{"id":189322,"date":"2026-06-05T08:26:00","date_gmt":"2026-06-05T08:26:00","guid":{"rendered":"https:\/\/sinch.com\/news\/sinch-y-wit-software-firman-un-acuerdo-de-asociacion-de-rcs\/"},"modified":"2026-06-05T08:26:04","modified_gmt":"2026-06-05T08:26:04","slug":"sinch-y-wit-software-firman-un-acuerdo-de-asociacion-de-rcs","status":"publish","type":"news","link":"https:\/\/sinch.com\/es\/news\/sinch-y-wit-software-firman-un-acuerdo-de-asociacion-de-rcs\/","title":{"rendered":"Sinch y WIT Software firman un acuerdo de asociaci\u00f3n de RCS"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Investigaciones recientes de MobileSquared muestran que las marcas gastar\u00e1n 18 000 millones de d\u00f3lares en RCS Business Messaging para 2023.<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\">Estocolmo y Co\u00edmbra, 5 de abril de 2019<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Sinch, l\u00edder mundial en comunicaciones basadas en la nube para la interacci\u00f3n m\u00f3vil con los clientes, ha anunciado hoy un acuerdo de asociaci\u00f3n con WIT Software para acelerar la adopci\u00f3n global de la mensajer\u00eda de pr\u00f3xima generaci\u00f3n a trav\u00e9s de RCS. Sinch implementar\u00e1 la tecnolog\u00eda de WIT como parte de su oferta de RCS-as-a-Service para los operadores m\u00f3viles que buscan una soluci\u00f3n \u00e1gil pero escalable para lanzar RCS a sus suscriptores y clientes de grandes empresas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLa mensajer\u00eda de pr\u00f3xima generaci\u00f3n puede revolucionar la forma en que las empresas interact\u00faan con sus clientes a trav\u00e9s de experiencias ricas e interactivas que se adaptan a cada individuo \u00fanico. Estamos viendo un creciente inter\u00e9s de los operadores m\u00f3viles por aprovechar esta oportunidad y nuestra asociaci\u00f3n con WIT atiende esta demanda\u201d, afirma el CEO de Sinch, Oscar Werner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">RCS es un nuevo est\u00e1ndar para la mensajer\u00eda que se basa en los SMS, pero agrega una serie de nuevas funciones a la aplicaci\u00f3n de mensajer\u00eda predeterminada que est\u00e1 preinstalada en los tel\u00e9fonos Android. Est\u00e1 respaldado y estandarizado por la GSMA, el organismo comercial de los operadores m\u00f3viles del mundo, y proporciona una plataforma neutral y no propietaria para <a href=\"https:\/\/sinch.com\/es\/products\/apis\/messaging\/rich-sms\/\">mensajer\u00eda enriquecida<\/a>. Para los suscriptores m\u00f3viles, RCS agrega asistencia para group chat y read receipts de manera similar a iMessage de Apple y WhatsApp. Para las empresas, RCS aporta una interactividad segura y rica a la bandeja de entrada predeterminada y preinstalada, y posiciona el business messaging como una alternativa viable a las aplicaciones, sin requerir descargar una aplicaci\u00f3n. La tecnolog\u00eda tambi\u00e9n est\u00e1 bien posicionada para automatizar las interacciones que ahora son manejadas por live agents en los centros de llamadas. Investigaciones recientes de MobileSquared muestran que las marcas gastar\u00e1n 18 000 millones de d\u00f3lares en RCS Business Messaging para 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLos operadores m\u00f3viles de todo el mundo ahora reconocen que RCS es clave para mejorar la experiencia de mensajer\u00eda del operador, salvaguardar el negocio mayorista existente y expandir el mercado al que pueden dirigirse los operadores m\u00f3viles. Estamos encantados de que Sinch haya elegido nuestra tecnolog\u00eda para impulsar la adopci\u00f3n en el mercado de RCS Business Messaging\u201d, afirma Luis Silva, CEO de WIT Software.<\/p>\n","protected":false},"featured_media":17948,"template":"","news_category":[591],"class_list":["post-189322","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-comunicados-de-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubre: Sinch y WIT Software firman un acuerdo de asociaci\u00f3n de RCS - Sinch<\/title>\n<meta name=\"description\" content=\"Investigaciones recientes de MobileSquared muestran que las marcas gastar\u00e1n 18 000 millones de d\u00f3lares en RCS Business Messaging para el a\u00f1o 2023. 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