiones. El mismo porcentaje de empresas sanitarias tiene previsto mantener las inversiones. Menos del 3&nbsp;% de todas las dem\u00e1s industrias dijeron lo mismo.<\/span><\/p><p class=\"mb-0\">Estos resultados sugieren que la mayor\u00eda de las empresas buscar\u00e1n formas de potenciar y mejorar sus comunicaciones en 2025. \u00bfY por qu\u00e9 no? 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             <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">\u00bfTodo listo para afrontar los retos de la comunicaci\u00f3n y aprovechar las oportunidades?<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/plugs.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Integrar las comunicaciones                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Sinch proporciona las herramientas necesarias para integrar los canales de comunicaci\u00f3n con el cliente en cualquier aplicaci\u00f3n.<br><br \/>\r\nEso incluye API para email, voz, verificaciones, SMS\/MMS y canales de mensajer\u00eda avanzados.<br><br \/>\r\nAdem\u00e1s de la asistencia experta y responsive de Sinch, nuestras API y SDK incluyen documentaci\u00f3n clara, lo que facilita la creaci\u00f3n y ampliaci\u00f3n de tus propias soluciones.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/es\/apis\/\" class=\"btn-arrow fs-sm \" title=\"Integrar las comunicaciones\" target=\"_blank\">Empieza ya<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/ai.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Explorar las posibilidades de la IA                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    \u00bfC\u00f3mo puede la inteligencia artificial mejorar tu estrategia de comunicaci\u00f3n?<br><br \/>\r\nSinch lidera el camino con soluciones de IA m\u00e1s inteligentes y seguras.<br><br \/>\r\nEso incluye herramientas para ayudarte a hacer el trabajo m\u00e1s r\u00e1pido, luchar contra el fraude y construir bots de voz y chatbots de IA de vanguardia.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/es\/sinch-ai\/\" class=\"btn-arrow fs-sm \" title=\"Explorar las posibilidades de la IA\" target=\"_blank\">Empieza ya<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/chat-stack-audio-video.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Enviar experiencias m\u00e1s enriquecedoras                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    S\u00e9 uno de los primeros en adoptar RCS, la pr\u00f3xima gran novedad en comunicaciones con los clientes.<br><br \/>\r\nDa vida a tus campa\u00f1as de mensajer\u00eda a la vez que aumentas la confianza e impulsas el conocimiento de la marca.<br><br \/>\r\nDescubre el futuro y aprovecha el poder de RCS y ofrece experiencias similares a las de las aplicaciones en la bandeja de entrada nativa del m\u00f3vil.                                <\/div>\r\n                                                                                <\/div>\r\n                                 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