{"id":194392,"date":"2026-06-29T15:33:21","date_gmt":"2026-06-29T15:33:21","guid":{"rendered":"https:\/\/sinch.com\/rcs\/chapter\/construyendo-confianza-un-mensaje-rcs-a-la-vez\/"},"modified":"2026-08-07T07:19:08","modified_gmt":"2026-08-07T07:19:08","slug":"construyendo-confianza-un-mensaje-rcs-a-la-vez","status":"publish","type":"rcs-chapter","link":"https:\/\/sinch.com\/es\/rcs\/chapter\/construyendo-confianza-un-mensaje-rcs-a-la-vez\/","title":{"rendered":"Construyendo confianza, un mensaje RCS a la vez"},"content":{"rendered":"
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87%<\/div>\r\n
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of consumers actively avoid buying from brands they don\u2019t trust<\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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71%<\/div>\r\n
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of customers will cut ties if that trust is broken<\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n\r\n\n\r\n <\/div>\r\n \r\n \r\n

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Branded. Verified. Trusted.<\/h2>

Did you know that 87% of consumers<\/a> actively avoid buying from brands they don\u2019t trust, and 71% of customers<\/a> will cut ties if that trust is broken? Establishing trust with your customers is essential for building a strong relationship \u2013 one where they remain engaged, informed, safe, and happy.<\/p><\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n <\/section>\r\n\r\n

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Luckily, there\u2019s a solution for that.\u00a0<\/h3>

With RCS, every message is branded and verified and lands straight in your customer\u2019s native mobile messaging app, ensuring a secure, reliable experience<\/a>.  <\/p>

Let\u2019s break down how it works. <\/p><\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n

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\r\n Get recognized instantly <\/h3>\r\n
\r\n With RCS, your customers never have to wonder, \u201cwho\u2019s this?\u201d again \u2013 your verified sender profile displays your brand name and logo in every message. Instant recognition means zero guesswork, and total confidence in your messages. <\/div>\r\n <\/div>\r\n
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\r\n Trustworthy interactions, every time <\/h3>\r\n
\r\n As a user, engaging with a verified sender profile gives you extra peace of mind for important updates like one-time passwords or fraud alerts. RCS helps build trust by making interactions feel more familiar and authentic. <\/div>\r\n <\/div>\r\n
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\r\n Say \u201cgoodbye\u201d to spam <\/h3>\r\n
\r\n Spam and unwanted messages? No, thank you. Only verified businesses get to send branded RCS messages, so your customers get messages they can trust from brands they know \u2013 no shady senders allowed. <\/div>\r\n <\/div>\r\n
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\r\n Messaging that respects boundaries <\/h3>\r\n
\r\n Customers call the shots. They only get messages they\u2019ve signed up for \u2013 so it\u2019s totally on their terms. Plus, RCS supports encryption to keep those interactions secure and private. And for your business? You\u2019re reaching an audience that actually wants to hear from you \u2013 while ensuring their data stays safe. <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n <\/div>\r\n\n\r\n <\/div>\r\n \r\n <\/div>\r\n <\/section>\r\n\r\n
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There are the spammers and scammers. And then there\u2019s you.<\/h3> <\/div>\r\n \r\n <\/div>\r\n \r\n
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