{"id":161441,"date":"2025-06-16T09:30:00","date_gmt":"2025-06-16T09:30:00","guid":{"rendered":"https:\/\/sinch.com\/?post_type=scc-chapter&#038;p=161441"},"modified":"2026-02-02T05:58:53","modified_gmt":"2026-02-02T05:58:53","slug":"informados","status":"publish","type":"scc-chapter","link":"https:\/\/sinch.com\/es\/estado-comunicaciones-clientes\/capitulo\/informados\/","title":{"rendered":"Domina las comunicaciones informativas a tus clientes"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Lo que los clientes necesitan saber, cuando necesiten saberlo<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p class=\"mb-0\">Desde las confirmaciones de pedido y las actualizaciones de env\u00edo hasta los recordatorios de citas y los procesos de bienvenida e introducci\u00f3n, tu estrategia de entrega de informaci\u00f3n afecta directamente a la experiencia del cliente. Estos mensajes transaccionales mantienen a la gente al d\u00eda y hacen que tu negocio funcione sin problemas. Los expertos de Sinch aportan m\u00e1s informaci\u00f3n sobre por qu\u00e9 las actualizaciones a los clientes son cruciales.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=PKvWI9U1rj4\" class=\"lazy-video-link\" data-lazy-video=\"PKvWI9U1rj4\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/PKvWI9U1rj4\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/PKvWI9U1rj4\/maxresdefault.jpg\" alt=\"The state of customer communications - Pillar 2: Informed\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=PKvWI9U1rj4#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/PKvWI9U1rj4\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/PKvWI9U1rj4\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=PKvWI9U1rj4\",\n    \"name\": \"The state of customer communications - Pillar 2: Informed\",\n    \"description\": \"From order updates to fraud alerts, timely notifications ensure your customers stay updated with the information they need to know. In this video, we explore the second pillar of exceptional customer communication: keeping people informed.\\n\\nCustomer updates are much different than mass marketing messages. They\\u2019re almost always personal and anticipated. But customers can\\u2019t stay informed if messages never reach them. That\\u2019s why deliverability is so important. Listen in as we talk to a Sinch expert about reaching the inbox.\\nGet more in Chapter 3 of The state of customer communications:\\nhttps:\/\/s.sinch.com\/44NJN7w\\n\\n\\ud83c\\udfa5 This is the fourth video in our series covering highlights from the full report. 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canales: email, mensaje de texto y voz.<\/b><\/p><p class=\"mb-0\">La verdad es que el canal de comunicaci\u00f3n digital adecuado depende de las preferencias del cliente, as\u00ed como de la situaci\u00f3n y la informaci\u00f3n que necesites transmitir.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"600.5\" height=\"642.5\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SDCC-25-Chapter-3-Chart-2_v2-3.png\" alt=\"Image for Transmitir informaci\u00f3n a las distintas generaciones\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Transmitir informaci\u00f3n a las distintas generaciones<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Existen algunas diferencias de opini\u00f3n entre los diferentes grupos de edad cuando se trata de recibir mensajes informativos.<\/p><p>Mientras que los \u00abbaby boomers\u00bb son los m\u00e1s propensos a querer solo un email (54&nbsp;%), los consumidores de la Generaci\u00f3n Z fueron los m\u00e1s propensos a querer \u00abla trifecta\u00bb de comunicaciones informativas, es decir, por email, mensaje de texto y por voz (13&nbsp;%).<\/p><p>Como era de esperar, los consumidores de la Generaci\u00f3n Z y de la generaci\u00f3n millennial fueron ligeramente m\u00e1s propensos que la media a querer recibir actualizaciones solo por mensaje de texto. 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class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Al igual que con sus quejas sobre los mensajes promocionales, los consumidores dicen que lo que m\u00e1s les frustra es recibir comunicaciones informativas demasiado frecuentes o excesivas (48&nbsp;%).<\/p><p>En la misma l\u00ednea, m\u00e1s del 30&nbsp;% consideran frustrantes los mensajes informativos repetitivos. Ambos datos sugieren que <b>existe el peligro de sobreinformar a tus clientes<\/b>.<\/p><p>No muy lejos de los dos primeros, casi el 28&nbsp;% de los clientes se sienten molestos cuando no pueden hacer preguntas en respuesta a un mensaje transaccional. Esa conversaci\u00f3n bidireccional con el servicio de asistencia <a href=\"https:\/\/sinch.com\/blog\/what-is-conversational-ai-and-how-does-it-work\/\" target=\"_blank\" rel=\"noopener noreferrer\">o con un chatbot de IA<\/a> es algo que los mensajes de texto y otros canales de mensajer\u00eda s\u00ed que pueden facilitar.<\/p><p class=\"mb-0\"><b>La idoneidad en el tiempo de los mensajes informativos tambi\u00e9n es un factor clave.<\/b> M\u00e1s del 19&nbsp;% se sienten frustrados cuando estas comunicaciones no llegan a tiempo o llegan en un momento inoportuno. Asimismo, a m\u00e1s del 20&nbsp;% no les gusta que estos mensajes carezcan de informaci\u00f3n en tiempo real.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">\u00bfQu\u00e9 tipos de actualizaciones a los clientes son m\u00e1s importantes?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Nadie infravalorar\u00eda la importancia de las confirmaciones de pedidos, las actualizaciones de env\u00edos y las notificaciones de entregas. Estas comunicaciones del comercio electr\u00f3nico forman parte de la vida cotidiana de los consumidores. \u00bfPero qu\u00e9 pasa con las actualizaciones a los clientes m\u00e1s all\u00e1 de actividades como las compras en l\u00ednea, la entrega de comida y los viajes compartidos?<\/p><p>Pedimos a los consumidores que valoraran la importancia de los mensajes informativos de otros sectores, como la sanidad y los servicios financieros. Est\u00e1 claro que cuando un mensaje contiene informaci\u00f3n urgente o sensible al tiempo, los consumidores lo consideran muy importante. La importancia y la inmediatez de estos mensajes a menudo hacen de la mensajer\u00eda (SMS, MMS, RCS) un canal de comunicaci\u00f3n ideal.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/bell-badge.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    El 57&nbsp;% de los consumidores dicen que <b>las confirmaciones de citas<\/b> son muy importantes.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart-pulse.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    El 59&nbsp;% de los consumidores consideran muy importantes <b>las notificaciones de los resultados de las pruebas<\/b> por parte de las empresas sanitarias.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/privacy.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    El 74&nbsp;% de los consumidores dicen que <b>las alertas de fraude<\/b> son un tipo de mensaje informativo muy importante.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/piggy-bank.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    El 46&nbsp;% de los consumidores consideran que <b>los recordatorios de vencimientos de pagos<\/b> son mensajes informativos muy importantes.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">\u00bfPriorizas la entregabilidad de tus emails?<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p>M\u00e1s del 50&nbsp;% de los consumidores desean recibir mensajes informativos por email. Eso significa que tienes que llegar a la bandeja de entrada y evitar la carpeta de spam.<\/p><p><a href=\"https:\/\/www.mailgun.com\/resources\/research\/email-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">La investigaci\u00f3n de Sinch Mailgun<\/a> descubri\u00f3 que el 71&nbsp;% de las personas buscar\u00edan en su carpeta de spam para encontrar un email transaccional que se hubiera perdido. Otro 16&nbsp;% lo har\u00eda si la informaci\u00f3n fuera importante. Es un testimonio de la importancia de las comunicaciones informativas, no una excusa para despreocuparse de la entregabilidad.<\/p><p>La investigaci\u00f3n de Mailgun tambi\u00e9n descubri\u00f3 que <b>es probable que los consumidores reaccionen negativamente a los mensajes que acaban en spam<\/b>. El 33&nbsp;% dijeron que les resulta molesto o frustrante cuando esto ocurre, un 10&nbsp;% pierden la confianza en la marca y otro 10&nbsp;% se dar\u00edan de baja.  <\/p><p class=\"\">Una forma eficaz de mejorar tus posibilidades de llegar a la bandeja de entrada es separar el tr\u00e1fico de email transaccional y promocional en diferentes subdominios o direcciones IP de env\u00edo. A pesar de eso, <a href=\"https:\/\/www.mailgun.com\/resources\/research\/email-sender-reputation\/\" target=\"_blank\" rel=\"noopener noreferrer\">el informe State of email deliverability de Mailgun<\/a> descubri\u00f3 que el 50&nbsp;% de los remitentes no utilizan esta t\u00e1ctica. Otro 13&nbsp;% no est\u00e1 seguro de si separa el tr\u00e1fico de sus emails para mejorar su entregabilidad.<\/p><p class=\"\"><\/p><small><\/small><p class=\"\">* Email and the customer experience<br>** State of email deliverability 2025<\/p><p class=\"mb-0\"><\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">87%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de los consumidores comprobar\u00edan su carpeta de spam en busca de un email transaccional perdido. * <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">33%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de los consumidores encuentran molesto o frustrante que los emails que esperan acaben en spam. * <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">10%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de los consumidores perder\u00edan la confianza en la marca o se dar\u00edan de baja si los mensajes siguieran yendo a spam. * <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">63%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de los remitentes no separan el tr\u00e1fico de email transaccional del promocional (o no est\u00e1n seguros). ** <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-5f9602130ae247a54329d967fd1983d5\">\r\n            \u00abEl email es un canal que es conocido por su alto rendimiento de la inversi\u00f3n. Sin embargo, ese ROI disminuye a medida que aumentan los problemas de entregabilidad del email. Si no sigues las mejores pr\u00e1cticas de entregabilidad de emails, al final te pasar\u00e1 factura. Una vez que hayas invertido en la infraestructura, la autenticaci\u00f3n y la tecnolog\u00eda de marketing adecuadas, c\u00e9ntrate en mantener una buena higiene de tus listas al tiempo que entregas contenido relevante y de alta calidad a tus suscriptores para mantenerlos enganchados\u00bb.        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-Portrait-Kate-Nowrouzi.png\" alt=\"Foto de Kate Nowrouzi\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-5f9602130ae247a54329d967fd1983d5\">\r\n                        Kate Nowrouzi                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Vicepresidenta de Entregabilidad y Estrategia de producto, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                                                            <p class=\"text-uppercase section-caption\">Informados<\/p>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Diferencias en la mensajer\u00eda para m\u00f3viles<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p>La bandeja de entrada de la mensajer\u00eda nativa de los smartphones se ha convertido en un lugar familiar para recibir mensajes informativos, como recordatorios de citas. Pedimos a los participantes en la encuesta que seleccionaran el tipo de mensaje que prefer\u00edan para un recordatorio de cita sanitaria:<\/p><p>1. Un recordatorio por SMS b\u00e1sico.<br>2. Un recordatorio por MMS con una imagen de la ubicaci\u00f3n.<br>3. Un mensaje RCS con imagen de marca y botones para confirmar o reprogramar.<\/p><p class=\"mb-0\">La competici\u00f3n estuvo re\u00f1ida. Mientras que <b>el 41&nbsp;% de los participantes eligi\u00f3 el mensaje RCS<\/b>, el 40&nbsp;% prefiri\u00f3 el mensaje MMS con una imagen. Tal vez la imagen ayud\u00f3 a reforzar d\u00f3nde acudir a la cita. Ten en cuenta que un mensaje RCS tambi\u00e9n puede enviar im\u00e1genes y otros elementos multimedia junto con la imagen de marca, acciones sugeridas y mucho m\u00e1s.&nbsp;<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div class=\"text-center\">\r\n                                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-Handsets-SMS-MMS-RCS-2.png\" alt=\"Image for Diferencias en la mensajer\u00eda para m\u00f3viles\">\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfODJhMmU0MDBmYjU0NGI1MWYwZTkwNjU4MjgwZmI0NDY\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfODJhMmU0MDBmYjU0NGI1MWYwZTkwNjU4MjgwZmI0NDY() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfODJhMmU0MDBmYjU0NGI1MWYwZTkwNjU4MjgwZmI0NDY\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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La buena noticia es que <b>el 96&nbsp;% de los minoristas encuestados en nuestro estudio del sector afirman que utilizan el <\/b><a href=\"https:\/\/sinch.com\/pt\/blog\/conversational-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"\">comercio conversacional<\/a> para las comunicaciones bidireccionales con los clientes.<\/p><p>M\u00e1s de la mitad utilizan chatbots a trav\u00e9s de mensajes de texto y\/o en sus p\u00e1ginas web. 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ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">COMERCIO MINORISTA INFORMATIVO<\/p><h3 class=\"h3 mb-0\">\u00bfSe sienten c\u00f3modos los compradores recibiendo informaci\u00f3n de una inteligencia artificial?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Una de las muchas formas en que los minoristas pueden beneficiarse de la IA es proporcionando a los consumidores respuestas a preguntas b\u00e1sicas sobre log\u00edstica. \u00bfTe preguntas cu\u00e1ndo llegar\u00e1 un paquete? \u00bfPor qu\u00e9 no pedirle a un chatbot basado en inteligencia artificial que te de la informaci\u00f3n de \u00faltima hora?<\/p><p>Seg\u00fan nuestra encuesta, <b>m\u00e1s de la mitad de los consumidores (52,3&nbsp;%) confiar\u00edan en una IA para el seguimiento b\u00e1sico de pedidos y la informaci\u00f3n de env\u00edos<\/b>. 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Las ausencias en sanidad pueden suponer p\u00e9rdidas de ingresos, p\u00e9rdida de tiempo\/recursos, tiempos de espera m\u00e1s largos e incluso repercusiones negativas en la salud del paciente.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNjg0YTAxYmI3NzgwODczMjg1M2Y4NWVkNTVhOTI1NTE\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNjg0YTAxYmI3NzgwODczMjg1M2Y4NWVkNTVhOTI1NTE() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNjg0YTAxYmI3NzgwODczMjg1M2Y4NWVkNTVhOTI1NTE\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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  \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">ASISTENCIA SANITARIA INFORMATIVA<\/p><h3 class=\"h3 mb-0\">Expectativas sobre otro tipo de recordatorios<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Hay muchos otros mensajes informativos que ayudan a guiar la experiencia del paciente en la asistencia sanitaria. Eso incluye todo, desde seguimientos posteriores a una visita y actualizaciones de la medicaci\u00f3n hasta recordatorios para programar citas para atenci\u00f3n preventiva.<\/p><p><b>Casi el 55&nbsp;% de los consumidores quieren estos recordatorios y dicen que son \u00fatiles.<\/b> Adem\u00e1s, casi el 30&nbsp;% quieren tener la posibilidad de elegir los tipos de mensajes informativos que reciben de sus proveedores sanitarios.1<\/p><p class=\"mb-0\">Eso s\u00ed, ten en cuenta que alrededor del 15&nbsp;% de los pacientes preferir\u00edan no recibir estas comunicaciones. 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pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Servicios financieros informativos<\/p><h3 class=\"h3 mb-0\">Frecuencia de actualizaci\u00f3n de las cuentas<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>La investigaci\u00f3n de Sinch muestra que el 43&nbsp;% de los consumidores consideran que las actualizaciones del saldo de las cuentas son al menos algo importantes y el 37&nbsp;% dice lo mismo de las notificaciones sobre sus objetivos de ahorro.<\/p><p>Tambi\u00e9n comprobamos que recibir mensajes informativos con demasiada frecuencia es una frustraci\u00f3n com\u00fan. Entonces, \u00bfcon qu\u00e9 frecuencia quieren estos clientes que se les ponga al d\u00eda sobre sus finanzas personales?<\/p><p class=\"mb-0\">Los resultados sugieren que <b>el punto \u00f3ptimo para esta informaci\u00f3n est\u00e1 entre las actualizaciones semanales y mensuales<\/b>. M\u00e1s del 50&nbsp;% de las personas eligieron una de esas cadencias. Tambi\u00e9n es cierto que probablemente sea mejor dejar que los clientes establezcan ellos mismos la frecuencia que les resulte m\u00e1s conveniente.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-3 py-7 p-md-9 justify-content-lg-center rounded-lg bg-light-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 \">\r\n\r\n                                            <div class=\"col-md-6 col-lg-7 mt-5 mt-md-0 order-2 order-md-2\">\r\n                            \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=GH5JJQJcShI\" class=\"lazy-video-link\" data-lazy-video=\"GH5JJQJcShI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/GH5JJQJcShI\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/GH5JJQJcShI\/maxresdefault.jpg\" alt=\"How EasyPark Group keeps users informed with RCS\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": 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they\\u2019re not taking any shortcuts,\\u201d Alex explained. \\u201cFor us, this is something that we can rely on and that we don't need to spend a lot of time on.\\u201d \\n\\nRead the full case study here: https:\/\/www.sinch.com\/insights\/customer-stories\/how-easypark-group-keeps-20m-monthly-users-informed-sms-and-rcs\/\\n\\n\\n\\n#rcs #customerexperience #verifiedsender\",\n    \"uploadDate\": \"2024-06-13T14:42:30+00:00\",\n    \"duration\": \"PT3M53S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                        <\/div>\r\n                    \r\n                    <div class=\"col-md-6 col-lg-5 order-1 order-md-1 pe-1 pe-md-6 pe-lg-7\">\r\n                                                    <p class=\"text-uppercase section-caption\">Testimonio<\/p>\r\n                        \r\n                        <h2 class=\"h5 mb-3 mb-lg-4\">A\u00f1adir valor a la experiencia del cliente con mensajes informativos<\/h2>\r\n\r\n                        <p>La aplicaci\u00f3n m\u00f3vil EasyPark ayuda a personas de todo el mundo a resolver el problema de encontrar aparcamiento y pagar por \u00e9l.<\/p><p class=\"mb-0\">Mira este testimonio de un cliente de Sinch para descubrir c\u00f3mo los mensajes de texto informativos impulsan la experiencia general del cliente y descubre c\u00f3mo EasyPark utiliza tanto SMS como RCS para ofrecer a sus usuarios actualizaciones importantes para ellos.<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">\u00bfTodo listo para afrontar los retos de la comunicaci\u00f3n y aprovechar las oportunidades?<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/api.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                API de conversaci\u00f3n                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Mant\u00e9n informados a los clientes respondiendo a sus preguntas y satisfaciendo sus necesidades con conversaciones bidireccionales y en dispositivos m\u00f3viles.<br><br \/>\r\nConsigue una API sencilla para conectar con los clientes a trav\u00e9s de m\u00faltiples canales de mensajer\u00eda.<br><br \/>\r\nA\u00f1ade f\u00e1cilmente nuevos canales a tu mix cuando est\u00e9s preparado.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/apis\/messaging\/conversation-api\/\" class=\"btn-arrow fs-sm \" title=\"API de conversaci\u00f3n\" target=\"_blank\">Empieza ya<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Integra el email                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Env\u00eda emails transaccionales que lleguen a tiempo a las bandejas de entrada.<br><br \/>\r\nHemos creado Sinch Mailgun pensando en desarrolladores. Proporciona API de email l\u00edderes en el sector, que simplifican la integraci\u00f3n del email para remitentes de cualquier volumen.<br><br \/>\r\nAdem\u00e1s, incluye una completa suite de entregabilidad de email con <a href=\"https:\/\/www.mailgun.com\/products\/optimize\/\" target=\"_blank\">Mailgun Optimize<\/a>.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/www.mailgun.com\/\" class=\"btn-arrow fs-sm \" title=\"Integra el email\" target=\"_blank\">Empieza ya<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/plugs.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Conecta tecnolog\u00eda y comunicaciones                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Sinch se complementa a la perfecci\u00f3n con la mejor tecnolog\u00eda de marketing.<br><br \/>\r\nIntegra las comunicaciones con los clientes con tu software actual para enviar mensajes conversacionales y automatizados.<br><br \/>\r\nConecta instant\u00e1neamente con tu CRM, ERP o MarTech con integraciones nativas para HubSpot, Salesforce, NetSuite, Zoho, Shopify y muchos m\u00e1s.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/integrations\/\" class=\"btn-arrow fs-sm \" title=\"Conecta tecnolog\u00eda y comunicaciones\" target=\"_blank\">Empieza ya<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":159677,"template":"","meta":{"_acf_changed":true},"class_list":["post-161441","scc-chapter","type-scc-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mant\u00e9n informados a clientes con mensajes transaccionales - Sinch<\/title>\n<meta name=\"description\" content=\"Garantizar que los consumidores est\u00e9n informados es clave en las comunicaciones digitales. 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