{"id":209910,"date":"2026-09-15T04:32:04","date_gmt":"2026-09-15T04:32:04","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/courir-2\/"},"modified":"2026-09-15T11:23:28","modified_gmt":"2026-09-15T11:23:28","slug":"courir","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/es\/mensajeria\/historias-de-clientes\/courir\/","title":{"rendered":"C\u00f3mo Courir aument\u00f3 sus ventas con una innovadora mensajer\u00eda m\u00f3vil"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With over 350 stores, <a href=\"https:\/\/www.courir.com\/\">Courir<\/a> is the go-to spot for sneaker lovers throughout Europe. The French retailer has helped transform sneakers from athletic wear to fashion staples over its 40-year history.<\/p>\n\n<p class=\"wp-block-paragraph\">Standing out in the retail industry is a challenge \u2014 even for a leading retailer like Courir.<\/p>\n\n<p class=\"wp-block-paragraph\">Chlo\u00e9 Herbaut, Courir&#8217;s Customer Loyalty Manager, knows that staying ahead means constantly finding creative ways to connect with customers.<\/p>\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI\" class=\"lazy-video-link\" data-lazy-video=\"wZULSog5JLI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"es\" data-thumb=\"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\" title=\"V\u00eddeo de Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\" alt=\"Learn how Courir achieved 137% ROI with RCS\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/wZULSog5JLI\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI\",\n    \"name\": \"Learn how Courir achieved 137% ROI with RCS\",\n    \"description\": \"Courir is one of Europe's leading footwear retailers with over 350 stores. For more than eight years, they have been working with Sinch to drive sales through innovative mobile messaging. Their latest experiment? RCS.\\n\\nRead the full story here: https:\/\/sinch.com\/customer-stories\/courir-steps-up-sales-with-innovative-messaging\/\\n\\nCourir leveraged Rich Communication Services (RCS) messaging to boost back-to-school sales, achieving a 137% return on investment. Their RCS campaign, implemented with the help of Sinch, significantly improved click-through rates and website traffic compared to previous years. The campaign\\u2019s success is attributed to a personalized customer experience, a strong call to action, and a collaborative partnership with Sinch.\\n\\nHighlights:\\n- 137% ROI: Courir achieved a remarkable 137% return on investment from their RCS back-to-school campaign.\\n- 74% Read Rate: The RCS messages boasted a high 74% read rate, demonstrating strong engagement.\\n- 8x Higher Redirects: The campaign generated eight times more website redirects than previous years\\u2019 efforts.\\n- Collaborative Partnership: Courir highlights the value of their collaborative relationship with Sinch for campaign optimization.\\nFuture Growth: Courir anticipates further growth with RCS expansion to iOS devices with iOS 18.1.\\n\\n#RCS\",\n    \"uploadDate\": \"2024-11-26T21:39:00+00:00\",\n    \"duration\": \"PT3M51S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n<h2 class=\"wp-block-heading\">Teaming up with Sinch for mobile messaging expertise<\/h2>\n\n<p class=\"wp-block-paragraph\">Courir found a winning strategy in mobile messaging with Sinch. For more than eight years, Courir has trusted Sinch to help them navigate the ever-evolving world of mobile marketing.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cSinch brings us many creative and innovative activation ideas to engage our customers,\u201d Chlo\u00e9 said. \u201cThis collaboration helps us continually optimize our campaigns for better engagement and conversions.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">Sinch and Courir\u2019s partnership started with <a href=\"https:\/\/sinch.com\/es\/apis\/mensajeria\/sms-2\/\">SMS<\/a> campaigns in 2017. They continued to innovate and explore over the years with other messaging channels like Rich SMS and Facebook Messenger.<\/p>\n\n<h2 class=\"wp-block-heading\">Leveraging WhatsApp to boost holiday engagement<\/h2>\n\n<p class=\"wp-block-paragraph\">In 2022, Sinch recommended that Courir use <a href=\"https:\/\/sinch.com\/apis\/messaging\/whatsapp\/\">WhatsApp<\/a> to create a conversational experience for their holiday campaign.<\/p>\n\n<p class=\"wp-block-paragraph\">Customers who opted into Courir\u2019s WhatsApp community received exclusive deals and content. They could even interact with a chatbot to help them select the perfect gift for loved ones or a treat for themselves.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"907\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Example-1024x907.png\" alt=\"Una conversaci\u00f3n de WhatsApp con Courir que muestra un chatbot automatizado ayudando a un usuario con la selecci\u00f3n de regalos\" class=\"wp-image-111641\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Example-1024x907.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Example-300x266.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Example-768x680.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Example.png 1518w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The WhatsApp holiday campaign drew so much interest that it generated a 66% opt-in rate and a 91% participation rate.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cWe wanted to offer customers a different experience on this channel,\u201d Chlo\u00e9 said. \u201cWe are creating intimate relationships with them by giving them first access to news and promotions.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">Courir worked with Sinch to launch several new WhatsApp campaigns in 2023, including another holiday campaign. By the end of the year, Courir\u2019s WhatsApp subscriber list garnered five times more opt-ins than the previous year.<\/p>\n\n<h2 class=\"wp-block-heading\">Leveling up the customer experience with RCS<\/h2>\n\n<p class=\"wp-block-paragraph\">Next, Sinch recognized an opportunity to boost Courir\u2019s customer engagement with <a href=\"https:\/\/sinch.com\/es\/apis\/mensajeria\/rcs\/\">Rich Communication Services (RCS)<\/a>. This next-generation messaging technology puts Courir a step ahead with sender verification, rich media, and conversational messaging.<\/p>\n\n<p class=\"wp-block-paragraph\">Courir launched its first RCS campaign during the 2023 holiday season \u2014 one of the most competitive times of the year for customers\u2019 attention.<\/p>\n\n<p class=\"wp-block-paragraph\">The RCS message featured a GIF with animated text to highlight Courir\u2019s holiday sale and a button leading to the sale page. They A\/B tested the interactive RCS message against a Rich SMS message, which included a static link preview of the sale page.<\/p>\n\n<p class=\"wp-block-paragraph\">The RCS campaign was the clear winner with:<\/p>\n\n<p class=\"wp-block-paragraph\">\u00b7 137% return on investment (ROI), compared to the 94% ROI of the Rich SMS.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00b7 70% read rate, a metric that\u2019s not available for Rich SMS.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"907\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/RCS-Example-1024x907.png\" alt=\"Pantalla de un smartphone que muestra un mensaje de WhatsApp de Courir que anuncia ofertas navide\u00f1as con hasta un 30 % de descuento\" class=\"wp-image-111648\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/RCS-Example-1024x907.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/RCS-Example-300x266.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/RCS-Example-768x680.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/RCS-Example.png 1518w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u201cWith RCS, we have more metrics to analyze than with standard SMS or Rich SMS,\u201d Chlo\u00e9 said. \u201cThe results were very promising, and they sparked ideas for further tests and optimization opportunities.\u201d<\/p>\n\n<h2 class=\"wp-block-heading\">Building on Courir\u2019s successful messaging strategy<\/h2>\n\n<p class=\"wp-block-paragraph\">What\u2019s next for Courir\u2019s messaging strategy? For starters, Chlo\u00e9 is eager to test RCS on a wider audience with the release of iOS 18, which brings RCS to iPhone users.<\/p>\n\n<p class=\"wp-block-paragraph\">She is also looking forward to integrating Google Wallet with RCS so customers can access information about their Courir loyalty cards, like available points and offers, within their messaging apps.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cThe beauty of working with Sinch is that we\u2019re already trying new things,\u201d Chlo\u00e9 said. \u201cIt\u2019s a two-way partnership where they share new ideas, and we share results so they can continue to optimize.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":19,"featured_media":111674,"template":"","meta":{"_acf_changed":false},"class_list":["post-209910","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Courir aument\u00f3 sus ventas con una innovadora mensajer\u00eda m\u00f3vil - 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