{"id":208403,"date":"2026-09-08T09:06:41","date_gmt":"2026-09-08T09:06:41","guid":{"rendered":"https:\/\/sinch.com\/resources\/evolucion-gestion-recorrido-cliente-marketing-mas-alla\/"},"modified":"2026-09-08T09:06:41","modified_gmt":"2026-09-08T09:06:41","slug":"evolucion-gestion-recorrido-cliente-marketing-mas-alla","status":"publish","type":"resources","link":"https:\/\/sinch.com\/es\/recursos\/evolucion-gestion-recorrido-cliente-marketing-mas-alla\/","title":{"rendered":"Conecta con los clientes donde est\u00e9n: un informe sobre la gesti\u00f3n del recorrido del cliente"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">INFORME \u2022 API DE CONVERSACI\u00d3N \u2022 MMS \u2022 SMS ENRIQUECIDO \u2022 SMS<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                Conecta con los clientes donde est\u00e9n: un informe sobre la gesti\u00f3n del recorrido del cliente                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p>Descubre c\u00f3mo una gesti\u00f3n eficaz del recorrido del cliente puede ayudarte a entender y atender mejor a tus clientes a lo largo de todo su recorrido.<\/p><p>En este informe de investigaci\u00f3n de Winterberry Group, Sinch, Adobe, Microsoft y Merkle, aprender\u00e1s a conectar con tus clientes cuando y donde quieran.  Descubre los obst\u00e1culos del recorrido del cliente a los que se enfrentan las empresas modernas y comprueba c\u00f3mo unas soluciones integrales de gesti\u00f3n del recorrido del cliente pueden ayudarte a superar tus retos y sorprender a tus clientes.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                <img decoding=\"async\" width=\"648\" height=\"437\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Photo-Sinch-Partner-03.png\" class=\"skip-lazy img-fluid\" alt=\"Imagen para Conecta con los clientes donde est\u00e9n: un informe sobre la gesti\u00f3n del recorrido del cliente\" fetchpriority=\"high\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Photo-Sinch-Partner-03.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Photo-Sinch-Partner-03-300x202.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Photo-Sinch-Partner-03-1024x691.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Photo-Sinch-Partner-03-768x518.png 768w\" \/>\r\n                            \r\n                                                    \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-9ed788e194d224144c92afd7ef76fb46\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h4\">\u00a1Consigue tu informe gratuito y observa c\u00f3mo aumentan la interacci\u00f3n y la satisfacci\u00f3n!<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p>Descubre por qu\u00e9 conectar con los clientes bajo sus condiciones es clave<\/p><\/li><li><p>Descubre hasta qu\u00e9 punto est\u00e1 extendida la gesti\u00f3n del recorrido del cliente<\/p><\/li><li><p class=\"mb-0\">Aprende c\u00f3mo las grandes empresas gestionan sus recorridos del cliente<\/p><\/li><li><p>Profundiza en la madurez de la gesti\u00f3n del recorrido del cliente<\/p><\/li><\/ul>\r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/sinch.com\/talk-to-an-expert\/\"  class=\"btn btn-secondary btn-lg btn-animated\" >Habla con un experto<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":60046,"menu_order":26,"template":"","meta":{"_acf_changed":true,"footnotes":""},"resources_category":[403],"class_list":["post-208403","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-informes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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