{"id":209915,"date":"2026-09-15T04:32:17","date_gmt":"2026-09-15T04:32:17","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/currys-2\/"},"modified":"2026-09-15T11:21:52","modified_gmt":"2026-09-15T11:21:52","slug":"currys","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/es\/mensajeria\/historias-de-clientes\/currys\/","title":{"rendered":"C\u00f3mo Currys potencia la interacci\u00f3n eficaz con los clientes con SMS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Founded by Henry Curry in 1884 as a bicycle-building business, <a href=\"https:\/\/www.currysplc.com\/\">Currys<\/a> is now a leading omnichannel retailer of technology products and services, operating online and with 815 stores in eight countries.<\/p>\n\n<p class=\"wp-block-paragraph\">Currys\u2019 vision is to help everyone enjoy amazing technology. In 2020, they chose Sinch SMS to power this ambition and bring their customers closer with meaningful, timely SMS messaging.<\/p>\n\n<p class=\"wp-block-paragraph\">With a monthly sending volume of 300,000-500,000 SMS messages, reaching up to 3,000,000 messages during peak times like Black Friday, Currys uses Sinch SMS to help provide great experiences to its customers across the globe.<\/p>\n\n<h2 class=\"wp-block-heading\">Challenge: Limitations in sending targeted campaigns<\/h2>\n\n<p class=\"wp-block-paragraph\">IIn 2018, Currys went through a period of transformation. They migrated to Adobe Campaign Classic so that they could have better messaging capabilities and elevate their customer engagement strategies. <\/p>\n\n<p class=\"wp-block-paragraph\">Adobe helped them target different audiences, so Currys looked for an SMS provider that would help them further enhance customer engagement. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-17107\" width=\"1920\" height=\"1280\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/retail-colleagues-in-store-1.jpg\" alt=\"Currys - in text image\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/retail-colleagues-in-store-1.jpg 1920w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/retail-colleagues-in-store-1-300x200.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/retail-colleagues-in-store-1-768x512.jpg 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/retail-colleagues-in-store-1-1024x683.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/retail-colleagues-in-store-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Solution: Purposeful, effective SMS campaigns<\/h2>\n\n<p class=\"wp-block-paragraph\">With about 20% of Currys\u2019 entire marketable base being contactable via SMS, they needed a partner that could really deliver.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cWe went out to several SMS partners who have worked in the technology stack that we\u2019d invested in,\u201d explains Rory Nicholson, Senior Campaign Manager at Currys. \u201cWe decided to go with the provider with the best support solution, the most practical array of add-ons, and balanced against cost. Sinch was the most compelling combination of all these three factors.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">Currys implemented Sinch\u2019s SMS service without a hitch, experiencing a trouble-free, efficient integration. In Nicholson\u2019s own words, it was \u201cone of the easiest parts [of the partnership],\u201d with a dedicated support team on-hand.<\/p>\n\n<p class=\"wp-block-paragraph\">Soon, the retailer was using Sinch SMS to send targeted, helpful communications to their subscriber base.<\/p>\n\n<h2 class=\"wp-block-heading\">Results: Secure interactions, better reach, and maximum impact<\/h2>\n\n<p class=\"wp-block-paragraph\">Today, Currys leverages Sinch SMS for various event-driven campaigns to boost re-engagement across its mobile programs. With Sinch\u2019s SMS solution, Currys sends relevant, secure, and GDPR-compliant communication with a 99.9% uptime and a 97.5% delivery rate. This has improved its reach and impact across its customer base.<\/p>\n\n<p class=\"wp-block-paragraph\">Another benefit? Customers seem to like and respond to SMS \u2013 sometimes more than email. <\/p>\n\n<p class=\"wp-block-paragraph\">\u201cThe kind of opt-out rates that we see on SMS are incredibly low, suggesting that the messages we send are well-received. We also see a high online last-click conversion rate when we are doing SMS, particularly to the audiences that don&#8217;t have email permissions or aren&#8217;t engaging with email,\u201d says Nicholson. <\/p>\n\n<p class=\"wp-block-paragraph\">With secure interactions, improved reach, and impactful results, Currys continues to fulfill its vision of helping everyone enjoy amazing technology through timely SMS messaging and meaningful customer engagement. <\/p>\n\n<p class=\"wp-block-paragraph\">Find out more about Sinch SMS solutions <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"cf1713ca-719b-46da-8120-5c52816ef996\" href=\"https:\/\/sinch.com\/es\/apis\/mensajeria\/sms-2\/\">here<\/a><\/p>\n","protected":false},"author":19,"featured_media":60236,"template":"","meta":{"_acf_changed":false},"class_list":["post-209915","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Currys potencia la interacci\u00f3n eficaz con los clientes con SMS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/es\/mensajeria\/historias-de-clientes\/currys\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Currys potencia la interacci\u00f3n eficaz con los clientes con SMS\" \/>\n<meta property=\"og:description\" content=\"Founded by Henry Curry in 1884 as a bicycle-building business, Currys is now a leading omnichannel retailer of technology products and services, operating online and with 815 stores in eight countries. 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