{"id":191841,"date":"2026-06-12T16:49:12","date_gmt":"2026-06-12T16:49:12","guid":{"rendered":"https:\/\/sinch.com\/rcs\/chapter\/como-el-rcs-mantiene-a-los-clientes-involucrados-informados-seguros-y-contentos-en-todos-los-sectores\/"},"modified":"2026-06-12T16:49:13","modified_gmt":"2026-06-12T16:49:13","slug":"como-el-rcs-mantiene-a-los-clientes-involucrados-informados-seguros-y-contentos-en-todos-los-sectores","status":"publish","type":"rcs-chapter","link":"https:\/\/sinch.com\/es\/rcs\/chapter\/como-el-rcs-mantiene-a-los-clientes-involucrados-informados-seguros-y-contentos-en-todos-los-sectores\/","title":{"rendered":"C\u00f3mo el RCS mantiene a los clientes involucrados, informados, seguros y contentos en todos los sectores"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">minoristas<\/p><h2 class=\"h3 mb-0\">5 ejemplos de experiencias de compra exitosas con el RCS<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">\u00bfC\u00f3mo <a href=\"https:\/\/sinch.com\/blog\/rcs-for-retail\/\">mantienes la interacci\u00f3n de los clientes del sector minorista<\/a> en un mundo de distracciones donde son bombardeados con miles de comunicaciones de marketing todos los d\u00edas? Yendo m\u00e1s all\u00e1 de los mensajes b\u00e1sicos y ofreciendo <a href=\"https:\/\/sinch.com\/blog\/what-is-rcs-messaging\/\">experiencias enriquecidas e interactivas que captan la atenci\u00f3n<\/a> y la fidelidad.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-5 py-7 p-md-9 justify-content-lg-center rounded-lg bg- bg-primary-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 gx-lg-7 gx-md-6 \">\r\n\r\n                    \r\n                    \r\n                        <div class=\"col-md-6 order-2 order-md-1 mt-5 mt-md-0 text-center\">\r\n                            <img decoding=\"async\" width=\"648\" height=\"581\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Printemps.png\" class=\"img-fluid\" alt=\"Image for Printemps impulsa las ventas del Black Friday con asistencia de compra personal\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 528px, (min-resolution: 2dppx) and (min-width: 1200px) 528px, (min-width: 1200px) 1056px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Printemps.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Printemps-300x269.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Printemps-1024x919.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Printemps-768x689.png 768w\" \/>                        <\/div>\r\n                    \r\n                    <div class=\"col-md-6 order-1 order-md-2\">\r\n                                                    <p class=\"text-uppercase section-caption\">Asistente de compras con AI<\/p>\r\n                        \r\n                        <h3 class=\"h4 mb-3 mb-lg-4\">Printemps impulsa las ventas del Black Friday con asistencia de compra personal<\/h3>\r\n\r\n                        <p>Los grandes almacenes de lujo franceses <a href=\"https:\/\/sinch.com\/customer-stories\/printemps\/\">Printemps<\/a> usan el RCS para crear experiencias de compra personalizadas tanto en el Black Friday como en la vuelta al cole, y simplemente funciona:<\/p>                        <ul class=\"list-styled-check mt-3 mb-0 text-body-color\"><li>3 veces m\u00e1s redirecciones que con los SMS enriquecidos<\/li><li>Tasa de lectura 3 veces mayor que el email<\/li><li>75 % de tasa de lectura<\/li><\/ul>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"563\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Picard.png\" class=\"img-fluid\" alt=\"Image for Picard aumenta la interacci\u00f3n un 42 % con carruseles de productos interactivos\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Picard.png 1297w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Picard-300x261.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Picard-1024x890.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Picard-768x667.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Cat\u00e1logos din\u00e1micos<\/p><h3 class=\"h4 mb-0\">Picard aumenta la interacci\u00f3n un 42 % con carruseles de productos interactivos<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Los carruseles de productos RCS permiten a los clientes explorar tus productos de forma din\u00e1mica. Los clientes pueden navegar por las categor\u00edas, ver informaci\u00f3n detallada de los productos, tocar para hacer un pedido en tu sitio web e incluso hacer compras sin salir de la conversaci\u00f3n: una gran manera de captar su atenci\u00f3n al mismo tiempo que simplificas su experiencia de compra y aumentas las conversiones.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=nG4R_6hETys\" class=\"lazy-video-link\" data-lazy-video=\"nG4R_6hETys\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/nG4R_6hETys\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/nG4R_6hETys\/maxresdefault.jpg\" alt=\"How Picard increased customer engagement by 42% with RCS\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=nG4R_6hETys#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/nG4R_6hETys\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/nG4R_6hETys\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=nG4R_6hETys\",\n    \"name\": \"How Picard increased customer engagement by 42% with RCS\",\n    \"description\": \"Find out how frozen food retailer Picard integrated Sinch\\u2019s chatbot builder with our conversation API to create an engaging customer experience.\\n\\nPicard\\u2019s mission is to \\u201ccontinually nurture the love of good food\\u201d. They brought this to life with RCS (Rich Communication Services) by creating a conversational experience that takes the stress out of planning your holiday menu. \\n\\nIn an interactive journey, customers shared details about their dietary preferences, budget, and willingness (or lack thereof) to cook \\u2014 all within their native messaging app. \\n\\nBased on their responses, they were presented with a personalized holiday menu and a call-to-action, directing them to the Picard website. \\n\\n\\ud83d\\udca1 In the end, the campaign saw a click-through rate three times higher than that of Rich SMS. Customer engagement was 42% higher with the RCS campaign even though the audience was two times smaller than that targeted with Rich SMS. The RCS format also generated over 10% more clicks to the website than Rich SMS.  \\n\\n\\ud83d\\udd17 Read the full story here: https:\/\/www.sinch.com\/insights\/customer-stories\/how-picard-increased-customer-engagement-42-conversational-rcs-experience\/\\n\\n\\n#RCS #conversationalmarketing #customerexperience\",\n    \"uploadDate\": \"2024-05-14T07:54:15+00:00\",\n    \"duration\": \"PT1M20S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>El minorista de alimentos congelados <a href=\"https:\/\/sinch.com\/customer-stories\/how-picard-increased-customer-engagement-42-conversational-rcs-experience\/\">Picard <\/a>cre\u00f3 una experiencia conversacional RCS impulsada por AI para ayudar a los clientes a planificar sus comidas de las fiestas, permiti\u00e9ndoles elegir men\u00fas en funci\u00f3n de sus necesidades diet\u00e9ticas, presupuesto y preferencias culinarias.<\/p><p class=\"mb-0\">Los resultados hablan por s\u00ed solos:<\/p><\/div><ul class=\"list-styled-check mt-3 text-body-color\"><li>10 % m\u00e1s de redirecciones<\/li><li>3 veces m\u00e1s clics<\/li><li>Aumento del 42 % en la interacci\u00f3n con los clientes<\/li><\/ul>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-5 py-7 p-md-9 justify-content-lg-center rounded-lg bg- bg-primary-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 gx-lg-7 gx-md-6 \">\r\n\r\n                    \r\n                    \r\n                        <div class=\"col-md-6 order-2 order-md-2 mt-5 mt-md-0 text-center\">\r\n                            <img decoding=\"async\" width=\"648\" height=\"475\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Courir.png\" class=\"img-fluid\" alt=\"Image for Courir hace destacar las promociones durante la \u00e9poca m\u00e1s competitiva del a\u00f1o\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 528px, (min-resolution: 2dppx) and (min-width: 1200px) 528px, (min-width: 1200px) 1056px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Courir.png 1297w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Courir-300x220.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Courir-1024x751.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Courir-768x563.png 768w\" \/>                        <\/div>\r\n                    \r\n                    <div class=\"col-md-6 order-1 order-md-1\">\r\n                                                    <p class=\"text-uppercase section-caption\">Descuentos y ofertas<\/p>\r\n                        \r\n                        <h3 class=\"h4 mb-3 mb-lg-4\">Courir hace destacar las promociones durante la \u00e9poca m\u00e1s competitiva del a\u00f1o<\/h3>\r\n\r\n                        <p class=\"mb-0\">Durante m\u00e1s de 40 a\u00f1os, <a href=\"https:\/\/sinch.com\/customer-stories\/courir-steps-up-sales-with-innovative-messaging\/\">Courir<\/a> ha sido el destino de referencia para los amantes de las zapatillas deportivas en toda Europa. Pero mantenerse a la vanguardia en un espacio minorista competitivo es dif\u00edcil, incluso para los l\u00edderes del sector, y m\u00e1s a\u00fan durante la temporada de fiestas.<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI\" class=\"lazy-video-link\" data-lazy-video=\"wZULSog5JLI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\" alt=\"Learn how Courir achieved 137% ROI with RCS\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/wZULSog5JLI\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI\",\n    \"name\": \"Learn how Courir achieved 137% ROI with RCS\",\n    \"description\": \"Courir is one of Europe's leading footwear retailers with over 350 stores. For more than eight years, they have been working with Sinch to drive sales through innovative mobile messaging. Their latest experiment? RCS.\\n\\nRead the full story here: https:\/\/sinch.com\/customer-stories\/courir-steps-up-sales-with-innovative-messaging\/\\n\\nCourir leveraged Rich Communication Services (RCS) messaging to boost back-to-school sales, achieving a 137% return on investment. Their RCS campaign, implemented with the help of Sinch, significantly improved click-through rates and website traffic compared to previous years. The campaign\\u2019s success is attributed to a personalized customer experience, a strong call to action, and a collaborative partnership with Sinch.\\n\\nHighlights:\\n- 137% ROI: Courir achieved a remarkable 137% return on investment from their RCS back-to-school campaign.\\n- 74% Read Rate: The RCS messages boasted a high 74% read rate, demonstrating strong engagement.\\n- 8x Higher Redirects: The campaign generated eight times more website redirects than previous years\\u2019 efforts.\\n- Collaborative Partnership: Courir highlights the value of their collaborative relationship with Sinch for campaign optimization.\\nFuture Growth: Courir anticipates further growth with RCS expansion to iOS devices with iOS 18.1.\\n\\n#RCS\",\n    \"uploadDate\": \"2024-11-26T21:39:00+00:00\",\n    \"duration\": \"PT3M51S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\"><b>\u00bfLa soluci\u00f3n?<\/b> Una llamativa campa\u00f1a RCS con un GIF con texto animado y un bot\u00f3n de llamada a la acci\u00f3n que dirige a los clientes a su sitio web.<\/p><\/div><ul class=\"list-styled-check mt-3 text-body-color\"><li>137 % de ROI<\/li><li>74 % de tasas de lectura<\/li><li>Ingresos de la campa\u00f1a 3 veces mayores<\/li><\/ul>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"563\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-MicromaniaZing.png\" class=\"img-fluid\" alt=\"Image for Micromania-Zing da un gran impulso a la visibilidad de la marca\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-MicromaniaZing.png 1297w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-MicromaniaZing-300x261.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-MicromaniaZing-1024x890.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-MicromaniaZing-768x667.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Campa\u00f1as de las fiestas<\/p><h3 class=\"h4 mb-0\">Micromania-Zing da un gran impulso a la visibilidad de la marca<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\"><a href=\"https:\/\/sinch.com\/customer-stories\/rcs-brings-big-boost-brand-visibility-and-customer-interaction\/\">Micromania-Zing<\/a>, parte del gigante minorista de los videojuegos Game Stop, utiliza el RCS para llegar a los clientes con promociones, ofertas de fidelizaci\u00f3n, pedidos anticipados y mucho m\u00e1s. Incluyen hasta cuatro llamadas a la acci\u00f3n para que sea m\u00e1s f\u00e1cil para los clientes dar el siguiente paso.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-0adf31bb6d2120588ebae48a03a42268\">\r\n            \u00abRCS fue una elecci\u00f3n obvia para reforzar nuestro sistema con un formato conversacional.  Gracias al apoyo y la experiencia de Sinch, pudimos aumentar el tr\u00e1fico entre un p\u00fablico que buscaba buenas ofertas\u00bb.\u00a0        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/Caroline-Pineau-Marescal.png\" alt=\"Foto de Caroline Pineau Marescal\u00a0\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-0adf31bb6d2120588ebae48a03a42268\">\r\n                        Caroline Pineau Marescal\u00a0                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">gestora de datos y CRM, Micromania<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><ul class=\"list-styled-check mt-3 text-body-color\"><li>10 % m\u00e1s de redirecciones<\/li><li>3 veces m\u00e1s clics<\/li><li>Aumento del 42 % en la interacci\u00f3n con los clientes<\/li><\/ul>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-5 py-7 p-md-9 justify-content-lg-center rounded-lg bg- bg-primary-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 gx-lg-7 gx-md-6 \">\r\n\r\n                    \r\n                    \r\n                        <div class=\"col-md-6 order-2 order-md-2 mt-5 mt-md-0 text-center\">\r\n                            <img decoding=\"async\" width=\"648\" height=\"563\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Cdiscount.png\" class=\"img-fluid\" alt=\"Image for Cdiscount aumenta el tama\u00f1o de los pedidos un 9 %\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 528px, (min-resolution: 2dppx) and (min-width: 1200px) 528px, (min-width: 1200px) 1056px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Cdiscount.png 1297w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Cdiscount-300x261.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Cdiscount-1024x890.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-Customer-Story-Cdiscount-768x667.png 768w\" \/>                        <\/div>\r\n                    \r\n                    <div class=\"col-md-6 order-1 order-md-1\">\r\n                                                    <p class=\"text-uppercase section-caption\">Descuentos y ofertas<\/p>\r\n                        \r\n                        <h3 class=\"h4 mb-3 mb-lg-4\">Cdiscount aumenta el tama\u00f1o de los pedidos un 9 %<\/h3>\r\n\r\n                        <p class=\"mb-0\"><a href=\"https:\/\/sinch.com\/customer-stories\/the-price-is-right-cdiscount\/\">Cdiscount<\/a>, un mercado en l\u00ednea, utiliza funciones de RCS como im\u00e1genes, CTA, videos y botones de respuesta r\u00e1pida para captar la atenci\u00f3n de los clientes y conseguir que act\u00faen. Esto ha dado grandes resultados:<\/p>                        <ul class=\"list-styled-check mt-3 mb-0 text-body-color\"><li>Aumento del 4 % en los ingresos<\/li><li>Aumento del 9 % en el tama\u00f1o promedio de la cesta<\/li><li>9 millones de clientes<\/li><\/ul>\r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">servicios financieros<\/p><h2 class=\"h3 mb-0\">5 formas infalibles de convertir las comunicaciones financieras en experiencias dignas de ver<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Las comunicaciones financieras son un asunto serio, pero eso no significa que tengan que ser aburridas.<\/p><p class=\"mb-0\">Ya sea manteniendo informados a los clientes con actualizaciones en tiempo real o proporcionando informaci\u00f3n financiera personalizada, el RCS permite a <a href=\"https:\/\/sinch.com\/blog\/rcs-in-banking-financial-services\/\">las instituciones financieras enviar mensajes seguros e informativos<\/a> que cautivan a los clientes, generan confianza y crean experiencias que fortalecen las relaciones.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"451\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-Finserv-1.png\" class=\"img-fluid\" alt=\"Image for Actualizaciones de cuenta instant\u00e1neas al alcance de tus clientes\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-Finserv-1.png 1297w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-Finserv-1-300x209.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-Finserv-1-1024x713.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-Finserv-1-768x535.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Notificaciones<\/p><h3 class=\"h4 mb-0\">Actualizaciones de cuenta instant\u00e1neas al alcance de tus clientes<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Con el RCS, las instituciones financieras pueden enviar notificaciones de cuenta en tiempo real sobre la actividad de las transacciones, los cambios de saldo, las actualizaciones de las pol\u00edticas y m\u00e1s de una manera atractiva, verificada y branded. Los medios enriquecidos y los botones en los que se puede hacer clic fomentan la acci\u00f3n para que los clientes puedan estar al tanto de sus finanzas sin tener que salir de su messaging inbox.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"479\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-Fraud-Alert.png\" class=\"img-fluid\" alt=\"Image for Alertas de fraude fiables que provocan acciones\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-Fraud-Alert.png 1297w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-Fraud-Alert-300x222.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-Fraud-Alert-1024x757.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-Fraud-Alert-768x568.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Alertas de seguridad<\/p><h3 class=\"h4 mb-0\">Alertas de fraude fiables que provocan acciones<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">El RCS lleva la detecci\u00f3n de fraudes al siguiente nivel al permitir que las instituciones financieras env\u00eden alertas branded en tiempo real desde perfiles verificados, lo que mantiene seguros a los clientes y les da la confianza de que el mensaje es realmente de su banco. Con opciones para confirmar o denegar transacciones directamente en el mensaje, pueden actuar r\u00e1pidamente para proteger sus cuentas y sentirse seguros en cada etapa del proceso.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"479\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-FinServ-1-1.png\" class=\"img-fluid\" alt=\"Image for Recordatorios de pago oportunos y procesables\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-FinServ-1-1.png 1297w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-FinServ-1-1-300x222.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-FinServ-1-1-1024x757.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-FinServ-1-1-768x568.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Gesti\u00f3n de cuentas<\/p><h3 class=\"h4 mb-0\">Recordatorios de pago oportunos y procesables<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>\u00bfPagos atrasados? Ya no. Env\u00eda recordatorios de pago personalizados y automatizados directamente a las bandejas de entrada m\u00f3viles de los clientes con opciones de pago y fechas l\u00edmite. El RCS garantiza que sea f\u00e1cil actuar sobre los recordatorios, lo que permite a los clientes pagar al instante o programar un pago.<\/p><p class=\"mb-0\">Cuando un importante banco mundial pas\u00f3 de los SMS al RCS para los cobros financieros, triplic\u00f3 las solicitudes de renegociaci\u00f3n y las recuperaciones de cr\u00e9dito. Gracias a los perfiles verificados y a la mensajer\u00eda branded del RCS, los clientes se sintieron m\u00e1s seguros y confiados al responder a las llamadas a la acci\u00f3n. \u00bfLa lecci\u00f3n? \u00a1La confianza y la interactividad impulsan <a href=\"https:\/\/sinch.com\/blog\/rcs-for-business-messaging\/\">resultados comerciales reales<\/a>!<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"451\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Carousel-Finserv.png\" class=\"img-fluid\" alt=\"Image for Programaci\u00f3n de citas r\u00e1pida y sencilla\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Carousel-Finserv.png 1297w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Carousel-Finserv-300x209.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Carousel-Finserv-1024x712.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Carousel-Finserv-768x534.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Reserva de citas<\/p><h3 class=\"h4 mb-0\">Programaci\u00f3n de citas r\u00e1pida y sencilla<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Olv\u00eddate de las idas y venidas de la programaci\u00f3n de citas. Mediante el RCS, las instituciones financieras pueden ofrecer una pr\u00e1ctica funci\u00f3n de programaci\u00f3n que permite a los clientes reservar, reprogramar o cancelar citas con asesores con solo un par de toques. Mantener a los clientes informados nunca ha sido tan f\u00e1cil.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"460\" height=\"320\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Photo-RCS-Buttons-Finserv-3.png\" class=\"img-fluid\" alt=\"Image for Solicitudes de pr\u00e9stamos sin complicaciones\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Photo-RCS-Buttons-Finserv-3.png 920w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Photo-RCS-Buttons-Finserv-3-300x209.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Photo-RCS-Buttons-Finserv-3-768x534.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Solicitudes de pr\u00e9stamos y ofertas<\/p><h3 class=\"h4 mb-0\">Solicitudes de pr\u00e9stamos sin complicaciones<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Solicitar un pr\u00e9stamo no deber\u00eda parecer un marat\u00f3n. El RCS simplifica el proceso con mensajes interactivos que gu\u00edan a los clientes a trav\u00e9s de la solicitud, ofreciendo asistencia en tiempo real y respuestas a sus preguntas. \u00bfEl resultado? Tasas de abandono reducidas y clientes satisfechos.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">sanidad<\/p><h2 class=\"h3 mb-0\">4 soluciones impulsadas por el RCS para intensificar la comunicaci\u00f3n en la atenci\u00f3n m\u00e9dica<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">En la atenci\u00f3n m\u00e9dica, las relaciones se basan en la confianza, la comunicaci\u00f3n oportuna y, bueno, el cuidado. El RCS permite a los proveedores enviar mensajes seguros en tiempo real que ayudan a los pacientes a reservar citas, conectarse con los m\u00e9dicos y gestionar su salud de manera eficaz. Es personal, sin fricciones y est\u00e1 dise\u00f1ado para las expectativas de los pacientes de hoy en d\u00eda.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"479\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Conversation-Heathcare.png\" class=\"img-fluid\" alt=\"Image for Gesti\u00f3n de citas y seguimiento fluidos\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Conversation-Heathcare.png 1297w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Conversation-Heathcare-300x222.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Conversation-Heathcare-1024x756.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Conversation-Heathcare-768x567.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Citas y seguimiento<\/p><h3 class=\"h4 mb-0\">Gesti\u00f3n de citas y seguimiento fluidos<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Se acabaron las citas perdidas o los procesos de reserva complicados con el RCS. Dales a los pacientes una opci\u00f3n de programaci\u00f3n en tiempo real, en la que puedan reservar, reprogramar o cancelar citas con unos pocos toques.<\/p><p>\u00bfQuieres ir un paso m\u00e1s all\u00e1? Env\u00eda un mapa interactivo con indicaciones para llegar a la cl\u00ednica, una encuesta de seguimiento o recordatorios de cuidados posteriores, y usa botones de suggested reply para que los pacientes puedan responder f\u00e1cilmente o ponerse en contacto con su proveedor para que los oriente.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"451\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-Health.png\" class=\"img-fluid\" alt=\"Image for Recordatorios y reposiciones de medicamentos\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-Health.png 1297w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-Health-300x209.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-Health-1024x712.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Buttons-Health-768x534.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Gesti\u00f3n de recetas<\/p><h3 class=\"h4 mb-0\">Recordatorios y reposiciones de medicamentos<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Mantener a los pacientes al d\u00eda con sus recetas es crucial. El RCS te permite enviar recordatorios de medicamentos personalizados con opciones de reposici\u00f3n, instrucciones y enlaces de contacto a un proveedor de atenci\u00f3n m\u00e9dica si es necesario.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"479\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Video-Heathcare.png\" class=\"img-fluid\" alt=\"Image for Videos educativos\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Video-Heathcare.png 1297w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Video-Heathcare-300x222.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Video-Heathcare-1024x756.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Video-Heathcare-768x567.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Interacci\u00f3n y educaci\u00f3n del paciente<\/p><h3 class=\"h4 mb-0\">Videos educativos<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Los procedimientos m\u00e9dicos pueden ser estresantes, pero el RCS ayuda a que la experiencia del paciente sea m\u00e1s personalizada y emp\u00e1tica. Compartir videos educativos directamente con los pacientes puede desmitificar los pr\u00f3ximos procedimientos, reducir la ansiedad previa a la cita y hacer que se sientan m\u00e1s apoyados. <\/p><p>En funci\u00f3n de la normativa y las restricciones locales, tambi\u00e9n puedes a\u00f1adir botones de acci\u00f3n sugeridos para permitir a los pacientes conectarse con su proveedor para hacer preguntas, todo dentro del mensaje.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"451\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Carousel-Healthcare-2.png\" class=\"img-fluid\" alt=\"Image for Consejos de salud y actualizaciones de bienestar\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Carousel-Healthcare-2.png 1297w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Carousel-Healthcare-2-300x209.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Carousel-Healthcare-2-1024x712.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Carousel-Healthcare-2-768x534.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Interacci\u00f3n y educaci\u00f3n del paciente<\/p><h3 class=\"h4 mb-0\">Consejos de salud y actualizaciones de bienestar<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Mantener a los pacientes informados y comprometidos va m\u00e1s all\u00e1 de las citas. El RCS permite a los proveedores de atenci\u00f3n m\u00e9dica enviar consejos de bienestar o recomendaciones de estilo de vida personalizados que hacen que los pacientes se sientan valorados y apoyados, y los ayudan a estar al tanto de su salud.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 \">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">tecnolog\u00eda<\/p><h2 class=\"h3 mb-0\">4 formas en que las empresas tecnol\u00f3gicas usan el RCS para hacer que los usuarios vuelvan<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Ya sea que desees simplificar los procesos clave o enviar notificaciones cruciales y actualizaciones personalizadas, el RCS aporta una nueva dimensi\u00f3n a las comunicaciones con los clientes para los proveedores de tecnolog\u00eda.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"512\" height=\"378\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Notification-Tech.png\" class=\"img-fluid\" alt=\"Image for Notificaciones fiables que mantienen enganchados a los usuarios\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Notification-Tech.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Notification-Tech-300x222.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Notification-Tech-768x568.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Notificaciones<\/p><h3 class=\"h4 mb-0\">Notificaciones fiables que mantienen enganchados a los usuarios<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Retener a los usuarios va m\u00e1s all\u00e1 de ofrecer una gran experiencia dentro de la aplicaci\u00f3n. Tambi\u00e9n se trata de crear confianza y fiabilidad a largo plazo en cada paso del recorrido del usuario.<\/p><p>El RCS permite a los desarrolladores de aplicaciones enviar notificaciones seguras y oportunas en las que los usuarios pueden confiar al instante gracias a la mensajer\u00eda branded y a los perfiles de remitente verificados.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-5 py-7 p-md-9 justify-content-lg-center rounded-lg bg- bg-primary-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 gx-lg-7 gx-md-6 \">\r\n\r\n                    \r\n                    \r\n                        <div class=\"col-md-6 order-2 order-md-1 mt-5 mt-md-0 text-center\">\r\n                            <img decoding=\"async\" width=\"648\" height=\"479\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-CustomerStory-EasyPark.png\" class=\"img-fluid\" alt=\"Image for C\u00f3mo EasyPark Group crea experiencias seguras para los conductores con el RCS\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 528px, (min-resolution: 2dppx) and (min-width: 1200px) 528px, (min-width: 1200px) 1056px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-CustomerStory-EasyPark.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-CustomerStory-EasyPark-300x222.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-CustomerStory-EasyPark-1024x758.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-CustomerStory-EasyPark-768x568.png 768w\" \/>                        <\/div>\r\n                    \r\n                    <div class=\"col-md-6 order-1 order-md-2\">\r\n                                                    <p class=\"text-uppercase section-caption\"><\/p>\r\n                        \r\n                        <h3 class=\"h4 mb-3 mb-lg-4\">C\u00f3mo EasyPark Group crea experiencias seguras para los conductores con el RCS<\/h3>\r\n\r\n                        <p class=\"mb-0\"><a href=\"https:\/\/sinch.com\/customer-stories\/how-easypark-group-keeps-millions-users-informed-sms-and-rcs\/\">EasyPark Group<\/a> utiliza el RCS de Sinch para enviar notificaciones cruciales en varios mercados. Para los usuarios sin dispositivos habilitados para RCS, EasyPark utiliza los SMS para garantizar que tambi\u00e9n reciban notificaciones importantes.<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=GH5JJQJcShI\" class=\"lazy-video-link\" data-lazy-video=\"GH5JJQJcShI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/GH5JJQJcShI\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/GH5JJQJcShI\/maxresdefault.jpg\" alt=\"How EasyPark Group keeps users informed with RCS\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=GH5JJQJcShI#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/GH5JJQJcShI\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/GH5JJQJcShI\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=GH5JJQJcShI\",\n    \"name\": \"How EasyPark Group keeps users informed with RCS\",\n    \"description\": \"Discover how EasyPark Group, a leader in digital parking solutions, leverages Sinch's SMS and RCS (Rich Communication Services) technologies to improve customer experience for millions of monthly users across 20+ countries. \\n\\nIn this video, Alex Keynes, Head of Product for the driver's experience at EasyPark, shares the impact of switching to a single communications partner.\\n\\nBy switching to Sinch for all markets, EasyPark Group simplified their messaging infrastructure without sacrificing a high-quality driver experience.  \\n\\n\\u201cSinch is reliable, their delivery rates are high, and they\\u2019re not taking any shortcuts,\\u201d Alex explained. \\u201cFor us, this is something that we can rely on and that we don't need to spend a lot of time on.\\u201d \\n\\nRead the full case study here: https:\/\/www.sinch.com\/insights\/customer-stories\/how-easypark-group-keeps-20m-monthly-users-informed-sms-and-rcs\/\\n\\n\\n\\n#rcs #customerexperience #verifiedsender\",\n    \"uploadDate\": \"2024-06-13T14:42:30+00:00\",\n    \"duration\": \"PT3M53S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">\u00bfY la mejor parte? <a href=\"https:\/\/sinch.com\/blog\/rcs-business-message-types\/\">Los mensajes b\u00e1sicos RCS<\/a> son muy f\u00e1ciles de configurar y mantener y no crearon ninguna fricci\u00f3n para EasyPark ni para sus usuarios.<\/p><\/div><ul class=\"list-styled-check mt-3 text-body-color\"><li>97\u00a0% de tasa de entrega.<\/li><li>El 40 % de los mensajes enviados a trav\u00e9s de RCS en Alemania<\/li><li>Millones de mensajes entregados.<\/li><\/ul>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"510\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SI-Handset-RCS-Buttons-AI-Response-3-ES.png\" class=\"img-fluid\" alt=\"Image for Convierte la asistencia t\u00e9cnica en un diferenciador\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SI-Handset-RCS-Buttons-AI-Response-3-ES.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SI-Handset-RCS-Buttons-AI-Response-3-ES-300x236.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SI-Handset-RCS-Buttons-AI-Response-3-ES-1024x806.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SI-Handset-RCS-Buttons-AI-Response-3-ES-768x604.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Atenci\u00f3n al cliente y resoluci\u00f3n de problemas<\/p><h3 class=\"h4 mb-0\">Convierte la asistencia t\u00e9cnica en un diferenciador<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>La asistencia t\u00e9cnica no tiene por qu\u00e9 ser una experiencia negativa; de hecho, una estrategia de asistencia s\u00f3lida es fundamental para mantener contentos a los clientes.<\/p><p>Con el RCS, los clientes pueden interactuar directamente con chatbots con IA o con agentes para resolver problemas. La mensajer\u00eda enriquecida acelera la resoluci\u00f3n al permitir a los usuarios compartir capturas de pantalla, recibir instrucciones paso a paso o videotutoriales, acceder a opciones de autoservicio y mucho m\u00e1s, todo ello sin salir del hilo de la conversaci\u00f3n.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"479\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Video-Tech.png\" class=\"img-fluid\" alt=\"Image for Introduce nuevas funciones y actualizaciones por todo lo alto\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Video-Tech.png 1297w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Video-Tech-300x222.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Video-Tech-1024x756.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Video-Tech-768x567.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Actualizaciones y lanzamientos<\/p><h3 class=\"h4 mb-0\">Introduce nuevas funciones y actualizaciones por todo lo alto<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">El RCS te permite enviar anuncios emocionantes mediante videos de demostraci\u00f3n, im\u00e1genes de alta calidad y carruseles que muestran las ventajas de tus nuevas funciones y complementos. Agrega botones de \u00abPru\u00e9balo ahora\u00bb en los que se pueda hacer clic para impulsar la interacci\u00f3n inmediata y hacer que las conversiones sean fluidas.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"451\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Carousel-Tech.png\" class=\"img-fluid\" alt=\"Image for Prepara a los usuarios para el \u00e9xito con procesos de incorporaci\u00f3n y tutoriales interactivos\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Carousel-Tech.png 1297w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Carousel-Tech-300x209.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Carousel-Tech-1024x712.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Handset-RCS-Carousel-Tech-768x534.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Educaci\u00f3n y orientaci\u00f3n del usuario<\/p><h3 class=\"h4 mb-0\">Prepara a los usuarios para el \u00e9xito con procesos de incorporaci\u00f3n y tutoriales interactivos<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">Ayudar a los usuarios a navegar f\u00e1cilmente por tu aplicaci\u00f3n o plataforma crea fidelidad desde el principio. Puedes usar el RCS para compartir videos explicativos y tutoriales interactivos paso a paso directamente en sus bandejas de entrada de mensajes para que puedan aprovechar al m\u00e1ximo tu producto desde el primer d\u00eda.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=9XT_NmZcz2k\" class=\"lazy-video-link\" data-lazy-video=\"9XT_NmZcz2k\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/9XT_NmZcz2k\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/9XT_NmZcz2k\/maxresdefault.jpg\" alt=\"If these companies used RCS\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=9XT_NmZcz2k#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/9XT_NmZcz2k\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/9XT_NmZcz2k\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=9XT_NmZcz2k\",\n    \"name\": \"If these companies used RCS\",\n    \"description\": \"Miriam Liszewski suggests potential RCS use cases for various business types.\",\n    \"uploadDate\": \"2025-04-15T07:48:27+00:00\",\n    \"duration\": \"PT5M16S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">\u00bfNecesitas m\u00e1s ejemplos?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>A nuestra experta Miriam Liszewski nunca le faltan ideas brillantes cuando se trata de utilizar el RCS de forma creativa e impactante. Seguro que te inspiran.<\/p><p>Ahora que has visto c\u00f3mo las empresas de diversos sectores mantienen a sus usuarios comprometidos, informados, seguros y felices con el RCS, te toca unirte. \u00a1Te ayudaremos a convertir cada texto en una experiencia memorable!<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h2 class=\"h3 mb-0\">El RCS de Sinch en pocas palabras: redefiniendo las comunicaciones digitales con el cliente<\/h2>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/chat-stack-audio-video.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                El RCS cuando puedas, otros canales cuando no puedas                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Con Sinch, puedes dar prioridad al RCS y cambiar a los SMS u otros canales de mensajer\u00eda cuando sea necesario, asegurando que tus mensajes lleguen a tu audiencia, con una tasa de entrega del 99 %.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/lightbulb.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Infraestructura de nivel empresarial                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Impulsamos m\u00e1s de 800 000 millones de interacciones al a\u00f1o, con control directo de la cadena de valor, asegurando una suprema fiabilidad y escalabilidad a un menor coste, con los m\u00e1s altos est\u00e1ndares de seguridad y cumplimiento. Adem\u00e1s, nuestros fuertes v\u00ednculos con Google y los operadores garantizan que obtengas la mejor experiencia de RCS.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/window-stack.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Cartera de productos inigualable                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Damos asistencia a todas tus necesidades de comunicaci\u00f3n, desde canales consolidados hasta emergentes, facilitando su gesti\u00f3n a trav\u00e9s de nuestra plataforma API integrada con IA, aplicaciones llave en mano y nuestro extenso ecosistema de socios.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/earth-americas.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Alcance mundial, presencia local                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Llega a cualquier cliente del planeta, de forma instant\u00e1nea y sin esfuerzo. Nuestros expertos te brindan asistencia en cada paso para ayudarte a navegar por el complejo panorama mundial de las comunicaciones de hoy en d\u00eda. Tenemos presencia local en m\u00e1s de 60 pa\u00edses, probablemente en alg\u00fan lugar cerca de ti.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">INFORMACI\u00d3N<\/p><h3 class=\"h4 mb-0\">Explorar m\u00e1s contenido sobre RCS<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/lightbulb.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                \u00bfQu\u00e9 es la mensajer\u00eda RCS?                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Aprende todo lo que necesitas saber sobre el RCS, incluyendo c\u00f3mo puede ayudar a hacer crecer tu negocio y consejos para crear una gran estrategia.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/blog\/what-is-rcs-messaging\/\" class=\"btn-arrow fs-sm \" title=\"\u00bfQu\u00e9 es la mensajer\u00eda RCS?\" target=\"_blank\">Lee el blog<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/scale.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                RCS frente a SMS                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    El RCS hace un upgrade a los SMS con branding, medios enriquecidos y anal\u00edticas. Comprueba las diferencias clave que ayudar\u00e1n a impulsar la experiencia del cliente.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/blog\/rcs-vs-sms\/\" class=\"btn-arrow fs-sm \" title=\"RCS frente a SMS\">Lee el blog<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/phone-chat-ellipis.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Todo lo que debes saber sobre el RCS de Apple                             <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    El lanzamiento del RCS de Apple ha tra\u00eddo mejores experiencias de mensajer\u00eda entre iPhones y Androids. Esto es lo que sabemos hasta ahora.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/blog\/apple-support-rcs\/\" class=\"btn-arrow fs-sm \" title=\"Todo lo que debes saber sobre el RCS de Apple \">Lee el blog<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"451\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Handset-Hero.png\" class=\"img-fluid\" alt=\"Image for La mensajer\u00eda como debe ser\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Handset-Hero.png 1297w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Handset-Hero-300x209.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Handset-Hero-1024x712.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Photo-RCS-Handset-Hero-768x534.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Sinch RCS<\/p><h3 class=\"h4 mb-0\">La mensajer\u00eda como debe ser<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">\u00a1Da vida a los mensajes! Comienza a enviar hoy mismo mensajes RCS verificados y branded directamente a las bandejas de entrada m\u00f3viles nativas de tus clientes.<\/p><\/div><div class=\"btn-group g-3 mt-3 mt-md-4 row\">\r\n        <div class=\"col-auto\">\r\n            <a href=\"#form\" target=\"_blank\" class=\"btn btn-outline-secondary btn-lg btn-animated scrollme\" >Habla con un experto<\/a>\r\n        <\/div>\r\n        <\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  id=\"form\" class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n\r\n\t<div class=\"form-block longform-spacings\" data-theme=\"light\">\r\n\r\n\t\t<div class=\"form-block-container shadow-lg bg-light px-5 py-7 p-md-9\">\r\n\r\n\t\t\t\r\n\t\t\t\t<div class=\"marketing-cloud-form-container\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"form-content mb-3\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"h5 mb-3\">\u00bfA qu\u00e9 esperas?<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"content-body text-body-color mb-0\">Haz un upgrade de tu business messaging: \u00a1empieza con RCS for Business!<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t<iframe\r\n\t\t\t\t\t\tid=\"marketing-cloud-form\"\r\n\t\t\t\t\t\tclass=\"marketing-cloud-iframe\"\r\n\t\t\t\t\t\tdata-iframe-params=\"utm_source,utm_medium,utm_campaign,utm_term,utm_content,transid,gclid,intcmp,msclkid\"\r\n\t\t\t\t\t\tsrc=\"https:\/\/cloud.m.sinch.com\/sinchform1_0?referrer=https%3A%2F%2Fsinch.com%2Fes%2Fwp-json%2Fwp%2Fv2%2Frcs-chapter%2F191841&#038;lang=es&#038;theme=sinch.com\"\r\n\t\t\t\t\t\ttitle=\"\u00bfA qu\u00e9 esperas?\"\r\n\t\t\t\t\t\tstyle=\"width: 100%;\">\r\n\t\t\t\t\t<\/iframe>\r\n\t\t\t\t<\/div>\r\n\r\n\r\n\t\t\t\t<!-- GOLDCAST Form Container -- Start -->\r\n\t\t\t\t\t<\/div>\r\n\t<\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    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