{"id":193517,"date":"2026-06-23T13:45:32","date_gmt":"2026-06-23T13:45:32","guid":{"rendered":"https:\/\/sinch.com\/confianza-en-la-mensajeria-empresarial\/"},"modified":"2026-06-23T13:45:32","modified_gmt":"2026-06-23T13:45:32","slug":"confianza-en-la-mensajeria-empresarial","status":"publish","type":"page","link":"https:\/\/sinch.com\/es\/confianza-en-la-mensajeria-empresarial\/","title":{"rendered":"Confianza en la mensajer\u00eda empresarial"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-9\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                Sinch &#8211; Orgullosos de firmar el C\u00f3digo de conducta de mensajer\u00eda empresarial del MEF                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p>Una colaboraci\u00f3n de toda la industria para combatir el fraude por SMS.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-d20bd1553f94454d7801948691e49e37\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">La lucha contra el fraude por SMS<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Aunque los casos de fraude por SMS como el spoofing o el smishing son extremadamente raros, cuando ocurren pueden causar un da\u00f1o significativo a la v\u00edctima, al tiempo que tienen un impacto incre\u00edblemente negativo en la confianza del consumidor. El fraude por SMS tambi\u00e9n inflige un da\u00f1o de reputaci\u00f3n importante a cualquier banco, marca, red m\u00f3vil y proveedor de mensajer\u00eda asociado a \u00e9l. Y eso por no mencionar <a href=\"https:\/\/www.slideshare.net\/slideshow\/global-a2p-sms-messaging-forecasts-by-country-20172022\/88498338\">los 7700 millones de d\u00f3lares que se estima que el fraude por SMS cuesta a la industria en p\u00e9rdida de ingresos cada a\u00f1o<\/a>.<\/p><p>Como l\u00edder global en mensajer\u00eda A2P, en Sinch nos tomamos muy en serio la protecci\u00f3n de la confianza del consumidor y somos proactivos en nuestra misi\u00f3n de acelerar la limpieza del mercado. Debido a esto, decidimos involucrarnos en la concepci\u00f3n y el desarrollo del servicio <a href=\"https:\/\/mobileecosystemforum.com\/programmes\/future-of-messaging\/fraud-management\/trust-in-enterprise-messaging\/a2p-code-of-conduct\/\">Trust in Enterprise Messaging (TEM)<\/a> del <a href=\"https:\/\/mobileecosystemforum.com\/\">Mobile Ecosystem Forum (MEF)<\/a> y en su <a href=\"https:\/\/mobileecosystemforum.com\/programmes\/future-of-messaging\/fraud-management\/trust-in-enterprise-messaging\/a2p-code-of-conduct\/\">C\u00f3digo de conducta<\/a>, que estamos muy orgullosos de decir que se lanz\u00f3 a principios de este mes.<\/p><p>El director de la junta global del MEF, Robert Gerstmann, encabez\u00f3 esta iniciativa y afirm\u00f3 que \u201cproteger a los consumidores del fraude es una gran prioridad en la lista de Sinch\u201d. Robert continu\u00f3 diciendo que \u201ctener la oportunidad de estar tan profundamente involucrados en algo que servir\u00e1 para dar forma al futuro de la industria de una manera tan positiva fue un verdadero honor para nosotros\u201d.<\/p><p>El C\u00f3digo se ha desarrollado junto a m\u00e1s de 30 participantes, entre ellos MNOs como Telef\u00f3nica, Telenor y Vodafone, proveedores de se\u00f1alizaci\u00f3n y empresas de mensajer\u00eda, y representa la iniciativa colaborativa m\u00e1s integral hasta la fecha con el objetivo de mitigar el riesgo de fraude por SMS y proteger a los consumidores de cualquier da\u00f1o. El c\u00f3digo global establece best practice para todos los que operan dentro del sector de SMS A2P y se basa en 10 principios que ofrecen orientaci\u00f3n sobre los requisitos comerciales, procedimentales y t\u00e9cnicos, adem\u00e1s de hacer hincapi\u00e9 en la protecci\u00f3n del consumidor.<\/p><p>Los proveedores de mensajer\u00eda y agregadores que cumplen con el c\u00f3digo pueden llevar la insignia TEM, lo que sirve como un poderoso s\u00edmbolo de su compromiso para preservar la confianza del consumidor, adem\u00e1s de proporcionar una garant\u00eda para cualquier marca o empresa que busque comprar SMS A2P.<\/p><p>Al liderar la colaboraci\u00f3n en toda la industria, confiamos en que se pueda establecer una nueva marca en la lucha contra el fraude por SMS. Lo cual solo puede ser de beneficio para todos los involucrados. Excepto para los estafadores&#8230; lo siento, chicos.<\/p><p class=\"mb-0\">Visita el sitio web del MEF para<a href=\"https:\/\/mobileecosystemforum.com\/programmes\/future-of-messaging\/fraud-management\/trust-in-enterprise-messaging\/a2p-code-of-conduct\/code-of-conduct-disclaimer\/\"> descubrir m\u00e1s<\/a> sobre el C\u00f3digo de conducta de la Confianza en la mensajer\u00eda empresarial.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":56228,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_slug_changed":false,"footnotes":""},"class_list":["post-193517","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Confianza en la mensajer\u00eda empresarial<\/title>\n<meta name=\"description\" content=\"Como l\u00edder global en mensajer\u00eda A2P, nos tomamos en serio la protecci\u00f3n de la confianza del consumidor y somos proactivos en nuestra misi\u00f3n de acelerar la limpieza del mercado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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