{"id":190910,"date":"2026-06-08T09:10:45","date_gmt":"2026-06-08T09:10:45","guid":{"rendered":"https:\/\/sinch.com\/news\/sinch-publica-sus-predicciones-para-2026-la-ia-redefinira-la-forma-en-que-las-marcas-se-conectan\/"},"modified":"2026-06-08T09:11:06","modified_gmt":"2026-06-08T09:11:06","slug":"sinch-publica-sus-predicciones-para-2026-la-ia-redefinira-la-forma-en-que-las-marcas-se-conectan","status":"publish","type":"news","link":"https:\/\/sinch.com\/es\/noticias\/sinch-publica-sus-predicciones-para-2026-la-ia-redefinira-la-forma-en-que-las-marcas-se-conectan\/","title":{"rendered":"Sinch publica sus predicciones para 2026: la IA redefinir\u00e1 la forma en que las marcas se conectan"},"content":{"rendered":"\n

STOCKHOLM, Sweden, November 11, 2025 \u2013 Artificial intelligence is rewriting the rules of digital communication.\u00a0\u00a0According to Sinch (Sinch AB (publ), XSTO: SINCH)\u00a02026 predictions,\u00a0AI agents, voice technology, and\u00a0conversational messaging\u00a0will converge to drive a fivefold increase in customer interactions,\u00a0with smarter\u00a0systems, data flows, and security layers\u00a0redefining\u00a0on\u00a0brands\u00a0connect\u00a0with\u00a0consumers\u00a0worldwide.<\/strong><\/strong><\/p>\n\n

The convergence of conversational messaging and generative AI is creating an explosion in communication volume.\u00a0Sinch predicts<\/a>\u00a0that AI agents\u00a0for both\u00a0businesses\u00a0and\u00a0consumers\u00a0will create entirely new categories of interaction, redefining engagement models and forcing companies to redesign their communication\u00a0frameworks\u00a0for scale, context, and trust.<\/p>\n\n

\u201cSinch powers over 900 billion interactions every year for 200,000 businesses, reaching virtually every mobile phone on the planet,\u201d said Daniel Morris, Chief Product Officer at Sinch. \u201cThat scale gives us a unique view of where the world is heading. Our predictions\u00a0aren\u2019t\u00a0theory,\u00a0they\u2019re\u00a0grounded in real data and billions of live conversations showing how AI, messaging and trust are reshaping communication.\u201d<\/em><\/p>\n\n

Sinch\u2019s top eight tech predictions for 2026:<\/strong><\/p>\n\n

    \n
  1. AI agents will spark an explosion in conversation volume and opportunity<\/em><\/strong>
    Global message traffic is expected to rise\u00a0three to five times<\/strong>\u00a0across industries.\u00a0As conversational AI enables businesses to handle exponentially more interactions, new data and workflow architectures will be\u00a0required\u00a0to manage billions of parallel, context-aware exchanges.\u00a0With AI agents now able to communicate directly with each other, Sinch expects total conversation volumes to surge up to fivefold across industries.<\/li>\n<\/ol>\n\n
      \n
    1. AI agents will evolve from simple cost savers to true growth engines<\/em><\/strong>
      AI will no longer be about deflection but expansion. Every customer\u00a0interaction\u00a0becomes a source of insight and potential revenue.\u00a0Forward-thinking companies\u00a0already see up to\u00a030%<\/strong>\u00a0higher order value from post-resolution upsells handled by AI.<\/li>\n<\/ol>\n\n
        \n
      1. Voice AI will become the preferred channel for complex conversations<\/em><\/strong>
        New\u00a0Voice\u00a0AI systems now respond in around 800 milliseconds,\u00a0nearly as\u00a0fast as human conversation.\u00a0Real-time intent recognition and contextual memory deliver a more human experience that\u00a0consumers will prefer for complex issue resolution.<\/li>\n<\/ol>\n\n
          \n
        1. Conversational messaging will redefine customer expectations<\/strong>
          SMS will remain critical for reach and verification, but rich channels like RCS\u00a0and\u00a0WhatsApp, will\u00a0transform single interactions into two-way conversational experiences.\u00a0Brands that integrate these\u00a0channels\u00a0into one AI-driven journey layer will\u00a0lead\u00a0the market.<\/li>\n<\/ol>\n\n
            \n
          1. Connected customer journeys will unlock loyalty and long-term value<\/em><\/strong>
            Connected customer journeys will unlock loyalty and long-term value.\u00a0In 2026, customers will expect seamless transitions between devices and channels, with context carried across every touchpoint. Businesses that\u00a0fail to\u00a0synchronize data across voice, chat, and email will lose relevance.<\/li>\n<\/ol>\n\n
              \n
            1. Regionalized communication strategies will separate global leaders from followers<\/em><\/strong>\u00a0
              In markets like Brazil and India, WhatsApp accounts for over\u00a090%\u00a0<\/strong>of business-to-consumer messaging traffic.\u00a0RCS adoption accelerates in North America, and super apps drive Asia\u2019s ecosystem.\u00a0Global organizations\u00a0must accommodate\u00a0regional differences without sacrificing compliance or performance.<\/li>\n<\/ol>\n\n
                \n
              1. Verified and secure communications will define the future of brand trust<\/em><\/strong>\u00a0
                As deepfake and voice spoofing accelerate, verified senders, branded visuals, and\u00a0frictionless\u00a0authentication will define digital trust.\u00a0Unverified or irrelevant content\u00a0will be filtered out before it\u00a0reaches the user.<\/li>\n<\/ol>\n\n
                  \n
                1. Tomorrow\u2019s intelligent inboxes will reinvent email as a precision channel<\/em><\/strong>\u00a0
                  42%\u00a0<\/strong>of consumers expect personalized promotions\u00a0via email,\u00a0but\u00a033%\u00a0<\/strong>percent say they are frustrated when these messages are irrelevant.\u00a0Intelligent inboxes will\u00a0penalize\u00a0generic content and prioritize verified, contextually relevant messages. The penalty for irrelevance will be absolute: if you are not trusted or personalized, you will be invisible.<\/li>\n<\/ol>\n\n

                  \u201cAI is no longer just transforming\u00a0technology;\u00a0it\u2019s\u00a0transforming digital communication itself. In 2026, every conversation will be smarter,\u00a0faster,\u00a0and more human. The brands that embrace this shift will turn it into\u00a0a powerful\u00a0growth engine,\u201d Daniel Morris concluded.<\/em><\/p>\n\n

                  For the full Sinch Predictions 2026 report, visit\u00a0Sinch predicts<\/a>.

                  For further information, please contact<\/strong>
                  Fredrik Hallstan<\/strong>
                  Head of Corporate Communications
                  Mobile: +46\u202f761 15 38 30
                  E-mail: fredrik.hallstan@sinch.com<\/p>\n\n

                  About Sinch<\/strong><\/p>\n\n

                  Sinch is pioneering the way the world communicates. More than 200,000 businesses \u2013 including many of the world’s largest tech companies \u2013 rely on Sinch\u2019s Customer Communications Cloud to improve customer experience through mobile messaging,\u00a0voice,\u00a0and email. Sinch has been profitable and fast-growing since it was founded in 2008. It is headquartered in Stockholm, Sweden, with shares traded at NASDAQ Stockholm:\u00a0XSTO:SINCH.\u00a0Visit us at\u202fsinch.com<\/a>.<\/p>\n\n

                  Recent awards\/recognition:<\/strong><\/p>\n\n