{"id":211104,"date":"2026-09-22T13:14:26","date_gmt":"2026-09-22T13:14:26","guid":{"rendered":"https:\/\/sinch.com\/resources\/actualizacion-a-rcs\/"},"modified":"2026-09-22T13:53:09","modified_gmt":"2026-09-22T13:53:09","slug":"actualizacion-a-rcs","status":"publish","type":"resources","link":"https:\/\/sinch.com\/es\/recursos\/actualizacion-a-rcs\/","title":{"rendered":"E-book sobre la actualizaci\u00f3n a RCS"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py glow glow-start glow-top bg-sand-subtle\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">GU\u00cdA<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h1\">\r\n                                Saca m\u00e1s partido a tu mensajer\u00eda m\u00f3vil con RCS                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Tu programa de SMS funciona. Entonces, \u00bfpor qu\u00e9 cambiar algo? Porque el RCS convierte esos mismos mensajes en conversaciones de marca, interactivas y medibles, sin pedirte que reconstruyas lo que ya funciona. Esta gu\u00eda te muestra c\u00f3mo hacerlo.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/sinch-marketing-na.s3.us-east-1.amazonaws.com\/content\/SI_RCS-Upscale_ebook_V2.pdf\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >Descarga la gu\u00eda<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                    \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                <img decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/09\/SI_RCS-Update-Ebook-Landing-Page_Thumbnail.png\" class=\"skip-lazy img-fluid\" alt=\"Imagen para Saca m\u00e1s partido a tu mensajer\u00eda m\u00f3vil con RCS\" fetchpriority=\"high\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/09\/SI_RCS-Update-Ebook-Landing-Page_Thumbnail.png 1401w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/09\/SI_RCS-Update-Ebook-Landing-Page_Thumbnail-300x300.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/09\/SI_RCS-Update-Ebook-Landing-Page_Thumbnail-1024x1024.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/09\/SI_RCS-Update-Ebook-Landing-Page_Thumbnail-150x150.png 150w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/09\/SI_RCS-Update-Ebook-Landing-Page_Thumbnail-768x767.png 768w\" \/>\r\n                            \r\n                                                    \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-e8e28d5e9c0b48de1b9b862e79b1b11d\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Qu\u00e9 aprender\u00e1s en esta gu\u00eda<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\">Pasa de SMS a RCS sin tocar tu integraci\u00f3n actual<\/p><\/li><li><p class=\"mb-0\">Genera confianza con perfiles de remitente verificados<\/p><\/li><li><p class=\"mb-0\">Aumenta la interacci\u00f3n con carruseles, botones pulsables y respuestas sugeridas<\/p><\/li><li><p class=\"mb-0\">Los datos de apertura y lectura que tu programa de mensajer\u00eda nunca antes hab\u00eda visto<\/p><\/li><li><p class=\"mb-0\">C\u00f3mo se actualizaron EasyPark, Nespresso y Picard sin empezar de cero<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"674\" height=\"369\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/09\/SI_RCS-Update-Ebook-Landing-Page_01.png\" class=\"img-fluid\" alt=\"Imagen para Qu\u00e9 aprender\u00e1s en esta gu\u00eda\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/09\/SI_RCS-Update-Ebook-Landing-Page_01.png 1349w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/09\/SI_RCS-Update-Ebook-Landing-Page_01-300x164.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/09\/SI_RCS-Update-Ebook-Landing-Page_01-1024x560.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/09\/SI_RCS-Update-Ebook-Landing-Page_01-768x420.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-67560ae0c538d266ca4490add61f8dcb\" class=\"section section-altblo section-py glow glow-end glow-bottom bg-body\" data-theme=\"dark\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Mejora tu mensajer\u00eda sin renovarla por completo<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>El RCS lleva conversaciones interactivas, verificadas y de marca a la bandeja de entrada nativa de mensajer\u00eda de tus clientes sin necesidad de reconstruir nada. Ya env\u00edas SMS a trav\u00e9s de Sinch, as\u00ed que el camino hacia el RCS est\u00e1 m\u00e1s cerca de lo que parece: misma API, misma integraci\u00f3n, misma l\u00f3gica de alternativa; simplemente se a\u00f1ade una experiencia m\u00e1s completa.<\/p><p><b>Saca m\u00e1s partido a tu mensajer\u00eda m\u00f3vil\u00a0<\/b>detalla lo que implica realmente esa actualizaci\u00f3n: c\u00f3mo funcionan los Agentes RCS, qu\u00e9 hace la imagen de marca verificada por la interacci\u00f3n, los aspectos b\u00e1sicos de seguridad y consentimiento a planificar, y los datos de rendimiento que por fin te muestran qu\u00e9 pasa despu\u00e9s de pulsar enviar.<\/p><p class=\"mb-0\">\u00bfTodo listo para sacar m\u00e1s partido a tu mensajer\u00eda m\u00f3vil? <br>Descarga la gu\u00eda.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/sinch-marketing-na.s3.us-east-1.amazonaws.com\/content\/SI_RCS-Upscale_ebook_V2.pdf\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >Descarga la gu\u00eda<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"674\" height=\"451\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/09\/SI_RCS-Update-Ebook-Landing-Page_02.png\" class=\"img-fluid\" alt=\"Imagen para Mejora tu mensajer\u00eda sin renovarla por completo\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/09\/SI_RCS-Update-Ebook-Landing-Page_02.png 1349w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/09\/SI_RCS-Update-Ebook-Landing-Page_02-300x201.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/09\/SI_RCS-Update-Ebook-Landing-Page_02-1024x685.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/09\/SI_RCS-Update-Ebook-Landing-Page_02-768x514.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":18,"featured_media":204965,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"resources_category":[594],"class_list":["post-211104","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-guias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Actual\u00edzate a RCS: mensajer\u00eda m\u00f3vil segura e interactiva<\/title>\n<meta name=\"description\" content=\"\u00bfTu programa de SMS est\u00e1 generando una interacci\u00f3n real? 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