{"id":209921,"date":"2026-09-15T04:32:35","date_gmt":"2026-09-15T04:32:35","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/bpce-financement-2\/"},"modified":"2026-09-15T04:32:35","modified_gmt":"2026-09-15T04:32:35","slug":"bpce-financement","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/es\/mensajeria\/historias-de-clientes\/bpce-financement\/","title":{"rendered":"C\u00f3mo BPCE Financement convirti\u00f3 la gesti\u00f3n financiera en algo divertido y educativo con el SMS enriquecido"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Reto: educar e incentivar la participaci\u00f3n de la clientela bancaria en una campa\u00f1a de sorteos de primavera.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/groupebpce.com\/en\" target=\"_blank\" rel=\"noopener\">Grupo BPCE<\/a>, el segundo grupo bancario m\u00e1s grande de Francia (Banque Populaire, Caisse D&#8217;Epargne), ofrece una amplia gama de actividades bancarias y de seguros. El grupo presta servicio a 35 millones de clientes en todo el mundo, entre los que se incluyen particulares, profesionales, empresas, inversores y administraciones locales. Tambi\u00e9n desarrolla sus actividades en todo el mundo con los servicios de gesti\u00f3n de activos y patrimonios que ofrece Natixis Investment Managers y la experiencia en banca mayorista de Natixis Corporate &amp; Investment Banking. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro del grupo, la entidad \u201cBPCE Financement\u201d ofrece a la clientela soluciones de gesti\u00f3n de pr\u00e9stamos personales. Gracias a su capacidad de innovaci\u00f3n, su profundo conocimiento del mercado y su enfoque omnicanal, BPCE Financement se ha consolidado como un actor clave en el mercado de cr\u00e9ditos al consumo. BPCE Financement y Sinch llevan muchos a\u00f1os colaborando estrechamente para ofrecer herramientas innovadoras y atractivas a la clientela del grupo. Por ejemplo, Sinch permite realizar solicitudes de financiaci\u00f3n directamente en una <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"b054318f-5074-4f6d-9c84-8e3ef9c60814\" href=\"\/apis\/messaging\/rich-sms\/\">Mensaje SMS enriquecido<\/a> p\u00e1gina de destino de la campa\u00f1a para garantizar la mejor experiencia de uso posible. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Soluci\u00f3n: distribuci\u00f3n de una campa\u00f1a divertida, interactiva y competitiva con el poder de los SMS enriquecidos y el email<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cada primavera, BPCE Financement env\u00eda a su clientela una campa\u00f1a de sorteos. Este a\u00f1o, nuestros equipos organizaron un concurso por email y SMS enriquecido para maximizar la participaci\u00f3n de la clientela de BPCE Financement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La clientela deb\u00eda encontrar monedas en tres etapas vitales diferentes que reflejaban el cambio de estaci\u00f3n hacia la primavera. Tambi\u00e9n se les presentaban explicaciones sobre el cr\u00e9dito renovable entre cada etapa con el objetivo de educar a la clientela. Al final del juego, la clientela pod\u00eda solicitar financiaci\u00f3n directamente en la p\u00e1gina de destino. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-17118\" width=\"1000\" height=\"1096\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banque-Populaire.png\" alt=\"BPCE handset\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banque-Populaire.png 1000w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banque-Populaire-274x300.png 274w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banque-Populaire-934x1024.png 934w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banque-Populaire-768x842.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados: mayor interacci\u00f3n con los SMS enriquecidos y financiaci\u00f3n validada<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El concurso fue un gran \u00e9xito. De hecho, el 70\u00a0% de la clientela a la que se contact\u00f3 acab\u00f3 participando y completando la actividad. Y aunque el objetivo principal del concurso no era la conversi\u00f3n, la clientela que interactu\u00f3 a trav\u00e9s de SMS enriquecido registr\u00f3 una conversi\u00f3n 2,7 veces mayor en comparaci\u00f3n con la que recibi\u00f3 un contacto por email. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSinch nos ofreci\u00f3 el mejor asesoramiento para implementar nuestra iniciativa educativa en forma de concurso. Conseguimos combinar una herramienta y una actividad divertidas para nuestra clientela con un importante recordatorio de las distintas caracter\u00edsticas del cr\u00e9dito renovable. La campa\u00f1a funcion\u00f3 muy bien, teniendo en cuenta los resultados y las m\u00e9tricas\u201d, explica Carla Chanca, m\u00e1nager de proyectos de marketing y comunicaci\u00f3n. <\/p>\n","protected":false},"author":6,"featured_media":60194,"template":"","meta":{"_acf_changed":false},"class_list":["post-209921","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo BPCE Financement convirti\u00f3 la gesti\u00f3n financiera en algo divertido y educativo con el SMS enriquecido<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/es\/mensajeria\/historias-de-clientes\/bpce-financement\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo BPCE Financement convirti\u00f3 la gesti\u00f3n financiera en algo divertido y educativo con el SMS enriquecido\" \/>\n<meta property=\"og:description\" content=\"Reto: educar e incentivar la participaci\u00f3n de la clientela bancaria en una campa\u00f1a de sorteos de primavera. 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El grupo presta servicio a 35 millones de clientes en todo el mundo, entre [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/es\/mensajeria\/historias-de-clientes\/bpce-financement\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-BPCE.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"496\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" 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