{"id":161433,"date":"2025-06-16T09:33:00","date_gmt":"2025-06-16T09:33:00","guid":{"rendered":"https:\/\/sinch.com\/?post_type=scc-chapter&#038;p=161433"},"modified":"2026-02-02T05:30:07","modified_gmt":"2026-02-02T05:30:07","slug":"contentos","status":"publish","type":"scc-chapter","link":"https:\/\/sinch.com\/es\/estado-comunicaciones-clientes\/capitulo\/contentos\/","title":{"rendered":"Haz que tus clientes est\u00e9n contentos (incluso despu\u00e9s de la venta)"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Las comunicaciones de asistencia al cliente dan la felicidad<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p class=\"mb-0\">El servicio y la asistencia est\u00e1n hechos para las comunicaciones multicanal con los clientes. Si tu objetivo es tener clientes satisfechos (\u00bfy por qu\u00e9 no iba a serlo?), es esencial mantener conversaciones con la gente en los canales que prefieran. Los expertos de Sinch comparten m\u00e1s informaci\u00f3n sobre c\u00f3mo unas comunicaciones s\u00f3lidas y unos clientes satisfechos son algo que va de la mano.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=Ui_FqBP2MZ4\" class=\"lazy-video-link\" data-lazy-video=\"Ui_FqBP2MZ4\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/Ui_FqBP2MZ4\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/Ui_FqBP2MZ4\/maxresdefault.jpg\" alt=\"The state of customer communications - Pillar 4: Happy\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=Ui_FqBP2MZ4#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/Ui_FqBP2MZ4\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/Ui_FqBP2MZ4\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=Ui_FqBP2MZ4\",\n    \"name\": \"The state of customer communications - Pillar 4: Happy\",\n    \"description\": \"Customer satisfaction isn\\u2019t just a metric. It\\u2019s a direct outcome of every message you send. In this final video, we explore the fourth pillar of modern customer communications: keeping people happy.\\n\\nFrom long hold times to support that doesn\\u2019t carry across channels, customers have high expectations for how brands provide service and support. We\\u2019ll break down what matters most in 2025, including how artificial intelligence (AI) is changing the game as well as how consumers are responding. \\n\\nGet more in Chapter 5 of The state of customer communications: https:\/\/s.sinch.com\/4eTYlXX\\n\\n\\ud83c\\udfa5 This is the final video in our series covering highlights from the full report. 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          \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfOThhMmU3MzAyZWY2ODVhMTk1OTZmZDViMzg3MzM4ZjM = \"highcharts_block_YmxvY2tfOThhMmU3MzAyZWY2ODVhMTk1OTZmZDViMzg3MzM4ZjM\";\r\n            \/\/     chartInit_block_YmxvY2tfOThhMmU3MzAyZWY2ODVhMTk1OTZmZDViMzg3MzM4ZjM(chartID_block_YmxvY2tfOThhMmU3MzAyZWY2ODVhMTk1OTZmZDViMzg3MzM4ZjM);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">\u00bfQu\u00e9 canales prefieren los consumidores para la comunicaci\u00f3n de asistencia?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Most interactions with support happen before and after a purchase or some other exchange happens with your customers.<\/p><p>Our survey found around 31% of people want support communications to take place via email, but that\u2019s far fewer compared to their promotional and informational message preferences.<\/p><p>For support, a newcomer emerges near the top. <b>22% say they want live chat with a human.<\/b> Around 5% selected an AI chatbot as their top choice.<\/p><p>The voice channel is also integral to customer support, and <b>19% of consumers chose a call center <\/b>for phone communications.<\/p><p class=\"mb-0\">But the 8% of consumers who said they prefer a mix of channels are onto something.<b> Customer support conversations can and should occur on a variety of channels.<\/b><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">28%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de los \u00abbaby boomers\u00bb prefieren utilizar el canal de voz (centro de llamadas) para la atenci\u00f3n al cliente.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">34%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de los consumidores de la Generaci\u00f3n X prefieren las comunicaciones de asistencia por email.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">8-9%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de la Generaci\u00f3n Z y los millennials prefieren los chatbots de IA a otras opciones.\u2028<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">15%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">de la Generaci\u00f3n Z quiere utilizar otras aplicaciones de mensajer\u00eda como Messenger y WhatsApp para conversaciones de asistencia.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Apoyar a las distintas generaciones es una tarea de las comunicaciones multicanal<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Ninguno de los cuatro grupos de edad se decant\u00f3 por un canal espec\u00edfico para recibir ayuda, lo que refuerza la idea de que las empresas necesitan una estrategia multicanal.<\/p><p>Eso s\u00ed, hab\u00eda algunas ligeras diferencias entre las generaciones. Por ejemplo, es m\u00e1s probable que los consumidores m\u00e1s j\u00f3venes prefieran utilizar chatbots de IA.<\/p><p class=\"mb-0\"><b>Los &amp;quot;baby boomers&amp;quot; eran los que m\u00e1s prefer\u00edan utilizar un centro de llamadas para recibir asistencia<\/b> (28&nbsp;%), y menos del 2&nbsp;% de los &amp;quot;boomers&amp;quot; quieren utilizar otras aplicaciones de mensajer\u00eda. La Generaci\u00f3n Z es mucho m\u00e1s propensa a mantener conversaciones con el servicio de atenci\u00f3n al cliente en canales como WhatsApp y Messenger.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">\u00bfQu\u00e9 intentan conseguir los consumidores cuando se ponen en contacto con el servicio de asistencia?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Nuestra encuesta ped\u00eda a los encuestados que eligieran entre una lista de situaciones t\u00edpicas relacionadas con la atenci\u00f3n al cliente. Los encuestados eligieron todas las tareas que probablemente querr\u00edan realizar durante esas interacciones. La asistencia t\u00e9cnica y el asesoramiento de confianza se encontraban entre las cuatro opciones principales, pero los consumidores tambi\u00e9n piensan en cuestiones b\u00e1sicas, como recibir informaci\u00f3n actualizada sobre los pedidos y facilitar las devoluciones y los cambios.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/plugs.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    El 44&nbsp;% de las personas solicitan regularmente asistencia t\u00e9cnica. Esta fue la opci\u00f3n m\u00e1s popular.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/label.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    El 39&nbsp;% de los consumidores se ponen en contacto frecuentemente con el servicio de asistencia para obtener informaci\u00f3n sobre seguimiento de pedidos.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-money-backward.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    El 37&nbsp;% suelen tener interacciones con atenci\u00f3n al cliente que implican devoluciones y cambios.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/headset.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    El 36&nbsp;% recurre regularmente al servicio de atenci\u00f3n al cliente para obtener consejos en los que puedan confiar.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div 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cliente es tener que repetir informaci\u00f3n y respuestas a las mismas preguntas cuando se trata con el servicio de asistencia. Esto suele ocurrir si la conversaci\u00f3n cambia de canal o pasa de un chatbot a un agente en directo.<\/p><p>Seg\u00fan nuestra encuesta, <b>el 81&nbsp;% de los consumidores tiene una reacci\u00f3n negativa ante esa situaci\u00f3n<\/b>:<\/p><p>&#8211; El 42&nbsp;% dijo que es frustrante.<br>&#8211; El 24&nbsp;% dijo que les hace perder el tiempo.<br>&#8211; El 15&nbsp;% pierde la confianza en la empresa como consecuencia de ello.<\/p><p class=\"mb-0\">Mientras que el 14&nbsp;% de los consumidores esperan repetir la informaci\u00f3n al servicio de atenci\u00f3n al cliente, solo el 5&nbsp;% dijeron que no les importa hacerlo.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfMGVmMjk3NTNjNTI5MTQ1NGE1Njg1OGNhZTYwNjI4MTY\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfMGVmMjk3NTNjNTI5MTQ1NGE1Njg1OGNhZTYwNjI4MTY() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfMGVmMjk3NTNjNTI5MTQ1NGE1Njg1OGNhZTYwNjI4MTY\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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Esas integraciones incluyen sistemas de incidencias y otro software de atenci\u00f3n al cliente.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"648\" height=\"456.5\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-App-Voice-Statistics-01-1.png\" alt=\"Image for Tecnolog\u00eda de asistencia por voz integrada\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Tecnolog\u00eda de asistencia por voz integrada<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Muchos consumidores quieren utilizar la voz como canal principal para las comunicaciones de asistencia. Si a eso le sumamos un enfoque integrado que incluya mensajes de texto, eso aumentar\u00e1 su felicidad.<\/p><p>Por ejemplo, durante las horas punta de llamadas, las empresas pueden ofrecer un n\u00famero de SMS personalizado que la gente puede utilizar para enviar un mensaje de texto con un n\u00famero al que quieren que se les devuelva la llamada una vez que haya un agente disponible. Eso significa que no tienen que esperar escuchando m\u00fasica.<\/p><p>Con la avanzada tecnolog\u00eda de <a href=\"https:\/\/sinch.com\/blog\/sip-trunking\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"\">troncales SIP el\u00e1sticas<\/a>, integrar SMS con la asistencia por voz se convierte en algo sencillo. Adem\u00e1s de proporcionar una experiencia fluida en ambos canales, tambi\u00e9n te ayuda a liberar agentes y reduce la frustraci\u00f3n de los clientes.<\/p><p class=\"\">Y no es la \u00fanica forma de evolucionar, la asistencia por voz puede ser m\u00e1s eficiente a la vez que mejora la experiencia del cliente. Cuando se dise\u00f1an con una intenci\u00f3n clara, las funciones programables de <a href=\"https:\/\/sinch.com\/es\/voice\/llamadas-voz\/\" target=\"_blank\" rel=\"noopener noreferrer\">la API de voz<\/a>, como la respuesta por voz interactiva (IVR), ayudan a conectar m\u00e1s r\u00e1pidamente a los clientes con el agente adecuado. Eso tambi\u00e9n significa que se les pedir\u00e1 que repitan y expliquen menos veces su problema.<span style=\"font-family: -apple-system, BlinkMacSystemFont, \" segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\"><\/span><\/p><p class=\"mb-0\"><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">Incluso puedes <\/span><a segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" href=\"https:\/\/sinch.com\/blog\/enhance-customer-experiences-with-voice-ivr\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">conectar IVR a una herramienta de transcripci\u00f3n<\/a><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \"> para poder analizar f\u00e1cilmente las llamadas de asistencia y mejorar la experiencia del cliente.&nbsp;<\/span><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfYzc5ODU5OTIyMmRiMTRlNTI0MTE0YWFhMzFmNzBmZmQ\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfYzc5ODU5OTIyMmRiMTRlNTI0MTE0YWFhMzFmNzBmZmQ() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfYzc5ODU5OTIyMmRiMTRlNTI0MTE0YWFhMzFmNzBmZmQ\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">\u00bfPueden los chatbots de IA mantener contentos a los clientes?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Today\u2019s consumer regularly interacts with AI-powered chatbots for support, especially when initially reaching out. But is that what people want to do?<\/p><p>Our survey found<b> 42% of consumers would work with AI that\u2019s trained on support documentation<\/b>. However, 26% of people felt unsure, and 32% wouldn\u2019t want to interact with artificial intelligence.<\/p><p>Despite hesitancy among some people, <a href=\"https:\/\/sinch.com\/blog\/ai-chatbots-in-customer-service\/\">AI&nbsp;chatbots can do a lot<\/a> to create happy customers, especially across certain demographics\/generations.<\/p><p class=\"mb-0\">They are at work 24\/7 and provide answers quickly. When trained to deliver accurate responses on a friendly interface, AI chatbots can easily support customer satisfaction. Of course, it\u2019s also important for these bots to understand when it\u2019s time to transfer people to a live agent.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"648\" height=\"532.5\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SDCC-25-Chapter-5-Chart-5_v2-1.png\" alt=\"Image for Opiniones de distintas generaciones sobre la IA y la atenci\u00f3n al cliente\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Opiniones de distintas generaciones sobre la IA y la atenci\u00f3n al cliente<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Las diferentes opiniones entre generaciones respecto a la inteligencia artificial y las comunicaciones con los clientes son claras.<\/p><p>Cuanto m\u00e1s joven es el consumidor, m\u00e1s probable es que se sienta c\u00f3modo utilizando la IA para obtener ayuda o respuestas a sus preguntas.<\/p><p><b>Casi el 72&nbsp;% de los encuestados de la Generaci\u00f3n Z dijeron que trabajar\u00edan con una soluci\u00f3n de IA para obtener ayuda.<\/b> Comp\u00e1ralo con que solo el 20&nbsp;% de los \u00abbaby boomers\u00bb se sienten c\u00f3modos con una IA.  <\/p><p class=\"mb-0\">Las dem\u00e1s generaciones est\u00e1n en un punto medio, con un 39&nbsp;% de los Gen X y un 58&nbsp;% de los millennials dispuestos a utilizar la IA para las comunicaciones de asistencia.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                                                            <p class=\"text-uppercase section-caption\">Ejemplos de mensajer\u00eda m\u00f3vil<\/p>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Utilizar RCS para tener clientes m\u00e1s contentos<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p>Ya has visto c\u00f3mo los consumidores tienden a preferir la experiencia de mensajer\u00eda m\u00e1s rica de RCS para campa\u00f1as de carritos abandonados, recordatorios de citas y mensajes de verificaci\u00f3n de cuentas. \u00bfCu\u00e1les son algunas de las formas en las que se puede utilizar RCS para ofrecer atenci\u00f3n al cliente? Aqu\u00ed tienes solo tres de todas las posibilidades:<\/p><p class=\"mb-0\"><b>1. Carruseles de im\u00e1genes para mostrar opciones:<\/b> Esta funci\u00f3n podr\u00eda utilizarse para facilitar los intercambios mediante mensajes.<br><b>2. Botones para respuestas r\u00e1pidas:<\/b> Esto podr\u00eda ayudar a los clientes a dar su opini\u00f3n o a ser transferidos a un agente en directo.<br><b>3. Reprogramaci\u00f3n:<\/b> Los botones y las respuestas sugeridas podr\u00edan ayudar a los clientes a concertar nuevas citas, hacer una reserva en un restaurante o incluso reservar un nuevo vuelo tras una cancelaci\u00f3n.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div class=\"text-center\">\r\n                                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-Handsets-RCS-Support-Examples.png\" alt=\"Image for Utilizar RCS para tener clientes m\u00e1s contentos\">\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfYzQ0MzVkMmEwNTgwM2JkM2JhNzBlZWM0YTI3YmI0ZDc\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfYzQ0MzVkMmEwNTgwM2JkM2JhNzBlZWM0YTI3YmI0ZDc() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfYzQ0MzVkMmEwNTgwM2JkM2JhNzBlZWM0YTI3YmI0ZDc\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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mb-0\">Utilizar la mensajer\u00eda m\u00f3vil para intercambios en comercio electr\u00f3nico<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Muchos consumidores est\u00e1n contentos de hacer m\u00e1s negocios utilizando las funciones de RCS en la aplicaci\u00f3n de mensajer\u00eda nativa de su smartphone. Eso incluye devoluciones y cambios en comercios minoristas.<\/p><p><b>Un total del 76&nbsp;% est\u00e1n al menos dispuestos a intentarlo:<\/b><\/p><p>\u2022 S\u00ed. Es conveniente. (45%)<br>\u2022 No estoy seguro\/a, pero lo probar\u00eda. (31%)<br>\u2022 No. Prefiero los m\u00e9todos habituales. (24%)<\/p><p class=\"mb-0\">Como ocurre con otras tecnolog\u00edas de la comunicaci\u00f3n emergentes, los consumidores m\u00e1s j\u00f3venes est\u00e1n m\u00e1s abiertos a nuevas ideas. <b>El 92&nbsp;% de los consumidores de la Generaci\u00f3n Z y el 90&nbsp;% de los millennials<\/b> est\u00e1n al menos dispuestos a intentar organizar devoluciones y cambios a trav\u00e9s de la aplicaci\u00f3n de mensajer\u00eda nativa de su tel\u00e9fono. La mayor\u00eda est\u00e1 de acuerdo en que ser\u00eda algo conveniente.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNzNlM2U2MzFlNTYxYTYzYmE2ZGMxNWQ4NDczY2Q5YzI\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNzNlM2U2MzFlNTYxYTYzYmE2ZGMxNWQ4NDczY2Q5YzI() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNzNlM2U2MzFlNTYxYTYzYmE2ZGMxNWQ4NDczY2Q5YzI\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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Esa cifra se eleva a un 65&nbsp;% entre la Generaci\u00f3n Z y los millennials.<\/p><p>Aunque alrededor de una cuarta parte de los consumidores indicaron que no querr\u00edan estas respuestas de la IA, este es uno de los casos de uso de asistencia m\u00e1s populares.<\/p><p>En el Cap\u00edtulo 1, te dijimos que <b>el 48&nbsp;% de las empresas minoristas indicaron que ya utilizan la IA para proporcionar actualizaciones de env\u00edo y entrega en tiempo real<\/b>.<\/p><p class=\"mb-0\">Incluso cuando una entrega se retrasa, el simple hecho de saber qu\u00e9 est\u00e1 pasando suele bastar para mantener contentos a los clientes.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNTRmZDc2NzE1OGFlZjMzYmE0ZjIyZmYzMGM0MDM4MWI\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNTRmZDc2NzE1OGFlZjMzYmE0ZjIyZmYzMGM0MDM4MWI() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNTRmZDc2NzE1OGFlZjMzYmE0ZjIyZmYzMGM0MDM4MWI\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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Pero, \u00bfqu\u00e9 opina la gente de dar su opini\u00f3n sobre sus experiencias con empresas sanitarias?<\/p><p>Preguntar a los pacientes sobre la calidad de su atenci\u00f3n tras una cita se ha convertido en algo habitual, muchas veces a trav\u00e9s de mensajes de texto o emails de seguimiento.<\/p><p>Seg\u00fan nuestra encuesta, <b>el 44&nbsp;% de los encuestados quiere dar esta informaci\u00f3n a las empresas del sector sanitario<\/b>. Aunque el 22&nbsp;% dijo \u00abNo\u00bb, m\u00e1s de un tercio s\u00ed que quiere dar su opini\u00f3n en determinadas situaciones.<\/p><p class=\"mb-0\">En un mundo con numerosas opciones para obtener asistencia sanitaria, entender qu\u00e9 mantiene contentos a los pacientes te har\u00e1 ganarte su confianza, para que as\u00ed vuelvan a tu empresa en el futuro.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfYzZiN2MxNjZlZmJlZDNhOGNhZTJkMzJlMjA1Nzc4ZGY\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfYzZiN2MxNjZlZmJlZDNhOGNhZTJkMzJlMjA1Nzc4ZGY() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfYzZiN2MxNjZlZmJlZDNhOGNhZTJkMzJlMjA1Nzc4ZGY\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Pacientes contentos con su asistencia sanitaria<\/p><h3 class=\"h3 mb-0\">M\u00e1s IA y menos esperas para recibir atenci\u00f3n<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>La comodidad de la inteligencia artificial podr\u00eda ser un factor que hiciera cambiar de opini\u00f3n a los m\u00e1s esc\u00e9pticos. En el Cap\u00edtulo 2, te dijimos que el 40&nbsp;% de los consumidores no querr\u00edan relacionarse con un chatbot de IA de una marca de atenci\u00f3n sanitaria.<\/p><p>Esas personas no suelen confiar en la precisi\u00f3n, les preocupaba la privacidad y lo consideran demasiado impersonal. Sin embargo, cuando se les pregunta c\u00f3mo se sentir\u00edan si interactuar con la IA les ayudara a recibir atenci\u00f3n en menos tiempo, las cosas cambian.<\/p><p class=\"mb-0\"><b>El 41&nbsp;% de los encuestados estar\u00edan dispuestos a describir s\u00edntomas a una soluci\u00f3n potenciada por la IA<\/b> si con ello se agilizaran las cosas. Eso podr\u00eda significar agilizar una situaci\u00f3n urgente o, simplemente, pasar por cuestionarios sanitarios rutinarios con una IA.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-3 py-7 p-md-9 justify-content-lg-center rounded-lg bg-primary-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 \">\r\n\r\n                                            <div class=\"col-md-6 col-lg-7 mt-5 mt-md-0 order-2 order-md-2\">\r\n                            \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=KfgsXLfUvI4\" class=\"lazy-video-link\" data-lazy-video=\"KfgsXLfUvI4\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/KfgsXLfUvI4\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/KfgsXLfUvI4\/maxresdefault.jpg\" alt=\"Reducing patient wait times with an AI voice bot\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=KfgsXLfUvI4#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/KfgsXLfUvI4\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/KfgsXLfUvI4\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=KfgsXLfUvI4\",\n    \"name\": \"Reducing patient wait times with an AI voice bot\",\n    \"description\": \"Discover how Moet Ik Naar De Dokter (MINDD), a Dutch medical technology company, is improving patient experiences with conversational AI. \\n\\nTogether with Sinch, they developed an advanced voice chatbot that effectively triages patient calls, ensuring urgent cases receive immediate attention. \\n\\nThe voice bot then poses a series of questions, created by medical professionals, to triage callers based on symptom severity. 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Should a patient urgently need help and request it, the AI voice assistant immediately shifts them from the standard triage process to an accelerated lane for assistance. \\n\\n\\nRead the full story: https:\/\/www.sinch.com\/insights\/customer-stories\/how-mindd-built-ai-enabled-voice-chatbot-safely-triage-patients\/\\n\\n\\n#VoiceAI #VoiceBot #AI\",\n    \"uploadDate\": \"2024-06-12T12:40:03+00:00\",\n    \"duration\": \"PT3M38S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                        <\/div>\r\n                    \r\n                    <div class=\"col-md-6 col-lg-5 order-1 order-md-1 pe-1 pe-md-6 pe-lg-7\">\r\n                                                    <p class=\"text-uppercase section-caption\">Testimonio<\/p>\r\n                        \r\n                        <h2 class=\"h5 mb-3 mb-lg-4\">Aumentar la felicidad en la atenci\u00f3n sanitaria con un bot de voz con IA<\/h2>\r\n\r\n                        <p>Los resultados de una encuesta realizada a l\u00edderes empresariales revelaron que un impresionante <b>63&nbsp;% de las empresas tiene previsto adoptar bots de voz con IA en 2025<\/b>. Esto incluye al 65&nbsp;% de los encuestados del sector sanitario.  <\/p><p>Comprueba por ti mismo hasta qu\u00e9 punto un bot de voz con IA puede transformar la experiencia del cliente.  <\/p><p class=\"mb-0\">En este testimonio de Sinch descubrir\u00e1s c\u00f3mo MINDD construy\u00f3 una soluci\u00f3n que ayuda a clasificar a los pacientes y reduce dr\u00e1sticamente el tiempo que se tarda en ver a un m\u00e9dico.<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-sand-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Experiencias para tener clientes m\u00e1s contentos gracias a una asistencia de primera clase<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/ai.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Una asistencia inteligente                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Las soluciones con IA de Sinch incluyen bots de voz y chatbots f\u00e1ciles de construir.<br \/>\r\n<br \/>\r\nUtiliza estas herramientas de vanguardia para automatizar y transformar la experiencia de atenci\u00f3n al cliente.<br \/>\r\n<br \/>\r\nProporciona asistencia 24 horas al d\u00eda, 7 d\u00edas a la semana, a trav\u00e9s de canales de mensajer\u00eda y en varios idiomas. Integraci\u00f3n con ChatGPT incluida.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/es\/products\/chatlayer\/\" class=\"btn-arrow fs-sm \" title=\"Una asistencia inteligente\" target=\"_blank\">Empieza ya<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/headset.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Centro de contacto                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Proporciona una atenci\u00f3n al cliente intuitiva a trav\u00e9s de distintos canales de comunicaci\u00f3n.<br \/>\r\n<br \/>\r\nIntegra f\u00e1cilmente el centro de contacto de Sinch con los principales CRM y reduce tus costes operativos.<br \/>\r\n<br \/>\r\nAmpl\u00eda el servicio de atenci\u00f3n al cliente con una soluci\u00f3n basada en la nube que proporciona a tus agentes todo lo que necesitan para mantener contentos a los clientes.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/es\/products\/contact-pro\/\" class=\"btn-arrow fs-sm \" title=\"Centro de contacto\" target=\"_blank\">Empieza ya<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/microphone-sound.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Servicios de voz                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    La gente sigue utilizando el tel\u00e9fono para hacer una llamada cuando necesita ayuda.<br \/>\r\n<br \/>\r\nLas soluciones de voz de Sinch incluyen elastic SIP trunking, n\u00fameros gratuitos y una API de voz programable.<br \/>\r\n<br \/>\r\nConf\u00eda en nuestra superred de nivel 1, con una cobertura del 94&nbsp;% de los habitantes. Consigue una calidad de llamada insuperable a trav\u00e9s de una \u00fanica conexi\u00f3n.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/voice\/voice-services\/\" class=\"btn-arrow fs-sm \" title=\"Servicios de voz\" target=\"_blank\">Empieza ya<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":159511,"template":"","meta":{"_acf_changed":true},"class_list":["post-161433","scc-chapter","type-scc-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comunicaciones de asistencia para satisfacer a clientes - Sinch<\/title>\n<meta name=\"description\" content=\"Todas las empresas quieren tener clientes satisfechos. 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