{"id":167543,"date":"2025-10-06T11:15:10","date_gmt":"2025-10-06T11:15:10","guid":{"rendered":"https:\/\/sinch.com\/?post_type=resources&#038;p=167543"},"modified":"2025-11-04T09:38:28","modified_gmt":"2025-11-04T09:38:28","slug":"estado-comunicaciones-clientes-rcs","status":"publish","type":"resources","link":"https:\/\/sinch.com\/es\/resources\/estado-comunicaciones-clientes-rcs\/","title":{"rendered":"El estado del RCS en las comunicaciones con los clientes"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">INFORME<\/p>\r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                El estado del RCS en las comunicaciones con los clientes                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Respaldado por los datos de una nueva encuesta mundial realizada a 2800 consumidores y 1600 l\u00edderes empresariales, este informe explora lo que dicen las empresas y los consumidores sobre RCS en los sectores bancario, minorista, sanitario y tecnol\u00f3gico. Descubre tendencias y perspectivas espec\u00edficas del sector para crear tu estrategia de mensajer\u00eda RCS.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/s.sinch.com\/4olxnMF\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >Descargar el informe gratuito<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                                        <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            <img decoding=\"async\" width=\"1400\" height=\"1400\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Guide-State-of-RCS-3.png\" class=\"skip-lazy img-fluid\" alt=\"Image for El estado del RCS en las comunicaciones con los clientes\" fetchpriority=\"high\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Guide-State-of-RCS-3.png 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Guide-State-of-RCS-3-300x300.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Guide-State-of-RCS-3-1024x1024.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Guide-State-of-RCS-3-150x150.png 150w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Guide-State-of-RCS-3-768x768.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\r\n                        \r\n                        \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-5aac6dbfcf4646776905932862aa5995\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Lo que aprender\u00e1s dentro<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p>Por qu\u00e9 la mensajer\u00eda verificada y de marca podr\u00eda ser la raz\u00f3n por la que el 59&nbsp;% de los consumidores prefieren RCS para las contrase\u00f1as de un solo uso (OTP) en lugar de SMS.<\/p><\/li><li><p>C\u00f3mo los mensajes interactivos de carrito abandonado enviados a trav\u00e9s de RCS son diferentes, ya que el 54&nbsp;% de los consumidores los prefieren a los SMS o MMS.<\/p><\/li><li><p>Por qu\u00e9 el 71&nbsp;% de los l\u00edderes tecnol\u00f3gicos creen que RCS es \u00abun cambio de las reglas del juego\u00bb para su sector.<\/p><\/li><li><p class=\"mb-0\">C\u00f3mo las se\u00f1ales de verificaci\u00f3n visual en RCS generan confianza para casi el 80&nbsp;% de los consumidores.<\/p><\/li><li><p class=\"mb-0\">Y mucho m\u00e1s&#8230;<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"1131\" height=\"1155\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-3.png\" class=\"img-fluid\" alt=\"Imagen para Lo que aprender\u00e1s dentro\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-3.png 1131w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-3-294x300.png 294w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-3-1003x1024.png 1003w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-3-768x784.png 768w\" sizes=\"(max-width: 1131px) 100vw, 1131px\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-d1a7dc4461ef2ab3b87552ec6c6c16d7\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Ideas de expertos para crear tu estrategia para RCS<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Descubre c\u00f3mo utilizan RCS empresas reales para obtener resultados cuantificables. En este informe ver\u00e1s las estrategias que est\u00e1n ayudando a los minoristas a triplicar sus tasas de clics, a los proveedores sanitarios a casi duplicar las reservas de citas y a las marcas de todos los sectores a conseguir tasas de lectura tres veces superiores a los del email.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/s.sinch.com\/4olxnMF\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >Descargar el informe gratuito<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"920\" height=\"640\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Photo-RCS-Buttons-Finserv-3.png\" class=\"img-fluid\" alt=\"Imagen para Ideas de expertos para crear tu estrategia para RCS\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Photo-RCS-Buttons-Finserv-3.png 920w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Photo-RCS-Buttons-Finserv-3-300x209.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Photo-RCS-Buttons-Finserv-3-768x534.png 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\"  class=\"section section-py bg-light\" data-theme=\"light\">\r\n        <div class=\"position-relative overflow-hidden resources-cards-wrap\">\r\n            <div class=\"position-relative resources-cards\">\r\n                                    <div class=\"container\">\r\n                        <div class=\"d-flex flex-column flex-md-row align-items-start justify-content-between gap-6 gap-md-7 gap-lg-9\">\r\n                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                        <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Pon en marcha tu estrategia<\/h2>\r\n                    <\/div>\r\n\r\n                                                                    <p class=\"content-body mb-0\">Una gran idea es solo el primer paso. Dir\u00edgete a nuestro centro de recursos para encontrar m\u00e1s orientaci\u00f3n y consejos para dar vida a tu visi\u00f3n de RCS, o echa un vistazo a nuestros muchos otros recursos de RCS creados para marcas como la tuya.<\/p>\r\n                                                            <\/div>\r\n                                                            <div class=\"d-lg-none\">\r\n                                        <div class=\"d-flex gap-4\">\r\n        <button data-carousel-role=\"prev\" data-carousel-nav=\"block-aef1366bc2625e201fb6dbcf9e965391\" class=\"btn btn-neutral btn-lg btn-icon\" aria-label=\"Diapositiva anterior\">\r\n            <svg width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-left.svg\"><\/svg>\r\n        <\/button>\r\n        <button data-carousel-role=\"next\" data-carousel-nav=\"block-aef1366bc2625e201fb6dbcf9e965391\" class=\"btn btn-neutral btn-lg 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class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"0\">\r\n                                                    \r\n                                                                        <a href=\"https:\/\/sinch.com\/es\/blog\/las-competencias-de-sinch-llevan-el-conocimiento-de-la-api-de-sinch-a-tu-agente-de-codificacion-de-ia\/\" class=\"card-link text-decoration-none \" title=\"Presentamos las competencias de Sinch: conocimientos expertos de la API de Sinch, directamente en tu agente de codificaci\u00f3n de IA\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                    \r\n                        \r\n                        <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                                                            <img class=\"rounded-0\" decoding=\"async\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-MMS-API-code-snippet-784x486.png\" alt=\"Imagen para Presentamos las competencias de Sinch: conocimientos expertos de la API de Sinch, directamente en tu agente de codificaci\u00f3n de IA\">\r\n                                                    <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Consejos<\/span>, <span class=\"text-capitalize\">Productos<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                Presentamos las competencias de Sinch: conocimientos expertos de la API de Sinch, directamente en tu agente de codificaci\u00f3n de IA                            <\/h3>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/03\/author-icon-sinch.png\" width=\"40\" height=\"40\" alt=\"Foto de The Sinch team\">\r\n                                                                <span class=\"fs-xs\">The Sinch team<\/span>\r\n                            <\/address>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                        <\/article>\r\n                                                                                    <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"1\">\r\n                                                    \r\n                                                                        <a href=\"https:\/\/sinch.com\/es\/blog\/whatsapp-hacks-trucos\/\" class=\"card-link text-decoration-none \" title=\"Hacks ocultos de WhatsApp: 7 trucos que no sab\u00edas sobre nosotros\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                    \r\n                        \r\n                        <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                                                            <img class=\"rounded-0\" decoding=\"async\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/WhatsApp-customer-service-guide-SE-Blog-Title-01-784x486.jpg\" alt=\"Imagen para Hacks ocultos de WhatsApp: 7 trucos que no sab\u00edas sobre nosotros\">\r\n                                                    <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Conversaciones<\/span><\/span>\r\n                                        <\/span>\r\n                    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           <span class=\"fs-xs\">Marinela Potor<\/span>\r\n                            <\/address>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                        <\/article>\r\n                                                                                    <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"2\">\r\n                                                    \r\n                                                                        <a href=\"https:\/\/sinch.com\/es\/blog\/whatsapp-business-account-banned\/\" class=\"card-link text-decoration-none \" title=\"Qu\u00e9 hacer si tu cuenta de WhatsApp Business es suspendida\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                    \r\n                        \r\n                        <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                                                            <img class=\"rounded-0\" decoding=\"async\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/SI-Blog-WhatsApp-account-banned__Blog-header-784x486.jpg\" alt=\"Imagen para Qu\u00e9 hacer si tu cuenta de WhatsApp Business es suspendida\">\r\n                                                    <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Interactuar<\/span>, <span class=\"text-capitalize\">Consejos<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                Qu\u00e9 hacer si tu cuenta de WhatsApp Business es suspendida                            <\/h3>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/Marinela-Potor.png\" width=\"40\" height=\"40\" alt=\"Foto de Marinela Potor\">\r\n                                                                <span class=\"fs-xs\">Marinela Potor<\/span>\r\n                            <\/address>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                        <\/article>\r\n                                    \r\n                                    \r\n                                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