{"id":190304,"date":"2026-06-07T13:50:29","date_gmt":"2026-06-07T13:50:29","guid":{"rendered":"https:\/\/sinch.com\/news\/sinch-publica-sus-predicciones-para-el-black-friday-y-el-cyber-monday-de-2024\/"},"modified":"2026-06-07T13:50:39","modified_gmt":"2026-06-07T13:50:39","slug":"sinch-publica-sus-predicciones-para-el-black-friday-y-el-cyber-monday-de-2024","status":"publish","type":"news","link":"https:\/\/sinch.com\/es\/noticias\/sinch-publica-sus-predicciones-para-el-black-friday-y-el-cyber-monday-de-2024\/","title":{"rendered":"Sinch publica sus predicciones para el Black Friday y el Cyber Monday de 2024\u202f\u00a0\u00a0\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Personalization, Conversational Commerce, and Trust Define\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">This Year\u2019s Shopping Season\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>ATLANTA, Georgia, USA and STOCKHOLM, Sweden \u2013 October 24, 2024 \u2013 <\/strong><a href=\"https:\/\/sinch.com\/es\/homepage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sinch<\/a> (Sinch AB (publ) \u2013 XSTO: SINCH), which is pioneering the way the world communicates through its Customer Communications Cloud, has released its predictions for the 2024 Black Friday and Cyber Monday (BF\/CM) shopping season. Based on insights from <strong>Sinch\u2019s 2024 Consumer BF\/CM Survey<\/strong>, conducted across the US, UK, Spain, France, Germany, Brazil, and Australia, the company forecasts that this year\u2019s shopping trends will be dominated by personalization, conversational commerce, and secure communication technologies.\u202f\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">With retailers preparing for what could be another record-breaking shopping season, millions of consumers are expected to engage with brands during Black Friday and Cyber Monday. Sinch predicts a significant shift in how businesses will use communication technologies to enhance customer experiences, drive sales, and ensure security during these high-traffic sales events.\u202f\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">In 2023, mobile messaging played a pivotal role in retail communications, with SMS, RCS, and WhatsApp at the forefront. Sinch processed over <strong>4 billion<\/strong> messages globally during Cyber Week, including more than <strong>800 million<\/strong> SMS messages on Black Friday, marking a <strong>22.65% increase<\/strong> in activity compared to 2022. This rise mirrored a <strong>7.4%<\/strong> increase in U.S. Black Friday spending and a <strong>9.6%<\/strong> increase on Cyber Monday, highlighting the growing reliance on direct communication channels during these key shopping events.\u202f\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Sinch\u2019s Key Predictions for 2024 Black Friday and Cyber Monday<\/strong>\u202f\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Omnichannel Promotions Will Drive Engagement:<\/strong>\u202f\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">According to <strong>Sinch\u2019s 2024 Consumer BF\/CM Survey<\/strong>, omnichannel engagement will be crucial, with <strong>77.9% of consumers<\/strong> preferring to receive promotions through two or more channels. <strong>61.3%<\/strong> of shoppers expect to receive holiday promotions via email, while <strong>44.9%<\/strong> favor at least one mobile messaging channel. Furthermore, <strong>51.2%<\/strong> of consumers stated they are likely to engage with interactive campaigns delivered via messaging apps, demonstrating the increasing importance of immersive, mobile-first experiences.\u202f\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Elevating Holiday Engagement with AI and RCS:<\/strong>\u202f\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">In 2024, personalization will be more about how brands can deliver tailored experiences seamlessly, and AI-driven automation will be key to making this happen. Nearly <strong>80% <\/strong>of consumers want personalized recommendations during the holiday season, and with RCS adoption growing\u2014especially with iOS 18 support\u2014brands can elevate customer engagement like never before. RCS allows companies to offer rich media content, such as product demos and embedded payment options, directly within messaging apps, creating a frictionless experience. \u202f\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">According to Sinch\u2019s 2024 Black Friday\/Cyber Monday Survey, <strong>51.2% <\/strong>of respondents said they would engage with interactive holiday campaigns sent directly to their messaging application, like RCS. This combination of AI-powered targeting and RCS\u2019s multimedia and in-message purchasing capabilities will enable brands to deliver hyper-targeted promotions and offers, boosting both interaction and conversion rates while making the customer journey smoother and more engaging.\u202f\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Consumers Demand Instant, Reliable Transactional Messaging:<\/strong>\u202f\u00a0<br \/>The <strong>Sinch 2024 Consumer BF\/CM Survey<\/strong> also revealed that nearly <strong>50% of consumers<\/strong> expect to receive an order confirmation immediately after making a purchase, emphasizing the importance of fast and reliable transactional messaging during peak sales periods. Additionally, <strong>94.4% of consumers<\/strong> indicated that transactional messages\u2014such as order confirmations\u2014are somewhat or very important. Multiple channels are key, with 30<strong>%<\/strong> of respondents preferring to receive transactional notifications through both email (<strong>75.1%<\/strong>) and SMS (<strong>42.9%<\/strong>).\u202f\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Conversational Commerce Will Enhance Customer Engagement:<\/strong>\u202f\u00a0<br \/>Sinch forecasts that conversational commerce will take center stage this holiday season, with consumers increasingly engaging with AI-powered chatbots. The survey shows that <strong>56.6% of shoppers<\/strong> want to use chatbots to track order status, while <strong>45.8%<\/strong> want to learn more about products before making a purchase, and <strong>43.2%<\/strong> value accessing customer service outside business hours. This growing preference for interactive, AI-driven support will streamline the shopping journey and foster deeper customer engagement.\u202f\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">By leveraging Sinch\u2019s suite of messaging solutions\u2014including RCS, AI-driven automation, and verified communications\u2014brands can deliver personalized, secure, and engaging experiences that align with 2024\u2019s shopping trends. These tools will be instrumental in helping businesses build long-term customer loyalty and achieve success during peak sales periods.\u202f\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cRetailers need to be prepared for the evolving expectations of today\u2019s digitally savvy shoppers,\u201d said Virginie Debris, SVP of Messaging Product. \u201cOur predictions for 2024 emphasize the growing importance of omnichannel, personalized, and secure communications in driving customer engagement and sales. Sinch is dedicated to providing the cutting-edge tools businesses need to excel in this competitive landscape.\u201d\u202f\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">For more information about <a href=\"http:\/\/sinch.com\/blog\/black-friday-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sinch\u2019s Global 2024 Consumer BF\/CM survey<\/a> or to learn more about Sinch please visit sinch.com\u202f\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">#\u202f\u202f #\u202f #\u00a0<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\"><strong>About Sinch\u00a0\u00a0<\/strong>\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Sinch is pioneering the way the world communicates. More than 150,000 businesses \u2013 including many of the world&#8217;s largest tech companies \u2013 rely on Sinch&#8217;s Customer Communications Cloud to improve customer experience through mobile messaging, voice, and email. Sinch has been profitable and fast-growing since it was founded in 2008. It is headquartered in Stockholm, Sweden, with shares traded at NASDAQ Stockholm: XSTO:SINCH. Learn more at sinch.com.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Recent awards\/recognition:<\/strong>\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sinch Named 2024 Adobe Digital Experience ISV Resell Partner of the Year\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sinch recognized as a Leader in the 2024 CPaaS Omdia Universe\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sinch named a Leader in the Gartner\u00ae Magic Quadrant\u2122 for CPaaS 2024\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Sinch recognized as a Leader in the MarketScape for CPaaS 2023\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>For more information please contact:<\/strong>\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Janet Lennon, Director of Global PR &amp; Communications\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">janet.lennon@sinch.com |1.206.914.6175\u00a0<\/p>\n","protected":false},"featured_media":0,"template":"","news_category":[],"class_list":["post-190304","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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