{"id":42795,"date":"2024-07-31T07:19:37","date_gmt":"2024-07-31T07:19:37","guid":{"rendered":"https:\/\/sinchcomdev.local\/podcast\/explorando-el-universo-del-conversational-commerce\/"},"modified":"2026-04-07T11:16:02","modified_gmt":"2026-04-07T11:16:02","slug":"explorando-el-universo-del-conversational-commerce","status":"publish","type":"podcast","link":"https:\/\/sinch.com\/es\/podcast\/explorando-el-universo-del-conversational-commerce\/","title":{"rendered":"Explorando el Universo del Conversational Commerce"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">Podcast<\/p>\r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                Smart Conversations 02: Explorando el Universo del Conversational Commerce                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Hoy en d\u00eda es m\u00e1s f\u00e1cil que los clientes se vayan con la competencia por una mala experiencia de compra e incluso de posventa, por lo que Henrique Marques y Armando Velez comparten en este episodio c\u00f3mo la implementaci\u00f3n del Conversational Commerce es la clave para que las marcas atiendan a los clientes de formas nuevas e innovadoras para cubrir las expectativas de los consumidores y hacer crecer su negocio<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                                                    \r\n                                \t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=iOQJ0xOai_U\" class=\"lazy-video-link\" data-lazy-video=\"iOQJ0xOai_U\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/iOQJ0xOai_U\/maxresdefault.jpg\" title=\"V\u00eddeos de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/iOQJ0xOai_U\/maxresdefault.jpg\" alt=\"Conversaciones que Venden: Explorando el Universo del Conversational Commerce\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=iOQJ0xOai_U#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/iOQJ0xOai_U\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/iOQJ0xOai_U\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=iOQJ0xOai_U\",\n    \"name\": \"Conversaciones que Venden: Explorando el Universo del Conversational Commerce\",\n    \"description\": \"\\u00bfC\\u00f3mo llegar a un cliente m\\u00e1s exigente que nunca? \\u00bfc\\u00f3mo ganar su lealtad ante un mercado cada vez m\\u00e1s competitivo? \\n\\nEl Conversational Commerce o Comercio Conversacional se ha convertido en la clave en tendencia que te ayudar\\u00e1 a aumentar tus ventas a trav\\u00e9s de una comunicaci\\u00f3n personalizada con tus clientes por los canales que prefieren y en el momento en que lo necesitan.\\u00a0 \\n\\nEn este episodio Henrique Marques, director de Ventas en Sinch y Armando V\\u00e9lez, director de E-commerce en Skillnet\\u00a0 te contar\\u00e1n qu\\u00e9 es, cu\\u00e1les son sus ventajas y c\\u00f3mo implementarlo en tu empresa o negocio.\\n\\n#conversational #commerce\",\n    \"uploadDate\": \"2024-01-18T21:12:50+00:00\",\n    \"duration\": \"PT36M37S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\r\n                                                    \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" class=\"section section-py\" id=\"podcast-content-section\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12 col-lg-3 mb-6 mb-md-7\">\r\n                    <p class=\"fs-xs fw-bold text-accent\">Compartir con<\/p>\r\n<div class=\"share-icons d-flex flex-wrap gap-3\">\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/sinch.com\/es\/podcast\/explorando-el-universo-del-conversational-commerce\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/linkedin.svg\">\r\n                <title>\r\n                    Compartir en LinkedIn                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/sinch.com\/es\/podcast\/explorando-el-universo-del-conversational-commerce\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/facebook.svg\">\r\n                <title>\r\n                    Compartir en Facebook                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n            <a class=\"btn btn-lg btn-light btn-icon btn-icon-lg btn-light-social\" href=\"https:\/\/twitter.com\/intent\/tweet?text=https:\/\/sinch.com\/es\/podcast\/explorando-el-universo-del-conversational-commerce\/\" target=\"_blank\" rel=\"external\">\r\n            <svg role=\"img\" width=\"32\" height=\"32\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/x.svg\">\r\n                <title>\r\n                    Compartir en X                <\/title>\r\n            <\/svg>\r\n        <\/a>\r\n    <\/div>                <\/div>\r\n                <div class=\"podcast-content longform-content col-12 col-lg-6\">\r\n                    <h2>Sobre este epis\u00f3dio<\/h2>\r\n                    <p>\u00bfC\u00f3mo llegar a un cliente m\u00e1s exigente que nunca? \u00bfc\u00f3mo ganar su lealtad ante un mercado cada vez m\u00e1s competitivo? El Conversational Commerce o Comercio Conversacional se ha convertido en la clave en tendencia que te ayudar\u00e1 a aumentar tus ventas a trav\u00e9s de una comunicaci\u00f3n personalizada con tus clientes por los canales que prefieren y en el momento en que lo necesitan.  En este episodio Henrique Marques, director de Ventas en Sinch y Armando V\u00e9lez, director de E-commerce en Skillnet  te contar\u00e1n qu\u00e9 es, cu\u00e1les son sus ventajas y c\u00f3mo implementarlo en tu empresa o negocio<\/p>\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-155d24248630e21bacad36b3ea485fbb\" class=\"section section-altblo section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Host<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Adriana S\u00e1nchez, Sales Manager Latam | Sinch<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Especialista en venta consultiva B2B para empresas enterprise, con 9 an\u0303os de experiencia en el sector, enfocada en canales conversacionales como SMS, whatsapp, RCS, ABC e instagram, asi\u0301 como en la implementacio\u0301n y desarrollo de bots con inteligencia artificial y plataformas de atencio\u0301n humana omnicanal (CpaaS)<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"235\" height=\"190\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Podcast-Smart-Conversations-02-Explorando-el-Universo-del-Conversational-Commerce-01.png\" class=\"img-fluid\" alt=\"Imagen para Adriana S\u00e1nchez, Sales Manager Latam | Sinch\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Podcast-Smart-Conversations-02-Explorando-el-Universo-del-Conversational-Commerce-01.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Podcast-Smart-Conversations-02-Explorando-el-Universo-del-Conversational-Commerce-01-300x243.png 300w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-5dc2f838d43fe8055e373af34173b329\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Invitado<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Henrique Marques, Sales Director | Sinch<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Con 18 a\u00f1os en ventas con enfoque en desarrollo de negocios y personas es a pasionado por liderar, desarrollar, capacitar y contratar profesionales de ventas altamente calificados, centrarse en los datos para establecer la estrategia y superar los resultados y aumentar la participaci\u00f3n de mercado, as\u00ed como comprender las necesidades del cliente para ayudarles a acelerar y transformar su negocio. Cuentan con especializaciones en contrataci\u00f3n, Desarrollo, Gesti\u00f3n de Personas, SaaS y Customer Focus y experiencia en ventas en Latinoam\u00e9rica (Brasil, M\u00e9xico, Chile, Argentina, Per\u00fa, Colombia y Centroam\u00e9rica)<br><\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"235\" height=\"190\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Podcast-Smart-Conversations-02-Explorando-el-Universo-del-Conversational-Commerce-02.png\" class=\"img-fluid\" alt=\"Imagen para Henrique Marques, Sales Director | Sinch\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Podcast-Smart-Conversations-02-Explorando-el-Universo-del-Conversational-Commerce-02.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Podcast-Smart-Conversations-02-Explorando-el-Universo-del-Conversational-Commerce-02-300x243.png 300w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-11d318ab4bb2f02653ece7adbd5386fd\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n                            <p class=\"text-uppercase section-caption text-body-color\">Invitado<\/p>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Armando V\u00e9lez, Director of e-Commerce LATAM | SkillNet Solutions<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Aplicar conocimientos y habilidades te\u00f3ricas en comercio electr\u00f3nico y marketing electr\u00f3nico para empresas. Realiza su trabajo profesional y \u00e9tico con la experiencia y conocimiento en Comercio Electr\u00f3nico<br><\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"235\" height=\"190\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Podcast-Smart-Conversations-02-Explorando-el-Universo-del-Conversational-Commerce-03.png\" class=\"img-fluid\" alt=\"Imagen para Armando V\u00e9lez, Director of e-Commerce LATAM | SkillNet Solutions\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Podcast-Smart-Conversations-02-Explorando-el-Universo-del-Conversational-Commerce-03.png 470w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Podcast-Smart-Conversations-02-Explorando-el-Universo-del-Conversational-Commerce-03-300x243.png 300w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-b8d4ec60c44f791d290c2a1d03c57ca3\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Key insights<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                                                                <div class=\"accordion accordion-widget d-flex flex-column gap-3 m-0\" id=\"accordion-block-b8d4ec60c44f791d290c2a1d03c57ca3\">\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-b8d4ec60c44f791d290c2a1d03c57ca3-1\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4\"\r\n                                                        data-counter=\"1\"\r\n                                                        data-bs-target=\"#collapse-block-b8d4ec60c44f791d290c2a1d03c57ca3-1\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"true\"\r\n                                                        aria-controls=\"collapse-block-b8d4ec60c44f791d290c2a1d03c57ca3-1\">\r\n                                                        <span class=\"h6 mb-0\">Entendiendo el Conversational Commerce<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-b8d4ec60c44f791d290c2a1d03c57ca3-1\"\r\n                                                    class=\"accordion-collapse collapse show\"\r\n                                                    aria-labelledby=\"heading-block-b8d4ec60c44f791d290c2a1d03c57ca3-1\"\r\n                                                    data-bs-parent=\"#accordion-block-b8d4ec60c44f791d290c2a1d03c57ca3\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">El Comercio Conversacional por su nombre en espa\u00f1ol se ha convertido es una herramienta vital para que las empresas se comuniquen con sus clientes. Este episodio revela c\u00f3mo implementarlo como a tu estrategia digital para aumentar tus ventas y fidelizar a tus consumidores<br><\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-b8d4ec60c44f791d290c2a1d03c57ca3-2\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4 collapsed\"\r\n                                                        data-counter=\"2\"\r\n                                                        data-bs-target=\"#collapse-block-b8d4ec60c44f791d290c2a1d03c57ca3-2\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"false\"\r\n                                                        aria-controls=\"collapse-block-b8d4ec60c44f791d290c2a1d03c57ca3-2\">\r\n                                                        <span class=\"h6 mb-0\">Conversaciones que venden<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-b8d4ec60c44f791d290c2a1d03c57ca3-2\"\r\n                                                    class=\"accordion-collapse collapse\"\r\n                                                    aria-labelledby=\"heading-block-b8d4ec60c44f791d290c2a1d03c57ca3-2\"\r\n                                                    data-bs-parent=\"#accordion-block-b8d4ec60c44f791d290c2a1d03c57ca3\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">Con la evoluci\u00f3n de los h\u00e1bitos de compra de los clientes y por consecuencia de lo que esperan de sus marcas favoritas, ya no se trata s\u00f3lo de enviar ofertas, hay que generar engagement con el cliente, en este episodio descubrir\u00e1s c\u00f3mo lograrlo<br><\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                                    <div class=\"accordion-item rounded\">\r\n                                                <div class=\"accordion-header\">\r\n                                                    <button\r\n                                                        id=\"heading-block-b8d4ec60c44f791d290c2a1d03c57ca3-3\"\r\n                                                        type=\"button\"\r\n                                                        class=\"accordion-button py-2 px-3 py-md-3 px-md-4 collapsed\"\r\n                                                        data-counter=\"3\"\r\n                                                        data-bs-target=\"#collapse-block-b8d4ec60c44f791d290c2a1d03c57ca3-3\"\r\n                                                        data-bs-toggle=\"collapse\"\r\n                                                        aria-expanded=\"false\"\r\n                                                        aria-controls=\"collapse-block-b8d4ec60c44f791d290c2a1d03c57ca3-3\">\r\n                                                        <span class=\"h6 mb-0\">Experiencia sin fricci\u00f3n<\/span>\r\n                                                    <\/button>\r\n                                                <\/div>\r\n                                                <div\r\n                                                    id=\"collapse-block-b8d4ec60c44f791d290c2a1d03c57ca3-3\"\r\n                                                    class=\"accordion-collapse collapse\"\r\n                                                    aria-labelledby=\"heading-block-b8d4ec60c44f791d290c2a1d03c57ca3-3\"\r\n                                                    data-bs-parent=\"#accordion-block-b8d4ec60c44f791d290c2a1d03c57ca3\">\r\n\r\n                                                    <div class=\"accordion-body px-3 px-md-4 pb-3 pb-md-4\">\r\n                                                                                                                    <div class=\"content-body mb-0\"><p class=\"mb-0\">Hoy hay un alto \u00edndice de  clientes insatisfechos por la deficiente atenci\u00f3n o servicio que reciben de sus marcas favoritas, nuestros invitados expertos compartir\u00e1n c\u00f3mo tener interacciones bidireccionales a trav\u00e9s de canales de mensajer\u00eda y aplicaciones que brinden una experiencia sin fricciones<br><\/p><\/div>\r\n                                                        \r\n                                                                                                            <\/div>\r\n                                                <\/div>\r\n                                            <\/div>\r\n                                                                            <\/div>\r\n                                                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-8cfb91dc012e2ff33355f597b7ed1d5f\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Episode highlights<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\" mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Automatizaci\u00f3n eficiente                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Henrique y Armando conversan sobre c\u00f3mo el uso de chatbots y asistentes virtuales como parte del Conversational Commerce permite a las empresas automatizar muchas interacciones y consultas b\u00e1sicas, lo que ahorra tiempo y recursos                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Fidelizaci\u00f3n del cliente                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Los especialistas destacan c\u00f3mo al ofrecer una experiencia de compra m\u00e1s atractiva y eficaz, las empresas pueden aumentar la retenci\u00f3n de clientes y fomentar la fidelizaci\u00f3n a largo plazo                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Aumento de las conversiones                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Descubre c\u00f3mo puedes aumentar tus ventas con las recomendaciones que los expertos comparten en este episodio y c\u00f3mo la capacidad de interactuar directamente con los clientes y responder a sus preguntas puede aumentar la confianza y la probabilidad de que completen una compra                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":56093,"parent":0,"template":"","class_list":["post-42795","podcast","type-podcast","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Explorando el Universo del Conversational Commerce<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo el Conversational Commerce revoluciona la relaci\u00f3n con los clientes. 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