{"id":189447,"date":"2026-06-05T11:48:36","date_gmt":"2026-06-05T11:48:36","guid":{"rendered":"https:\/\/sinch.com\/news\/clx-lanza-una-guia-sobre-el-rgpd\/"},"modified":"2026-06-05T11:48:37","modified_gmt":"2026-06-05T11:48:37","slug":"clx-lanza-una-guia-sobre-el-rgpd","status":"publish","type":"news","link":"https:\/\/sinch.com\/es\/news\/clx-lanza-una-guia-sobre-el-rgpd\/","title":{"rendered":"CLX lanza una gu\u00eda sobre el RGPD"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hoy CLX ha anunciado el lanzamiento de su completa gu\u00eda sobre el RGPD y la mensajer\u00eda empresarial. A menos de un mes de que el RGPD sea obligatorio para todas las empresas que utilizan, procesan o almacenan datos personales, la gu\u00eda analiza en detalle la mensajer\u00eda empresarial y los efectos de la normativa del RGPD, proporcionando una gu\u00eda concisa de lo que &#8216;hay que saber&#8217; para todos en el sector. Dise\u00f1ada para ayudar a las empresas que utilizan la mensajer\u00eda SMS A2P a orientarse en la nueva y trascendental normativa, la gu\u00eda ofrece explicaciones y consejos pr\u00e1cticos sobre \u00e1reas clave:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Roles definidos por el RGPD: d\u00f3nde encajan las empresas del ecosistema de la mensajer\u00eda como encargado del tratamiento, responsable del tratamiento o subencargado del tratamiento<\/li>\n\n\n\n<li>Qu\u00e9 se considera datos personales dentro de la mensajer\u00eda empresarial, incluido el contenido del mensaje, as\u00ed como los datos de direccionamiento como los n\u00fameros MSISDN e IMSI<\/li>\n\n\n\n<li>La importancia de la seguridad de los datos<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n se tratan los derechos de los ciudadanos de la UE en virtud del RGPD, incluido c\u00f3mo la mensajer\u00eda se relaciona con el consentimiento informado, la transparencia sobre c\u00f3mo se almacenan los datos, para qu\u00e9 se utilizar\u00e1n, el derecho a la portabilidad de los datos y el derecho al olvido. El enrutamiento y la ubicaci\u00f3n de los datos personales tambi\u00e9n se examinan, ya que el RGPD se aplica a las empresas tanto dentro como fuera de la UE. En marzo de 2018, CLX lanz\u00f3 su propia infraestructura de mensajer\u00eda compatible con el RGPD que garantiza que los datos de los mensajes permanezcan dentro del Espacio Econ\u00f3mico Europeo. Tambi\u00e9n lanzaron una clase de enrutamiento espec\u00edfica que garantiza que los mensajes enviados a los interesados (consumidores) en la UE solo utilizar\u00e1n operadores de redes m\u00f3viles ubicados dentro de la UE, sin necesidad de ceder datos a terceros. Robert Gerstmann, Chief Product Officer de CLX, coment\u00f3: \u00abPara casi todas las grandes empresas, el RGPD es territorio inexplorado. La Gu\u00eda de mensajer\u00eda empresarial de CLX explica, con gran detalle, la trascendental normativa y c\u00f3mo, dentro del \u00e1mbito de la mensajer\u00eda empresarial, se puede lograr el cumplimiento. \u00abCLX tambi\u00e9n ha trabajado exhaustivamente en ratificar nuestras propias plataformas tecnol\u00f3gicas para que los servicios CPaaS que ofrecemos a nuestros clientes de grandes empresas, en t\u00e9rminos del RGPD, sean s\u00f3lidos y est\u00e9n preparados para el futuro\u00bb. La Gu\u00eda de CLX sobre mensajer\u00eda empresarial se puede descargar <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"e1bfc446-04d8-4527-b386-4e6fb9b0eac4\" href=\"https:\/\/sinch.com\/resources\/gdpr-enterprise-messaging-guide\/\">aqu\u00ed gratis<\/a>. <strong>CLX Communications y el RGPD<\/strong> CLX ha pasado los \u00faltimos 12 meses prepar\u00e1ndose para la fecha l\u00edmite del RGPD del 25 de mayo. El conjunto completo de medidas y controles de la empresa incluye:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La provisi\u00f3n de una infraestructura de mensajer\u00eda empresarial compatible con el RGPD que garantiza que todos los datos personales que fluyen a trav\u00e9s de ella permanezcan en la UE<\/li>\n\n\n\n<li>Equipos de asistencia con formaci\u00f3n en el RGPD ubicados dentro de la UE para garantizar que los datos no salgan del EEE de forma inadvertida a trav\u00e9s del proceso de asistencia<\/li>\n\n\n\n<li>Restringir el tiempo que los archivos de logs se almacenan al m\u00ednimo absoluto, despu\u00e9s de lo cual todos los datos se anonimizan<\/li>\n\n\n\n<li>Firma de Acuerdos de protecci\u00f3n de datos con todos los clientes y proveedores de CLX<\/li>\n\n\n\n<li>Garantizar que los interesados puedan solicitar que sus datos sean revisados, eliminados o modificados si es necesario<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Art\u00edculo publicado originalmente en www.clxcommunications.com<\/em><\/p>\n","protected":false},"featured_media":17964,"template":"","news_category":[591],"class_list":["post-189447","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-comunicados-de-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubre CLX lanza una gu\u00eda sobre el RGPD - Sinch<\/title>\n<meta name=\"description\" content=\"CLX anunci\u00f3 el lanzamiento de su completa gu\u00eda sobre el RGPD y la mensajer\u00eda empresarial en 2018. 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