{"id":161436,"date":"2025-06-16T09:35:00","date_gmt":"2025-06-16T09:35:00","guid":{"rendered":"https:\/\/sinch.com\/?post_type=scc-chapter&#038;p=161436"},"modified":"2025-06-23T14:58:26","modified_gmt":"2025-06-23T14:58:26","slug":"metodologia-encuesta-scc","status":"publish","type":"scc-chapter","link":"https:\/\/sinch.com\/es\/estado-comunicaciones-clientes\/capitulo\/metodologia-encuesta-scc\/","title":{"rendered":"Acerca de la encuesta \u00abEl estado de las comunicaciones con los clientes\u00bb"},"content":{"rendered":"\r\n<section data-content-type=\"component\" id=\"block-c85faf224096e8779928ae1c31427e33\" class=\"section section-table section-py bg-body\" data-theme=\"light\">\r\n    <div class=\"container\">\r\n                    <div class=\"row\">\r\n                <div class=\"col-lg-9\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n                                <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Desglose de la encuesta a los consumidores<\/h2>\r\n                    <\/div>\r\n\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                <div class=\"d-flex flex-column gap-5 gap-md-6 gap-lg-7 mt-6 mt-md-7 mt-lg-9\">\r\n            \n\r\n    <div class=\"table-compare-block align wp-block-acf-table-child\" data-table-active-column=\"\">\r\n    \r\n        \n\n<div class=\"wp-block-table is-style-stripes\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><div class=\"table-compare\" id=\"processed-table-69e8ae8d3a03f\"><div class=\"table-row table-head\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">Pa\u00edses<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">G\u00e9nero<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Fecha de nacimiento<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">Estados Unidos: 25,2\u00a0%\u2028\u2028\u2028\u2028\u2028<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Mujer: 53,4\u00a0% \u2028 \u2028<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Antes de 1946: 3,0\u00a0% \u2028 \u2028 \u2028\u2028<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">India: 9,4\u00a0%\u2028<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Hombre: 46,1\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">1946-1964: 31%<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">Brasil: 9,2\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">No binario (o sin respuesta): 0,4\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">1965-1980: 27.1%<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">Reino Unido: 9,1\u00a0%\u2028<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\"><\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">1981-1996: 28.6%<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">Australia: 9,0\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\"><\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">1997-2012: 10.3%<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">Canad\u00e1: 7,4\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\"><\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\"><\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">Alemania: 7,1\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\"><\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\"><\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">Francia: 7,1\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\"><\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\"><\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">M\u00e9xico: 5,4\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\"><\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\"><\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">Singapur: 3,7\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\"><\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\"><\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">Espa\u00f1a: 3,7\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\"><\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\"><\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">Italia: 3,6\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\"><\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\"><\/div><\/div><\/div><\/div><\/div>\n\n\r\n\r\n        <\/div>\r\n\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/section>\r\n<section data-content-type=\"component\" id=\"block-a56c9b513a07bd7fd9d4aeaa40bb9978\" class=\"section section-table section-py bg-body\" data-theme=\"light\">\r\n    <div class=\"container\">\r\n                    <div class=\"row\">\r\n                <div class=\"col-lg-9\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n                                <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Desglose de la encuesta al sector sanitario<\/h2>\r\n                    <\/div>\r\n\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                <div class=\"d-flex flex-column gap-5 gap-md-6 gap-lg-7 mt-6 mt-md-7 mt-lg-9\">\r\n            \n\r\n    <div class=\"table-compare-block align wp-block-acf-table-child\" data-table-active-column=\"\">\r\n    \r\n        \n\n<div class=\"wp-block-table is-style-stripes\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><div class=\"table-compare\" id=\"processed-table-69e8ae8d3a0f0\"><div class=\"table-row table-head\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">Tama\u00f1o de la empresa (seg\u00fan n\u00famero de empleados)<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Ingresos anuales<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Puesto laboral\/Cargo<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">De 51 a 200: 22,8\u00a0%\u2028\u2028<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">10 \u2013 50 millones de USD: 25,0\u00a0%\u2028\u2028<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Directivo\/ejecutivo: 24,0\u00a0%\u2028<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">201 a 500: 26,0\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">50 \u2013 100 millones de USD: 26,0\u00a0%\u2028<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Ejecutivo a nivel de VP: 25,0\u00a0%\u2028<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">501 a 1000: 25,2\u00a0%\u2028<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">100 \u2013 500 millones de USD: 25,2\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Directores: 26,0\u00a0%\u2028<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">M\u00e1s de 1000: 26,0\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">M\u00e1s de 500 millones de USD: 23,8\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Gestores: 25,0\u00a0%<\/div><\/div><\/div><\/div><\/div>\n\n\r\n\r\n        <\/div>\r\n\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/section>\r\n<section data-content-type=\"component\" id=\"block-7fab96e05a0118338e1f07ca4fced824\" class=\"section section-table section-py bg-body\" data-theme=\"light\">\r\n    <div class=\"container\">\r\n                    <div class=\"row\">\r\n                <div class=\"col-lg-9\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n                                <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Desglose de la encuesta a servicios financieros<\/h2>\r\n                    <\/div>\r\n\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                <div class=\"d-flex flex-column gap-5 gap-md-6 gap-lg-7 mt-6 mt-md-7 mt-lg-9\">\r\n            \n\r\n    <div class=\"table-compare-block align wp-block-acf-table-child\" data-table-active-column=\"\">\r\n    \r\n        \n\n<div class=\"wp-block-table is-style-stripes\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><div class=\"table-compare\" id=\"processed-table-69e8ae8d3a12d\"><div class=\"table-row table-head\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">Tama\u00f1o de la empresa (seg\u00fan n\u00famero de empleados)<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Ingresos anuales<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Puesto laboral\/Cargo<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">De 51 a 200: 25,1\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">10 \u2013 50 millones de USD: 25,3\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Directivo\/ejecutivo: 25,5\u00a0%<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">201 a 500: 24,6\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">50 \u2013 100 millones de USD: 25,1\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Ejecutivo a nivel de VP: 25,1\u00a0%<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">501 a 1000: 25,3\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">100 \u2013 500 millones de USD: 25,5\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Directores: 25,5\u00a0%<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">M\u00e1s de 1000: 25,1\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">M\u00e1s de 500 millones de USD: 24,1\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Gestores: 23,8\u00a0%<\/div><\/div><\/div><\/div><\/div>\n\n\r\n\r\n        <\/div>\r\n\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/section>\r\n<section data-content-type=\"component\" id=\"block-83065cfcfbcd9a2caee102888246add5\" class=\"section section-table section-py bg-body\" data-theme=\"light\">\r\n    <div class=\"container\">\r\n                    <div class=\"row\">\r\n                <div class=\"col-lg-9\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n                                <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Desglose de la encuesta al comercio minorista<\/h2>\r\n                    <\/div>\r\n\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                <div class=\"d-flex flex-column gap-5 gap-md-6 gap-lg-7 mt-6 mt-md-7 mt-lg-9\">\r\n            \n\r\n    <div class=\"table-compare-block align wp-block-acf-table-child\" data-table-active-column=\"\">\r\n    \r\n        \n\n<div class=\"wp-block-table is-style-stripes\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><div class=\"table-compare\" id=\"processed-table-69e8ae8d3a168\"><div class=\"table-row table-head\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">Tama\u00f1o de la empresa (seg\u00fan n\u00famero de empleados)<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Ingresos anuales<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Puesto laboral\/Cargo<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">De 51 a 200: 23,2\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">10 \u2013 50 millones de USD: 24,9\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Directivo\/ejecutivo: 25,9\u00a0%<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">201 a 500: 24,4\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">50 \u2013 100 millones de USD: 23,2\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Ejecutivo a nivel de VP: 23,6\u00a0%<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">501 a 1000: 26,6\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">100 \u2013 500 millones de USD: 25,1\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Directores: 25,9\u00a0%<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">M\u00e1s de 1000: 25,9\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">M\u00e1s de 500 millones de USD: 26,8\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Gestores: 23,6\u00a0%<\/div><\/div><\/div><\/div><\/div>\n\n\r\n\r\n        <\/div>\r\n\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/section>\r\n<section data-content-type=\"component\" id=\"block-21362f8ab07b4a3ae343401d43bf576e\" class=\"section section-table section-py bg-body\" data-theme=\"light\">\r\n    <div class=\"container\">\r\n                    <div class=\"row\">\r\n                <div class=\"col-lg-9\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n                                <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Desglose de la encuesta al sector tecnol\u00f3gico<\/h2>\r\n                    <\/div>\r\n\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                <div class=\"d-flex flex-column gap-5 gap-md-6 gap-lg-7 mt-6 mt-md-7 mt-lg-9\">\r\n            \n\r\n    <div class=\"table-compare-block align wp-block-acf-table-child\" data-table-active-column=\"\">\r\n    \r\n        \n\n<div class=\"wp-block-table is-style-stripes\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><div class=\"table-compare\" id=\"processed-table-69e8ae8d3a1b8\"><div class=\"table-row table-head\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">Tama\u00f1o de la empresa (seg\u00fan n\u00famero de empleados)<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Ingresos anuales<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Puesto laboral\/Cargo<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">De 51 a 200: 25,5\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">10 \u2013 50 millones de USD: 25,0\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Directivo\/ejecutivo: 25,4\u00a0%<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">201 a 500: 24,5\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">50 \u2013 100 millones de USD: 25,5\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Ejecutivo a nivel de VP: 23,6\u00a0%<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">501 a 1000: 25,0\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">100 \u2013 500 millones de USD: 25,7\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Directores: 25,9\u00a0%<\/div><\/div><\/div><div class=\"table-row\"><div class=\"table-cel table-compare-label\"><div class=\"table-cel-inner\">M\u00e1s de 1000: 25,0\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">M\u00e1s de 500 millones de USD: 23,8\u00a0%<\/div><\/div><div class=\"table-cel\"><div class=\"table-cel-inner\">Gestores: 25,1\u00a0%<\/div><\/div><\/div><\/div><\/div>\n\n\r\n\r\n        <\/div>\r\n\n\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/section>","protected":false},"featured_media":159517,"template":"","meta":{"_acf_changed":false},"class_list":["post-161436","scc-chapter","type-scc-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metodolog\u00eda: El estado de las comunicaciones con los clientes - Sinch<\/title>\n<meta name=\"description\" content=\"Consulta detalles de los encuestados sobre las comunicaciones digitales con los clientes. 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